RUTHMANN GmbH & Co. KG

What RUTHMANN GmbH & Co. KG does

RUTHMANN GmbH & Co. KG is a German manufacturer of truck-mounted and crawler-mounted aerial work platforms headquartered in Gescher-Hochmoor, Münsterland. Founded in 1899, the company develops and produces the RUTHMANN STEIGER® line of truck-mounted platforms with working heights from 17 m to 90 m across multiple chassis weight classes (<3.5 t through >7.5 t and van-based variants), as well as BLUELIFT rubber-tracked crawler platforms manufactured at its Italian subsidiary in Montescudo. RUTHMANN is part of the TIME Manufacturing Company (TMC) group and serves as the exclusive distributor in Germany, Austria, Italy, and Switzerland for sister-company brands VERSALIFT and France Elévateur; the ECOLINE line, also produced by RUTHMANN Italia, addresses the accessible end of the portfolio. Customers include large European equipment rental fleets (Loxam, MOVEX, Renta), energy/utilities operators (EDF), construction firms, tree-care specialists, and small service trades.

The company's revenue model combines one-time equipment sales, the recurring Cleverlease long-term rental program (minimum 24-month terms, all-inclusive maintenance and insurance), after-sales service at 11 owned service stations in DACH and Italy, and original spare-parts supply. Distribution is sales-led and direct to enterprise buyers in the core DACH/Italy region, supplemented by a global Sales & Service Partner network and field-marketing activities such as trade-show participation (e.g., Deutsche Baumpflegetage) and product demo tours. Go-to-market is anchored by individual consultation and customized solutions rather than standardized pricing, supported by digital channels (multi-language website, LinkedIn, Instagram, YouTube, Google Ads) and a Mercedes-Benz VanPartner-certified chassis integration program.

Operationally, RUTHMANN holds DIN ISO 9001 quality, DIN ISO 45001 occupational health-safety, and DIN EN ISO 3834-2 welding certifications, and employs alternative-drive variants (100% electric on IVECO E-Daily, hybrid, natural gas) alongside conventional diesel platforms. The business is privately held, managed by three Managing Directors (Roman Rariy, Rafael Perrone Bezerra de Menezes, Gerd Roedelbronn) through Ruthmann Holdings GmbH, with wholly-owned subsidiaries in Austria, Italy, and Switzerland.

Name

RUTHMANN GmbH & Co. KG

Legal name

Ruthmann Holdings GmbH

Website

https://ruthmann.de

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

251–500 employees

Short description

RUTHMANN GmbH & Co. KG manufactures truck-mounted and crawler-mounted aerial work platforms (STEIGER, BLUELIFT) in Germany and Italy, distributes VERSALIFT and France Elévateur products in DACH and Italy, and serves equipment rental fleets, construction firms, energy/utilities, and tree-care professionals via direct sales and the Cleverlease rental program.

Ownership category

akta.pro rank

Product category

Aerial Work Platforms (Mobile Elevating Work Platforms)

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)

akta.pro secondary industry

Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)

Keywords

• Truck-mounted aerial platforms
• Crawler work platforms
• Aerial work platforms
• Mobile elevating platforms
• Special vehicle manufacturing

Headquarters

HQ city

Gescher

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Direct sales of manufactured truck-mounted and crawler work platforms under RUTHMANN STEIGER, BLUELIFT, and ECOLINE brands. Also sales of VERSALIFT and France Elévateur products as exclusive distributor.
2. Rental Services (Cleverlease): Long-term rental program with minimum 24-month terms, including maintenance, liability insurance, and machinery breakdown insurance. Provides flexibility with purchase, return, or extension options at end of term.
3. After-Sales Service & Spare Parts: Service operations at 11 service stations in Germany, Austria, Italy, and Switzerland. Mobile service points for on-site maintenance. Spare parts supply for all manufacturers' platforms.
4. Used Equipment Sales: Sales of used and demo work platforms through dedicated used product listings

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

RUTHMANN manufactures and distributes aerial work platforms, including truck-mounted platforms (LKW-Arbeitsbühnen) under the STEIGER and ECOLINE brands with working heights from 17 m to 90 m, and track-mounted platforms (Raupenarbeitsbühnen) under the BLUELIFT brand. The company exclusively distributes sister-company brands VERSALIFT and France Elévateur in Germany, Austria, Italy, and Switzerland. Supporting services include the Cleverlease long-term rental program (minimum 24 months), after-sales service at 11 stations, spare parts supply, and used/demo equipment sales.

