Young Media

What Young Media does

Young Media GbR is a German media agency founded in 1995, organized as a civil-law partnership (Gesellschaft bürgerlichen Rechts) and headquartered in Königsdorf near Cologne. The firm is owned and managed by authorized managing directors (Vertretungsberechtigter Geschäftsführer) Alexander Wiegel and Christoph Metelka. Originally successful in youth marketing, the company introduced target-group-driven youth media into media planning before shifting its core competency over time to professional job advertisement placement.

The company's core offering is the placement of job advertisements across print, online, and social media channels on behalf of employers and companies hiring personnel. It leverages framework contracts (Rahmenverträge) with relevant job portals to negotiate volume pricing and pass through permanent customer discounts (Dauerkundenrabatte) to clients. Technology disclosed is limited to the use of third-party Coveto software for online recruitment applicant management; no proprietary platforms or AI-driven features are evidenced in the source data.

The business model is service-oriented and direct: clients contact Young Media for consultation on platform selection, and the agency intermediates between employers and job portals on a transaction-fee basis. The firm markets through direct client consultation and maintains a referral ecosystem with three partner firms — Airport Staff (airport staffing), young promotion (airport-based promotions across Germany, Austria, and Spain), and Bravour Promotions (premium retail and event promotions). Geographic operations cover Germany, Austria, and Spain, though no revenue, customer counts, or pricing are publicly disclosed.

Name

Young Media

Legal name

young media GbR

Website

https://youngmedia.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Young Media GbR is a German media agency founded in 1995 that places job advertisements across print, online, and social media channels for employers, leveraging framework contracts with job portals to offer permanent customer discounts.

Ownership category

akta.pro rank

Headquarters

HQ city

Frechen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Job Advertisement Placement: Professional placement of job advertisements across job portals, leveraging framework contracts with job portals and offering permanent customer discounts. The company acts as an intermediary between employers seeking to fill positions and job portal platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Young Media GbR is a German media agency that professionally places job advertisements on behalf of employers across print, online, and social media channels. The company leverages framework contracts with major job portals and offers permanent customer discounts to provide cost-effective recruitment advertising solutions. In addition to placement services, the firm consults clients on selecting appropriate platforms and solutions, drawing on expertise developed since its 1995 founding in youth marketing.

Product overview

Young Media GbR is a media agency founded in 1995 that specializes in job advertisement placement. The company offers placement services across Print, Online, and Social Media channels, utilizing framework contracts with job portals to provide efficient recruitment advertising solutions. The core offering is job advertisement placement services supported by consultation on platform selection and solutions.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Airport StaffminorOthersStaffing services provider at airports. Covers the steadily growing personnel demand of companies at airports and supplies them with specialized and flexible personnel solutions.
• young promotionminorOthersOne of the leading agencies for personnel-supported promotions at airports in Germany, Austria, and Spain with a European network. Specializes in airport-based promotional activities.
• Bravour PromotionsminorOthersAgency specializing in sophisticated personnel promotions for premium products in retail and at exclusive events.
• Job Portals (Framework Contract Partners)coreChannel Partner/ Reseller/ DistributorFramework contracts with relevant job portals enabling the company to place client job advertisements and offer permanent customer discounts on behalf of employers.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Regional players

• Kimeta: German job meta-search engine operating in the same DACH recruitment advertising ecosystem; comparable as a regional player focused on aggregating job ad inventory.

Broad incumbents

• GroupM: WPP's global media investment group operating across all major advertising categories; comparable as a media buying competitor pursuing enterprise recruitment advertising mandates.
• Publicis Groupe: Global advertising and media services group with strong German presence; represents the type of full-service holding company competing for the same enterprise recruitment marketing budgets.
• Dentsu: Global media services network with significant German operations; overlaps with Young Media in media planning and buying, including recruitment and employer branding categories.
• Indeed: Global job platform that operates self-serve employer advertising tools; represents the largest direct-booking threat to agency intermediaries like Young Media and is also a potential portal partner.
• StepStone: Leading DACH job platform and a likely framework contract partner for Young Media; represents the broader incumbent category whose direct-serve tools Young Media must continually adapt to.
• Ströer: Major German out-of-home and digital media company with broad advertising portfolio; competes for the same employer advertising budgets and represents the type of larger incumbent Young Media competes against.

Direct peers

• Stellenanzeigen.de: German job advertising marketplace and posting service that operates as an intermediary between employers and job portals, directly comparable to Young Media's core job advertisement placement model in the DACH market.

Emerging players

• Joblift: Berlin-based job search engine and aggregator operating in the German recruitment advertising ecosystem; intersects with Young Media's placement business by serving both job seekers and employer advertisers.
• HeyJobs: Berlin-based recruitment marketing platform using AI-driven targeting to match employers with candidates; competes for the same employer recruitment advertising budgets that Young Media places through job portals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/young-media-gbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young Media