Credit Union Loan Source
- Company typePrivate
- Founded2004
- HeadquartersRoswell, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Credit Union Loan Source firmographics
Firmographics- Name
- Credit Union Loan Source
- Legal name
- Credit Union Loan Source
- Website
- https://culoansource.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Credit Union Loan Source industry classification
Industry- Product category
- Indirect Auto Lending Services
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industry
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where Credit Union Loan Source is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Credit Union Loan Source business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Loan Participation Fees: CULS generates revenue through loan participation program fees. Credit unions and banks purchase participations in pools of indirect auto loans originated through their dealer network. The monthly subscription model creates recurring participation purchases from institutional investors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Credit Union Loan Source product offering
Product offeringCore offering
Credit Union Loan Source (CULS) is a Credit Union Service Organization (CUSO) that originates and services prime indirect auto loans on behalf of credit unions and banks. It operates a loan participation program through which member institutions can buy interests in prime auto loans generated via dealer relationships, with the company having delivered more than $16 billion in assets to 175 credit unions across 10 states. The company maintains a 26-state operational footprint and licenses its offerings under NMLS ID #1676854.
Product overview
Credit Union Loan Source (CULS) is a Credit Union Service Organization (CUSO) offering a unified loan participation platform. The core offering is the CULS Loan Participation Program—a monthly subscription-based flow program through which credit unions acquire prime/super prime quality indirect auto loans originated across a 26-state footprint. Supporting services include loan origination, servicing & collections, credit/pricing optimization, reporting, portfolio analysis, and dealer management. Additionally, CULS offers the Cinch sub-brand for consumer auto financing. The company has provided over $16 billion in assets to 175 credit unions since 2004.
Differentiator
Problem solved
Functional benefit
Products and services
- Loan Participation Program
- Indirect Auto Loan Origination
- Indirect Auto Loan Servicing
- Cinch
Quantifiable outcome
- Over $16 billion in assets provided to 175 credit unions across ten states
- +2 more outcomes
Companies that use Credit Union Loan Source
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Credit Union Loan Source technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Credit Union Loan Source partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Credit Union Loan Source competitors and assessment
Company assessmentBroad incumbents
- Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, provides dealership lending technology and DMS solutions across the indirect auto finance workflow. It competes in adjacent layers of the same dealer-to-credit-union origination pipeline that CULS operates within.
- TruStage (CUNA Mutual Group): TruStage is the CUSO brand of CUNA Mutual Group providing insurance, investment, and financial services to credit unions. Comparable to CULS as a major CUSO operating within the credit-union ecosystem, though focused on insurance and investment products rather than loan participations.
- LendingTree Auto: LendingTree operates an online auto loan marketplace connecting consumers with lenders including credit unions. It is comparable to CULS at the consumer-facing auto loan origination layer, though its scale and consumer-direct channel differ significantly.
Emerging players
- Open Lending: Open Lending provides credit analytics and loan participation solutions used by credit unions and banks in the indirect auto lending market. It is comparable to CULS at the credit risk analytics and participation-program intersection, though its model is more software-centric.
- Blue Sage Solutions: Blue Sage provides digital lending platforms for mortgage and consumer loan origination used by credit unions and banks. It is comparable to CULS as a technology-enabled service provider in the credit-union lending ecosystem, though its primary focus is on digital mortgage and consumer loan workflows.
Others
- CU*Answers: CU*Answers is a CUSO providing core processing, online/mobile banking, and lending technology to credit unions. Comparable to CULS as a credit-union-owned cooperative service provider supporting back-office operations for member institutions.
- Allied Solutions: Allied Solutions is a CUSO providing lending, insurance, and marketing services to credit unions. It is comparable to CULS as a fellow CUSO serving the same credit-union customer base, though in adjacent verticals rather than direct competition.
Direct peers
- RouteOne: RouteOne is a credit application and e-contracting platform used by dealers to submit indirect auto loan applications to credit unions and other lenders. It is comparable to CULS as a technology-enabled intermediary in the indirect auto lending ecosystem serving credit unions.
- Auto Financial Services (AFS): AFS is a CUSO specializing in indirect auto lending services for credit unions, including dealer network management and loan participation programs. It directly overlaps CULS's core offering of credit-union-focused indirect auto participation flows.
- Credit Union Direct Lending (CUDL): CUDL is a CUSO that operates an indirect auto lending platform connecting credit unions with dealerships nationwide. It is the closest direct competitor to CULS in the credit-union indirect auto participation space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Credit Union Loan Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credit Union Loan Source leadership team
Management profileNumber of profiles
Profiles1 record
Credit Union Loan Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credit Union Loan Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credit Union Loan Source
What does Credit Union Loan Source do?
Credit Union Loan Source (CULS) is a Credit Union Service Organization (CUSO) that originates and services prime indirect auto loans on behalf of credit unions and banks. It operates a loan participation program through which member institutions can buy interests in prime auto loans generated via dealer relationships, with the company having delivered more than $16 billion in assets to 175 credit unions across 10 states. The company maintains a 26-state operational footprint and licenses its offerings under NMLS ID #1676854.
Is Credit Union Loan Source a public or private company?
Credit Union Loan Source is a private company. It is classified as unknown and is currently operating.
When was Credit Union Loan Source founded?
Credit Union Loan Source was founded in 2004. It employs 51 to 100 people.
Where is Credit Union Loan Source based?
Credit Union Loan Source is headquartered in Roswell, United States, in the North America region.
How does Credit Union Loan Source make money?
One revenue line is on record: loan Participation Fees.
Who are Credit Union Loan Source's main competitors?
Broad incumbents on record are Dealertrack (Cox Automotive), TruStage (CUNA Mutual Group) and LendingTree Auto. Emerging players are Open Lending and Blue Sage Solutions. Others are CU*Answers and Allied Solutions. Direct peers are RouteOne, Auto Financial Services (AFS) and Credit Union Direct Lending (CUDL).
Does Credit Union Loan Source have an API?
No public API is recorded for Credit Union Loan Source.
What industry is Credit Union Loan Source in?
Credit Union Loan Source's product category is Indirect Auto Lending Services. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 5223 and its SIC code is 6141.