What Pete's RV Center does

Pete's RV Center is a privately held, multi-location recreational vehicle dealership founded in 1952 and headquartered in Chesapeake, Virginia. The company operates nine-plus physical showrooms spanning the Mid-Atlantic (Chesapeake VA, Salem VA, Collinsville VA, Harrisonburg VA, Mountville PA, Greencastle PA), New England (South Burlington VT, Foxborough MA, South Windsor CT, Saco ME), and Midwest (Schererville IN) markets, and markets itself as the Mid-Atlantic's RV dealer since 1952. It sells new and pre-owned RVs across travel trailers, fifth wheels, motorhomes (Class A, B, B+, C, Super C), toy haulers, expandables/folding pop-up campers, truck campers, park models, and teardrop trailers from 12 OEMs including Jayco, Forest River, Grand Design, Keystone, Coachmen, Entegra Coach, Heartland, Brinkley, Dutchmen, Venture RV, Modern Buggy, and nuCamp. Unit pricing spans roughly $13,000 for entry-level travel trailers to $105,000 for premium Class C motorhomes such as the Entegra Coach Odyssey.

The business operates on a direct-to-consumer retail model with five revenue streams: new RV sales, pre-owned/CPO RV sales, parts and accessories (including the Campfire Special promotion), service and collision repair (with EPA Registered Disinfection), and financing/F&I. GTM combines physical dealership showrooms supported by "RV Lifestyle Consultants" with online inventory search, price-drop alerts, a Buy Online flow, and a Nationwide Delivery service that ships units to customer ZIP codes. Marketing runs across the corporate website, Instagram, YouTube, TikTok, email newsletters, local SEO for each rooftop, and event participation including the Hershey RV Show and Go RVing / FMCA / RVDA industry associations. The technology stack is the Interact RV platform, providing inventory management, CRM, and e-commerce functionality across the dealer websites. The company also partners with Thousand Trails to resell a camping membership pass and is a member of the Priority RV Network for collective buying power. Ownership is private with no disclosed parent, institutional investor, or recapitalization event.

No AI/ML capabilities, proprietary software products, mobile apps, or public APIs are evidenced. Revenue is not publicly disclosed. Employee count is reported in the 101–250 band. The company carries no disclosed patents, trademarks, awards, or regulatory actions.

Name

Pete's RV Center

Legal name

Pete's RV Center

Website

https://petesrvva.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Pete's RV Center is a privately held RV dealership founded in 1952 operating 9+ showrooms across the Mid-Atlantic, New England, and Midwest, selling new and pre-owned recreational vehicles from 12 manufacturers alongside parts, service, financing, and nationwide delivery to individual consumers and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Chesapeake

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New RV Sales: Revenue from selling new recreational vehicles from major manufacturers including Grand Design, Jayco, Forest River, Coachmen, Entegra Coach, Heartland, Keystone, nuCamp, and others. Products range from travel trailers to luxury motorhomes.
2. Pre-owned/Used RV Sales: Revenue from selling pre-owned and certified pre-owned recreational vehicles with trade-in options.
3. RV Parts & Accessories: Sales of replacement parts, camping gear, and RV accessories including the Campfire Special promotion.
4. RV Service & Repair: Maintenance, repairs, and collision services provided by trained technicians. Also includes EPA Registered Disinfection services.
5. RV Financing: Finance department offering pre-qualification and financing solutions to assist customers with purchasing RVs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pete's RV Center is a multi-brand recreational vehicle dealership that sells new and pre-owned RVs from 12 manufacturers (Grand Design, Jayco, Forest River, Coachmen, Entegra Coach, Heartland, Keystone, nuCamp, Brinkley, Venture, Dutchmen, Modern Buggy) across categories including travel trailers, fifth wheels, toy haulers, expandables, truck campers, and motorhomes (Class A, B, B+, C, Super C). It complements vehicle sales with in-house parts, service/collision repair, financing pre-qualification, trade-in valuation, and nationwide delivery through 9+ physical showrooms in the Mid-Atlantic, Northeast, and Midwest, plus an Interact RV-powered online storefront.

