DataStore

What DataStore does

DataStore is a Swiss Value Added Distributor (VAD) specializing in datacenter infrastructure and cybersecurity solutions, founded in 1977 and operating across two locations in Spreitenbach (headquarters) and Gland (Swiss Romandie). The company distributes hardware, software, and services from 15+ vendor partners — most prominently Dell Technologies (servers, storage including PowerStore, networking, APEX multi-cloud), Quantum (tape, deduplication, object storage), Barracuda, Vectra AI, Netwrix, SUSE, Scale Computing, BullWall, and newer additions such as enclaive (Confidential Computing) and Onum. Approximately 40 employees support the business, led by CEO Stefan Beeler (joined 2016, CEO since 2019) and Managing Director Romandie Alexandre Lovis (since April 2023).

The company's core offerings are organized into three pillars: datacenter and cloud infrastructure distribution; a Cybersecurity division (created in 2013) delivering adaptive application protection, XDR/MDR managed SOC, email and site encryption, MFA, OT security, vulnerability management, and revDSG compliance; and a stack of value-added services including a Solution Center for live demos and PoCs (including the new PowerStore in a Box mobile unit), a Training Center with the Matterhorn conference room, pre-sales and RFP bid desk support, logistics and buyback services, and fee-based marketing services for vendors and partners. The technical integration footprint spans Veeam, Synology, Scale Computing, Nutanix, Kubernetes, Microsoft 365, Google Workspace, VMware vSphere 8.0, ProxMox, and SUSE Virtualization, with AI-powered features embedded in distributed vendor products (Dell AIOP/CloudIQ, M365 Email Threat Scanner, XDR behavior analytics, Netwrix 1Secure).

DataStore's business model combines hardware distribution margin with professional services revenue. It sells exclusively through a Swiss channel of IT resellers, system integrators, and managed service providers, with direct enterprise engagement through the Solution Center and quote-based B2B pricing (multi-year contracts typical). Geographic scope is Switzerland only, with marketing across Swiss IT Forum(s), BarbeCUDA partner events, webinars, and a multi-language website (DE/EN/FR). The company is privately held, independent, with no parent or external investors disclosed.

Name

DataStore

Legal name

DataStore AG

Website

https://datastore.ch

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

DataStore is a Swiss Value Added Distributor specializing in datacenter infrastructure and cybersecurity solutions, serving Swiss channel partners and enterprises with a portfolio of 15+ vendors including Dell Technologies, Quantum, and Barracuda, supported by in-house Solution and Training Centers.

Ownership category

akta.pro rank

Product category

Value Added IT Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Computer Facilities Management Services (541513)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Quality, Observability & Metadata Management Services (BPAEAHAI)

Keywords

• Value added distribution
• Datacenter infrastructure
• Cybersecurity solutions
• IT channel distribution
• Managed security services

Headquarters

HQ city

Gland

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Product Distribution: Revenue generated through the distribution and resale of IT infrastructure products (servers, storage, networking equipment) and cybersecurity solutions from vendor partners to channel partners and end customers in Switzerland.
2. Professional Services: Pre-sales consulting, solution design, Proof-of-Concept (PoC) support, technical validation, RFP/bid desk support, and post-sales implementation assistance provided to partners and end customers.
3. Training and Certification: Revenue from IT security training courses, vendor certifications, workshops, and training center rental for partners and IT professionals.
4. Marketing Services: Fee-based marketing campaigns, lead generation programs, and event organization services offered to vendors and IT partners for market positioning in Switzerland.
5. Logistics Services: Handling, storage, delivery coordination, installation, and buyback services provided as part of the value-added distribution offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

DataStore is a Swiss Value Added Distributor (VAD) that distributes datacenter infrastructure (servers, storage, networking) and cybersecurity solutions from multiple vendor partners (Dell Technologies, Quantum, Barracuda, Vectra, Netwrix, Scale Computing, enclaive, and others) to IT resellers, system integrators, and managed service providers in Switzerland. The company bundles distribution with pre-sales consulting, Proof-of-Concept support, a Solution Center for live demos, training and certification services, marketing services for vendors, and logistics services.

