What Sletat.ru does

Sletat.ru is a Russian travel technology company that operates a real-time tour search and booking aggregation platform connecting 100-120 tour operators with Russian consumers and travel agencies. Founded in 2010 and headquartered in Saint Petersburg, the company combines a digital marketplace — with a website, mobile app (800,000+ downloads), and aggregated inventory of 500 million tours — with a physical franchise network of 350+ travel agency offices across 170+ Russian cities, serving 3+ million customers cumulatively over 15 years of operation.

The underlying technology is a distributed real-time search and aggregation system running on servers in three remote locations with automatic load balancing, processing roughly 9 million tours per 15-minute cycle and 905,778+ searches per day. Core products include the B2C platform, mobile app, hot tours, excursions marketplace (sletat.turslet.ru), charter flight search, cruise aggregation (11,222 cruises), and gift certificates. The B2B stack consists of the ТУРОФИС (TourOffice) CRM, the pro.sletat.ru professional portal with AI tour analysis, embeddable search modules, ready-made agency websites, the centralized booking center with 30-second automated booking, and the Sletat.ru Academy training platform.

Sletat.ru generates revenue through four streams: tour operator commissions on bookings, franchise fees from 200+ independently operated agencies, subscription and licensing fees for B2B tools, and payment processing services. Pricing is transparent — consumer prices match tour operator prices with no markup. The company is privately held, operates under two Russian LLC entities (OOO UK Sletat.ru and OOO Set turisticheskikh agentstv Sletat.ru), and has received grant support from the Skolkovo Foundation. Its primary strategic risk is a disclosed 30%+ contraction in the Russian outbound tourism market in Q1 2026 driven by geopolitical factors.

Name

Sletat.ru

Legal name

Obshchestvo s ogranichennoy otvetstvennostyu «Upravlyayushchaya kompaniya Sletat.ru» (OOO "UK Sletat.ru")

Website

https://sletat.ru

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Sletat.ru is a Russian travel technology company operating a real-time tour search and booking aggregation platform connecting 100+ tour operators with consumers and franchise travel agents, supported by 350+ physical offices across 170+ Russian cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tour Operator Commissions: Commission fees earned from tour operators for bookings made through the platform. Prices match tour operator prices directly with no markup to customers.
2. Franchise Fees: Revenue from franchise network of 350+ travel agencies operating under the Sletat.ru brand across Russia. Includes initial and ongoing franchise fees.
3. B2B Services and Tools: Subscription and licensing fees for professional tools including CRM system (ТурОфис), website creation, search modules, and booking center services for travel agencies.
4. Payment Processing Services: Facilitates secure payment processing for bookings including credit card, cash, installment plans, and loans. May include transaction fees for various payment methods.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sletat.ru operates a real-time tour search and booking marketplace that aggregates vacation packages from 100+ tour operators for Russian consumers, with 350+ physical franchise offices providing in-person service. The company also sells B2B software tools (ТурОфис CRM, booking center, AI analysis, embeddable search modules, ready-made websites) to travel agencies and operates a franchise program for agency expansion.

Product overview

Слетать.ру is a comprehensive travel marketplace and technology ecosystem operating primarily in the Russian travel market. The platform consists of a core consumer-facing tour search and booking portal (sletat.ru) that aggregates offers from 100+ tour operators, supplemented by specialized sub-products including a mobile app (800,000+ users), hot tours, excursions marketplace (sletat.turslet.ru), charter flights, and cruise booking service. The B2B ecosystem includes the Booking Center for agent bookings, the ТурОфис CRM for agency automation, professional portal (pro.sletat.ru) with AI analysis capabilities, embeddable search modules and ready-made websites for agencies, plus a franchise network of 350+ offices. The ecosystem also encompasses educational resources through Академия, professional agent blog (blog4agent.sletat.ru), and a consumer travel blog (blog.sletat.ru). The platform processes real-time data from 120 tour operators through a distributed server infrastructure with 24/7 monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• TourOffice (ТурОфис): CRM system for travel agency automation — manages booking requests, client data, documents, and sales analytics for travel agencies.
• Turoffis (ТурОфис)
• Sletat.ru Academy (Академия Слетать.ру)
• Booking Center (Центр бронирования)
• turslet.ru