Product overview

Pete's RV Center is a regional RV dealership serving the Mid-Atlantic region since 1952, operating locations in Salem, VA, Chesapeake, VA, and Mountville, PA. The company sells a diverse portfolio of new and pre-owned recreational vehicles from 12 major manufacturers: Brinkley, Coachmen RV, Dutchmen RV, Entegra Coach, Forest River RV, Grand Design, Heartland, Jayco, Keystone RV, Modern Buggy RV, nuCamp RV, and Venture RV. Product categories include Travel Trailers, Fifth Wheels, Motorhomes (Class A, B, B+, C), Toy Haulers, Expandables (folding pop-up campers), and Truck Campers. Beyond vehicle sales, the company offers complementary services including RV Parts, RV Service with EPA Registered Disinfection, RV Financing, Nationwide Delivery, and Value Your Trade trade-in valuation. The company also partners with Thousand Trails for camping membership passes.

Differentiator

Problem solved

Functional benefit

Products and services

• Brinkley RVs Luxury travel trailer and fifth wheel brand (Model G, Gx, I, Ix, Z, Z Air) retailed through Pete's RV Center showrooms and online storefront.
• Coachmen RVs RV brand retailed through Pete's RV Center, including Catalina Destination Series, Catalina Legacy Edition, Catalina Summit Series 7 and 8, and Catalina Trail Blazer travel trailers and fifth wheels.
• Dutchmen RVs RV brand offering the Colorado model line, sold at Pete's RV Center.
• Entegra Coach Motorhomes Premium Class A and Class C motorhome brand retailed through Pete's RV Center, including Accolade, Accolade XL, ARC, Emblem, Esteem, Esteem XL, Ethos, Expanse, Launch, Odyssey, Odyssey SE, Qwest, Qwest SE, Vision, and Vision SE series.
• Forest River RVs Large multi-product RV brand retailed at Pete's RV Center, spanning Cardinal, Cherokee Wolf Pack, Cherokee Wolf Pup, Flagstaff (Classic, E-Pro, High Wall, Limited Series, MAC, Micro Lite, OTG, SE, Shamrock, Super Lite), Grand Surveyor, Sierra (including Destination Trailers), and Surveyor (Camp Series, Legend, Legend X) lines.
• Grand Design RVs Premium RV brand retailed through Pete's RV Center, offering Imagine, Imagine AIM, Imagine XLS, Influence, Momentum G-Class, Momentum M-Class, Momentum MAV, Reflection, Reflection 100 Series, Reflection 150 Series, Solitude, Transcend, and Transcend Xplor travel trailers, fifth wheels, and toy haulers.
• Heartland RVs RV brand sold at Pete's RV Center offering Bighorn, Cyclone, North Trail, Prowler, Sundance, and Sundance Ultra-Lite travel trailers and toy haulers.
• Jayco RVs Major RV manufacturer retailed through Pete's RV Center with a broad product line including Alante, Alante SE, Comet, Eagle (Eagle, Eagle HT, Eagle SLE), Greyhawk, Greyhawk XL, Jay Feather (Air, Air SL, Micro, SL), Jay Flight (Bungalow, SLX), Melbourne, Melbourne Prestige, North Point, Pinnacle, Precept, Precept Prestige, Redhawk, Redhawk SE, Seismic, Seneca, Seneca Prestige, Solstice, Swift, and Terrain travel trailers, fifth wheels, and motorhomes.
• Keystone RVs RV brand retailed at Pete's RV Center offering Hideout, Hideout Max, Hideout Mini, Hideout Sport, Hideout Sport Double Axle, and Hideout Sport Single Axle travel trailers.
• Modern Buggy RVs Specialty compact and modular RV brand retailed at Pete's RV Center offering Big Buggy, Country Born, Hopper, Little Buggy, and Modern Buggy models.
• nuCamp RVs Compact and lightweight RV brand retailed at Pete's RV Center, including Cirrus, Haven, TAB 320, TAB 320 LITE, TAB 360, TAB 360 CS, TAB 400, TAG, and TAG SE teardrop trailers and truck campers.
• Venture RVs Travel trailer brand retailed at Pete's RV Center, including Sienna, Sienna Lite, Sonic, SportTrek, SportTrek Touring Edition, and Stratus models.
• Travel Trailers (new and pre-owned) Towable RV category sold at Pete's RV Center in new and used condition, sourced from multiple manufacturers (Jayco, Keystone, Forest River, Coachmen, Grand Design, Heartland, Venture, Dutchmen, Brinkley, nuCamp, Modern Buggy).
