Colton RV
Colton RV & Marine is a family-owned RV and boat dealership operating four locations across New York and Pennsylvania. Founded in 1966 and now in its third generation, the company sells new and used motorhomes, trailers, toy haulers, boats, parts, service, and financing to Northeast US outdoor recreation consumers.
- Company typePrivate
- Founded1966
- HeadquartersNorth Tonawanda, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Colton RV does
Colton RV & Marine is a privately held, family-owned RV and boat dealership business founded approximately 1966 in North Tonawanda, New York, and now operating in its third generation of family ownership. The company operates four locations across Western New York and Northeast Pennsylvania — North Tonawanda (headquarters), Orchard Park, Blasdell (service centre), and Wind Gap/Lehigh Valley — selling new and pre-owned motorhomes (Class A, B, C), travel trailers, fifth wheels, toy haulers, and boats (pontoon, tritoon, fishing). Combined inventory exceeds 694 units across the network, sourced from approximately 30 brands including Airstream, Grand Design, Keystone, Entegra Coach, Thor, Tiffin, Forest River, Barletta, Smoker Craft, Parker, Sylvan, Winnebago, KZ, Brinkley, Grech RV, Pleasure-Way, Cobalt, Dutchmen, Highland Ridge, Modern Buggy, inTech, and Open Range.
The business model is direct-to-consumer retail through owned physical dealerships, supported by an interactive website (coltonrv.com) for inventory browsing, pre-qualification financing, and tow-rating guidance. Revenue is generated across four streams: (1) RV hardware sales (new and used, pricing spanning sub-$15K pre-owned units to $200K+ premium Class A motorhomes), (2) boat sales, (3) parts and certified service/collision repair, and (4) financing arrangements. Pricing is per-unit with monthly payments ranging from under $200 to over $2,000; the Colton Advantage Pricing program bundles pre-delivery inspection, orientation, full propane, half-tank fuel, cleaning, and battery into sticker pricing.
The customer base spans Northeast US consumers across four overlapping segments: family outdoor enthusiasts (primary, prioritising 4–8 sleep capacity and bunkhouses), off-grid/adventure users (toy haulers), couples/retirees (Class B and compact units), and seasonal campers. Differentiators include 60+ years of regional brand legacy, Priority RV Network membership (140+ dealer service points across North America), Top 50 Dealer and Five Rivet Dealer (RV Industry Association) recognition, and a dedicated collision centre. The company has no proprietary technology, software, or AI/ML capability described; the stack relies on the standard interactcp.com dealership platform rather than in-house engineering.
Colton RV firmographics
Firmographics- Name
- Colton RV
- Legal name
- Colton RV
- Website
- https://coltonrv.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Colton RV & Marine is a family-owned RV and boat dealership operating four locations across New York and Pennsylvania. Founded in 1966 and now in its third generation, the company sells new and used motorhomes, trailers, toy haulers, boats, parts, service, and financing to Northeast US outdoor recreation consumers.
- Ownership category
- akta.pro rank
Colton RV industry classification
Industry- Product category
- Recreational Vehicle and Boat Dealership
- NAICS
- Recreational Vehicle Dealers (44121), Boat Dealers (441222)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Recreational Vehicle (RV) & Powersports Leasing (FSAKANAG)
Keywords
Where Colton RV is headquartered
LocationHeadquarters
- HQ city
- North Tonawanda
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Colton RV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- RV Sales: Sale of new and used recreational vehicles including motorhomes (Class A, B, C), travel trailers, fifth wheels, and toy haulers. Revenue generated from one-time vehicle transactions with various financing options available.
- Boat Sales: Sale of new and pre-owned boats including pontoon boats and tritoon boats from brands such as Barletta, Smoker Craft, Sunchaser, Sylvan, and Parker.
- Parts & Service: Sales of RV and boat parts and accessories, plus service/maintenance and collision repair services. Revenue from both scheduled maintenance and repair work.
