What Castle Park does

Castle Park is a privately held family amusement park founded in 1976 by Bud Hurlburt and located on a 7-acre site at 3500 Polk Street in Riverside, California. The park operates year-round with seasonal variations, offering 25+ rides and attractions, four 18-hole miniature golf courses (72 holes total), a state-of-the-art arcade with 150+ prizes, and a seasonal water playground called Buccaneer Cove (open May-September). Castle Park serves the Inland Empire, Riverside, Los Angeles, and Orange County markets of Southern California, drawing on a multi-generational customer base anchored in families with children, with secondary demand from group organizations, school field trips, corporate partners, birthday party hosts, and adult visitors to seasonal events.

The business operates a direct-to-consumer model with on-site and online (buy.castlepark.com) ticket sales, supplemented by a tiered annual pass program (Bronze $74.99, Silver $109.99, Platinum $149.99, Elite $199.99) that functions as a subscription recurring revenue stream with tier-specific perks including free parking, Buccaneer Cove access, Mini Golf, and Castle Dark admission. Additional revenue streams include paid parking ($20-$40), premium cabana rentals at Buccaneer Cove ($69.99-$89), multiple F&B outlets (Big Top Burgers & BBQ, Plaza Café, Duke's Frying Factory, arcade snack bar, ice cream shoppe, Hydration Station), arcade credit purchases, souvenir cups with $1.99 seasonal refills, group event packages for 75-400 guests, and full or partial venue rentals. B2B distribution is layered through a Corporate Partners Program that issues employer-distributed promo codes, and group sales for school field trips and catered corporate events.

The park competes on a hybrid of brand heritage (50th Anniversary in 2026), event content (Mardi Gras, Castle Dark ranked #3 nationally by USA Today 10Best, A Royal Holiday), and convenience relative to larger regional theme parks. Operational controls include a 50-year safety record, free admission for children under 36 inches, weekday free parking, military and senior discounts, and a mobile annual pass delivered through Apple and Google Wallet via Pass Portal. Pricing ranges, multi-pass discounts (save $15 on 2-3 passes, $25 on 4+ passes), and bundled Black Friday ticket deals indicate a structured yield-management approach across consumer, group, and corporate segments.

Name

Castle Park

Legal name

Castle Park

Website

https://castlepark.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Castle Park is a privately held family amusement park in Riverside, California, founded in 1976, operating a 7-acre campus with 25+ rides, four miniature golf courses, an arcade, and a seasonal water playground. It serves Southern California families, schools, corporate groups, and event bookers through direct ticket sales and a tiered annual pass program.

Ownership category

akta.pro rank

Product category

Amusement Park / Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

akta.pro secondary industries

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Amusement park rides
• Family entertainment center
• Miniature golf courses
• Arcade gaming venue
• Water playground park

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Admission Tickets: Castle Park generates primary revenue from admission ticket sales, including single-day tickets (weekday and weekend pricing), any-day tickets, Buccaneer Cove standalone tickets, and Summer Splash tickets. Tickets provide access to the Ride Park with unlimited rides and Buccaneer Cove admission (seasonal).
2. Annual Passes: The park sells multi-tiered annual passes (Bronze, Silver, Platinum, Elite) ranging from $74.99 to $199.99, providing unlimited admission for a full year plus tier-specific perks such as free parking, Buccaneer Cove access, Mini Golf, Castle Dark admission, and cabana upgrades.
3. Food & Beverage: On-site dining locations including Big Top Burgers & BBQ, Plaza Café, Duke's Frying Factory, Arcade Snack Bar, Ice Cream Shoppe, Dippin' Dots Wagon, and Hydration Station generate revenue from food, beverages, and seasonal specials.
4. Arcade: The arcade features over 150 prize options with new games arriving monthly and new prizes. Revenue is generated through arcade credit purchases, with guests able to win prizes.
5. Cabana Rentals: Private cabana rentals at Buccaneer Cove (seasonal) provide a shaded retreat for up to 8-10 guests, priced starting at $69.99-$89 for standard and premium options.
6. Group & Event Bookings: Group sales include general group admission (10+ guests), group mini-golf, catered outings for 75-400 guests, birthday party packages, and full or partial venue rentals. The Corporate Partners Program offers discounted tickets to employees of partner companies.
7. Parking: The park offers Standard ($20 online/$25 in-park) and VIP parking ($35 online/$40 in-park), with free parking included for Platinum and Elite Annual Passholders and free weekday parking for all guests.
8. Souvenir Cups & Merchandise: Reusable souvenir cups are available for $17.99 with $1.99 refills all season long. Souvenir shops sell Castle Park apparel, toys, accessories, and Duke the Dragon merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Castle Park operates a multi-attraction family amusement park in Riverside, California, selling admission tickets and annual passes that grant access to over 25 amusement rides, four 18-hole miniature golf courses, a state-of-the-art arcade, and a seasonal water playground (Buccaneer Cove). The park monetizes through one-time ride park tickets, multi-tier subscription-style annual passes, on-site food and beverage, arcade credit and prize sales, cabana rentals, parking, and hosted group/corporate events including birthday parties and school field trips.

Product overview

Castle Park is a family amusement park offering multiple entertainment experiences including a Ride Park with over 25 rides, four 18-hole Mini Golf courses, a state-of-the-art Arcade, and seasonal Buccaneer Cove water playground. The park provides event hosting services including Birthday Parties and Group Events, with Annual Pass memberships available in Bronze, Silver, Platinum, and Elite tiers. Additional offerings include private Cabanas, on-site Dining venues, and seasonal events such as Castle Dark (Halloween), A Royal Holiday (winter), and Mardi Gras (spring).

