OW Interactive

What OW Interactive does

OW Interactive is a Brazilian custom digital solutions agency founded in 2006 in Ribeirão Preto, São Paulo, with a secondary office in São Paulo. The company delivers bespoke web portals, institutional websites, e-commerce platforms (B2B and B2C), mobile applications, IoT systems, and digital products to roughly 60+ enterprise and mid-market clients across financial services, agribusiness/sugar-energy, education, media, manufacturing, and government/NGO sectors. Notable clients include São Martinho, Siemens, Serasa, Itaú, UNDP, ONU BR, Unilever, Cargill, and Unaerp, demonstrating access to large, brand-name enterprise accounts.

The technology stack centers on Laravel (PHP), React, TypeScript, TailwindCSS, Node.js, and WordPress for web, with native development for Android and iOS, and IoT capability spanning firmware, PCB design, 2D/3D mechanical design, and connectivity protocols (GPIO, I2C, SPI, GSM, BLE, LTE-M, NB-IoT). The company has productized certain offerings — Informative (mobile app for agricultural supplier management), Laplace (K-12 question bank system), and Dupan (recurring breakfast subscription) — that sit alongside its core custom development services.

The business model combines one-time project-based custom development with professional services, team outsourcing/staffing, digital transformation consulting, and a small subscription/recurring revenue stream from proprietary products. Pricing is entirely quote-based and negotiated per engagement with no public pricing disclosed. Go-to-market is sales-led, executed through a dedicated commercial team of BDRs, SDRs, and Commercial Consultants using outbound prospecting (calls, email, social), an inbound website contact form, and industry events. The company operates with 11-50 employees and shows no public evidence of external funding, acquisition activity, or parent company ownership.

Name

OW Interactive

Legal name

OW Interactive

Website

https://owinteractive.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

OW Interactive is a Brazilian custom digital solutions agency founded in 2006 that builds web portals, e-commerce platforms, mobile applications, IoT systems, and proprietary digital products for enterprise and mid-market clients across agribusiness, financial services, education, media, and government sectors, operating from Ribeirão Preto and São Paulo.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Computer Systems Design Services (541512), Graphic Design Services (541430)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYHDAEAGAK

Web Content Management (WCM) & Experience Platforms (Content Services)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Content Management (ECM) & Document Management

Keywords

• Custom software development
• Digital solutions agency
• Web development services
• Mobile app development
• Digital transformation consulting

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Digital Projects: Development of bespoke digital solutions including portals, websites, e-commerce (B2C and B2B), platforms, and mobile apps. Projects are defined with clear beginning, middle, and end, following structured project management methodologies. Pricing is likely quote-based given the custom nature of deliverables.
2. Digital Products (SaaS/Platform): Evolutionary digital products developed with agile methodologies and continuous delivery. Products like Informative (agricultural supplier app) and Laplace (question bank system) represent proprietary product offerings that may generate recurring revenue through subscriptions or usage.
3. Digital Transformation Services: Services supporting organizational digital transformation including innovation team allocation, process automation tools, data analysis, KPI dashboards, system integrations, and migrations. May involve retainer or project-based engagements.
4. Team Outsourcing / Staffing: Allocation of specialized multidisciplinary squads to client organizations, providing dedicated high-performance teams for ongoing digital initiatives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

OW Interactive is a Brazilian custom digital solutions agency that designs, develops, and delivers bespoke digital products for enterprise clients, including institutional websites, web portals, e-commerce platforms, mobile applications, and IoT-enabled systems. Services span the full delivery lifecycle from planning, UX/UI design, and architecture through back-end and front-end software development, system integration, and DevOps. The firm also operates its own proprietary digital products such as Informative (an agricultural supplier app) and Laplace (a question-bank platform).

Product overview

OW Interactive is a custom software development company that delivers fully personalized digital solutions rather than a standardized product suite. Their core offering consists of custom projects and digital products built using agile methodologies, with services spanning planning and strategy, architecture and design (UX/UI), software development, and project/product management. They develop solutions across multiple categories including portals (like Unaerp Portal), institutional websites, e-commerce platforms (like VMZ Viagens), mobile applications (like Informative, Indisis, Rádio CBN, EPTV Negócios), platforms (like São Martinho's Private Social Investment Portal), and specialized digital products (like Laplace question bank system and Dupan subscription service). Their development expertise includes front-end programming, back-end programming, system integrations, infrastructure and DevOps, and quality assurance testing.