• Fifth Wheels (new and pre-owned) Fifth wheel towable RV category sold at Pete's RV Center in new and used condition, sourced from multiple manufacturers.
• Motorhomes (Class A, B, B+, C, Super C) Motor home category including Class A, Class B, Class B+, Class C, and Super C motorhomes (diesel and non-diesel variants) from multiple manufacturers, sold in new and pre-owned condition.
• Toy Haulers (fifth wheel, travel trailer, and motorhome) Toy hauler RV category including toy hauler fifth wheels, toy hauler travel trailers, and toy hauler motorhomes for transporting recreational vehicles and gear, sold at Pete's RV Center.
• Expandables (Folding Pop-Up Campers) Expandable RV category sold at Pete's RV Center, featuring folding pop-up campers that expand for additional living space.
• Truck Campers Truck camper category sold at Pete's RV Center that mounts onto truck beds for compact camping solutions.
• RV Parts and Accessories Parts department offering replacement parts, camping gear, and RV accessories, with promotional offers such as the Campfire Special.
• RV Service, Repair, and Collision Service department providing maintenance, repairs, and collision services by trained technicians, including EPA Registered Disinfection services, at the Chesapeake Service & Collision Center (102 Centerville Turnpike N, Chesapeake, VA 23320) and other locations.
• RV Financing and Pre-Qualification Finance department offering pre-qualification, financing options, and application services to assist customers with purchasing RVs.
• Nationwide RV Delivery Delivery service enabling customers across the country to purchase RVs remotely and have them delivered to their location based on ZIP code.
• Value Your Trade-In Trade-in valuation service allowing customers to obtain quotes for their current RV when purchasing a new one.
• Thousand Trails Camping Pass Camping membership program partnership offering Pete's RV Center customers access to the Thousand Trails network of RV resorts and campgrounds across North America.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Grand Design RVcoreOthersMajor RV manufacturer partner offering fifth wheels, travel trailers, and motorhomes including Imagine, Reflection, Solitude, Transcend, Influence, and Momentum product lines.
• JaycocoreOthersLeading RV manufacturer providing travel trailers, fifth wheels, and motorhomes including Jay Feather, Eagle, Greyhawk, Melbourne, Precept, and Pinnacle product lines.
• Forest River RVcoreOthersMajor RV manufacturer offering Flagstaff, Cherokee, Cardinal, Sierra, and Surveyor product lines including travel trailers, fifth wheels, and destination trailers.
• Coachmen RVcoreOthersEstablished RV manufacturer providing Catalina series travel trailers and fifth wheels including Summit Series 7 and 8, Destination Series, and Legacy Edition.
• Entegra CoachcoreOthersPremium motorhome manufacturer offering Class A and Class C motorhomes including Accolade, Esteem, Odyssey, Vision, Qwest, Ethos, Emblem, and Launch product lines.
• Keystone RVcoreOthersMajor travel trailer and fifth wheel manufacturer providing Hideout, Hideout Max, Mini, and Sport product lines.
• Heartland RVminorOthersRV manufacturer providing Bighorn, Cyclone, North Trail, Sundance, and Prowler product lines including travel trailers and toy haulers.
• nuCamp RVminorOthersPremium teardrop trailer and truck camper manufacturer providing Cirrus, TAB, and TAG product lines including TAB 320, TAB 360, and TAG models.
• Modern Buggy RVminorOthersSpecialty RV manufacturer providing compact and modular RV designs including Big Buggy, Country Born, Hopper, Little Buggy, and Modern Buggy product lines.
• Brinkley RVminorOthersPremium RV manufacturer offering Model G, Model Gx, Model I, Model Ix, Model Z, and Model Z Air luxury travel trailers and fifth wheels.
• Venture RVminorOthersQuality travel trailer manufacturer providing Sienna, Sonic, SportTrek, and Stratus product lines.
