young promotion

What young promotion does

young promotion GmbH is a German privately-held personnel-staffing agency founded in 1995 that specializes exclusively in airport-based promotional campaigns. The company recruits, trains, and deploys a multilingual pool of approximately 2,000 promoters across 83 nationalities to execute brand engagement activities at 20 international airports in Germany, Austria, and Spain, with partner-network coverage extending to 54 additional European airports through its founding membership in the Airport Promotion Agencies (APA) network.

The company's service portfolio is organized into six modular formats: conception and consultation, stand-based promotions, mobile traveler engagement, airline lounge activations, in-flight promotions (on medium- and long-haul flights), and sales-focused promotions. These services are supported by the Infoterminal reporting tool, a client-facing web dashboard that provides real-time visibility into deployment schedules, performance data, and photo documentation during campaign duration. Promoters are pre-screened with valid airport access credentials, enabling rapid deployment; the company reports an industry-low 0.97% absence rate and a 98%+ replacement rate for absences.

Revenue is generated through project-based B2B professional services engagements with brand owners in the premium/luxury (perfume, cosmetics, spirits, confectionery), consumer goods, and airline sectors. Pricing is quote-based and dependent on scope, duration, and personnel count; new clients pay a 100% deposit, existing clients 50%, with net payment terms of 21 days. The company operates from its headquarters in Königsdorf near Cologne with a regional office in Barcelona, and is managed by two Managing Directors without external institutional ownership.

Name

young promotion

Legal name

young promotion GmbH

Website

https://youngpromotion.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

young promotion GmbH is a German personnel-staffing agency founded in 1995 that recruits, trains, and deploys multilingual promoters to execute brand campaigns at 20 international airports across Germany, Austria, and Spain, serving premium/luxury brands, consumer goods companies, and airlines.

Ownership category

akta.pro rank

Product category

Airport Promotion Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Event Marketing & Audience Development Services (MPAGAJAD)

Keywords

• Airport promotion services
• Promotional staffing agency
• Airline lounge marketing
• Sales promotion campaigns
• Experiential brand marketing

Headquarters

HQ city

Königsdorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personnel Staffing Services: Providing trained promotional staff (promoters) for airport campaigns. Pricing based on scope, duration, and number of personnel required. Work and services are invoiced at cost according to their AGB.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

young promotion GmbH provides personnel-based airport promotional campaigns, deploying its own trained multilingual promoters at 20 international airports across Germany, Austria, and Spain to conduct brand engagement, product demonstrations, and direct sales activities for enterprise clients in perfumes/cosmetics, spirits, confectionery, and airline sectors. Services are organized into six modules — Conception & Consultation, Promotion on a Stand, Promotion on the Go (Mobile), Promotion in Airline Lounges, Promotion on Board, and Sales Promotion — and are complemented by the proprietary Infoterminal online reporting tool.

Product overview

young promotion is a personal promotion agency specializing exclusively in airport-based promotional activities across Germany, Austria, and Spain, operating at 20 international airports with a network extending to 54 European airports. The service portfolio is organized around six core promotional modules: Conception & Consultation (strategic planning and logistics), Promotion on a Stand (eye-catcher displays), Promotion on the Go/Mobile (flexible traveler engagement), Promotion in Airline Lounges (VIP/business targeting), Promotion on Board (in-flight promotions), and Sales Promotion (direct selling focus). These services are complemented by an Infoterminal reporting tool for real-time campaign monitoring. The company is a founding member of the Airport Promotion Agencies (APA) international network, which facilitates pan-European campaign coordination. Promoters receive training in airport basics, sales techniques, and product-specific areas such as spirits, perfumes, skincare, makeup, and computers.

Differentiator

Problem solved

Functional benefit

Products and services

• Conception & Consultation Strategic planning and advisory service for airport promotions, covering logistics planning, formalities handling, location analysis, and campaign coordination for enterprise brand clients.
• Promotion on a Stand Eye-catcher stand-based promotional activities at airport locations where trained promoters provide detailed product information and interact with travelers in both public and security areas.
• Promotion on the Go (Mobile) Flexible mobile promotion where promoter teams proactively approach travelers and visitors throughout airport public and security areas.
• Promotion in Airline Lounges Exclusive brand promotions targeting high-income decision-makers in business and VIP airline lounges, delivered by experienced promoters using discreet engagement techniques.
• Promotion on Board In-flight promotions on medium- and long-haul flights where experienced promoters (former flight attendants) engage passengers directly at 10,000 meters altitude.
• Sales Promotion Direct sales-focused promotions generating additional sales through persuasive dialogue, impulse-buying triggers, and product experiences such as cosmetics applications, tastings, and demonstrations.
• Airport Promotion Agencies (APA) Network Coverage International agency network of 10 members enabling pan-European campaign management and access to 54 additional European airports through partner agencies.

Quantifiable outcome

• 0.97% absence rate - lowest in the industry
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• APA (Airport Promotion Agencies)coreStrategic or Co-development PartnerInternational agency network with ten member agencies. Goal is to establish high quality standards for airport promotions across European countries. Networking with partner agencies enables uncomplicated management of pan-European campaigns. Young promotion is a founding member of this network.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency that designs and executes live brand experiences, events, and activations for enterprise clients. Comparable through its personnel-led, venue-based B2B promotional services targeting brand marketers.
• George P. Johnson (GPJ): Global experience marketing agency delivering brand experiences and events for enterprise clients. Comparable to young promotion through its B2B model selling experiential services to brand marketing teams, with shared emphasis on activation and live engagement.
• MKG: Experiential marketing agency creating immersive brand experiences at events and venues. Shares the personnel-led, venue-based promotional model and enterprise client focus with young promotion.
• Sparks: Creative brand experience agency (now part of GPJ) specializing in event marketing and brand activation. Comparable through its B2B promotional services for brand campaigns at live venues.
• CPM Group: International field marketing and sales promotion company providing promotional staffing, merchandising, and brand activation services across European retail and venues. Most directly comparable to young promotion's personnel-driven, B2B promotional staffing model.
• MKTG (Dentsu): Dentsu-owned experiential marketing agency providing brand activation, sponsorship, and live event services. Comparable as a large-scale experiential marketing provider serving brand clients with venue-based campaigns.

Broad incumbents

• Clear Channel Airports: Airport advertising operator offering display, digital, and experiential advertising infrastructure at airports globally. Adjacent business sharing the airport venue but operating in media/display rather than in-person promotional staffing.
• Wasserman: Global sports, culture, and brand experience marketing company with a broader portfolio. Overlaps with young promotion through live brand activation and event marketing services, but operates at much larger scale across multiple verticals.
• Havas Events: Global advertising holding company with event marketing and brand experience capabilities within a broader portfolio. Overlaps with young promotion through experiential services but operates at significantly larger scale and scope.
• JCDecaux Airport: Leading airport advertising infrastructure provider offering display advertising and media solutions at airports worldwide. Comparable venue (airports) and audience (travellers) but focused on media sales rather than personnel-based promotional services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/young_promotion
• Facebookfacebook.com/youngpromotion
• LinkedInlinkedin.com/company/young-promotion
• Instagraminstagram.com/youngpromotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about young promotion