- Financing: Providing or arranging financing for vehicle purchases, generating revenue through interest or financing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level RVs |
| Unit Pricing | Pay-as-you-go | Mid-range RVs |
| Unit Pricing | Pay-as-you-go | Premium RVs |
| Unit Pricing | Pay-as-you-go | Luxury/Ultra Premium |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Colton RV product offering
Product offeringCore offering
Colton RV & Marine is a family-owned retail dealership that sells new and pre-owned recreational vehicles (Class A, B, and C motorhomes, travel trailers, fifth wheels, and toy haulers) and boats (pontoons, tritoons, fishing boats) from approximately 30+ manufacturers across four locations in New York and Pennsylvania. The dealership also provides on-site financing, trade-in evaluation, parts sales, certified maintenance and repair, and a dedicated RV collision center to support customers across the lifecycle of ownership.
Product overview
Colton RV & Marine is an RV and boat dealer operating 4 locations across New York and Pennsylvania. The company offers a comprehensive portfolio of recreational vehicles and boats, organized into two main divisions: motorized RVs (Class A, Class B, Class C motorhomes) and towable RVs (travel trailers, fifth wheels, toy haulers), alongside a diverse boat inventory featuring pontoon boats, Tritoon boats, and various watercraft. The product portfolio spans multiple price points from entry-level to luxury, carrying approximately 30+ major brands including Airstream, Grand Design, Keystone RV, Entegra Coach, Thor Motor Coach, Tiffin Motorhomes, Forest River, Barletta Boats, Winnebago, and KZ. The company provides complementary services including certified RV and boat maintenance and repair, a dedicated collision center, online parts sales, financing options (including SSN-free pre-qualification), trade-in evaluations, and a pre-owned guarantee program. An interactive tow guide tool helps customers match their tow vehicle capacity with appropriate RV options.
Differentiator
Problem solved
Functional benefit
Products and services
- Motor Home Class A Class A motorhomes are the largest, most luxurious motorized RVs, built on a commercial bus or custom chassis, offering residential-style living with spacious interiors for individual consumers seeking premium road travel.
- Motor Home Class B Class B motorhomes, also known as camper vans, are compact motorized units built on van chassis, offering maneuverability and fuel efficiency with essential living amenities for individual consumers and couples.
- Motor Home Class C Class C motorhomes are built on a truck chassis with a distinctive cab-over bunk, offering a balance of comfort, drivability, and sleeping capacity for families and small groups.
- Travel Trailers Travel trailers are non-motorized RVs towed behind a vehicle, available in various sizes from lightweight teardrops to large bumper-pulled units with multiple slides, for individual consumers and families.
- Fifth Wheels Fifth wheel RVs are large towable units that connect to a specialized hitch in the bed of a pickup truck, offering spacious living areas typical of motorhomes for individual consumers and seasonal campers.
- Toy Haulers Toy haulers are RVs with a rear garage area designed to transport outdoor toys like ATVs, UTVs, jet skis, and motorcycles, combining cargo space with living quarters for adventure-focused consumers.
- Boats Boats including pontoon boats, Tritoon boats, and various watercraft for recreational use, sold alongside RVs at Colton RV & Marine locations to individual consumers and families.
- RV & Boat Service Certified technician services for motorhome and boat maintenance and repair, including motorhome service, tire and axle service, and routine inspections, available to RV and boat owners at Colton service locations.
- Collision Center Dedicated body shop services for RV collision repair and damage restoration, offered to RV owners needing post-incident bodywork.
- RV & Boat Parts Parts department offering replacement parts and accessories for RVs and boats, available for online purchasing, supporting RV and boat owners' maintenance and customization needs.
- Financing RV and boat financing services including pre-qualification options, with financing available without an SSN requirement, structured to support a wide range of consumer credit profiles.
- Trade-In Services Trade-in evaluation services for RVs and boats, allowing customers to apply existing vehicles toward new purchases.
- Pre-Owned Guarantee Certified pre-owned vehicle program offering quality assurance for used RV and boat purchases, providing buyers with confidence in pre-owned unit condition.
Companies that use Colton RV
Customer profileSegments4 records
Ideal customer profiles3 records
Colton RV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Colton RV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Priority RV NetworkcoreColton RV is a member of the Priority RV Network, an association of 140+ independent RV dealerships across North America. Membership provides access to a network for service support while traveling, ensuring customers can get service at any Priority RV member dealer nationwide.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Colton RV competitors and assessment
Company assessmentDirect peers
- RV One: Multi-state RV dealer group with locations across the Eastern US. Sells new and pre-owned RVs from major OEMs with service and parts operations, comparable in scale and multi-brand approach.