• Go RVingminorOthersIndustry-wide RV promotion initiative. Member/affiliate of Go RVing national campaign.
• Thousand Trails Camping PassminorGTM or Marketing PartnerPartnership offering Thousand Trails Camping Pass to customers - a network of RV resorts and campgrounds across North America.
• Priority RV NetworkminorChannel Partner/ Reseller/ DistributorDealer network affiliation (Priority RV Network) providing collective buying power and marketing support for independent RV dealerships.
• Hershey RV ShowminorOthersAnnual Hershey RV Show (The Largest RV Show on the East Coast) participant and affiliate. Keystone RV Center location mentioned.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camping World Holdings: Camping World is the largest U.S. RV dealer, operating 200+ locations with new and used RV sales, parts, service, and financing — directly comparable to Pete's RV Center's full-service multi-location model. It represents the primary national-chain competitor for customers, OEM allocations, and digital share of voice.
• Lazydays Holdings: Lazydays is a publicly traded multi-state RV dealership group that sells new and pre-owned RVs, offers service, parts, and financing, and has historically skewed toward premium motorhomes — directly comparable to Pete's mix that includes Entegra Coach and Jayco Class A/B+/C units.
• General RV Center: General RV is one of the largest family-owned multi-state RV dealers in the U.S., with 12+ locations across the Midwest, East Coast, and beyond, carrying many of the same OEMs as Pete's (Grand Design, Jayco, Forest River, etc.). It is a direct private peer in scale and operating model.
• RV One: RV One operates multiple dealership locations across the Southeast U.S., selling new and used RVs, parts, and service from many of the same manufacturers as Pete's. It is a direct competitor in regional multi-state RV retail.
• McClain's RV Super Sales: McClain's RV is a long-standing family-owned multi-location dealer based in Oklahoma and Texas, offering new and used RV sales, service, parts, and financing across the same major OEMs. It is a direct peer in family-owned, multi-location full-service RV retailing.
• Blue Compass RV: Blue Compass RV is a large multi-state RV dealership platform formed from the combination of several major dealer groups, carrying many of the same brands and offering the same sales/service/parts/financing bundle. It is a direct private competitor in multi-location RV retail.
• National Indoor RV Centers: National Indoor RV Centers is a Texas-based RV supercenter chain with multiple large-format locations offering new and used RVs, indoor showroom display, service, parts, and financing. Comparable to Pete's as a multi-location, high-volume RV retailer with similar brand breadth.
• Motor Home Specialist: Motor Home Specialist is a large Texas-based RV supercenter known for high-volume new and used motorhome sales, including many of the same Class A/B/C brands that Pete's carries (Entegra, Tiffin, etc.). It is a direct competitor in high-ticket motorhome retailing.
• Fun Town RV: Fun Town RV is a multi-state RV dealership group with locations across Texas, Oklahoma, and other states, offering new and used RVs, parts, service, and financing. It is a direct private competitor in multi-location full-service RV retail.

Regional players

• Affinity RV: Affinity RV is a multi-location RV dealer based in the Northeast U.S. (New York/New Jersey), selling new and used RVs, parts, and service from major OEMs — comparable to Pete's as a multi-location full-service dealer, though operating in adjacent rather than overlapping Mid-Atlantic geographies.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/petesrvdealer
• Instagraminstagram.com/petesrvcenter
• TikToktiktok.com/@petesrvcenter?lang=en
• Xx.com/petesrvcenter
• Facebookfacebook.com/PetesRVSalem
• LinkedInlinkedin.com/company/petes-rv-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pete's RV Center