Differentiator

Problem solved

Functional benefit

Products and services

• Ride Park Over 25 amusement rides and attractions for all ages, including Dragon Tower (100-foot vertical drop), Fire Ball inverted looping coaster, Merlin's Revenge roller coaster, Merry Go Round, Bumper Cars, Saw Mill Plunge, and family/flat rides, accessed via single-day or any-day admission tickets and included with annual passes.
• Mini Golf Four themed 18-hole championship miniature golf courses totaling 72 holes, sold as add-on access via Platinum annual passes and group golf packages.
• Arcade State-of-the-art video arcade featuring rotating latest games mixed with classics (including Godzilla VR and 4-Player Halo) and over 150 redeemable prizes, with monthly game refreshes.
• Buccaneer Cove Seasonal water playground open May through September featuring four water slides, aquadomes, spray cannons, interactive water elements, and splash zones for families. Accessed via standalone Summer Splash ticket, included with Platinum and Elite annual passes, or via ride park admission during the season.
• Annual Passes Four-tier subscription-style annual memberships (Bronze $74.99, Silver $109.99, Platinum $149.99, Elite $199.99) providing year-long ride park access with tier-specific perks such as free parking, Buccaneer Cove entry, Mini Golf, Castle Dark admission, VIP parking, cabana upgrades, and a swag bag. Discounts apply for multi-pass purchases.
• Birthday Parties Customizable birthday party packages for 10 or more guests combining reserved party space, food and drinks (pizza and add-ons), and access to rides and attractions, with optional Royal Holiday themes.
• Group Events Catered corporate picnics, team-building events, school field trips, youth outings, and full or partial venue rentals for 75 to 400+ guests with discounted group admission rates and dedicated group sales coordination via phone (951) 373-4755.
• Cabanas Private cabana rentals at Buccaneer Cove offered in Standard ($69.99) and Premium (starting at $89) tiers, providing all-day shaded seating with tables, chairs, lounge chairs, and a complimentary lock box for up to 8 guests.
• Dining Multiple on-site food and beverage outlets including Big Top Burgers & BBQ, Plaza Café, Duke's Frying Factory, Arcade Snack Bar, Ice Cream Shoppe, Dippin' Dots Wagon, and Hydration Station, plus $17.99 reusable souvenir cups with $1.99 seasonal refills.
• Castle Dark Award-winning seasonal Halloween haunt featuring haunted mazes, scare zones, live entertainment, and themed food and beverages; ranked #3 on USA Today's 10Best Theme Park Halloween Events in the Nation.
• A Royal Holiday Seasonal winter holiday celebration featuring Santa visits, holiday entertainment, festive lights, snow play areas, character meet-and-greets, themed rides, and family-friendly experiences across the park.
• Mardi Gras Spring seasonal celebration featuring parades, live brass music, dance performers, face painting, and festive food inspired by New Orleans culture.

Quantifiable outcome

• Ranked #3 on USA Today's 10Best Theme Park Halloween Events in the Nation
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• BowlerominorOthersCastle Park is part of the Bowlero family of parks, a portfolio of water parks and family entertainment centers including Bowlero, Lucky Strike, Boomers Parks, Shipwreck Island, Big Kahuna's Destin, Raging Waves, Wet 'n Wild Emerald Pointe, and Raging Waters. While sister properties, these operate independently.
• Lucky StrikeminorOthersCastle Park is part of the Lucky Strike Entertainment family of parks, a portfolio of water parks and family entertainment centers.
• Boomers ParksminorOthersCastle Park is part of the Boomers Parks family of parks, a portfolio of water parks and family entertainment centers.
• Corporate Partner EmployersminorChannel Partner/ Reseller/ DistributorCorporate employers partner with Castle Park through the Corporate Partners Program to offer discounted tickets to their employees. Employers receive promo codes to distribute, providing a valuable employee benefit at no cost to the company. This is a revenue-generating distribution channel targeting B2B customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adventure City: A small, family-focused amusement park in Anaheim, CA, with a similar compact footprint, family-ride mix, and SoCal local market positioning — directly comparable in scale, target audience, and operating model.
• Boomers Parks: A sister property under the Bowlero portfolio operating family entertainment centers with rides, mini golf, go-karts, and arcades — directly comparable in attraction mix and customer base.
• Raging Waters: A San Dimas, CA water park and sister property in the Bowlero portfolio; comparable as a Southern California seasonal water attraction competing for the same family demographic.
• Big Kahuna's Destin: A Florida-based sister water park in the Bowlero portfolio; comparable in operating model and seasonal water attraction economics though regionally distinct.

Broad incumbents

• Knott's Berry Farm: A larger regional theme park in Buena Park, CA owned by Cedar Fair — directly competes for SoCal family entertainment dollars with significantly more rides, IP, and marketing scale.
• Six Flags Magic Mountain: A Valencia, CA regional theme park with 100+ rides including major roller coasters — competes for the same SoCal thrill-seeking and family audience but at much larger scale.
• Legoland California: A Carlsbad, CA theme park targeted at families with younger children — directly competes for the same toddler-to-pre-teen family segment with a stronger IP-driven brand.
• Disneyland Resort: The dominant Southern California destination theme park; competes broadly for family entertainment dollars and aspirational visits, but at vastly different scale and pricing.
• Universal Studios Hollywood: A Universal City, CA destination park with major IP-driven rides and attractions; competes for the same SoCal family entertainment wallet with substantially larger budgets.
• SeaWorld San Diego: A marine-themed regional theme park in San Diego — competes for Southern California family day-trip and seasonal visits with a more differentiated but larger-scale offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CastleParkCA
• Instagraminstagram.com/castleparkrs/?hl=en
• TikToktiktok.com/@castleparkrs
• Xx.com/CastleParkRS
• LinkedInlinkedin.com/company/castle-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castle Park