What Blulog does

Blulog Sp. z o.o. is a privately held Polish IoT company founded in 2014 and headquartered in Poznań, with 11–50 employees. It designs and sells temperature, humidity, light, and location monitoring devices for cold chain applications, combining Radio Frequency (RF) loggers and hubs for active real-time monitoring with Near Field Communication (NFC) loggers for touchless, passive use during air or sea transport. Both device families feed into bluConsole, a Google Cloud-hosted SaaS platform that aggregates readings, issues SMS/email breach alerts, and produces audit-ready reports aligned with HACCP, EN 12830, GDP, CE, FCC, and ISED standards.

The company earns revenue through three streams: hardware sales of pre-configured RF sensors, hubs, and NFC loggers; recurring SaaS subscriptions to bluConsole under flexible monthly payment plans; and calibration/certification services for accredited lab calibration. Distribution combines direct enterprise sales (including free 30-minute discovery calls), a global network of regional distributors (with SOPAC in France operating a co-branded 'SoTrust' interface), direct shipping worldwide, and event/trade show presence across pharma, logistics, food, and HORECA.

Blulog's customers include DHL (logistics), Eurocash (food retail at 200 distribution points and warehouses), Neuca (Poland's largest pharma wholesaler with 1,500+ measurement points), Webfleet, Citromax, Ergo Hestia (insurance loss prediction partnership), Queensland Department of Agriculture and Fisheries, PPG Aquarium, EXKi, and Engine House 25 Winery. An ElevenLabs-powered AI agent handles web customer interactions. The company is led by Business Owner Jérémy Laurens, Sales & Marketing Director Daria Roszczyk-Krowicka, Co-founder Ted Wilkes P. Eng, and Chairman of the Supervisory Board Jean-Louis Laurens.

Name

Blulog

Legal name

Blulog Sp. z o.o.

Website

https://blulog.eu

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Blulog (Blulog Sp. z o.o.) is a Poznań-based IoT company founded in 2014 that designs RF and NFC temperature/humidity monitoring devices and the bluConsole cloud platform for cold chain visibility in pharma, logistics, food retail, and HORECA.

Ownership category

akta.pro rank

Product category

Cold Chain IoT Monitoring

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Temperature data loggers & probes (in-transit and storage) (TLAEALAA)

akta.pro secondary industries

Cold Chain / Reefer Telematics & Condition Monitoring (TLAEAFAL), Cold Chain Monitoring, Sensors & Control Towers (IoT, data loggers) (HLAGAMAG), Vaccine/biopharma cold chain compliance sensors (GxP/21 CFR Part 11 capable) (TLAEALAK), Cold storage facility environmental sensing (rooms, freezers, blast chillers) (TLAEALAL)

Keywords

• Cold chain monitoring
• IoT temperature sensors
• Supply chain visibility
• Environmental monitoring devices
• Wireless data loggers

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain

Revenue model

1. Hardware Sales (RF/NFC Sensors, Loggers, Hubs): Sale of IoT monitoring devices including RF sensors, NFC loggers, and hubs. Pre-configured, plug-and-play devices designed for quick installation. Devices are crafted for optimal performance and cost-efficiency with quick ROI.
2. Cloud Platform / SaaS Subscription: Subscription-based access to bluConsole cloud platform for data collection, analysis, and reporting. Flexible payment plans allow customers to start small and expand as needed. Real-time alerts and audit-ready reports included.
3. Calibration and Certification Services: Calibration certificates available through the platform. If calibration in an accredited lab is required, Blulog handles it when ordering. Calibration certificates for certified sensors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Blulog designs, manufactures, and sells IoT-based monitoring solutions that combine RF (Radio Frequency) and NFC (Near Field Communication) hardware sensors and loggers with the bluConsole cloud platform to deliver real-time temperature, humidity, light, and location monitoring across the cold chain. The company provides pre-configured plug-and-play devices, hubs for data relay, and a SaaS dashboard with automated alerts and audit-ready compliance reporting, primarily serving pharmaceutical, logistics, food retail, and healthcare enterprises.

