What Datawise does

Datawise Inc. (株式会社データワイズ) is a Tokyo-based Japanese data analytics company founded in 2019 that operates Datawise Area Marketer, a SaaS platform for foot traffic (人流) analysis built on NTT DOCOMO smartphone GPS data covering 96 million+ users and processing approximately 1 billion records per day at 10-second sampling intervals. The platform layers a proprietary AI algorithm, "Datawise GPS AI," developed in-house by data scientists, which extracts origin–destination paths, competitor visitor counts, commercial-zone comparisons, and floor-level (階層判別) insights from multi-story facilities, and enriches GPS observations with ten attribute types (gender, age, income, household composition, occupation) drawn from linked survey data. The product is delivered in two variants — a domestic-resident version (国内居住者版) and an inbound-tourism version (インバウンド版) — sold via a web-based, browser-accessed SaaS model with a 2-week full-feature free trial, quote-based enterprise pricing, and content- and partner-led demand generation including co-hosted webinars with Geo Technologies.

The company serves enterprise and government customers across retail and food service (Tully's Coffee Japan, Godai, 31 Ice Cream, Kobe Bussan, Bic Camera, PRONTO, MEIDI-YA), real estate and commercial facility operators (JR East Cross Station Development, Mitsui Fudosan, Tokyu Real Estate SC Management, GranSta, Ecute, Makiya), and municipal and tourism organizations (Maebashi City, Toyama Prefecture, Fukuoka Convention Bureau, multiple city governments). Go-to-market relies on product-led growth via the free trial, mid-funnel content marketing through case studies and an industry blog, and joint webinars with partners such as Geo Technologies targeting retail, real estate, and local-government EBPM (Evidence-Based Policy Making) buyers. The company's commercial defensibility is anchored by exclusive-scale access to the NTT DOCOMO panel, ISO/IEC 27001:2022 and Privacy Mark certifications, and an in-house AI stack — though Datawise discloses no external funding, ownership structure, or revenue figures, leaving financial scale inferential.

Name

Datawise

Legal name

株式会社データワイズ

Website

https://datawise.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Datawise (株式会社データワイズ) is a Tokyo-based SaaS company that provides GPS-based foot traffic analytics to Japanese retailers, real estate developers, and municipalities, built on NTT DOCOMO location data and its proprietary Datawise GPS AI algorithm.

Ownership category

akta.pro rank

Product category

Location Intelligence & Foot Traffic Analytics Software

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

akta.pro secondary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Foot traffic analytics
• GPS big data analysis
• Location intelligence platform
• Area marketing software
• Inbound tourism analytics

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Datawise Area Marketer Subscription: SaaS-based foot traffic analysis tool subscription model. The product is offered in two versions: domestic resident analysis and inbound tourism analysis. Customers access the platform via web browser with tiered or custom pricing based on usage scope and analysis features.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Datawise sells the Datawise Area Marketer, a SaaS-based foot traffic (people-flow) analytics platform that uses Japan's largest high-resolution GPS big data (sourced from NTT DOCOMO smartphone apps covering 96M+ users, ~1 billion records/day) to analyze visitor demographics, commercial zones, competitor traffic, and movement patterns for enterprise retailers, real estate developers, commercial facility operators, and local governments. The platform is offered in two product variants: a domestic resident version (国内居住者版) for analyzing Japanese consumers with 10 linked attribute types, and an inbound tourism version (インバウンド版) for analyzing international visitors by nationality.

Product overview

Datawise offers the Datawise Area Marketer platform - a foot traffic analysis tool based on Japan's largest high-resolution GPS big data with 1 billion records per day. The platform consists of two product variants: the domestic resident version (国内居住者版) which analyzes Japanese residents' visit patterns with 10 types of demographic attributes, and the inbound version (インバウンド版) which focuses on international visitor analysis by nationality. The platform includes core analytical functions such as visitor attribute analysis, facility comparison, commercial area analysis, traffic volume analysis, floor-level identification, cross-store visit analysis, time-series comparison, and POI database access.

Differentiator

Problem solved

Functional benefit

Brands

• Datawise Area Marketer 国内居住者版: Foot traffic analysis tool for domestic Japanese residents, providing facility visitor analytics, commercial area analysis, and demographic attribute data (gender, age, income, household composition, etc.) based on GPS data.
• Datawise Area Marketer インバウンド版

Products and services

• Datawise Area Marketer (Domestic Resident Version / 国内居住者版) A SaaS-based foot traffic analytics tool analyzing domestic Japanese residents' movement patterns using Japan's largest high-resolution GPS big data. Provides facility visitor analysis, commercial area analysis, traffic volume analysis, floor-level identification, cross-store visit analysis, time-series comparison, and POI database access, with 10 types of linked demographic attributes (gender, age, income, household composition, occupation). Targets enterprise retailers, real estate developers, commercial facility operators, and local governments.
• Datawise Area Marketer (Inbound Tourism Version / インバウンド版) A specialized version of the Datawise Area Marketer platform for analyzing inbound international visitor traffic patterns in Japan. Enables government bodies, tourism organizations, and commercial facility operators to understand where international visitors of different nationalities stay and how they move within Japan.

Quantifiable outcome

• Data-driven store site selection reducing reliance on intuition and experience
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Geo Technologies Corporation (ジオテクノロジーズ株式会社)coreStrategic or Co-development Partner · 3 June 2026Co-hosted webinar partnership for Datawise Area Marketer 2.0 product launch. Geo Technologies provides GPS/location data infrastructure that complements Datawise's AI analysis capabilities. Joint go-to-market activities include product reveal webinars targeting shared customer segments in retail, real estate, and government sectors.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Agoop Corp. SoftBank-backed Japanese location analytics firm that aggregates mobile GPS data (SoftBank/Y!mobile) into foot traffic and population-flow analytics sold to retailers, real estate, and government — the closest direct competitor in Japan to Datawise's DOCOMO-data-based offering.
• Geo Technologies Corporation: Japanese map, GPS, and traffic data provider and Datawise's named strategic partner. Operates in the same location-intelligence value chain with overlapping data sources and customers in automotive, retail, real estate, and government.
• Placer.ai: US-based foot traffic analytics SaaS using mobile location data to deliver visitor demographics, trade area analysis, and competitive intelligence — the international product analog to Datawise Area Marketer.

Broad incumbents

• Zenrin Co., Ltd. Japan's largest commercial map and geospatial data company; provides map content, POI databases, and location services to enterprise and government — directly adjacent to Datawise's POI database and spatial analytics capabilities.
• INTAGE Inc. Japan's largest market research and consumer intelligence group; offers SRI+, SCI, and panel-based retail and location analytics that overlap with Datawise's trade-area and consumer-insight use cases for enterprise customers.
• Macromill, Inc. Japanese digital market research and consumer data platform serving enterprise and government with research panels, behavioral data, and analytics — comparable end-customers and use cases in policy and retail insights.
• NielsenIQ (Nielsen): Global retail and consumer measurement leader; provides location intelligence, retail traffic, and trade-area analytics that compete for the same enterprise site-selection and category-management budgets as Datawise.

Emerging players

• Unacast: Location data and analytics platform aggregating mobility signals for retail, real estate, and advertising use cases — comparable SaaS-based foot traffic intelligence product model.
• Cross Marketing Inc. Japanese digital market research firm with location and mobile-panel data products; comparable mid-market analytics positioning for marketing and area-strategy decisions.

Regional players

• Pasco Corporation: Japan-focused geospatial and surveying firm providing aerial imagery, mapping, and analytical data to government and infrastructure — comparable technology stack and government customer base to Datawise's municipal/EBPM use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datawise