iSmile Orthodontics

What iSmile Orthodontics does

iSmile Orthodontics is a private, family-owned orthodontic practice that provides teeth-straightening and alignment services for children, teenagers, and adults across the New York-Connecticut tri-state region. The practice operates five physical offices — Inwood (Manhattan), the Bronx, Yonkers, White Plains (NY), and Waterbury (CT) — and serves patients through direct-to-consumer marketing, free initial consultations, online appointment scheduling, and referrals via Google Reviews and ZocDoc. Its core service lines are traditional metal braces, clear ceramic braces, and Invisalign clear aligners (offered in Kids, Teen, and Adult variants), supplemented by retainers, Two-Phase Treatment for children, and an Accelerated Treatment program. The White Plains location holds Diamond+ Invisalign provider status, placing iSmile within the top 1% of Invisalign providers nationally by case volume.

The practice's clinical operations are built on third-party dental technology rather than proprietary systems: diagnosis and treatment planning rely on the iTero 3D Scanner (a handheld wand that produces digital 3D models of dentition, replacing putty impressions) and Digital X-Rays for low-radiation imaging. The patient-facing technology stack is similarly outsourced — OrthoFi powers the patient portal (login.orthofi.com), interest-free monthly payment plans, and account management, while CareCredit and Lending Point provide third-party financing. The website embeds the UserWay accessibility widget for WCAG compliance. The practice accepts most dental insurance and is in-network with Delta Dental, Aetna, and Cigna.

iSmile's revenue model combines transaction-based fees for orthodontic treatment (paid upfront or through monthly subscription-style payment plans via OrthoFi) with insurance reimbursements and patient co-pays. The clinical team comprises seven orthodontists with sub-specialty credentials in craniofacial orthopedics, surgical orthodontics, and board certification, supporting a broad case-complexity range from pediatric interceptive treatment to adult cosmetic cases. Marketing is multi-channel across Facebook, Instagram, YouTube, X, a content blog, and review platforms. No external funding rounds, private equity ownership, or public-market listing are disclosed in the source data.

Name

iSmile Orthodontics

Legal name

iSmile Orthodontics

Website

https://ismileorthodontics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

iSmile Orthodontics is a private, family-owned orthodontic practice operating five offices across New York and Connecticut, providing metal braces, ceramic braces, and Invisalign clear aligner treatments for children, teens, and adults.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Orthodontic Group Practices (HLABAKAC)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Early Interceptive Orthodontics (Phase I) (HLABABAF)

Keywords

• Orthodontic treatment services
• Braces and aligners
• Invisalign provider
• Clear aligner therapy
• Orthodontic practice

Headquarters

HQ city

Waterbury

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (metal and ceramic) and Invisalign clear aligners. Revenue is generated through treatment fees, which can be paid upfront or through monthly payment plans. Services are provided across five locations in New York and Connecticut.
2. Insurance Billing: The practice accepts most dental insurance plans and bills directly for services. In-network with Delta Dental, Aetna, and Cigna. Revenue is received through insurance reimbursements and patient co-pays.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

iSmile Orthodontics is a private orthodontic practice providing teeth-straightening treatments across five office locations in New York and Connecticut. Core offerings include traditional metal braces, clear ceramic braces, and Invisalign clear aligner systems (for kids, teens, and adults), supplemented by retainers, two-phase pediatric treatment programs, and accelerated treatment options. The practice also delivers diagnostic imaging via iTero 3D scanning and digital X-rays, along with free initial consultations.