Differentiator

Problem solved

Functional benefit

Brands

• Informative: A platform and mobile app designed to improve productivity in agricultural partnerships, enhancing communication and transparency with suppliers and commodity partners.

Products and services

• Custom Digital Solutions Fully customized end-to-end digital solutions built to each client's specific business needs, spanning web portals, institutional websites, e-commerce platforms, mobile applications, and digital products. Targeted at enterprise and mid-market organizations in Brazil.
• Digital Transformation Services Advisory and execution support for organizational digital transformation, including innovation team allocation, process automation, area digitization, data analysis, KPI dashboards, system integrations, and migration services. Targeted at enterprises seeking end-to-end transformation support.
• Digital Projects Construction of discrete digital deliverables with clear scopes and timelines, including portals, websites, B2C and B2B e-commerce sites, platforms, and mobile applications, governed by structured project management methodologies. Targeted at enterprises requiring defined-scope digital engagements.
• Digital Products Agile, continuously-evolved product development service for ideas taken to market, building products that can adapt to change and emphasize value generation. Underpins proprietary offerings such as Informative and Laplace.
• Planning and Strategy Strategic analysis, research, and planning for digital projects and products, including requirements gathering, functional specifications, process mapping, scope detailing, scheduling, and product discovery workshops. Targeted at clients initiating new digital initiatives.
• Architecture and Design Information architecture and UX/UI design services producing functional interfaces oriented to quality, practicality, and usability, including prototypes, wireframes, and Design Thinking workshops. Targeted at clients needing structured design foundations.
• Software Development Software engineering services across software architecture, infrastructure and DevOps, system integrations, front-end and back-end programming, and QA testing. Targeted at organizations needing custom software engineering capabilities.
• Informative Mobile application and platform for agricultural producers and sugar mills that improves communication, transparency, and supplier information management. Operates as a sub-brand of OW Interactive and is distributed via Google Play and the Apple App Store.
• Laplace - Banco de Questões Question bank system for elementary and high school students and teachers that enables creation of practice tests and exams, with filtering by subject, institution, and difficulty level. Operates as a proprietary OW Interactive digital product.

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CI&T: Brazilian-founded digital and software engineering consultancy serving enterprise clients with custom development, design, and digital transformation across multiple verticals including agribusiness and financial services.
• Globant: LatAm-headquartered digital transformation and software engineering firm offering custom software, UX, IoT, and digital product development for global enterprise customers — comparable in service breadth and target market.
• Compass UOL: Brazilian digital agency and technology consultancy providing custom software, digital products, e-commerce platforms, and enterprise digital transformation services to mid-market and large Brazilian clients.
• Thoughtworks: Global technology consultancy that designs and delivers custom software, digital platforms and digital transformation for enterprise clients, competing for many of the same Brazilian enterprise custom-development RFPs.
• Stefanini: Brazilian IT services and digital transformation company offering custom software development, consulting, and platform engineering to enterprise clients across Latin America and globally.

Broad incumbents

• Accenture Brazil: Global consultancy with a large Brazilian practice covering custom software, digital transformation, strategy, and IoT — competes for the same enterprise custom-development engagements as OW Interactive but as part of a much broader portfolio.
• Isobar Brazil (dentsu): Brazilian digital creative agency (part of dentsu) focused on experience design, digital platforms, and integrated campaigns for enterprise brands — competes for digital experience and platform builds.

Regional players

• Locaweb: Brazilian web hosting, e-commerce platform and digital services provider that competes in the SMB and mid-market segment for website, e-commerce and platform work OW Interactive targets.
• Resultados Digitais: Brazilian martech/digital agency that builds marketing and sales platforms and provides related services to mid-market Brazilian enterprises — adjacent competitor for digital product engagements.

Emerging players

• Movile: Brazilian mobile-first technology company that invests in and builds digital products including apps and platforms across food delivery, fintech and agribusiness — overlaps with OW Interactive's mobile and digital product offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/owinteractive
• LinkedInlinkedin.com/company/owinteractive
• Instagraminstagram.com/owinteractive
• Facebookfacebook.com/owinteractive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OW Interactive