Versalift Denmark
Versalift Denmark A/S manufactures, distributes, and services vehicle-mounted aerial lifts in Farsø, Denmark, serving European utility, rental, construction, and building services customers across its own Versalift brand and distributed Ruthmann, France Elévateur, Movex, Skyjack, and Almac lines.
- Company typePrivate
- Founded2000
- HeadquartersFarsø, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Versalift Denmark does
Versalift Denmark A/S is a Danish manufacturer, distributor, and service provider of vehicle-mounted aerial lifts (personnel lifts), headquartered in Farsø, Denmark, and operating as the European hub of Time Manufacturing Company (TMC), which was acquired by H.I.G. Capital in 2021. The company produces Versalift-brand lifts with working heights from 13 to 25 meters and distributes complementary brands including Ruthmann (Steiger, Ecoline, Bluelift), France Elévateur, Movex, Skyjack, and Almac through its European network, with Versalift Denmark delivering approximately 300 turnkey lift vehicles annually to customers across Europe.
Core technology centers on proprietary hydraulic control systems including the FPC full proportional control system with LCD color displays, the VTX 240 G3 Smart Control Panel that recalculates optimal lift usage in real time based on basket load via integrated sensors and load cells, ultra-high strength steel boom construction with aluminum booms for lightweight designs, and the Almac patented bi-level self-leveling system enabling operation on slopes up to approximately 15 degrees. The product range spans van-mounted lifts under 3.5 tons (drivable with a Class B license), chassis-mounted units from 3.6-7.5 tons, truck lifts over 7.5 tons reaching up to 90 meters of working height, and crawler/spider lifts, with hybrid and fully electric drivetrain options grouped under the Blue Impact sustainability initiative.
The business model combines hardware sales of new lift vehicles (sold as complete turnkey solutions with installation and customization), recurring service and maintenance revenue (mandatory annual inspections, service agreements, emergency repairs, on-site and workshop-based service at facilities in Farsø and Hedehusene with nationwide mobile technician coverage), spare parts sales from a dedicated warehouse with 10-year parts availability guarantees, vehicle interior customization through a Sortimo ProPartner dealership, operator training courses, and lift financing options. Customers span five primary verticals: energy and utility (AURA, EDF Danmark), rental companies (Lejmin, RENTA, LOXAM, GSV, Slagelse Lift), building services including window cleaning (Rationel Vinduespolering), forestry and green maintenance, and construction (Zeppelin Danmark), with distribution reaching across Denmark, Sweden, Norway, the UK, France, and Spain through sister companies and a global dealer network.
Versalift Denmark firmographics
Firmographics- Name
- Versalift Denmark
- Legal name
- Versalift Denmark A/S
- Website
- https://versalift.dk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Versalift Denmark A/S manufactures, distributes, and services vehicle-mounted aerial lifts in Farsø, Denmark, serving European utility, rental, construction, and building services customers across its own Versalift brand and distributed Ruthmann, France Elévateur, Movex, Skyjack, and Almac lines.
- Ownership category
- akta.pro rank
Versalift Denmark industry classification
Industry- Product category
- Vehicle-Mounted Aerial Lifts
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where Versalift Denmark is headquartered
LocationHeadquarters
- HQ city
- Farsø
- HQ country
- Denmark
- HQ region
- Europe
Offices6 records
Markets served
Versalift Denmark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Lift Sales: Sale of new vehicle-mounted aerial lifts (personløftere) including Versalift brand and other brands like Ruthmann, France Elévateur, Movex, Bluelift, Steiger, Ecoline. Complete turnkey solutions delivered to customers.
- Service and Maintenance: Annual inspections, service agreements, emergency repairs, and maintenance services. Includes both on-site and workshop-based service. They offer nationwide service coverage.
- Spare Parts: Sale of original spare parts for all lifts in their portfolio. Parts warehouse for quick delivery to minimize customer downtime.
- Vehicle Customization (Bilindretning): Vehicle interior solutions from Sortimo including storage systems, workshops, and customization for lift vehicles. Professional installation and customization services.