Product overview

DataStore is a Value Added Distributor (VAD) providing a comprehensive portfolio of IT solutions in Switzerland. The offering consists of three main pillars: (1) Cybersecurity Solutions including Adaptive Application Protection, XDR Managed SOC Services, Microsoft 365 Email Threat Scanner, Multi Factor Authentication, Managed Email Encryption, Managed Site Protection, Next-Level-Data-Protection with Swiss S3 Storage, Operational Technology Security, Secure Code Review, Security Assessment, Security Awareness Training, and Vulnerability Management; (2) Datacenter and Cloud Solutions covering Dell Technologies products (PowerStore storage, APEX multi-cloud services, OEM Solutions), business continuity, compute, networking, storage, and data protection; and (3) Professional Services including Solution Center for demos and PoCs, Presales/RFP support, Business Development Consulting, IT Security Training, Marketing Services, Logistics Services, and revDSG Compliance Solutions. The company serves as a distributor for multiple technology vendors including Dell Technologies, Vectra, Barracuda, BullWall, enclaive, Netwrix, Scale Computing, and SUSE.

Differentiator

Problem solved

Functional benefit

Products and services

• Datacenter and Cloud Solutions
• Cyber Defense Framework Comprehensive cybersecurity framework combining technologies, processes, and partner expertise to help channel partners and end customers develop effective cyber defense programs, distributed through DataStore's partner ecosystem in Switzerland.
• Adaptive Application Protection Adaptive multi-layer application security solution using behavior-based and API-centric security mechanisms to protect web applications and APIs, distributed to Swiss channel partners and end customers.
• XDR Managed SOC Services 24/7 managed detection and response services provided by a security operations center with monitoring, detection, investigation, and response across the entire IT environment for Swiss organizations.
• Microsoft 365 Email Threat Scanner AI-powered email security scanning service using artificial intelligence and API integration in Microsoft 365 to detect threats such as ransomware, spear phishing, and account takeover, offered to Swiss customers.
• Swiss S3 Storage Amazon S3-compatible cloud storage service from Backup ONE Swiss Cloud providing scalable storage, CDN, data lakes, and AI/ML development with NVMe-based all-flash performance and 100% Switzerland data sovereignty.
• Operational Technology Security (OT) Security service for IT infrastructure in OT environments monitoring and protecting automation systems, production plants, sensors, and industrial control systems from cyberattacks.
• Security Assessment Professional service identifying IT vulnerabilities, assessing risks, and recommending countermeasures including IT infrastructure checks, vulnerability detection, penetration tests, and risk audits for Swiss customers.
• Security Awareness and Phishing Training Training service educating employees on recognizing and responding to phishing attacks and cyber threats through tailored campaigns and individual training programs for Swiss organizations.
• PowerStore Storage Distribution Distribution of Dell PowerStore storage solutions offering high availability, 5:1 data reduction, native Metro Volumes, NVMe support, and AI-powered analytics, targeted at modern data centers in Switzerland.
• PowerStore in a Box Mobile Dell PowerStore test environment for Proof-of-Concepts, training, and individual demos, including 2x PowerStore 500T, 2x Dell PowerEdge R6615, 2x Fibre Channel Switches, 2x Ethernet Switches, and pre-installed VMware vSphere 8.0 ESXi, available at the Solution Center.
• Presales, Bid Desk and RFP Support Technical pre-sales support service for offer preparation, existing environment analysis, technical solution crafting and validation, and complex RFP/bid desk response support for channel partners and enterprise customers.
• Sales and Business Development Consulting Key account management and business development consulting service to help channel partners and vendors expand current business and open new markets through proactive partner network involvement.
• IT Security Training and Training Center IT security training, certification programs, and workshop services with the Matterhorn conference room facility at Shoppi Tivoli Spreitenbach for partner education and IT professional development.
• Marketing Services B2B marketing support including demand generation, lead generation, channel marketing, events, webinars, and content creation provided to vendors and IT partners for the Swiss market.
• Logistics Services Central storage, delivery coordination, integrated distribution, installation services for firmware and licensed software, and buyback options for existing equipment provided as part of the value-added distribution offering.
• revDSG Compliance Solutions Support services for Swiss revised Data Protection Act (revDSG) compliance using RESILIA Business Resilience model for corporate governance, data protection, and security, offered to Swiss organizations.
• Solution Center Services Demo and testing facility at the Spreitenbach headquarters where partners and customers can evaluate technologies, conduct function tests, product comparisons, Proofs of Concept, and training, including the PowerStore in a Box mobile demo environment.

