World Martial Arts

What World Martial Arts does

World Martial Arts is a single-location, subscription-based martial arts studio operating at 50 Freeway Drive, Cranston, RI, serving children (ages 4+), families, adults, and birthday party hosts in Rhode Island. Its core programs include Kids Martial Arts (self-defense, fitness, coordination, focus, discipline, respect), Family Martial Arts (multi-generational training for parents and children together), Birthday Parties (hosted events with activities and cleanup), and an add-on STORM program covering weapons training and leadership. Revenue is generated primarily through recurring membership tuition paid by students attending scheduled on-site classes multiple times per week, supplemented by event revenue from birthday parties.

The underlying technology and delivery model is traditional in-person martial arts instruction led by two named senior instructors, Master Adam and Master Babits, with no disclosed proprietary software, AI, or digital product layer beyond a marketing website built and hosted under the Journey Group / Ninja Movement Marketing corporate network. The go-to-market motion is direct-to-consumer: families discover the studio via the website and word-of-mouth, convert through no-strings-attached trial offers, and enroll in recurring membership programs designed around family schedules. Customer segmentation is horizontal, with primary personas being kids (ages 4+) and families, and secondary segments including adults and birthday party hosts.

The business is private and part of the Journey Group parent network; specific ownership percentages, founder details, and financial performance are not disclosed. No funding rounds, M&A activity, or public-market events are on record.

Name

World Martial Arts

Legal name

World Martial Arts

Website

https://worldmartialartsri.com

Company type

Private

Operating status

Operating

Short description

World Martial Arts is a single-location martial arts studio in Cranston, RI, offering subscription-based kids, family, and adult classes plus birthday party hosting. It serves local families under the Journey Group / Ninja Movement Marketing corporate network, with instruction delivered in-person by senior martial arts masters.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industry

Kids & Youth Martial Arts Programs (HSADADAG)

Keywords

• Kids martial arts
• Family martial arts
• Martial arts instruction
• Self-defense classes
• Birthday party events

Headquarters

HQ city

Cranston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Martial Arts Membership Programs: Recurring membership fees for kids martial arts classes, family martial arts classes, and specialized programs like STORM (weapons and leadership). Students pay regular tuition to attend scheduled classes multiple times per week.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

World Martial Arts is a single-location martial arts studio in Cranston, RI that delivers in-person martial arts classes for children (ages 4+), families, and adults through recurring membership programs. It teaches self-defense, physical fitness, coordination, balance, flexibility, focus, self-discipline, and respect, and supplements class instruction with hosted birthday party events and an advanced STORM weapons and leadership program.

Product overview

World Martial Arts offers a multi-program service portfolio centered around martial arts instruction for the Cranston, RI community. The core offerings consist of Kids Martial Arts (for children ages 4+), Family Martial Arts (for families participating together), and Birthday Parties (event hosting services). An add-on program called STORM (Weapons and Leadership Program) provides advanced training. The programs collectively emphasize physical skills, self-defense, mental/emotional development, and life skills in a positive, inclusive community environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Martial Arts Martial arts program for children ages 4 and up, teaching self-defense, physical fitness, coordination, balance, flexibility, focus, self-discipline, and respect through structured classes. Designed for children and teens to build mental and emotional skill sets alongside physical training.
• Family Martial Arts Multi-generational martial arts program designed for families to participate together, focusing on self-defense skills, character development, and family bonding through shared physical activity.
• Birthday Parties Hosted birthday party experience for children featuring martial arts activities, games, and entertainment, with full setup and cleanup services provided. Designed for parents seeking a unique, structured party alternative.
• STORM (Weapons and Leadership Program) Advanced weapons training and leadership development program for students of all ages, offered as an additional class beyond the standard belt-ranking curriculum.

Quantifiable outcome

• 20.4% of American children are obese or at risk for obesity - martial arts provides physical activity to combat this trend
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• The Little Gym: International children's enrichment franchise offering structured motor-skill and movement classes for kids ages 4 months to 12 years. Comparable to World Martial Arts on parent-purchase decision criteria (kids' developmental benefits, parent-friendly scheduling, birthday party hosting) but not direct competition on martial arts curriculum.

Regional players

• 9Round Fitness: Kickboxing-themed fitness franchise with locations across the U.S. offering 30-minute circuit workouts. Comparable to World Martial Arts as a recurring-membership martial arts/fitness studio model, but skews more toward adult kickboxing than traditional karate for kids and families.
• East Side Martial Arts: Independent Rhode Island karate school offering kids and adult programs in a recurring-class model. Most direct local competitor to World Martial Arts in the same metropolitan area with similar curriculum and target segments.

Direct peers

• New Member Ninja / Journey Group locations: Sibling martial arts and fitness studios operating under the same Journey Group / New Member Ninja marketing platform as World Martial Arts. Most directly comparable as unit-level peers sharing parent infrastructure, marketing funnels, and operating model — useful benchmark for unit economics across the network.

Broad incumbents

• Gracie Barra: World's largest Brazilian Jiu-Jitsu organization with hundreds of schools globally. Comparable as a martial arts membership school model serving kids and families, but differentiated by grappling/BJJ curriculum versus World Martial Arts' karate focus.
• Tiger Schulmann's Martial Arts: Northeast U.S. karate and kickboxing chain with strong presence in the New England region including Rhode Island. Directly comparable to World Martial Arts on karate/kickboxing curriculum, kids-and-family targeting, and recurring membership model — and represents the most direct regional competitive threat.
• Premier Martial Arts: National karate and fitness franchise with locations across the U.S. targeting kids, teens, and adults with belt-ranking curriculum. Comparable offering and customer base to World Martial Arts, with the advantage of multi-location scale and franchise marketing systems.
• ATA Martial Arts: Largest U.S. karate franchise network offering kids and family martial arts programs through independently owned locations. Comparable to World Martial Arts in curriculum (traditional karate, belt progression) and target segments (kids, families), but operates at national scale with standardized branding, instructor certification, and marketing infrastructure.
• UFC Gym: Global fitness and MMA training franchise combining martial arts, fitness, and youth programs under the UFC brand. Comparable to World Martial Arts in offering youth martial arts programming and membership-based instruction, but with broader fitness appeal and stronger brand recognition.

Emerging players

• Krav Maga Worldwide: Reality-based self-defense training network with multiple U.S. locations serving kids and adults. Comparable membership-school model and family-oriented positioning to World Martial Arts, with curriculum emphasis on practical self-defense rather than traditional karate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/worldmrtlartsri
• Facebookfacebook.com/worldmartialartsri

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Martial Arts