Product overview

Blulog offers a unified IoT monitoring platform with RF (Radio Frequency) and NFC (Near Field Communication) technology families for real-time supply chain visibility. The RF Monitoring System provides continuous wireless monitoring with Hubs and RF Loggers for real-time alerting, while the NFC Monitoring System offers touchless, passive monitoring ideal for air/sea transport with NFC Loggers. Both technology lines connect through the bluConsole cloud platform, which provides centralized data aggregation, automated compliance reporting, and alert management. The company serves pharmaceutical, retail, medical, HORECA, transport & logistics, and food production sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• RF Monitoring System Real-time wireless monitoring system using Radio Frequency technology for supply chain visibility, tracking temperature, humidity, light, and location parameters with automatic alerts via text and email. Targeted at enterprises managing cold chain assets.
• RF Loggers Wireless data loggers that automatically measure and record parameters such as temperature, humidity, and location during storage and transport, transmitting to hubs and the cloud.
• Hubs Central devices that collect and transmit data from RF loggers to the cloud platform, enabling real-time monitoring, alerting, and centralized visibility across distributed sensors.
• NFC Monitoring System Touchless monitoring system using Near Field Communication technology, designed for passive operation during air or sea transport scenarios where active RF connections are impractical. Targets logistics and pharmaceutical shippers.
• NFC Loggers Compact, passive data loggers that store temperature and humidity measurements, activated by NFC touch for easy data retrieval from coolboxes, pallets, and containers.
• bluConsole Cloud Platform Unified cloud-based SaaS platform that aggregates monitoring data from RF and NFC devices, generates audit-ready compliance reports, provides calibration certificates, and enables automated alerts via email and SMS.
• Calibration and Certification Services Accredited-lab calibration of monitoring sensors, handled by Blulog at order time and documented via calibration certificates issued through the bluConsole platform.

Quantifiable outcome

• 40% time savings in operations
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• SOPACcoreChannel Partner/ Reseller/ DistributorSOPAC is a key distributor partner in France. Thierry Vandaele, Key Account Manager at SOPAC, provides testimonial about the partnership: 'we merge together to create a branding interface called SoTrust and this is a platform for us to personalize our solution.'
• DHLcoreChannel Partner/ Reseller/ DistributorDHL uses Blulog NFC solution for IoT monitoring. Christopher Fuss, Head of DHL SmartSensor IoT, provides testimonial about time savings and cost reduction using Blulog technology.
• Google Cloud Platform (GCP)coreTechnology or IntegrationBlulog's cloud database system operates on Google Cloud Platform infrastructure. Data is stored and processed on GCP, provided by Google Ireland Limited for EU customers and Google LLC for transfers outside EEA. Data processed per data processing agreement.
• Ergo HestiastrategicStrategic or Co-development PartnerPartnership with Polish insurance company Ergo Hestia resulted in a solution in the area of loss prediction. This represents a strategic partnership for insurance-industry specific applications.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vaisala: Finnish global leader in industrial and environmental measurement including continuousview temperature, humidity, and CO2 monitoring for life sciences, cold storage, and cleanrooms. Larger incumbent with broader instrument portfolio.
• Sensitech (Carrier Global): Long-established provider of temperature and location monitoring solutions for life sciences, food, and industrial customers, now part of Carrier Global Corporation. Larger, broader incumbent with deep pharma and food enterprise relationships and global service infrastructure.
• Webfleet Solutions (Bridgestone): Global fleet telematics and connected vehicle platform owned by Bridgestone, with integrated cold-chain/reefer temperature monitoring. Listed as a Blulog integration partner; broader incumbent with much larger telematics footprint that could bundle monitoring natively.
• Testo SE & Co. KGaA: German global manufacturer of measurement instruments including portable and fixed temperature/humidity data loggers, with strong HVAC, food, and pharma presence. Broader-portfolio incumbent with overlapping cold-chain hardware offerings.

Emerging players

• Disruptive Technologies: Norwegian developer of miniature wireless IoT sensors for building, facility, and asset monitoring including temperature. Emerging niche player with similar plug-and-play sensor + cloud approach targeting commercial real estate and facility use cases.
• Cryoport Systems: US-based provider of temperature-controlled logistics and biopharma cold-chain solutions including Smartpak II condition monitoring. Adjacent competitor in life-sciences cold chain with stronger logistics services but growing IoT monitoring offering.

Direct peers

• ELPRO-BUCHS AG: Swiss provider of environmental monitoring solutions and data loggers for pharma, biotech, and food cold chains. Direct competitor with overlapping ELPROBE and LIBERO product lines and similar GDP/GxP compliance focus.
• Tive: US-based provider of real-time IoT supply chain visibility including cold-chain temperature, humidity, and location tracking. Closest direct competitor with overlapping hardware + cloud SaaS model and similar pharma/food/logistics customer base.
• Controlant: Iceland-based real-time cold chain visibility platform with reusable GPS loggers and a cloud analytics layer. Direct competitor in pharma GDP-compliant monitoring, with similar large-pharma account wins (notably with Pfizer COVID-19 vaccine distribution).
• Berlinger & Co. Swiss manufacturer of temperature monitoring devices and indicators for the pharmaceutical cold chain. Direct competitor in single-use and reusable temperature loggers, with strong GxP/regulatory positioning in vaccine distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blulog
• LinkedInlinkedin.com/company/blulog

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blulog