Product overview

RUTHMANN is a manufacturer and distributor of aerial work platforms with a diversified product portfolio spanning multiple weight classes and applications. The core offerings include RUTHMANN STEIGER® truck-mounted work platforms (17m–90m working height) manufactured in Germany and Italy, and BLUELIFT track-mounted work platforms. The company also exclusively distributes VERSALIFT and France Elévateur products in Germany, Austria, Italy, and Switzerland. The ECOLINE line provides an accessible option manufactured by RUTHMANN Italia. Supporting the product range are services including Cleverlease (long-term rental from 24 months), comprehensive after-sales service at 11 locations, demo and used equipment programs, and original spare parts. The company operates as part of the TIME Manufacturing Company group, with headquarters in Gescher-Hochmoor, Germany, and subsidiaries in Austria, Italy, and Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• STEIGER: RUTHMANN's flagship brand of truck-mounted working platforms ranging from 17m to 90m working height.
• BLUELIFT
• VERSALIFT
• ECOLINE
• France Elévateur
• Cleverlease

Products and services

• RUTHMANN STEIGER Truck-Mounted Work Platforms Truck-mounted aerial work platforms (LKW-Arbeitsbühnen) under the STEIGER brand with working heights from 17 m to 90 m across multiple weight classes. Manufactured in Germany and Italy for construction, rental, energy, and tree-care customers; available with alternative drive systems (natural gas, 100% electric, hybrid).
• RUTHMANN BLUELIFT Crawler Work Platforms Rubber-track crawler-mounted work platforms (Raupenarbeitsbühnen) manufactured by RUTHMANN Italia in Montescudo. Designed for low weight, compact dimensions, and access to soft, uneven, or confined terrain; used by tree-care, painting, landscaping, and indoor-access professionals.
• VERSALIFT Truck-Mounted Work Platforms (Distributed) Truck-mounted aerial work platforms from sister company VERSALIFT (TIME Manufacturing Company), exclusively distributed by RUTHMANN in Germany, Austria, Italy, and Switzerland. Complements the STEIGER portfolio with standardized 3.5-tonne and rental-grade platforms.
• France Elévateur Truck-Mounted Work Platforms (Distributed) Truck-mounted aerial work platforms from sister company France Elévateur (TIME Manufacturing Company), exclusively distributed by RUTHMANN in Germany, Austria, Italy, and Switzerland.
• RUTHMANN ECOLINE Truck-Mounted Work Platforms Accessible line of truck-mounted work platforms (LKW-Arbeitsbühnen) manufactured by RUTHMANN Italia, positioned as an entry-level alternative within the RUTHMANN product portfolio.
• Cleverlease Long-Term Rental Program Subscription-based long-term equipment rental with minimum 24-month terms, including maintenance, liability insurance, and machinery breakdown insurance. Customers can return, extend, or purchase the equipment at favorable terms at the end of the rental period. Targets enterprise customers seeking flexibility without capital outlay.
• RUTHMANN After-Sales Service Maintenance-friendly solutions, quick repairs, and professional technical support for aerial work platforms of all manufacturers (not only RUTHMANN brands). Delivered via 11 service stations across DACH and Italy, mobile service points, and a 24/7 service hotline.
• Used Work Platforms (Pre-Owned Equipment Sales) Sales of pre-owned aerial work platforms from multiple manufacturers including RUTHMANN, Palfinger, and Wumag, providing cost-conscious buyers access to inspected used equipment.
• Demo Work Platforms Latest-generation demonstration aerial work platforms available for customer trial, evaluation, and purchase through dedicated demo-product listings.
• Spare Parts Supply (Ersatzteile) Original spare parts (Ersatzteile) for work platforms across multiple manufacturers, supplied with rapid availability to minimize equipment downtime and maximize operational readiness for customers.

