Città
Città is a New Zealand-founded (1989) furniture and homewares design retailer operating e-commerce stores, physical showrooms, and B2B/commercial channels across New Zealand, Australia, and the United States, serving individual consumers and commercial customers with in-house designs and curated international designer brands.
- Company typePrivate
- Founded1989
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Città does
Città is a New Zealand-founded (1989) furniture and homewares design retailer headquartered in Auckland, operating across three markets: New Zealand, Australia, and the United States. The company sells furniture (sofas, armchairs, dining tables, chairs, beds, sideboards, shelving, office furniture), lighting (table, floor, pendant), bed linen, cushions, towels, kitchenware, and home accessories through owned regional e-commerce storefronts (citta.com, au.citta.com, us.citta.com), physical retail showrooms including a Hamilton East location in the Made precinct, a dedicated B2B wholesale portal (b2b.citta.com), and a commercial division (commercial.citta.com). The product portfolio combines an in-house design team led by David Moreland and Nikolai Sorensen — producing ranges such as the Lily Side Table, Pinch Salt & Pepper Mill, Knight Light, Harakeke Coat Stand, AB and Point lighting ranges, and the Città Essentials own-label sub-brand — alongside curated international designer brands including Vitra, Anglepoise, Stelton, Artek, Kvadrat, TOOU, Compagnie De Provence, Apotheke, Nude, Fabula, and David Moreland Design. Materials include solid oak, walnut, and GOTS-certified organic cotton (Aalto towel line).
The business model is direct product sales — one-time transactions with no subscription component — distributed across consumer (DTC) and commercial/B2B channels. The two named customer segments are individual consumers furnishing homes across bedroom, bathroom, kitchen, dining, living, and outdoor spaces, and commercial/B2B customers such as co-working and hospitality operators (e.g., Panama Suites, a five-location Hamilton workspace provider). Pricing includes free delivery on orders over $200 and a Spend & Save promotion offering 15% off orders $200+ and 20% off orders $400+ through 12 July 2026, applied automatically at checkout. Marketing is executed across organic social channels (Instagram @citta, Facebook, TikTok @citta_nz, Pinterest, YouTube), email newsletters, and a Journal blog featuring design stories, project features, and product launches. No AI/ML capabilities, public listing, parent company, or institutional funding are disclosed; the company is privately held and operates without disclosed PE/VC backing.
Città firmographics
Firmographics- Name
- Città
- Website
- https://cittadesign.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Città is a New Zealand-founded (1989) furniture and homewares design retailer operating e-commerce stores, physical showrooms, and B2B/commercial channels across New Zealand, Australia, and the United States, serving individual consumers and commercial customers with in-house designs and curated international designer brands.
- Ownership category
- akta.pro rank
Città industry classification
Industry- Product category
- Furniture and Homeware Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
- akta.pro secondary industries
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Decorative Hardware & Home Accents Retail (House Numbers, Hooks, Knobs/Pulls, Mailboxes) (CRAIACAJ)
Keywords
Where Città is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Città business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Direct Product Sales: Città generates revenue through direct sales of furniture and homewares products to consumers via e-commerce and physical retail stores. Products include furniture (sofas, tables, chairs, beds), lighting, bed linen, cushions, towels, kitchenware, and home accessories. Sales are one-time transactions with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Spend & Save promotional tiers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Città product offering
Product offeringCore offering
Città designs, sources, and retails contemporary New Zealand-designed furniture and homewares (sofas, tables, chairs, beds, lighting, bed linen, cushions, towels, kitchenware, and accessories) through owned e-commerce storefronts in New Zealand, Australia, and the United States, complemented by physical retail stores. The portfolio combines in-house designed products under the Città and Città Essentials brands with a curated selection of international designer brands (Vitra, Anglepoise, Stelton, Artek, Kvadrat, and others). A dedicated commercial division supplies B2B furniture and interior solutions for offices, co-working spaces, and hospitality venues.
Product overview
Città is a New Zealand-designed furniture and homewares retailer operating as a single unified retail platform. The product portfolio centers on two core categories: furniture (sofas, armchairs, dining tables, chairs, storage, beds, and office furniture) and homewares (bed linen, cushions, towels, kitchen & dining, bathroom, and living accessories). The company also offers an in-house sub-brand called Città Essentials featuring everyday homeware items, and carries internationally renowned design brands including Vitra, Anglepoise, Stelton, TOOU, Artek, Kvadrat, David Moreland Design, Fabula, Nude, Compagnie De Provence, and Apotheke Fragrance. Lighting products include both an in-house collection (AB Range, Point Range) and the Anglepoise partnership. Key product lines include the Duo Bedding Range, Lily Side Table, Aalto Towels, Abacus Cushions, Porto Bedding, and Joni Range. The company also offers commercial interior design services through commercial.citta.com.
