Agoop
Agoop is a Japanese location-based big data company and SoftBank subsidiary that converts consented smartphone GPS data, via its proprietary SDK, into human-flow analytics products serving retail chains, railways, local governments, and disaster-response agencies in Japan.
- Company typePrivate
- Founded2009
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Agoop does
Agoop is a Japan-based location-intelligence company and wholly-owned subsidiary of SoftBank Corporation, headquartered in Shibuya, Tokyo, and founded in April 2009. The firm collects anonymized smartphone GPS and sensor data through its proprietary AgoopSDK embedded in third-party apps, applies privacy-processing (certified by JIPDEC under Privacy Mark No. 10824499), and converts that data into point-type and mesh-type dynamic population flow products at granularities down to 50m x 50m mesh and hourly intervals. Coverage extends nationwide across Japan and, via a partnership with Near Intelligence, to inbound tourism analysis covering 1.6 billion users across 44+ countries.
Agoop's product portfolio is built on a shared data layer. Core offerings include the Dynamic Population Data feed, Machirepo (\u30de\u30c1\u30ec\u30dd), a browser-based visitor-analysis SaaS with a chat-based generative AI agent and AI-powered graph summarization, Kompreno (\u30b3\u30f3\u30d7\u30ec\u30ce) for real-time video-based human-flow visualization including disaster-response functionality, Locabell (\u30ed\u30b1\u30d9\u30eb) for location-segmented push notifications and in-store visit measurement, TraKan (\u30c8\u30e9\u30ab\u30f3) nationwide road-traffic volume data, inbound tourism analysis, and Human Flow Statistics Reports delivered through Tableau. The WalkCoin consumer app and LinkWiFi AGP public WiFi serve both as consumer touchpoints and as additional consented data-collection channels that feed back into the data layer.
Revenue is generated through a mix of usage-based data sales (Dynamic Population Data quoted by area and time period), subscription SaaS (Machirepo at ¥125K-¥250K/month per tier with annual contracts starting at ¥1.5M; Kompreno), subscription professional services (geolocation marketing, location-based surveys from ¥70K), and consumer-app advertising (WalkCoin). Go-to-market is predominantly direct enterprise sales to retail chains, railways, and government agencies (JR East, Workman, Mensyoku, Oreno, PASCO, Toyoko Inn, Kamaishi City, Hino Town, MHLW), supplemented by channel partners, the Snowflake Marketplace, and integrations with PASCO MarketPlanner, Nightley, Giken Shoji, ANA X, and DataRobot. The company is led by President and CEO Kato Yusuke (\u52a0\u85e4\u6709\u7950), who succeeded Shibayama Kazuhisa (\u67f4\u5c71\u548c\u4e45) in mid-2024.
Agoop firmographics
Firmographics- Name
- Agoop
- Legal name
- 株式会社Agoop
- Website
- https://agoop.co.jp
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agoop is a Japanese location-based big data company and SoftBank subsidiary that converts consented smartphone GPS data, via its proprietary SDK, into human-flow analytics products serving retail chains, railways, local governments, and disaster-response agencies in Japan.
- Ownership category
- akta.pro rank
Agoop industry classification
Industry- Product category
- Location Intelligence and Geospatial Analytics
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Location, Footfall & Mobility Intelligence (Origin-Destination, visitation) (THALAIAJ)
- akta.pro secondary industries
- Market Sizing, Competitive Benchmarking & Performance Analytics (THALAIAE), Customer & Loyalty Analytics (Segmentation, CLV, Personalization) (THALAIAG), Traveler Tracking, Itinerary Monitoring & Location Intelligence (THACAEAB), Travel Program Analytics, Reporting & Benchmarking (THALAMAF)
Keywords
Where Agoop is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Agoop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- 流動人口データ販売 (Dynamic Population Data Sales): Sale of point-type, mesh-type, and road-aggregation dynamic population data. Pricing is based on area (city/municipality units) and time period (monthly minimum). Data is sold to enterprises and local governments for retail site selection, tourism analysis, and disaster prevention applications.
- 人流マーケティングツール マチレポ (Machirepo Subscription): Annual subscription-based SaaS for visitor analysis with tiered pricing based on number of user accounts. Includes AI analysis agent functionality and PDF/PPTX report generation.
- コンプレノ (Kompreno): Real-time human flow visualization tool sold as subscription service to local governments and enterprises for disaster prevention and urban planning applications.
- ジオマーケティングサービス (Geolocation Marketing Services): Location-based targeting advertising, store visit measurement, and promotional effectiveness measurement services. Includes 位置情報ターゲティング広告, 来店計測, and analysis reports.
- 位置情報アンケートサービス (Location-based Survey Services): Survey service targeting visitors to specific locations or areas through the WalkCoin app platform, with pricing starting from ¥70,000 basic fee.
- アルコイン コイン交換プログラム (WalkCoin Reward Program): Walking reward app generating revenue through advertising integration, with users earning coins for walking that can be exchanged for gift cards and points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Machirepo Valuer Plan - 10 accounts |
| Subscription | Annual | Machirepo Standard Plan - 5 accounts |
| Subscription | Annual | Machirepo Light Plan - 3 accounts |
| Subscription | Annual | Machirepo annual pricing |
| Unit Pricing | Pay-as-you-go | Location-based Survey Basic |
| Usage-based | Pay-as-you-go | 流動人口データ (Dynamic Population Data) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Agoop product offering
Product offeringCore offering
Agoop collects consented smartphone GPS and sensor data through its proprietary SDK, applies privacy anonymization, and sells location-based big data products and analytics tools — most notably Dynamic Population Data (流動人口データ) at mesh sizes down to 50m, the Machirepo visitor-analysis SaaS, the Kompreno real-time human-flow visualization platform, the Locabell app-engagement service, TraKan road traffic data, and inbound-tourism flow analytics — primarily to Japanese enterprises, municipalities, and government agencies for retail site selection, tourism, urban planning, and disaster response.
Product overview
Agoop operates as a location-based big data company offering a portfolio of interconnected products centered on human movement data. The core offering is the 流動人口データ platform (providing both point-type trajectory and mesh-type aggregated population flow data), which feeds into analysis and visualization tools including マチレポ (a browser-based visitor marketing tool with AI chat and graph summarization), コンプレノ (real-time video-based flow visualization for disaster and urban analysis), and 人流統計レポート (fixed-point BI report delivery via Tableau/PDF/Excel). Geo-marketing services — including ロケベル (app push-notification engagement with location segmentation) and 位置情報ターゲティング広告 (location-targeted ad delivery) — are built on top of the same data layer. Supporting standalone offerings include トラカン (road traffic volume data), インバウンド人流分析 (inbound tourism analytics), アルコイン (a consumer walking-reward app), LinkWiFi AGP (public WiFi), and 位置情報アンケートサービス (location-based survey delivery). The Snowflake Marketplace serves as a data distribution channel for the 流動人口データ.
Differentiator
Problem solved
Functional benefit
Brands
- マチレポ (MachiRepo): Foot traffic marketing tool for visitor analysis and business decision support
- ロケベル (Locabell)
- コンプレノ (Kompreno)
- 流動人口データ (Dynamic Population Data)
- アルコイン (WalkCoin)
- トラカン (TraKan)
- LinkWiFi AGP
Products and services
- Dynamic Population Data (流動人口データ) Location-based big data product providing privacy-anonymized human movement data — including point-type trajectory data and mesh-type aggregated data at 50m/100m/500m/1km meshes — sourced from consented smartphone app users, covering visitor counts, dwell time, demographics, residence/workplace inference, and travel direction. Sold to enterprises and local governments for retail site selection, tourism analysis, and disaster prevention.
- Machirepo (マチレポ) Browser-based human-flow marketing SaaS that lets users define arbitrary geographic areas on a map and analyze visitor counts, demographics, peak times, trade areas, dwell-time ratios, competitor comparisons, and latent area potential through 12 built-in analysis menus. Includes an AI chat-based analysis agent (AI分析エージェント機能) and AI graph summarization (グラフAI要約機能), with CSV/Excel/PDF/PPTX export. Sold as annual subscription with tiered pricing (Light, Standard, Valuer plans).
- Kompreno (コンプレノ) Real-time video-based human-flow visualization and analysis tool that renders area-by-area population movement over time as animated map overlays. Includes shelter detection (identifying active and unsanctioned evacuation sites), inflow/outflow analysis, congestion ranking, and integration with tsunami simulation data. Sold as subscription service to local governments and enterprises for disaster prevention and urban planning.
- Locabell (ロケベル) App engagement service that delivers location-segmented push notifications to app users, tracks notification open rates, and measures in-store visit conversion — spanning online notification to offline store visit on a single platform. Supports iOS and Android.
- Human Flow Statistics Report (人流統計レポート) Report service that visualizes aggregated human-flow and demographic data in graph and report formats, deliverable via Tableau (Tableau Cloud, .twb/.twbx files), PDF, and Excel. Used for fixed-point observation reporting on tourism, retail, and disaster use cases.
- TraKan Road Traffic Volume Data (トラカン / 道路通行量データ) Nationwide road traffic volume dataset covering all major roads (national, prefectural, and residential streets), segmented by travel mode (foot/bicycle/vehicle), direction, speed, gender/age, time period, and weekday/weekend. Enables multi-angle road traffic analysis for store site selection, competitive analysis, and urban planning.
- Inbound Tourism Flow Analysis (インバウンド人流分析) Inbound tourism flow analysis service using Near Intelligence's global location data to analyze visiting foreign nationals by country/region of origin, weekday/hourly counts, dwell time, overnight stays, adjacent area visits, and inter-area tourism patterns for Japanese tourism destinations.
- WalkCoin (アルコイン) Smartphone walking-reward app (iOS/Android) that auto-counts daily steps, records GPS location history on a map, supports gamified features (rank program, dice games, lotteries, surveys, check-in lottery), and lets users exchange accumulated coins for gift cards (PayPay, Amazon, etc.) or charity donations. Includes carbon-footprint visualization tied to walking distance.
- LinkWiFi AGP Free public WiFi connection service accessible through the town WiFi byGMO app, providing access to approximately 160,000 free WiFi hotspots nationwide at cafes, restaurants, stations, airports, and public facilities.
- Location-Based Survey Service (位置情報アンケートサービス) Location-based survey service that delivers questionnaires to users who have visited or reside in targeted geographic areas via the WalkCoin app. Enables tourism behavior surveys, visitor demographics, sentiment analysis, and real-time survey-based research without paper or face-to-face contact. Pricing starts from ¥70,000 basic fee.
Quantifiable outcome
- 15% increase in store visitors within 2 weeks through demographic analysis around store locations
- +2 more outcomes
Companies that use Agoop
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Agoop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature8 records
Agoop partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor, core and flagship.
- 技研商事インターナショナル (Giken ShojI International)minorAgoop's road traffic data (トラカン) adopted for Giken's MarketAnalyzer Traffic solution for multi-perspective analysis of traffic and stay patterns.
- TMAT (特定非営利活動法人徳洲会医療救援隊)coreProvided real-time human flow visualization analysis during the 2024 Noto Peninsula Earthquake for emergency response coordination, helping identify isolated areas and evacuation priorities.
- 釜石市 (Kamaishi City)flagshipMemorandum of understanding for verifying appropriate evacuation behavior using smartphone location data during disaster drills and actual emergencies. Includes analysis of evacuation routes and shelter utilization.
- ANA X株式会社 (ANA X)coreCo-promotion partnership linking ANA Pocket app with WalkCoin through walking missions and bonus reward campaigns. Multiple campaign collaborations including GW and seasonal walking challenges.
- Near Intelligence, Inc. (Near社)coreGlobal data partnership utilizing Near's location data from approximately 1.6 billion users across 44+ countries. Agoop uses this data for inbound tourism analysis in Japan, enabling analysis of international visitor demographics and movement patterns.
- 北谷ツーリズムデザインラボ (Chatan Tourism Design Lab)minorPoC collaboration for location-based area surveys targeting visitors to Chatan Town, Okinawa, to support regional tourism development through visitor feedback collection.
- ナイトレイ (Nightley)minorPartnership to integrate Agoop's data into Nightley's CITY INSIGHT人流分析 service for enhanced urban analysis capabilities.
- atocos株式会社 (atocos)coreCollaboration for location-based survey services (エリアアンケート) using alco's research platform combined with Agoop's WalkCoin app for enhanced survey targeting of location-based audiences.
- 日本赤十字看護大学附属災害救護研究所 (Japanese Red Cross Nursing University Disaster Relief Research Institute)flagshipDisaster-resistant town development partnership for emergency evacuation analysis and disaster response research. Combines real-time human flow visualization technology with disaster medicine expertise.
- スノーフレイク株式会社 (Snowflake)coreSnowflake Marketplace data partnership enabling global customers to access Agoop's dynamic population data through Snowflake's data cloud platform for integration with enterprise analytics workflows.
- 株式会社パスコ (PASCO)corePASCO's MarketPlanner commercial analysis solution incorporates Agoop's dynamic population data for retail site selection and area marketing analysis.
- USRA (Universities Space Research Association)minorJoint research on the utility of human flow data for climate change mitigation, analyzing correlations between location data and satellite observations of atmospheric pollutants.
- 日野町 (Hino Town)coreComprehensive regional revitalization partnership covering public transportation optimization (わたむき自動車プロジェクト), tourism promotion, resident health promotion, and disaster risk management. First municipal partnership for Agoop.
- エクスペリアンジャパン株式会社 (Experian Japan)coreStrategic partnership combining Experian's Mosaic Japan geodemographic segmentation tool with Agoop's dynamic population data for high-precision demand forecasting and consumer behavior analysis in the retail and municipal sectors.
- DataRobot, Inc.coreData partner agreement enabling DataRobot customers to access Agoop's dynamic population data for AI-powered demand forecasting and sales prediction models. First-ever data partner agreement for DataRobot.
