Good Farms
- Company typePrivate
- Founded2016
- HeadquartersSan Diego, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Good Farms does
GoodFarms is a privately held agricultural producer headquartered at 9940 Marconi Drive, San Diego, California. Founded in 2016 and operating with 1,001–5,000 employees, the company grows and sells fresh fruits and vegetables — primarily berries (strawberries, raspberries, blueberries, blackberries) and tomatoes (Roma, round, grape, and cherry) — in both organic and conventional varieties. Production is distributed across seven farming regions: three in California, two in Baja California, and two in mainland Mexico, enabling year-round supply by following optimal growing conditions across latitudes.
The company's underlying operating technology consists of sustainable agronomic practices including crop rotation, composting, drip irrigation, water recycling, and integrated pest management, with organic methods prioritized when feasible and no use of GMOs. Products are sold under the GoodFarms brand and the "Limited Edition" sub-brand.
GoodFarms operates as a B2B wholesale supplier, selling fresh produce to retail grocery chains and wholesale distributors. Costco is identified as a primary retail partner for EFI-certified berries. Revenue is generated through one-time unit-priced sales of fresh produce at wholesale, with end-consumer pricing determined at the retail level. The company pursues a mission-driven positioning that bundles product quality with social impact priorities including farmworker welfare, environmental stewardship, food waste reduction, and labor certification, formalized through alliances with organizations such as the Equitable Food Initiative, United Farm Workers, Feeding America, CCOF, Oxfam America, PAN North America, and CIERTO.
Good Farms firmographics
Firmographics- Name
- Good Farms
- Legal name
- GoodFarms
- Website
- https://goodfarms.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Good Farms industry classification
Industry- Product category
- Fresh Produce (Berries and Tomatoes)
- NAICS
- Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Noncitrus Fruit and Tree Nut Farming (11133)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
- akta.pro secondary industries
- Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI), Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)
Keywords
Where Good Farms is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Fresh Produce Sales: GoodFarms generates revenue through the sale of fresh fruits and vegetables including strawberries, tomatoes, raspberries, blueberries, blackberries, and grape tomatoes. Products are sold under both GoodFarms and Limited Edition brands as organic and conventional varieties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Organic and Conventional Produce |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Good Farms product offering
Product offeringCore offering
GoodFarms grows, harvests, and sells fresh fruits and vegetables — primarily berries (strawberries, raspberries, blueberries, blackberries) and tomatoes (Roma, round, grape, cherry) — in both organic and conventional varieties. Products are marketed under the GoodFarms and Limited Edition brands and supplied wholesale to retail grocery chains and distributors (including Costco). Production is sustained year-round by following the sun across 7 growing regions in California, Baja California, and mainland Mexico using sustainable practices such as crop rotation, composting, drip irrigation, water recycling, and integrated pest management.
Product overview
GoodFarms is an agricultural company that operates as a unified product portfolio of fresh fruits and vegetables. The core offering consists of berries (strawberries, raspberries, blueberries, blackberries) and tomatoes (Roma, round, grape, and cherry varieties), each available in both organic and conventional options. Products are sourced from farms in three California regions, two Baja California regions, and two mainland Mexico regions, enabling year-round production by following the sun. The company also sells most products under a "Limited Edition" premium sub-brand. Sustainable farming practices including crop rotation, composting, drip irrigation, water recycling, and integrated pest management are employed, with organic farming prioritized whenever possible.
Differentiator
Problem solved
Functional benefit
Brands
- Limited Edition: Sub-brand under which most of GoodFarms products are also sold.
Products and services
- Organic and Conventional Strawberries Fresh strawberries grown in both organic and conventional varieties, sourced from farms in California, Baja California, and mainland Mexico, sold wholesale to retail grocery chains and distributors.
- Organic and Conventional Raspberries Fresh raspberries offered in both organic and conventional varieties, sourced from GoodFarms' multi-region production network and also sold under the Limited Edition sub-brand.
- Organic and Conventional Blueberries Fresh blueberries available in both organic and conventional varieties, also marketed under the Limited Edition sub-brand and sold wholesale to retail grocery chains.
- Organic and Conventional Blackberries Fresh blackberries offered in both organic and conventional varieties, also marketed under the Limited Edition sub-brand.
- Organic and Conventional Roma Tomatoes Roma tomatoes available in both organic and conventional varieties, grown sustainably with practices including crop rotation and integrated pest management.
- Organic and Conventional Grape Tomatoes Grape tomatoes in both organic and conventional varieties, grown year-round by following the sun across multiple growing regions.
- Conventional Round Tomatoes Conventionally grown round tomatoes produced as part of GoodFarms' tomato product line for wholesale distribution.
- Conventional Cherry Tomatoes Conventionally grown cherry tomatoes produced as part of GoodFarms' tomato product line for wholesale distribution.
Quantifiable outcome
- Year-round fresh produce availability through multi-region farming
Companies that use Good Farms
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Good Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Good Farms partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Equitable Food Initiative (EFI)coreEFI transforms relationships across the produce industry by recognizing the role farmworkers play in the supply chain. EFI improves labor practices, environmental stewardship, and food safety for the benefit of workers, agricultural communities, businesses, and consumers. GoodFarms products sold at Costco carry EFI certification.
- Pesticide Action Network (PAN) North AmericaminorPAN works to create a just, thriving food system by challenging the global proliferation of dangerous pesticides and defending rights to health and environmental quality.