Differentiator
Problem solved
Functional benefit
Brands
- Città Essentials: In-house brand offering essential homeware products including bed linen and accessories
Products and services
- Città Essentials Città's in-house sub-brand offering everyday homeware essentials including bed linen, glassware, drinkware, and accessories designed in New Zealand, targeted at consumers seeking accessible design-led basics.
- Furniture Collection New Zealand-designed furniture range covering sofas, armchairs, ottomans, coffee and side tables, sideboards, shelving, dining tables, chairs, stools, buffets, beds, bedheads, bedside tables, bedroom storage, and office furniture (chairs, desks, lighting, accessories).
- Lighting Collection Lighting range comprising table lamps, floor lamps, pendants, and wall lights, including Città's in-house AB Range and Point Range, alongside the Anglepoise partnership and other designer lighting lines.
- Homewares Collection Homewares assortment spanning bed linen, blankets and throws, cushions, towels, bath and beach textiles, robes, wash bags, ceramics, serveware, drinkware, kitchenware, placemats, table linen, fragrance and candles, picture frames, mirrors, planters, vases, rugs, doormats, art and objects, laundry items, toys, and storage accessories, organized by room categories (living, bedroom, bathroom, kitchen & dining, beach & outdoor).
- Commercial Interior Solutions B2B furniture and interior design service for offices, co-working spaces, hospitality venues, and commercial workspaces, delivered through a dedicated commercial division (commercial.citta.com) and B2B wholesale portal (b2b.citta.com). Includes project-based furniture supply, exemplified by the Panama Suites partnership across five Hamilton locations.
- Lily Side Table Range Side table range in solid oak with a delicate silhouette and elegant presence, offered in smoked oak finish (including a tall variant); in-house Città design.
- Pinch Salt & Pepper Mill Solid oak salt and pepper mill designed by Jamie McLellan, featuring a cylindrical barrel that gently tapers into a softly 'pinched' top handle with considered proportions.
- Aalto Towels Towel collection crafted from 100% GOTS-certified organic cotton, expanded with three new colorways in 2025.
- Cosy Winter Bedding Seasonal bed linen collection including duvet covers, pillowcases, bedspreads, and throws, designed in New Zealand for the winter season.
- Knight Light (Fog Colorway) Città lighting product in the Knight Light line, introduced in a new Fog colorway in 2025.
- Vitra (retail partnership) Retail offering of Swiss designer brand Vitra's furniture and lighting products in New Zealand via Città, including the Akari table lamp range and other iconic designer pieces.
- Anglepoise (retail partnership) Retail offering of British lighting brand Anglepoise in New Zealand via Città, including the Type 75 collection and Paul Smith edition desk and floor lamps.
- Stelton (retail partnership) Retail offering of Danish design brand Stelton's home accessories via Città, including the Arne Jacobsen pepper mill collaboration and other design classics.
- Artek (retail partnership) Retail offering of Finnish furniture and lighting company Artek, founded by Alvar Aalto, distributed via Città in New Zealand.
- Kvadrat (retail partnership) Retail offering of Danish textile company Kvadrat's premium upholsteries and designer fabrics for furniture and interiors via Città.
- TOOU (retail partnership) Retail offering of furniture brand TOOU via Città, including the Piccolo Stool seating range.
- Compagnie De Provence (retail partnership) Retail offering of French fragrance and home care brand Compagnie De Provence, including traditional Marseille soap and home fragrances, via Città.
- Apotheke Fragrance (retail partnership) Retail offering of fragrance brand Apotheke for home and personal care via Città.
- Nude (retail partnership) Retail offering of glassware and tableware brand Nude via Città.
- David Moreland Design (retail partnership) Retail offering of New Zealand designer David Moreland's distinctive furniture and homeware pieces via Città; David Moreland also serves as part of Città's in-house design team.
- Fabula (retail partnership) Retail offering of design brand Fabula carried within the Città collection.
Companies that use Città
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Città technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Città partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- VitraminorVitra is a Swiss furniture manufacturer known for iconic designs. Città stocks Vitra products including the Akari table lamp, serving as a retailer/distributor of Vitra brand products in New Zealand.
- AnglepoiseminorAnglepoise is a British lighting manufacturer famous for the Original 1227 lamp. Città stocks Anglepoise products including desk lamps and floor lamps, serving as a retailer of the brand.
- SteltonminorStelton is a Danish houseware company known for design classics. Città stocks Stelton products including the Arne Jacobsen pepper mill, serving as a retailer of the brand.
- TOOUminorTOOU is a furniture brand. Città stocks TOOU products including the Piccolo Stool, serving as a retailer/distributor.
