Crown Paper Mill

What Crown Paper Mill does

Crown Paper Mill LLC is a United Arab Emirates-based manufacturer of tissue paper jumbo rolls, headquartered at the Industrial City of Abu Dhabi (ICAD III) and operating three tissue mills with a combined annual production capacity of 100,000 metric tons. The company was founded in 1996, acquired by Ittihad International Investment LLC in 2016, and today employs 250+ people across a 50,000 sqm facility. Its product portfolio spans grades from 12.5 gsm delicate facial tissue to 52 gsm hand towels, offered in 100% virgin pulp, mixed recycled, and 100% recycled variants, with three registered brand identities: Silky Soft (premium virgin-pulp facial tissue), Brown Tissue (100% recycled napkin-grade), and Safe Tissue (UV-sterilized tissue claiming 99.99% sterilization without chemicals).

The underlying technology stack rests on three paper machines: a 1996 Beloit machine (PM1, 1,000 tons/month), a 2011 PMT machine (PM2, 2,230 tons/month), and a 2019 Valmet machine (PM3, 5,100 tons/month). Crown positions proprietary UV sterilization (Safe Tissue) and a regional-first Deep Dye tissue capability as differentiators in an otherwise commoditized jumbo-roll market. Operations carry ISO 9001, 14001, 45001, and 50001, FSC (C106685), and SMETA certifications, supporting qualification with multinational converter customers.

The business model is B2B enterprise sales: Crown sells directly to tissue converters and large-scale tissue product manufacturers on a quote-based model with a minimum order of one full truck or one container. Approximately 66% of production is exported globally, with the balance serving regional MENA demand. Go-to-market relies on direct sales, a contact/callback web form, and modest content marketing via blog, LinkedIn, Facebook, and email newsletter. A planned fourth mill (PM4) in Saudi Arabia would add 65,000 MT of capacity, an expansion that, if executed, would materially shift the company's position in the regional market.

Name

Crown Paper Mill

Legal name

Crown Paper Mill LLC

Website

https://crownpapermill.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Crown Paper Mill LLC is a UAE-based, privately-held manufacturer of tissue paper jumbo rolls, operating three mills in Abu Dhabi with 100,000 MT of annual capacity and supplying converters and large tissue manufacturers globally under the Silky Soft, Safe Tissue, and Brown Tissue brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Tissue Paper Jumbo Rolls: Manufacture and sale of tissue paper jumbo rolls in various grades including 100% virgin prime tissue, super commercial (mixed recycled), commercial (100% recycled), and brown tissue (100% recycled). Products sold in various grades from 12.5gsm to 52gsm.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Crown Paper Mill manufactures tissue paper jumbo rolls in multiple grades (facial, toilet, kitchen towel, napkin, C-fold, and carrier tissue) using both virgin pulp and recycled fiber. The company operates three tissue production machines (PM1, PM2, PM3) with a combined annual capacity of 100,000 tons and sells branded product lines including Silky Soft, Safe Tissue (UV-sterilized), and Brown Tissue to industrial converters.

Product overview

Crown Paper Mill is a tissue paper manufacturing company producing Jumbo Rolls in various grades from three tissue mills. The company operates a platform-plus-products architecture with three main branded product lines: Silky Soft (premium 100% virgin pulp facial tissue), Brown Tissue Paper (100% recycled tissue for napkins and general use), and Safe Tissue (UV-sterilized tissue for hygiene-sensitive applications). The product portfolio spans multiple tissue paper types including Facial, Toilet, Kitchen Towel, Napkin, C-Fold, and Carrier Tissue grades, ranging from 12.5gsm delicate facial tissues to 52gsm hand towels. The company offers both 100% virgin pulp products and recycled grade options (Super Commercial/mixed recycled, Commercial/100% recycled). Total annual production capacity reaches 100,000 metric tons, with expansion plans for a new mill in Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• Silky Soft Tissue: Premium facial tissue brand made from high-grade virgin pulp, 2-ply 13.5gsm with silky feel texture. Successfully established in Egypt market with high regional demand.
• Brown Tissue Paper
• Safe Tissue

Products and services

• Silky Soft Tissue
• Safe Tissue
• Brown Tissue
• Facial Tissue Jumbo Rolls
• Toilet Tissue Jumbo Rolls
• Kitchen Towel Jumbo Rolls
• Napkin Tissue Jumbo Rolls
• C-Fold Tissue Jumbo Rolls
• Carrier Tissue Jumbo Rolls

Quantifiable outcome

• PM3 machine speed increased from 2000 to 2100 rpm, adding approximately 8 tons per day of capacity

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Essity: Swedish-based global hygiene and tissue company (Tork, Tempo, Lotus). Operates a broad tissue and AFH portfolio with global reach, and a likely competitor in cross-border tissue jumbo roll supply to MENA converters.
• WEPA Industrie: European family-owned tissue manufacturer with private-label and branded products. A broad incumbent competing in private-label tissue supply to global retailers and converters, partially overlapping with Crown Paper Mill's B2B customer base.
• Sofidel: Italian-headquartered global tissue producer (Regina, Nicky). A broad incumbent with European production footprint that competes for global converter and private-label supply, including in the MENA region served by Crown Paper Mill.
• Procter & Gamble: Global FMCG leader with major tissue brands (Charmin, Bounty) and a global tissue supply chain. A broad incumbent that influences global tissue pricing, sustainability standards, and could be a direct counterparty for CPM's larger converter customers.
• Georgia-Pacific: US-based tissue and pulp giant (Brawny, Quilted Northern). A broad incumbent whose global tissue operations occasionally supply into MENA and emerging markets, making it a long-distance competitor in cross-border tissue trade.
• Kimberly-Clark: Global tissue giant (Kleenex, Scott, Cottonelle) with operations across MENA. A broad incumbent that competes indirectly by supplying finished branded tissue and could localize production to pressure regional mills like Crown Paper Mill.

Direct peers

• Saudi Paper Manufacturing Company: A Saudi-based tissue and paper manufacturer producing tissue parent reels and finished tissue products. Highly comparable to Crown Paper Mill in product scope and in targeting GCC converter customers, including those Crown Paper Mill is expanding toward via PM4.
• Fine Hygienic Holding: A leading MENA-based tissue and hygiene paper producer with manufacturing operations across the region. Operates in the same tissue grades and serves similar converter and branded tissue customers, making it one of the most direct regional comparables.
• Abu Dhabi National Paper Mill: A fellow UAE-based tissue paper mill headquartered in Abu Dhabi. It directly competes with Crown Paper Mill in the same MENA B2B tissue jumbo roll market, with overlapping customer base of local and regional tissue converters.
• Hayaat Industries: A UAE-based manufacturer in the tissue, hygiene, and paper segments. Directly comparable to Crown Paper Mill in product mix (tissue, napkins, AFH products) and in regional MENA distribution reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CrownPaperMillUAE
• LinkedInlinkedin.com/company/crownpapermill

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Paper Mill