- Oxfam AmericaminorGlobal organization creating lasting solutions to poverty, hunger, and injustice. Oxfam saves lives by responding to disasters and helps people exercise their rights while working to change laws that trap people in poverty.
- Feeding AmericacoreNetwork of 200 food banks and 60,000 food pantries and meal programs across the USA. Provides meals to hungry children, helps seniors meet nutritional needs, assists disaster victims, and provides food stability for adults trying to escape poverty.
- United Farm Workers (UFW)coreUnion for farmworkers across the United States with a long history of activism in pursuit of improved conditions. UFW seeks to equip members with inspiration and tools to achieve better wages through integrity, innovation, non-violence, and empowerment.
- CIERTOcoreNonprofit ensuring safe, fair, and transparent recruitment of farmworkers. Provides trustworthy alternative to dubious labor contractors and forced-labor traps. Prepares and trains farmworkers for H2A program work on socially responsible farms.
- California Certified Organic Farmers (CCOF)coreUSDA-accredited organic certifier. Foods certified organic are produced according to USDA National Organic Program standards that promote biodiversity, biological cycles, and soil fertility while enhancing ecological harmony.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Good Farms competitors and assessment
Company assessmentDirect peers
- California Giant Berry Farms: California Giant is a Watsonville-based grower and shipper of strawberries, blueberries, raspberries, and blackberries sold wholesale to retail grocery chains. Closely mirrors GoodFarms' California-anchored berry production and B2B grocery supply model.
- Naturipe Farms: Naturipe is a grower-owned fresh berry cooperative supplying strawberries, blueberries, raspberries, and blackberries to U.S. retailers from multiple U.S. and Latin American growing regions. Directly comparable to GoodFarms on product mix and multi-region supply model.
- Driscoll's: Driscoll's is the largest fresh berry producer in North America, growing strawberries, raspberries, blueberries, and blackberries — the same core berries as GoodFarms — across multiple growing regions including California and Mexico. It is the most directly comparable peer by product mix, multi-region model, and B2B retail supply strategy.
- Houweling's Group: Houweling's is a major North American greenhouse tomato and cucumber producer operating across the U.S., Canada, and Mexico, selling wholesale to retail grocery. Directly comparable to GoodFarms on tomato category, multi-region footprint, and B2B retail supply model.
- Wish Farms: Wish Farms is a Florida- and California-based grower of strawberries, blueberries, raspberries, and blackberries sold to U.S. retail and foodservice channels. Comparable to GoodFarms as a multi-region berry shipper with a strong retail B2B focus.
- NatureSweet: NatureSweet is one of the largest integrated greenhouse-grown tomato producers in North America, supplying retail grocery chains with branded premium tomatoes. Directly comparable to GoodFarms on the tomato product line, retail grocery channel, and sustainability/mission branding.
Broad incumbents
- Dole plc: Dole is one of the world's largest fresh produce companies with broad fruit and vegetable portfolios sold to global retail customers. Comparable to GoodFarms as a diversified fresh-produce supplier to retail grocery, though far larger and broader in scope.
- Taylor Farms: Taylor Farms is one of the largest producers of fresh-cut salads, vegetables, and meal kits in North America, supplying retail grocery and foodservice. Comparable to GoodFarms as a large-scale fresh-produce supplier to retail grocery, though focused on fresh-cut/value-added rather than whole fresh produce.
- Fresh Del Monte Produce: Fresh Del Monte is a global producer, distributor, and marketer of fresh and fresh-cut fruits and vegetables. Comparable to GoodFarms as a large-scale fresh-produce supplier to retail and wholesale channels, but with significantly broader product and geographic scope.
- Grimmway Farms: Grimmway is a major California-based producer of carrots and organic vegetables serving retail, foodservice, and ingredient customers. Comparable to GoodFarms as a large California-anchored fresh-produce grower with significant scale and organic portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Good Farms social profiles
Digital presenceGood Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Farms leadership team
Management profileNumber of profiles
Good Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Farms
What does Good Farms do?
GoodFarms grows, harvests, and sells fresh fruits and vegetables — primarily berries (strawberries, raspberries, blueberries, blackberries) and tomatoes (Roma, round, grape, cherry) — in both organic and conventional varieties. Products are marketed under the GoodFarms and Limited Edition brands and supplied wholesale to retail grocery chains and distributors (including Costco). Production is sustained year-round by following the sun across 7 growing regions in California, Baja California, and mainland Mexico using sustainable practices such as crop rotation, composting, drip irrigation, water recycling, and integrated pest management.
Is Good Farms a public or private company?
Good Farms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Farms founded?
Good Farms was founded in 2016. It employs 1,001 to 5,000 people.
Where is Good Farms based?
Good Farms is headquartered in San Diego, United States, in the North America region.
How does Good Farms make money?
One revenue line is on record: fresh Produce Sales.
Who are Good Farms's main competitors?
Direct peers on record are California Giant Berry Farms, Naturipe Farms, Driscoll's, Houweling's Group, Wish Farms and NatureSweet. Broad incumbents are Dole plc, Taylor Farms, Fresh Del Monte Produce and Grimmway Farms.
Does Good Farms have an API?
No public API is recorded for Good Farms.
What industry is Good Farms in?
Good Farms's product category is Fresh Produce (Berries and Tomatoes). Its primary akta.pro industry code is AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries), with a secondary code of AFAGADAI, Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra). Its NAICS code is 111333 and its SIC code is 100.