- Compagnie De ProvenceminorCompagnie De Provence is a French brand known for traditional Marseille soap and home fragrances. Città stocks their products as a retailer.
- Apotheke FragranceminorApotheke is a fragrance brand. Città stocks Apotheke fragrance products as a retailer.
- ArtekminorArtek is a Finnish furniture manufacturer founded by Alvar Aalto. Città stocks Artek products, serving as a retailer of the brand.
- NudeminorNude is a brand known for glassware and home products. Città stocks Nude products as a retailer.
- David Moreland DesignminorDavid Moreland Design is a New Zealand designer whose work is stocked by Città. David Moreland is also featured as an in-house designer alongside Nikolai Sorensen.
- FabulaminorFabula is a brand stocked by Città as a retailer.
- KvadratminorKvadrat is a Danish textile company known for high-quality upholsteries and designer fabrics. Città stocks Kvadrat products, serving as a retailer.
- Panama SuitescorePanama Suites operates five locations across Hamilton providing flexible work environments. Città's commercial division provided furniture solutions for their workspaces, demonstrating an ongoing commercial partnership for workspace furnishing projects.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Città competitors and assessment
Company assessmentDirect peers
- Design Within Reach: DTC retailer of authentic modern and designer furniture, including partnerships with iconic design brands. Closely comparable to Città's curated Vitra, Artek and Anglepoise-led assortment, with overlapping premium-price positioning.
- Mocka: New Zealand-based, online-first design furniture and homewares retailer. Closest direct peer: shares the NZ home market, DTC model, contemporary design positioning, and similar price point, with growing Australian presence.
Broad incumbents
- Zara Home: Global apparel-linked home and lifestyle retailer. Comparable on contemporary, trend-led homewares, soft furnishings (bed linen, cushions), and small furniture categories, with significantly larger scale and global reach.
- Crate & Barrel: Global design-led furniture and homewares retailer with omni-channel presence. Competes for the same design-conscious, mid-to-premium home customer as Città, with overlapping categories including dining, living and home textiles.
- H&M Home: Lifestyle homewares extension of H&M. Overlaps with Città's homewares, bed linen, towels, and accessories categories, competing for design-aware value-to-mid consumers across multiple markets.
- CB2: Crate & Barrel's modern, design-forward sister banner targeting younger urban shoppers. Comparable on contemporary furniture, lighting, and home accents positioning, with a stronger US digital presence than Città.
- Muji: Global minimalist design retailer spanning furniture, storage, bedding, kitchenware and personal care. Overlaps with Città's homewares, kitchen/dining, and storage categories, and competes for the same design-conscious lifestyle consumer.
- West Elm: Williams-Sonoma-owned design-focused furniture and home retailer with strong DTC and global store footprint. Direct category overlap in mid-to-premium design furniture, lighting and home textiles.
Regional players
- Domayne: Australian multi-category furniture and homewares retailer with design-led assortment. Comparable on product mix (furniture plus homewares) and trans-Tasman customer base.
- Freedom Furniture: Major Australia and New Zealand furniture and homewares retailer with showrooms and online channels. Regional peer competing for the same AU/NZ household customers with broader assortment and larger store footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Città social profiles
Digital presenceCittà compliance and trust
Trust signalCompliance1 record
Città financial estimates
Financial estimateRevenue estimate
Valuation estimate
Città leadership team
Management profileNumber of profiles
Profiles2 records
Città funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Città M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Città
What does Città do?
Città designs, sources, and retails contemporary New Zealand-designed furniture and homewares (sofas, tables, chairs, beds, lighting, bed linen, cushions, towels, kitchenware, and accessories) through owned e-commerce storefronts in New Zealand, Australia, and the United States, complemented by physical retail stores. The portfolio combines in-house designed products under the Città and Città Essentials brands with a curated selection of international designer brands (Vitra, Anglepoise, Stelton, Artek, Kvadrat, and others). A dedicated commercial division supplies B2B furniture and interior solutions for offices, co-working spaces, and hospitality venues.
Is Città a public or private company?
Città is a private company. It is classified as unknown and is currently operating.
When was Città founded?
Città was founded in 1989. It employs 51 to 100 people.
Where is Città based?
Città is headquartered in Auckland, New Zealand, in the Oceania region.
How does Città make money?
One revenue line is on record: direct Product Sales.
Who are Città's main competitors?
Direct peers on record are Design Within Reach and Mocka. Broad incumbents are Zara Home, Crate & Barrel, H&M Home, CB2, Muji and West Elm. Regional players are Domayne and Freedom Furniture.
Does Città have an API?
No public API is recorded for Città.
What industry is Città in?
Città's product category is Furniture and Homeware Retail. Its primary akta.pro industry code is CRAIAAAA, Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles), with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 4491 and its SIC code is 5700.