Quantifiable outcome

• 5:1 data reduction rate achievable with Dell PowerStore storage solutions
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability7 records

Feature6 records

Partnerships

24 partnerships are on record, tiered core and secondary.

• enclaivecoreChannel Partner/ Reseller/ Distributor · 11 March 2026New distribution partnership for Confidential Computing and 3D Encryption solutions. enclaive provides protection for data in use through hardware-based Trusted Execution Environments (TEEs), addressing the 'data in use' security gap in cloud and AI environments.
• OnumsecondaryChannel Partner/ Reseller/ Distributor · 11 September 2025Security Data Intelligence platform for optimizing telemetry data streams, reducing costs, and improving response times for Swiss enterprises.
• Scale ComputingsecondaryChannel Partner/ Reseller/ Distributor · 13 February 2025Partnership for edge computing and virtualization solutions. Scale Computing offers an innovative alternative to VMware for modern IT infrastructures.
• BullWallsecondaryChannel Partner/ Reseller/ Distributor · 14 March 2024Strategic partnership for ransomware protection solutions. BullWall solutions protect data and critical IT infrastructures from ransomware attacks.
• QualyssecondaryChannel Partner/ Reseller/ Distributor · 4 May 2023Cloud IT security solutions including vulnerability management, threat protection, and compliance from Qualys, a leading provider of cloud-based security and compliance solutions.
• DriveLocksecondaryChannel Partner/ Reseller/ Distributor · 4 April 2023IT and data security solutions for endpoint protection, vulnerability management, and encryption from DriveLock, a German security specialist.
• DevosecondaryChannel Partner/ Reseller/ Distributor · 6 December 2022Security data intelligence and analytics platform providing automated real-time data analysis for IT infrastructure protection.
• CynetsecondaryChannel Partner/ Reseller/ Distributor · 6 October 2022Unified XDR cybersecurity platform for comprehensive endpoint, network, and user protection with automated threat response capabilities.
• Barracuda MSPsecondaryChannel Partner/ Reseller/ Distributor · 15 June 2022Managed service provider focused IT security solutions for cloud applications, extending the Barracuda partnership to the MSP channel segment.
• SilverfortsecondaryChannel Partner/ Reseller/ Distributor · 23 May 2022Unified Identity Protection Platform for detecting and preventing identity-based attacks through agentless and proxy-less technology.
• Dell TechnologiescoreChannel Partner/ Reseller/ Distributor · 21 October 2021Primary distribution partnership with Dell Technologies for datacenter infrastructure (servers, storage, networking), client solutions, and cloud services (APEX). DataStore is recognized as a leading Swiss distributor with multiple Dell awards including Distributor of the Year 2021 and Top Distributor 2023.
• BigIDsecondaryChannel Partner/ Reseller/ Distributor · 15 July 2021Data intelligence and management platform for data privacy, protection, and compliance with capabilities for data discovery, classification, and governance.
• comfortesecondaryChannel Partner/ Reseller/ Distributor · 27 April 2021Distribution of datacentric security technology including tokenization and format-preserving encryption (SecurDPS platform) for data protection throughout its lifecycle.
• QuantumcoreChannel Partner/ Reseller/ DistributorLong-standing distribution partnership for tape libraries, deduplication appliances, and object storage solutions. Quantum relies on DataStore as their primary distribution partner for the Swiss market.
• Barracuda Networks AGcoreChannel Partner/ Reseller/ DistributorDistribution partnership for IT security solutions including email protection, network security, and cloud security. Krystian Pawlowski (Territory Manager Switzerland) describes DataStore as a leading VAD partner for Barracuda's Swiss market activities.
• Bechtle Schweiz AGcoreChannel Partner/ Reseller/ DistributorStrategic partnership with Bechtle Schweiz AG, one of the largest IT distributors/resellers in Europe. DataStore provides Value Added Distribution services supporting Bechtle's customer engagements in Switzerland.