- Financing: Financing options offered for lift purchases.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Versalift Denmark product offering
Product offeringCore offering
Versalift Denmark designs, manufactures, installs, services, and sells vehicle-mounted aerial lifts (personnel lifts/personløftere) ranging from 11 to 90 meters working height. The company produces its own Versalift brand in Denmark for vans, pickups, and chassis vehicles, and distributes complementary brands including Ruthmann (Steiger, Ecoline, Bluelift), France Eléévateur, Movex, Skyjack, and Almac. Complete turnkey solutions include lift mounting on vehicles, service agreements, spare parts, operator training, financing, and Sortimo vehicle interior customization.
Product overview
Versalift Denmark operates as both a manufacturer and distributor of vehicle-mounted aerial lifts (personnel lifts). As a manufacturer, they produce Versalift-brand lifts in Denmark with work heights from 13-25 meters for vans, pickups, and chassis. As a distributor, they resell other leading European brands including Ruthmann (with Steiger, Ecoline, Bluelift sub-lines), France Elévateur, Movex, Skyjack, and Almac. Their product portfolio spans multiple lift types: van-mounted lifts under 3.5T, lifts 3.6-7.5T, truck lifts over 7.5T, crawler/spider lifts, telescopic lifts, and knuckle boom lifts. They also offer complementary products including Sortimo vehicle interior solutions and Smartbox storage systems for chassis. The company provides full-service support including installation, maintenance, repairs, spare parts, operator training, and financing. Alternative power solutions include hybrid and fully electric options grouped under the Blue Impact initiative.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Impact: Campaign initiative combining the newest electric and hybrid lifts from RUTHMANN, France Elévateur, Versalift and MOVEX under the Time Manufacturing Group, focusing on CO₂-neutral electric-powered lifts and advanced technology.
Quantifiable outcome
- Guarantee of spare parts availability for at least 10 years after lift production
- +2 more outcomes
Companies that use Versalift Denmark
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Versalift Denmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Versalift Denmark partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- FordcoreVersalift Denmark achieved official Ford Pro Convertor certification in September 2025. This makes them among a select group of certified partners meeting Ford's high standards for vehicle upfitting and modification.
- SortimocoreVersalift is an authorized Sortimo ProPartner and dealer. They offer Sortimo Globelyst4 vehicle interior solutions including storage systems, workshop configurations, and professional customization. The partnership provides complete vehicle solutions for lift customers needing storage and workspace in their vehicles.
- Time Manufacturing Company (Parent)flagshipVersalift Denmark is part of Time Manufacturing Company (TMC), a global manufacturer of vehicle-mounted aerial lifts. TMC owns Versalift, Ruthmann, France Elévateur, and Movex brands. TMC has global production and service network across Americas, Europe, and Asia.
- Bilindretning NordjyllandminorVersalift Denmark partners with Bilindretning Nordjylland for vehicle customization solutions for customers with and without lifts. They also offer retrofit customization services for other vehicles beyond Versalift's own lift vehicles.
- Time Manufacturing Europe BrandscoreVersalift Denmark serves as dealer for Time Manufacturing Europe brands including Ruthmann (Steiger, Ecoline, Bluelift), France Elévateur, and Movex. These brands complement Versalift's own product range, providing comprehensive lift solutions for all market segments.
- AlmacminorAlmac is an Italian lift manufacturer offering innovative self-leveling lifts on tracks. Versalift offers Almac products in their portfolio, particularly the bi-level self-leveling system that enables operation on slopes with approximately 15 degrees leveling capability.
- SkyjackminorVersalift Denmark serves as dealer for Skyjack lifts, expanding their product portfolio with additional lift solutions.
Scale indicators5 records
Recent moves12 records
Expansion highlights7 records
Versalift Denmark competitors and assessment
Company assessmentDirect peers
- Bronto Skylift: Finnish manufacturer of truck-mounted aerial work platforms with working heights up to 112m. Bronto is a direct competitor in the European truck-mounted lift market, supplying rental companies and utilities with similar articulated and telescopic platforms.
- Palfinger Platforms: Austrian manufacturer of truck-mounted aerial platforms and material handling units. Palfinger competes directly with Versalift Denmark in the European van-, pickup-, and truck-mounted lift segments, particularly for utility and rental fleet customers.