- Blue Dog RV: Multi-location independent RV dealer with strong presence in the Mid-Atlantic and Northeast US. Carries overlapping brand portfolio (Forest River, Grand Design, Keystone) with similar sales/service/parts model.
- General RV Center: One of the largest family-owned RV dealer groups in the US with multiple Super Centers across the Midwest, East Coast, and Florida. Closely comparable in family-ownership model, multi-brand premium portfolio, and full-service sales/service/parts/collision offering.
- Campers Inn RV: Family-owned RV dealer group with 30+ locations primarily in the Eastern US. Direct comparable on multi-state East Coast footprint, multi-brand strategy, and family-ownership structure; directly competes for Northeast customers.
- National Indoor RV Centers: Indoor RV supercenter dealer with locations in the Eastern US, focusing on premium brands and large inventory selection. Comparable on premium-brand positioning and large-unit-count sales floor; uses a differentiated indoor-storage model.
- Mariners Cove Marina / MarineMax: MarineMax is the largest recreational boat dealer in the US with multi-state dealership locations. Comparable to Colton on the boat side of the business, with overlapping brands (e.g., similar pontoon and center console offerings) and similar F&I/financing model.
- Pete's RV Center: Northeast-based family-owned RV dealer group with multiple locations across New York, Vermont, and Pennsylvania — overlapping Colton's core Western NY/PA market. Direct competitor for the same customer base and brand portfolio.
Broad incumbents
- Camping World Holdings: The largest publicly traded RV dealer in the US with 200+ locations nationwide. Operates a similar multi-brand RV sales, service, and parts model with floorplanning and F&I revenue streams, serving as the dominant scale benchmark for independent dealer groups like Colton.
- Lazydays Holdings: Publicly traded RV dealership group with supercenter locations across the Sun Belt. Sells new and used RVs from the same major OEMs (Tiffin, Thor, Grand Design, Keystone) that Colton carries, with comparable service and parts operations.
Others
- Priority RV Network: A network of 140+ independent RV dealerships across North America, of which Colton RV is a member. Not a direct competitor but a strategic partner organization that provides cross-dealer service support and shared marketing — relevant as a peer in terms of dealer-network affiliation and shared services.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Colton RV social profiles
Digital presenceColton RV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colton RV leadership team
Management profileNumber of profiles
Colton RV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colton RV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colton RV
What does Colton RV do?
Colton RV & Marine is a family-owned retail dealership that sells new and pre-owned recreational vehicles (Class A, B, and C motorhomes, travel trailers, fifth wheels, and toy haulers) and boats (pontoons, tritoons, fishing boats) from approximately 30+ manufacturers across four locations in New York and Pennsylvania. The dealership also provides on-site financing, trade-in evaluation, parts sales, certified maintenance and repair, and a dedicated RV collision center to support customers across the lifecycle of ownership.
Is Colton RV a public or private company?
Colton RV is a private company. It is classified as family owned and is currently operating.
When was Colton RV founded?
Colton RV was founded in 1966. It employs 101 to 250 people.
Where is Colton RV based?
Colton RV is headquartered in North Tonawanda, United States, in the North America region.
How does Colton RV make money?
Four revenue lines are on record. RV Sales are the primary driver. The others are boat Sales, parts & Service and financing.
Who are Colton RV's main competitors?
Direct peers on record are RV One, Blue Dog RV, General RV Center, Campers Inn RV, National Indoor RV Centers, Mariners Cove Marina / MarineMax and Pete's RV Center. Broad incumbents are Camping World Holdings and Lazydays Holdings. Priority RV Network is listed as an others.
Does Colton RV have an API?
No public API is recorded for Colton RV.
What industry is Colton RV in?
Colton RV's product category is Recreational Vehicle and Boat Dealership. Its primary akta.pro industry code is FSAKANAG, Recreational Vehicle (RV) & Powersports Leasing. Its NAICS code is 44121 and its SIC code is 5500.