Product overview

iSmile Orthodontics is a private, independent orthodontic practice offering a comprehensive portfolio of teeth straightening and alignment services. The core product offerings center on two main treatment categories: traditional braces (metal and clear ceramic) and Invisalign clear aligner systems (standard, Teen, and Kids variants). These are supplemented by retainers for post-treatment maintenance, and specialized programs including Two-Phase Treatment for children and Accelerated Treatment options. The practice also provides diagnostic technology including iTero 3D scanning and digital X-rays for precise treatment planning. Patient-facing services include a free initial consultation and an OrthoFi-powered patient portal for appointment scheduling and payment management. The practice serves patients across five locations in New York and Connecticut, offering treatments for kids, teens, and adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces Traditional braces using high-grade stainless steel brackets and wires that are permanently attached to teeth and adjusted over time to gradually shift teeth into optimal positions. Known for durability and effectiveness in correcting complex orthodontic issues, offered to children, teens, and adults.
• Clear Ceramic Braces Ceramic braces that function similarly to metal braces but use tooth-colored or clear brackets that blend with natural teeth, offering a more discreet appearance while maintaining effective orthodontic treatment.
• Invisalign Clear Aligners A series of custom-made, nearly invisible clear plastic aligners that straighten teeth without traditional brackets or wires. Aligners are removable for eating, brushing, and flossing and are changed every 1-2 weeks to gradually move teeth.
• Invisalign Teen Invisalign aligners specifically designed for teenage patients, featuring small colored indicators to help parents monitor usage. Designed for teens who require less intensive straightening with the convenience of removable aligners.
• Invisalign for Kids Clear aligner treatment designed for children who have lost most of their baby teeth and have a majority of permanent teeth. Addresses dental issues from simple to complex while providing a discreet treatment option.
• Invisalign for Adults Clear aligner treatment for adult patients who prefer a nearly invisible and comfortable alternative to traditional braces, with the flexibility of removable aligners for eating and oral hygiene.
• Retainers Custom-made devices designed to hold teeth in their new positions after braces or aligner treatment is complete, preventing teeth from shifting back to original positions over time.
• Two-Phase Treatment Comprehensive orthodontic plan divided into two distinct treatment periods with a resting period in between. Phase I addresses jaw growth while baby teeth are present; Phase II completes alignment after permanent teeth erupt.
• Accelerated Treatment Advanced treatment option that combines cutting-edge technology with proven orthodontic techniques to significantly reduce treatment duration by stimulating bone remodeling around teeth for faster movement.
• Free Initial Consultation Complimentary initial consultation service offering patients the opportunity to meet the team, discuss concerns and goals, receive examination, and obtain personalized treatment recommendations.

Quantifiable outcome

• Clear aligners have been used to improve 8 million smiles and counting (Invisalign)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Western Dental & Orthodontics: Large dental/orthodontic DSO with hundreds of offices; overlaps with iSmile's orthodontic service offering while operating at significantly greater scale and broader geographic reach.
• Bright Now! Dental: Multi-location dental/orthodontic group practice serving insured and fee-for-service patients; comparable in multi-site orthodontic delivery model and payor mix.
• Aspen Dental: National DSO with a growing orthodontic service line inside multi-location practices; comparable as a multi-site consumer-pay dental/orthodontic brand competing for similar patient demographics.
• Pacific Dental Services: Major dental support organization supporting hundreds of offices including orthodontic offerings; relevant comparable as a multi-location practice infrastructure and payor-negotiation platform.
• Sonrava Health: Multi-brand DSO (formerly Western Dental) operating large-format dental and orthodontic offices with significant Invisalign case volume, providing a broader-based comparable to a multi-site orthodontic practice.
• Heartland Dental: Largest U.S. dental support organization, primarily general dentistry but increasingly active in orthodontics; comparable as a multi-location practice support platform serving consumer-pay orthodontic volume.

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners — iSmile's primary product supplier and the platform on which its Diamond+ status depends; relevant as the underlying technology and tier-program vendor.

Direct peers

• Great Expressions Dental Centers: Multi-location dental/orthodontic group practice operating across the eastern U.S., offering Invisalign and traditional braces with similar payor-mix and multi-state footprint orientation.
• Smile Doctors: Largest orthodontic-focused DSO in the U.S. with hundreds of affiliated locations; directly comparable as a multi-location orthodontic group practice offering Invisalign and braces across regions.

Emerging players

• OrthoFX: Emerging clear-aligner brand with a doctor-direct go-to-market model targeting orthodontic practices; comparable as an alternative supplier that could disrupt iSmile's Invisalign-centric positioning over time.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ismileorthodon1
• YouTubeyoutube.com/channel/UCY0Lb6XArEC2tL71csjzUgw
• Facebookfacebook.com/ismileorthony
• Instagraminstagram.com/ismileorthodontics/?hl=en
• LinkedInlinkedin.com/company/ismileorthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iSmile Orthodontics