Products and services

• Sletat.ru Online Tour Search and Booking Platform Main consumer-facing tour search and booking platform that aggregates offers from 100+ tour operators, enabling Russian travelers to search, compare, and book vacation packages including flights, hotels, and tours with prices matching tour operator rates.
• Sletat.ru Mobile Application
• Hot Tours (Горящие туры) Last-minute discounted tour offerings from tour operators featuring time-limited deals and special pricing, surfaced on the main Sletat.ru site.
• Excursions Marketplace (turslet.ru) Excursion and guided tour marketplace featuring bus tours, walking tours, and cultural experiences across various destinations; recognized as Project of the Year by Delovoy Peterburg.
• Charter Flights (Чартеры) Flight search and booking service for charter flights operated by tour operators.
• Cruises (Круизы) River and sea cruise aggregation service covering 11,222 cruises including 6,253 river and 1,842 sea routes.
• Tour Gift Certificates (Подарочные сертификаты) Gift certificates for travel that can be purchased and redeemed for tours through the Sletat.ru platform.
• Booking Center (Сервис бронирования туров) B2B service enabling travel agents to book tours from tour operators with automated processing, document generation, and payment handling.
• ТурОфис (TourOffice) CRM System CRM system for travel agency automation handling order management, automatic booking creation, document generation, customer data storage, and sales reporting; sold to travel agencies as a registered-trademark branded product.
• Tour Search Modules (Модули поиска туров) Embeddable tour search modules that travel agencies and tour operators can place on their own websites, powered by the Sletat.ru aggregation engine.
• Ready-made Travel Agency Websites (Готовые сайты для турагентств) Ready-made website solutions for travel agencies built on the Sletat.ru platform, enabling agencies to launch branded booking websites.
• Professional Portal sletat.ru/pro Professional portal for travel agents featuring AI-powered tour analysis, partner management, and B2B tools to source and book tours.
• Sletat.ru Franchise Program Franchise program enabling entrepreneurs to open travel agencies under the Sletat.ru brand, with access to 100+ tour operators, network support, and the franchise's 350+ office footprint.
• Sletat.ru Academy (Академия Слетать.ру) Educational platform and training academy for travel agents providing webinars, courses, and professional development resources across the franchise and B2B ecosystem.

Quantifiable outcome

• 905,778 tours found per day
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Let's FlycoreChannel Partner/ Reseller/ DistributorTour operator partner providing tour packages through the Sletat.ru platform. Listed among key tour operator partners on the main page.
• Coral TravelcoreChannel Partner/ Reseller/ DistributorMajor Russian tour operator partner offering vacation packages. One of the 100+ tour operators integrated on the platform.
• FUN and SUNcoreChannel Partner/ Reseller/ DistributorTour operator partner providing package holidays. Listed among key partner tour operators on the platform.
• Biblio GlobuscoreChannel Partner/ Reseller/ DistributorEstablished Russian tour operator partner. Automated booking robot processes requests in 30 seconds.
• Anex (Anex Tour)coreChannel Partner/ Reseller/ DistributorMajor international tour operator with exclusive cashback programs for travel agents through the platform.
• АлеанcoreChannel Partner/ Reseller/ DistributorRussian tour operator partner integrated into the Sletat.ru booking system.
• OstrovokcoreChannel Partner/ Reseller/ DistributorTour operator partner providing accommodations and vacation packages through the platform.
• Фонд 'Сколково' (Skolkovo Foundation)supportingStrategic or Co-development PartnerSletat.ru operates with grant support from the Skolkovo Foundation, indicating innovation and technology development focus.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Travelata: Travelata is a leading Russian tour aggregator offering real-time comparison and booking of package tours from multiple tour operators, directly competing with Sletat.ru on the same Russian consumer and franchise playbook.
• Level.Travel: Level.Travel is a Russian online tour aggregator focused on dynamic package tour search and booking, with a similar operator-aggregation model and Russian consumer base as Sletat.ru.
• Onlinetours: Onlinetours is a Russian OTA/aggregator selling package tours online, overlapping directly with Sletat.ru's consumer tour search and booking proposition.
• Ostrovok: Ostrovok is a major Russian online travel platform for hotel and package bookings; it operates as both a supplier (already integrated with Sletat.ru) and a competing Russian travel marketplace.
• 1001 Tur: 1001 Tur is a Russian multi-operator tour search and booking platform with a franchise/agency network, directly comparable to Sletat.ru's hybrid consumer-and-B2B model.

Broad incumbents

• Tutu.ru: Tutu.ru is a leading Russian travel super-app covering rail, air, buses, and hotels with package-tour features, competing with Sletat.ru for Russian traveler mindshare across a broader travel portfolio.
• Yandex Travel (Yandex.Pogoda/Travel): Yandex Travel is the travel vertical of Russia's largest internet company, offering hotel, air, and tour booking. It competes for the same Russian consumer travel wallet as Sletat.ru with significantly broader traffic advantages.
• Booking.com: Booking.com is a global travel marketplace whose accommodation and package offerings partially overlap with Sletat.ru's cruise and hotel sub-products, though it is not a focused Russian outbound tour aggregator.

Regional players

• Aviasales: Aviasales is a Russian/regional flight meta-search engine that overlaps with Sletat.ru's charter and flight sub-products while focusing primarily on airfare aggregation rather than full tour packages.

Others

• Coral Travel: Coral Travel is a major Russian/international tour operator integrated as a supplier on Sletat.ru. As a direct operator with its own distribution, it represents both a partner and a potential disintermediation risk relevant for Sletat.ru's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sletat.ru