• NetwrixsecondaryChannel Partner/ Reseller/ DistributorDistribution of Netwrix cybersecurity solutions including 1Secure platform, DSPM, PAM, ITDR, and Netwrix Auditor for visibility, threat detection, and NIS2 compliance.
• Vectra AIcoreChannel Partner/ Reseller/ DistributorDistribution of Vectra Network Detection and Response (NDR) solutions. Vectra was named a Leader in the Gartner Magic Quadrant 2025 for its AI-powered threat detection capabilities.
• SailPointsecondaryChannel Partner/ Reseller/ DistributorIdentity security solutions for access management and governance.
• CheckmarxsecondaryChannel Partner/ Reseller/ DistributorApplication security and secure code review solutions for identifying vulnerabilities in software development.
• AristasecondaryChannel Partner/ Reseller/ DistributorNetwork infrastructure solutions including switches and networking equipment for datacenter environments.
• SUSEsecondaryChannel Partner/ Reseller/ DistributorOpen source software solutions including SUSE Linux, SUSE Rancher (Kubernetes), and SUSE Virtualization (formerly Harvester) for enterprise environments.
• Backup ONE Swiss CloudsecondaryChannel Partner/ Reseller/ DistributorSwiss-based cloud backup solutions for servers, workstations, cloud applications (Microsoft 365, Google Workspace), and S3-compatible storage. 100% Switzerland service ensuring data sovereignty.
• Projektas GmbHsecondaryStrategic or Co-development PartnerPartnership for RESILIA Business Resilience model to support Swiss companies with revised Swiss Data Protection Act (revDSG) compliance. Provides assessment and implementation services.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bechtle AG: Bechtle is one of Europe's largest IT distributors and resellers with a strong Swiss presence through Bechtle Schweiz AG. It operates a closely comparable business model of distributing datacenter, networking and software solutions and is explicitly named as a partner/customer of DataStore in the Dell Technologies ecosystem.
• ALSO Group: ALSO is a major European Value Added Distributor of IT infrastructure, cloud, and cybersecurity solutions headquartered in Switzerland (Emmen). It directly competes with DataStore in the Swiss channel for similar vendor portfolios and channel partner relationships.
• Exclusive Networks: Exclusive Networks is a global cybersecurity-focused Value Added Distributor with strong European presence. It is highly comparable to DataStore's cybersecurity division, distributing similar vendor categories (e.g., Vectra NDR, network security, identity, cloud security) through a channel-led model.
• Infinigate Group: Infinigate is a leading European Value Added Distributor specialized in cybersecurity, secure networks, and secure cloud solutions. It competes head-to-head with DataStore's cybersecurity practice across DACH and broader EMEA markets.

Broad incumbents

• TD SYNNEX: TD SYNNEX is one of the world's largest IT distributors following the Tech Data merger, offering a broad portfolio spanning datacenter, networking, software and security. It is a broad incumbent operating in the same vendor categories as DataStore but at vastly greater scale and global footprint.
• Arrow Electronics: Arrow Electronics is a global broad-line IT distributor with an enterprise computing solutions division covering datacenter infrastructure, storage, and security. It represents a much larger incumbent competing for the same enterprise and channel customers as DataStore in Switzerland and globally.
• Ingram Micro: Ingram Micro is a global IT distributor offering datacenter, networking, software and security solutions through a deep channel network. It competes with DataStore's vendor portfolio at significantly larger scale and broader geographic reach.

Regional players

• Westcoast Limited: Westcoast is the UK's largest independent distributor of IT products and services, distributing similar datacenter, storage, networking, and software vendor portfolios. It does not directly compete in Switzerland but operates a comparable VAD/channel-distribution model in another European geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5WQC50rpPU8V9MWAOMwNhw
• LinkedInlinkedin.com/company/datastore
• Instagraminstagram.com/datastoreschweiz
• Xx.com/DataStore_AG
• Facebookfacebook.com/datastoreag

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataStore