A Divine Event
A Divine Event is a Norcross, Georgia-based wedding and event design company founded in 1987, specializing in floral artistry, event styling, and catering for couples and corporate clients. It operates as the dedicated floral and design studio for Wedgewood Weddings in Georgia across five Magic Moments venues.
- Company typePrivate
- Founded1987
- HeadquartersNorcross, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What A Divine Event does
A Divine Event is a private, full-service wedding and event design company based in Norcross, Georgia, serving the Atlanta metropolitan area. Founded in 1987 by Teresa Day and Kendall Collier as Divine's Design Studio, the company specializes in floral artistry (personal florals, ceremony décor, reception florals), comprehensive event design and styling (tablescapes, backdrops, signage, lounge areas), and full-service catering (plated dinners, buffets, signature food stations). Since 2017 it has operated as the dedicated floral and design studio for Wedgewood Weddings & Events in Georgia and as the design partner for sister company Magic Moments Venues (Flint Hill, Primrose Cottage, The Atrium, Natalie House, Vinewood Stables).
The business model is a professional services model with quote-based pricing, generating revenue from individual wedding couples (primary segment) and corporate clients such as CNN and John Hancock, supplemented by a community outreach program (A Divine Intervention) that provides reduced-cost event services to nonprofits. Go-to-market combines direct client engagement, venue-embedded distribution through Wedgewood/Magic Moments, and marketplace presence on The Knot and WeddingWire, supported by Instagram and editorial content marketing. The company is led by CEO Kendall Collier and design team leader Haley Mulkey, employs 101-250 people, holds WBENC women-owned, BBB, and ServSafe certifications, and has accumulated an extensive portfolio of industry awards including NACE Allie Awards, ILEA Awards, Gala Awards, and Best of the Knot Hall of Fame recognition.
A Divine Event firmographics
Firmographics- Name
- A Divine Event
- Legal name
- A Divine Event
- Website
- https://adivineevent.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- A Divine Event is a Norcross, Georgia-based wedding and event design company founded in 1987, specializing in floral artistry, event styling, and catering for couples and corporate clients. It operates as the dedicated floral and design studio for Wedgewood Weddings in Georgia across five Magic Moments venues.
- Ownership category
- akta.pro rank
A Divine Event industry classification
Industry- Product category
- Wedding and Event Design Services
- NAICS
- Florists (4593)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Wedding Design, Decor & Floral Planning (HSACABAH), Wedding & Reception Catering (HSACAGAD), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI)
Keywords
Where A Divine Event is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
A Divine Event business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Floral Design Services: Custom floral arrangements including personal florals (bouquets, boutonnieres, corsages, flower crowns), ceremony décor (arches, chuppahs, aisle installations), and reception florals (centerpieces, statement arrangements, cake flowers)
- Event Design & Styling: Full visual event styling including tablescapes, linens, place settings, candles, ceremony and reception décor, backdrops, signage, lounge areas, and accent décor
- Catering Services: Full-service catering for weddings and events including passed hors d'oeuvres, plated dinners, buffet presentations, and signature food stations
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
A Divine Event product offering
Product offeringCore offering
A Divine Event is a wedding and event design company that provides integrated floral artistry, event décor and styling, and full-service catering for weddings and celebrations in the Atlanta, Georgia area. Founded in 1987, the company serves as the dedicated floral and design studio for Wedgewood Weddings & Events in Georgia, operating across five Magic Moments venues. Its offerings include personal florals, ceremony and reception décor, tablescapes and styling details, and full-service catering with Southern-inspired and internationally influenced cuisine.
Product overview
A Divine Event is a wedding and event design company offering integrated floral artistry, event décor styling, and catering services. Founded in 1987, the company operates as part of the Wedgewood Weddings family in Georgia. The core offerings include the Design Studio (floral design and event styling), Reception Décor Services, and catering operations. Additional services include Pretty Little Details (customized signage and styling elements) and the A Divine Intervention community outreach program. The company serves as the dedicated floral and design studio for Wedgewood Weddings venues including Flint Hill, Primrose Cottage, The Atrium, Natalie House, and Vinewood Stables.
Differentiator
Problem solved
Functional benefit
Products and services
- Floral Artistry Services Comprehensive floral design services for weddings and events, including personal florals (bouquets, boutonnieres, corsages, flower crowns), ceremony décor (arches, chuppahs, aisles, altar installations), and reception florals (centerpieces, statement arrangements, cake flowers).
- Event Design & Styling Full visual story curation for celebrations including tablescapes (linens, place settings, candles, layered textures), ceremony and reception décor (backdrops, focal points, feature moments), and styling details (signage, lounge areas, accent décor).
- Pretty Little Details Customized styling services including custom signs, styled lounges, welcome tables, and unique décor elements designed to make events distinctive.
- Reception Décor Services Transforms venues into fully outfitted reception settings with tablescapes (floral, candles, linens, chargers), centerpieces, lighting, and décor for various event types.
- Wedding Catering Full-service catering for weddings and events featuring Southern-inspired and internationally influenced cuisine, including signature stations, plated dinners, buffet presentations, passed hors d'oeuvres, and signature food stations.
Companies that use A Divine Event
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
A Divine Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Divine Event partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Wedgewood Weddings & EventscoreA Divine Event serves as the dedicated floral and design studio for Wedgewood Weddings in Georgia. The partnership combines A Divine Event's creative expertise with Wedgewood's all-inclusive planning model and best-in-class service. This is a strategic integration where A Divine Event provides exclusive floral and décor services for Wedgewood's Georgia venue portfolio.
- Magic Moments VenuescoreMagic Moments is a sister company operating a collection of award-winning wedding venues. A Divine Event provides floral design and event décor services at these venues including Flint Hill, Primrose Cottage, The Atrium, Natalie House, and Vinewood Stables. The venues are presented through the Magic Moments brand.
- Bert's Big AdventureminorAnnual charity partner for which A Divine Event provides donated event services through their 'A Divine Intervention' community outreach program. The company donates wedding packages and event services to support this charity that gives children with chronic or terminal disease all-expenses-paid trips to Walt Disney World.
- Habitat for Humanity AtlantaminorCommunity outreach partner receiving reduced-cost event services through the A Divine Intervention program.
- The Drake HouseminorCommunity outreach partner receiving reduced-cost event services through the A Divine Intervention program supporting women and children in need.
- International Women's HouseminorCommunity outreach partner receiving reduced-cost event services through the A Divine Intervention program.
- March of DimesminorCommunity outreach partner receiving reduced-cost event services through the A Divine Intervention program.
- Prevent Child Abuse GeorgiaminorNACE Gives Back charity partner receiving donated event services. A Divine Event served as 'Agent 007' presenting sponsor for the James Bond themed charity gala.
- NACE Atlanta / ILEA AtlantaminorIndustry association partnerships. A Divine Event has won multiple awards presented by the Atlanta chapters of NACE and ILEA for excellence in event design and production.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
A Divine Event competitors and assessment
Company assessmentBroad incumbents
- Wedgewood Weddings & Events: Parent and strategic partner that operates a national portfolio of all-inclusive wedding venues. Comparable because A Divine Event is the dedicated floral and design studio within Wedgewood's Georgia venue ecosystem, sharing customer base, planning infrastructure, and event delivery model.
- Carriage House Weddings: Multi-venue wedding operator with integrated catering and design services. Comparable in combining venue ownership with in-house floral, décor, and catering offerings for engaged couples.
Direct peers
- Bruno Event Team: Atlanta-based full-service wedding and corporate event planning and design firm with in-house floral, catering-adjacent services, and décor. Highly comparable as a regional high-end event design competitor serving the same Atlanta wedding and corporate market.
- Legendary Events: Atlanta-based wedding and special event design and catering company offering integrated floral, décor, and catering. Directly comparable in service mix, geographic market, and high-end positioning.
- Flawless Events: Boutique wedding and event planning firm serving the Atlanta and Southeast markets. Comparable in offering high-touch design, floral, and coordination services to engaged couples and corporate clients.
- The Moore Agency: Atlanta-based event design and production company delivering high-end weddings, galas, and corporate events. Comparable in target client, design-led approach, and Southeast operating geography.
- Bold Events: Atlanta wedding and event planning and design studio offering floral and styling services. Comparable as a direct competitor for the same engaged couples and venue partnerships in the Atlanta market.
- Pure Luxe Bride: Atlanta-focused luxury wedding planning and design firm. Comparable in serving high-end wedding clients in the same Atlanta metro with design-driven, full-service offerings.
Regional players
- Tara Guérard Soirée: Charleston, SC-based luxury wedding and event design firm with full-service floral, design, and planning. Comparable in service model and premium positioning, but operating in a different regional market.
Emerging players
- A Social Life Design: Atlanta event and wedding design studio with floral and styling services. Comparable in service mix and regional focus, positioned as a smaller-scale design peer in the same Atlanta market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
A Divine Event social profiles
Digital presenceA Divine Event compliance and trust
Trust signalCompliance3 records
A Divine Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Divine Event leadership team
Management profileNumber of profiles
Profiles9 records
A Divine Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Divine Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Divine Event
What does A Divine Event do?
A Divine Event is a wedding and event design company that provides integrated floral artistry, event décor and styling, and full-service catering for weddings and celebrations in the Atlanta, Georgia area. Founded in 1987, the company serves as the dedicated floral and design studio for Wedgewood Weddings & Events in Georgia, operating across five Magic Moments venues. Its offerings include personal florals, ceremony and reception décor, tablescapes and styling details, and full-service catering with Southern-inspired and internationally influenced cuisine.
Is A Divine Event a public or private company?
A Divine Event is a private company. It is classified as corporate owned and is currently operating.
When was A Divine Event founded?
A Divine Event was founded in 1987. It employs 101 to 250 people.
Where is A Divine Event based?
A Divine Event is headquartered in Norcross, United States, in the North America region.
How does A Divine Event make money?
Three revenue lines are on record. Floral Design Services are the primary driver. The others are event Design & Styling and catering Services.
Who are A Divine Event's main competitors?
Broad incumbents on record are Wedgewood Weddings & Events and Carriage House Weddings. Direct peers are Bruno Event Team, Legendary Events, Flawless Events, The Moore Agency, Bold Events and Pure Luxe Bride. Tara Guérard Soirée is listed as a regional player. A Social Life Design is listed as an emerging player.
Does A Divine Event have an API?
No public API is recorded for A Divine Event.
What industry is A Divine Event in?
A Divine Event's product category is Wedding and Event Design Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAH, Wedding Design, Decor & Floral Planning. Its NAICS code is 4593 and its SIC code is 7990.