- Multitel Pagliero: Italian manufacturer of truck-mounted aerial work platforms. Multitel is a direct competitor in the European vehicle-mounted lift market with a comparable product range of articulated and telescopic platforms on commercial chassis.
- Teupen: German manufacturer of spider, track-, and truck-mounted aerial platforms. Teupen competes directly with Versalift Denmark's Bluelift and Almac range in the high-reach, lightweight, and terrain-capable lift segments.
- Ruthmann (Time Manufacturing Group): German manufacturer of truck-mounted aerial platforms (Steiger, Ecoline, Bluelift) and sister company within Time Manufacturing Group. Despite shared ownership, Versalift Denmark distributes Ruthmann products and competes in the same truck-mounted lift category.
- Socage: Italian manufacturer of vehicle-mounted aerial platforms ranging from 12m to 75m. Socage is a direct competitor in the European van- and truck-mounted lift market, particularly in the utility and building services sectors.
- France Elévateur (Time Manufacturing Group): French manufacturer of vehicle-mounted aerial platforms and sister company within Time Manufacturing Group. Although distributed by Versalift Denmark, it remains a comparable competitor in the European van-mounted lift market.
- CTE (Platforms Limited): Italian manufacturer of truck-mounted, spider, and tracked aerial platforms. CTE competes directly with Versalift Denmark in European utility and rental fleets, especially in the southern European market.
Broad incumbents
- Haulotte: French global manufacturer of aerial work platforms (scissor, articulating booms, telehandlers). Haulotte is a scaled incumbent in the broader AWP category with overlapping customers in rental fleets and a much wider product portfolio.
- JLG Industries (Oshkosh): American global manufacturer of aerial work platforms and telehandlers owned by Oshkosh. As the largest AWP manufacturer worldwide, JLG competes with Versalift Denmark across the vehicle-mounted lift category and benefits from significantly greater scale and dealer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Versalift Denmark social profiles
Digital presenceVersalift Denmark compliance and trust
Trust signalCompliance8 records
Versalift Denmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Versalift Denmark leadership team
Management profileNumber of profiles
Profiles3 records
Versalift Denmark subsidiaries and ownership
Company hierarchySubsidiaries1 record
Versalift Denmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Versalift Denmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Versalift Denmark
What does Versalift Denmark do?
Versalift Denmark designs, manufactures, installs, services, and sells vehicle-mounted aerial lifts (personnel lifts/personløftere) ranging from 11 to 90 meters working height. The company produces its own Versalift brand in Denmark for vans, pickups, and chassis vehicles, and distributes complementary brands including Ruthmann (Steiger, Ecoline, Bluelift), France Eléévateur, Movex, Skyjack, and Almac. Complete turnkey solutions include lift mounting on vehicles, service agreements, spare parts, operator training, financing, and Sortimo vehicle interior customization.
Is Versalift Denmark a public or private company?
Versalift Denmark is a private company. It is classified as private equity controlled and is currently operating.
When was Versalift Denmark founded?
Versalift Denmark was founded in 2000. It employs 51 to 100 people.
Where is Versalift Denmark based?
Versalift Denmark is headquartered in Farsø, Denmark, in the Europe region.
How does Versalift Denmark make money?
Five revenue lines are on record. Lift Sales are the primary driver. The others are service and Maintenance, spare Parts, vehicle Customization (Bilindretning) and financing.
Who are Versalift Denmark's main competitors?
Direct peers on record are Bronto Skylift, Palfinger Platforms, Multitel Pagliero, Teupen, Ruthmann (Time Manufacturing Group), Socage, France Elévateur (Time Manufacturing Group) and CTE (Platforms Limited). Broad incumbents are Haulotte and JLG Industries (Oshkosh).
Does Versalift Denmark have an API?
No public API is recorded for Versalift Denmark.
What industry is Versalift Denmark in?
Versalift Denmark's product category is Vehicle-Mounted Aerial Lifts. Its primary akta.pro industry code is IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers). Its NAICS code is 333923 and its SIC code is 3537.