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• TIME Manufacturing Company (TMC)coreStrategic or Co-development PartnerRUTHMANN is part of the TIME Manufacturing Company group. As a sister company to VERSALIFT and France Elévateur, RUTHMANN exclusively distributes these brands in Germany, Austria, Italy, and Switzerland. The TMC group includes multiple aerial work platform manufacturers.
• VERSALIFTcoreChannel Partner/ Reseller/ DistributorRUTHMANN is the exclusive distributor for VERSALIFT work platforms (a TIME Manufacturing Company brand) in Germany, Austria, Italy, and Switzerland. VERSALIFT products complement RUTHMANN's own STEIGER brand.
• France ElévateurcoreChannel Partner/ Reseller/ DistributorRUTHMANN is the exclusive distributor for France Elévateur work platforms (a TIME Manufacturing Company brand) in Germany, Austria, Italy, and Switzerland.
• Mercedes-BenzmajorStrategic or Co-development PartnerRUTHMANN is a certified Mercedes-Benz VanPartner, enabling them to integrate their aerial work platforms with Mercedes-Benz vehicles. Valid from June 2025 to June 2028.
• Sales & Service PartnersmajorChannel Partner/ Reseller/ DistributorGlobal network of Sales & Service Partners providing distribution and service support for RUTHMANN products worldwide

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Haulotte Group: French manufacturer of aerial work platforms (scissor, boom, and telehandler-based MEWPs) that competes with RUTHMANN in European rental and construction channels with overlapping electric and diesel product lines.
• CTE S.p.A. Italian maker of truck-mounted, tracked, and spider aerial platforms; a like-for-like European rival to RUTHMANN/RUTHMANN Italia in crawler lifts and truck-mounted platforms sold into utilities, tree care, and rental.
• Hinowa S.p.A. Italian manufacturer of compact tracked aerial platforms and mini-crawlers; competes with BLUELIFT in the under-20m working height, light-weight crawler segment used by rental, landscaping, and painting trades.
• Palfinger AG: Austrian global leader in lifting solutions with a sizable truck-mounted aerial platform portfolio (Palfinger Platforms, formerly TIME Versalift) directly competing with RUTHMANN STEIGER across weight classes in DACH and Southern Europe.
• Manitou Group: French global manufacturer of aerial work platforms, telehandlers, and forklifts; competes with RUTHMANN in the truck-mounted and rough-terrain MEWP segments across Europe, including in core German-speaking markets.
• Teupen Maschinenbau GmbH: German manufacturer of spider and tracked aerial work platforms; a direct competitor to RUTHMANN's BLUELIFT crawler line, particularly in tree care, building maintenance, and indoor applications across DACH.
• Multitel Pagliero S.p.A. Italian/French manufacturer of truck-mounted aerial platforms up to 70m; directly overlaps with RUTHMANN STEIGER in the 3.5t and 5.5t van/truck classes and competes in the same French, Italian, and DACH rental channels.
• Socage S.r.l. Italian manufacturer of truck-mounted aerial platforms, including compact van-mounted and 3.5t-class units; directly comparable to RUTHMANN's ECOLINE and sub-3.5t STEIGER and TB models sold into Southern European rental fleets.
• Bronto Skylift Oy: Finnish manufacturer of very-high-reach truck-mounted aerial platforms (typically 40m–100m+); comparable to RUTHMANN's flagship STEIGER T 900 HF and T 1000 HF in fire/rescue, energy, and large-infrastructure applications.

Broad incumbents

• TIME Manufacturing Company: US-based parent group of RUTHMANN, VERSALIFT, and France Elévateur; operates the broader TMC aerial work platform portfolio across North America and Europe and is the ultimate parent counterparty for any transaction touching RUTHMANN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RUTHMANNGermany
• Facebookfacebook.com/Ruthmann.de
• LinkedInde.linkedin.com/company/ruthmann-gmbh-&-co-kg
• Instagraminstagram.com/ruthmann.de

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RUTHMANN GmbH & Co. KG