- 厚生労働省 (Ministry of Health, Labour and Welfare)flagshipAgreement for COVID-19 cluster prevention through providing population flow data to help verify the effectiveness of外出 self-restriction measures during the state of emergency.
- 同志社大学 (Doshisha University)minorJoint research on AI-based anomaly detection systems for disaster response, automatically detecting changes in population flow and retention during emergencies.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Agoop competitors and assessment
Company assessmentDirect peers
- Cuebiq: Location data and consumer insights company providing foot traffic, audience, and visitation analytics to enterprise customers. Closely comparable data-monetization business model to Agoop's Dynamic Population Data sales.
- Near Intelligence: Global location intelligence company with ~1.6B user IDs across 44+ countries. Already a partner of Agoop (data feed for inbound tourism), but operates its own analytics products directly, making it both ally and competitor in cross-border location data.
- SafeGraph: US-based provider of POI data and foot-traffic analytics to retailers, real estate, and academia. Direct competitor at the location-data layer, with similar go-to-market into retail site selection and academic research customers.
- Placer.ai: US-based foot traffic and location analytics platform offering visitor analytics, trade-area analysis, and competitive benchmarking. Closest direct competitor to Agoop's Machirepo and Dynamic Population Data in functionality, though focused on North American retail and CRE verticals.
Broad incumbents
- Esri: Global GIS platform incumbent whose ArcGIS software underlies much of the spatial analytics ecosystem. Listed as an integration option by Agoop, but also a broad incumbent competitor for government and urban-planning analytics spend.
- Foursquare: Established US location intelligence and POI data provider offering foot traffic, visits, and audience analytics. Overlaps with Agoop's core location-data and visitor-analysis capabilities but operates globally with a much broader product portfolio.
- PASCO Corporation: Japan's leading geospatial/satellite imaging and GIS analytics company. Both a partner (MarketPlanner embeds Agoop data) and an incumbent competitor in Japanese commercial area analytics and government/municipal mapping.
Regional players
- Macromill, Inc. Japanese online market research and consumer insight company serving enterprise customers with behavioral and demographic data. Adjacent competitor for retail and brand-side analytics budgets in Japan.
- Cross Marketing Inc. Japanese market research firm providing consumer panels, surveys, and behavioral analytics. Comparable as a Japan-centric research/insights buyer of location data and competitor for retail and tourism analytics budgets.
- GeoTechnologies, Inc. Japanese mapping, traffic data, and GIS services provider. Comparable in traffic-flow and road-data coverage (overlaps with Agoop's TraKan product) but Japan-only and focused on automotive/logistics use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Agoop social profiles
Digital presenceAgoop compliance and trust
Trust signalCompliance3 records
Agoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agoop leadership team
Management profileNumber of profiles
Profiles1 record
Agoop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agoop
What does Agoop do?
Agoop collects consented smartphone GPS and sensor data through its proprietary SDK, applies privacy anonymization, and sells location-based big data products and analytics tools — most notably Dynamic Population Data (流動人口データ) at mesh sizes down to 50m, the Machirepo visitor-analysis SaaS, the Kompreno real-time human-flow visualization platform, the Locabell app-engagement service, TraKan road traffic data, and inbound-tourism flow analytics — primarily to Japanese enterprises, municipalities, and government agencies for retail site selection, tourism, urban planning, and disaster response.
Is Agoop a public or private company?
Agoop is a private company. It is classified as corporate owned and is currently operating.
When was Agoop founded?
Agoop was founded in 2009. It employs 11 to 50 people.
Where is Agoop based?
Agoop is headquartered in Tokyo, Japan, in the Asia region.
How does Agoop make money?
Six revenue lines are on record. 流動人口データ販売 (Dynamic Population Data Sales) is the primary driver. The others are 人流マーケティングツール マチレポ (Machirepo Subscription), コンプレノ (Kompreno), ジオマーケティングサービス (Geolocation Marketing Services), 位置情報アンケートサービス (Location-based Survey Services) and アルコイン コイン交換プログラム (WalkCoin Reward Program).
Who are Agoop's main competitors?
Direct peers on record are Cuebiq, Near Intelligence, SafeGraph and Placer.ai. Broad incumbents are Esri, Foursquare and PASCO Corporation. Regional players are Macromill, Inc., Cross Marketing Inc. and GeoTechnologies, Inc..
Does Agoop have an API?
No public API is recorded for Agoop.
What industry is Agoop in?
Agoop's product category is Location Intelligence and Geospatial Analytics. Its primary akta.pro industry code is THALAIAJ, Location, Footfall & Mobility Intelligence (Origin-Destination, visitation), with a secondary code of THALAIAE, Market Sizing, Competitive Benchmarking & Performance Analytics. Its SIC code is 7370.