Name

Adventure City

Legal name

Adventure City

Website

https://adventurecity.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Family Amusement Park / Theme Park Entertainment

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Family amusement park
• Theme park rides
• Birthday party packages
• Group event venue
• Family entertainment center

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Admission Tickets: General admission tickets provide unlimited access to all rides, shows and attractions (except climbing wall and arcade). This is the primary revenue driver for the park.
2. Food and Beverage: On-site food and beverage sales including pizza, burgers, wraps, ice cream, Starbucks beverages, and snacks. Multiple dining locations throughout the park.
3. Birthday Party Packages: Celebration packages for birthday parties with various add-ons and extras for a premium experience.
4. Group Events and Lunch Packages: Group admission rates and lunch packages for schools and organizations visiting together.
5. Arcade and Fun Card Points: Separate attractions including the climbing wall and arcade that require Fun Card Points for play.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Adventure City is a family amusement park in Anaheim, California that sells general admission tickets granting unlimited access to 17 rides, shows, and attractions starting at $32.95 per person with free parking. The park supplements ticket sales with birthday party packages, group admission and lunch packages for organizations of 20 or more, live entertainment at Stage 39, and multiple on-site food and beverage locations including Parkers Fill-Up Station, Starbucks, Travelin' Treats Ice Cream Shop, and Snack Cart.

Product overview

Adventure City is a family amusement park in Anaheim, California, celebrating 30 years of operation. The park operates a single unified admission model offering unlimited access to approximately 17 rides, shows, and attractions for a flat admission fee starting at $32.95 with free parking. The product portfolio centers on the core theme park experience with general admission, supported by event services (birthday parties and group events/admission packages), live entertainment at Stage 39, seasonal events like the Boo-tastic Halloween Party, and multiple on-site food and beverage locations including Parkers Fill-Up Station (full meals), Starbucks, Travelin' Treats Ice Cream Shop, Icee and Caramel Apple Cart, and Snack Cart. The park does not offer annual passes but provides group discounts and optional meal packages for organizations of 20 or more.

Differentiator

Problem solved

Functional benefit

Products and services

• Theme Park General Admission All-day access to 17 rides, shows, and attractions at the family amusement park in Anaheim, California, with general admission starting at $32.95 per person and free parking. Designed for families with children seeking affordable entertainment.
• Rides and Attractions 17 family-friendly rides and attractions included with general admission, including the Freeway Coaster, Rewind Racers, Carousel, Cranknroll, Express Train, Barnstormer Planes, and Crazy Bus. Targeted at families with children.
• Birthday Party Packages Celebration packages for children's birthdays that include a dedicated party venue, food options, and add-on extras such as piñatas and decorations. Designed for families hosting children's birthday parties.
• Group Events and Admission Discounted group admission rates for schools and organizations of 20 or more people, priced at $26.95 per person on weekday visits, with optional lunch packages. Targeted at schools, camps, churches, and youth organizations.
• Live Entertainment at Stage 39 Live entertainment performances including the Dancing Through the Decades show, magician Jim Hynd performances, and Officer Friendly safety presentations, included with general admission.
• Boo-tastic Halloween Party Annual Halloween-themed celebration event at the park with special entertainment and themed activities for families and children.
• Parkers Fill-Up Station On-site restaurant serving made-to-order meals including pizzas, cheeseburgers, vegan burgers featuring Beyond Meat, wraps, salads, hot dogs, nachos, and chicken strips.
• Starbucks at Adventure City On-site licensed Starbucks location serving specialty coffee drinks including lattes, Frappuccinos, and Starbucks Refreshers.
• Travelin' Treats Ice Cream Shop On-site ice cream shop offering soft serve, waffle cones, hot fudge sundaes, root beer floats, fudge, and avalanche blended ice cream.
• Group Lunch Packages Catered lunch options for groups of 20 or more, including child lunches at $8.50 with pizza, chicken nuggets, or hot dogs, and adult lunches at $14.50 with wraps, salads, or hot dogs. Served with juice box or bottled water and chips.
• Arcade and Climbing Wall (Fun Card Points) Separate-pay attractions including the climbing wall and arcade that require Fun Card Points purchased separately and are not included with general admission.

Quantifiable outcome

• Family of four can enjoy all attractions for a fraction of the cost of large theme parks

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• StarbucksminorGTM or Marketing PartnerAdventure City features an on-site Starbucks location within the park, offering a full range of Starbucks beverages including lattes, Frappuccinos, and Refreshers. This partnership provides premium coffee and specialty drinks to park visitors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castle Park: Smaller regional amusement park in Riverside, California, offering rides, arcade, and miniature golf on a comparable scale to Adventure City. Closely aligned on family-entertainment positioning, mid-tier admission pricing, and California regional catchment.
• Legoland California: Family-themed amusement park in Carlsbad, California, targeting families with younger children in the same Southern California market. Comparable on family-friendly positioning, admission-based monetization, and group/event programming.
• Six Flags Magic Mountain: Major regional theme park in Valencia, California, operating in the same Southern California family-entertainment market. Comparable on amusement-ride business model and group ticketing, though it skews toward thrill rides and teen audiences rather than Adventure City's young-family focus.
• Sesame Place San Diego: Family-themed amusement park in Chula Vista, California, targeting families with young children in Southern California with rides, shows, and character experiences. Comparable on the young-child family demographic and admission-based monetization.
• Knott's Berry Farm: Regional theme park in Buena Park, Orange County, California, directly comparable as a smaller-scale, family-focused amusement park operating in the same Southern California tourism corridor as Adventure City. Both target families and group visitors with multi-attraction admission models.
• Pacific Park: Amusement park on the Santa Monica Pier in Southern California, operating a smaller footprint of rides and attractions for walk-in visitors. Comparable scale and family-day-trip use case, though its pier-boardwalk format differs from Adventure City's enclosed park model.

Broad incumbents

• Universal Studios Hollywood: Major destination theme park in Universal City, California, competing for Southern California tourist and family demand. Overlaps with Adventure City on the family-entertainment use case but operates at a much higher price point and scale.
• Disneyland Resort: The dominant destination theme park operator located directly in Anaheim, California, sharing the same metro catchment. While a fundamentally different scale and price tier, Disneyland is the primary competitive force Adventure City explicitly contrasts against in its 'cost of one ticket at a big park' messaging.
• SeaWorld San Diego: Regional theme park in San Diego, California, competing in the same Southern California family-leisure market with seasonal events and group ticketing. Comparable on event-driven programming (e.g., Halloween and holiday events) but operates at a larger scale.

Emerging players

• Boomers Parks: Operator of smaller family amusement parks in Southern California (including Irvine) offering rides, mini golf, go-karts, and arcades. Comparable on the small-footprint, multi-attraction family-entertainment model targeting local Southern California families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=69AZXiP34AY
• Instagraminstagram.com/adventurecity
• TikToktiktok.com/@adventurecitythemepark?lang=en
• LinkedInlinkedin.com/company/adventure-city

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure City