Agrarian Solutions
Agrarian Solutions is a privately held, Nappanee, Indiana-based animal-health company that develops proprietary direct-fed microbial feed additives and mycotoxin-mitigation products for dairy and beef cattle producers, distributed through US and Canadian cooperatives plus international partners.
- Company typePrivate
- Founded1996
- HeadquartersNappanee, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Agrarian Solutions does
Agrarian Solutions is a privately held animal-health company founded in 1996 and headquartered in Nappanee, Indiana, that develops and markets direct-fed microbial (DFM) feed additives and mycotoxin-mitigation products for dairy and beef cattle producers. The company operates a portfolio of proprietary biological technologies, including L-form (cell-wall-deficient) bacteria engineered to function inside intestinal cells, the DTX efflux-transporter protein system for mycotoxin rejection, the LivOx proprietary plant-actives blend, IgY egg-based specialized proteins, and three proprietary DFM bacterial strains. These technologies are organized into four product categories — mycotoxin mitigation, calf health, calving/transition support, and gut health/immunity — and are delivered through formats ranging from bulk concentrates to boluses and gels.
The business model is B2B with a cooperative-channel GTM: Agrarian sells primarily through US channel partners (Select Sires Member Cooperative, Premier Select Sires, CentralStar Cooperative) and Canadian partners (Select Sires Canada, Grand Valley Fortifiers), with international distribution via IFT in the UAE, Premium Tech-Solutions in Mexico, and additional distributors in Egypt, Thailand, Taiwan, Malaysia, and South Korea. Direct sales are used for concentrates and an e-commerce channel exists on its own site. Pricing follows a unit-based structure with volume discounts; product prices across the catalog fall in the $125–$898 per-unit range, indicating small-ticket SKU economics rather than enterprise-anchor contracts. The customer base is overwhelmingly small-to-medium dairy and beef operations, with the only documented large enterprise reference being a 2,500-cow dairy.
The company has remained privately funded and bootstrapped through its 28-year history, with no public funding events disclosed. In 2021 it implemented the Entrepreneurial Operating System (EOS) to professionalize management, and in 2023–2024 it launched the BioFresh Microbial Bolus and Gel line and enhanced the DTX Concentrate with the LivOx blend, while continuing to expand international distribution. Headcount is reported in the 11–50 range, consistent with a niche, founder-led agricultural biotech operating globally through partner channels rather than direct field sales.
Agrarian Solutions firmographics
Firmographics- Name
- Agrarian Solutions
- Legal name
- Agrarian Solutions
- Website
- https://agrariansolutions.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agrarian Solutions is a privately held, Nappanee, Indiana-based animal-health company that develops proprietary direct-fed microbial feed additives and mycotoxin-mitigation products for dairy and beef cattle producers, distributed through US and Canadian cooperatives plus international partners.
- Ownership category
- akta.pro rank
Agrarian Solutions industry classification
Industry- Product category
- Animal Feed Additives
- NAICS
- Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)
- akta.pro secondary industries
- Mycotoxin Risk Management (Binders, Deactivators) (AFADAKAG), Mycotoxin Binders & Detoxifiers (Clays, Yeast Cell Wall) (AFADALAH), Carrier Systems & Microencapsulated Additive Premixes (Protected Nutrients, Slow-Release) (AFADAGAN)
Keywords
Where Agrarian Solutions is headquartered
LocationHeadquarters
- HQ city
- Nappanee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Agrarian Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Livestock Feed Additive Products: Sale of proprietary Direct Fed Microbial products for livestock including DTX (mycotoxin mitigation), BioCycle (gut health), BioFresh (calving support), Convert (calf health), and Cow Start Complete (transition cow support). Products sold as on-farm use additives and feed mill concentrate formulations through distributors and direct sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CONVERT Day-One Calf Gel - Single-Dose 15cc (18/Pack) |
| Unit Pricing | Pay-as-you-go | CONVERT Day-One Calf Gel - Multi-Dose 60cc (6/Pack) |
| Unit Pricing | Pay-as-you-go | CONVERT Big Calf Powder |
| Unit Pricing | Pay-as-you-go | CONVERT Day-One Bolus |
| Unit Pricing | Pay-as-you-go | Ca3 BioFresh Bolus |
| Unit Pricing | Pay-as-you-go | BioFresh Microbial Gel |
| Unit Pricing | Pay-as-you-go | BioFresh Microbial Bolus |
| Unit Pricing | Pay-as-you-go | Cow Start Complete Bolus |
| Unit Pricing | Pay-as-you-go | Select BioCycle Showcase |
Go-to-market motion2 records
Distribution channels14 records
Marketing channels9 records
Agrarian Solutions product offering
Product offeringCore offering
Agrarian Solutions manufactures and sells proprietary Direct Fed Microbial (DFM) livestock feed additives built around unique L-form (cell wall-deficient) bacteria technology. The product portfolio addresses mycotoxin mitigation (Select DTX, DTX Concentrate, BioCycle Plus), calf health support (CONVERT Day-One Calf Gel, Big Calf Powder, Day-One Bolus), calving and transition cow support (Ca3 BioFresh Bolus, BioFresh Microbial Gel/Bolus, Cow Start Complete Bolus), and gut health and immunity (Select BioCycle, BioCycle Concentrate, BioCycle Showcase) for dairy and beef cattle operations. Products are distributed as on-farm gels, boluses, and powders or as feed mill concentrates through a network of regional livestock cooperatives, genetics distributors, and international channel partners across the US, Canada, Mexico, UAE, Egypt, Thailand, Taiwan, Malaysia, and South Korea.
Product overview
Agrarian Solutions offers a portfolio of livestock health products built around proprietary Direct Fed Microbial (DFM) technology featuring L-form bacteria. The product line centers on four core categories: Mycotoxin Mitigation (Select DTX™ and DTX™ Concentrate), Calf Health Support (CONVERT™ Day-One Calf Gel, CONVERT™ Big Calf Powder, CONVERT™ Day-One Bolus), Calving & Transitional Support (Ca3 BioFresh® Bolus, BioFresh® Microbial Gel, BioFresh® Microbial Bolus, Cow Start™ Complete Bolus), and Gut Health & Immunity (Select BioCycle®, BioCycle® Concentrate, BioCycle® Plus). Products range from on-farm use gels and boluses to feed mill concentrates, with formulations for both dairy and beef cattle. The proprietary L-form bacteria technology differentiates the portfolio by operating inside intestinal cells rather than in the GI tract lumen.
Differentiator
Problem solved
Functional benefit
Brands
- DTX: Direct-fed microbial product for mycotoxin mitigation in livestock feed. Includes Select DTX and DTX Concentrate variants.
- BioCycle
- BioCycle Plus
- CONVERT
- BioFresh
- Cow Start Complete
- LivOx
- Ruminate This
Products and services
- Select DTX™ On-farm direct-fed microbial product utilizing proprietary DFM technology for feed challenges caused by molds and their metabolites (mycotoxins). Half-ounce dose for direct farm use, supporting reproductive performance and immune response in dairy and beef cattle.
- DTX™ Concentrate Direct-fed microbial product for feed mill mixing, utilizing proprietary DFM technology for mycotoxin challenges. Nine-gram dose product for adding to premix at local feed manufacturers; enhanced with LivOx proprietary plant actives blend supporting liver health and antioxidant function.
- BioCycle® Plus / Select BioCycle® Plus Combines benefits of BioCycle® and DTX™ with three unique strains of proprietary DFM technology. Recommended for herds facing combination of breeding, production, and herd health challenges stemming from mold-driven problems.
- CONVERT™ Day-One Calf Gel Oral gel for newborn calves providing beneficial bacteria (5 billion CFU), proprietary DFM technology, and egg-based specialized proteins to restrict growth of pathogens including E. coli, Rotavirus, Salmonella, Cryptosporidium, and Clostridium perfringens.
- CONVERT™ Big Calf Powder Powdered direct-fed microbial for mixing in whole milk or milk replacer for calves from birth through weaning. Contains 1 billion CFU of beneficial bacteria and enzymes for gut health, immune function, and pathogen reduction.
- CONVERT™ Day-One Bolus Oral bolus providing 5 billion CFU of lactic acid bacteria plus specialized proteins for newborn calf immune and digestive support.
- Ca3 BioFresh® Bolus Non-caustic calcium bolus providing 45.5g calcium with fast and slow availability plus 50,000 I.E. vitamin D3. Supports transition cow calcium needs without irritating membranes.
- BioFresh® Microbial Gel Direct-fed microbial gel providing 9 billion CFU of beneficial bacteria and yeast for enhancing feed intake, ruminal fermentation, and immune function during off-feed or low-intake periods.
- BioFresh® Microbial Bolus Highly concentrated oral bolus with 9 billion CFU (E. faecium, L. acidophilus, S. cerevisiae) plus enzymes, vitamins, and minerals for rumen support during stress, freshening, or illness recovery.
- Cow Start™ Complete Bolus Transition cow bolus providing dual calcium sources, energy precursors, live yeast, vitamins and minerals to resolve calving-associated inflammation. Delivers 53g calcium, 40,000 I.U. vitamin D3, and 250 I.U. vitamin E per bolus.
- Select BioCycle® Direct-fed microbial feed additive combining bacteria, yeast, enzymes, pathogen-focused proteins and nutrients to enhance gut microflora, metabolism, and nutrient digestion. Contains proprietary DFM bacteria for improved reproduction and herd health.
- BioCycle® Concentrate Feed mill concentrate version of BioCycle® for manufactured feeds. Contains live yeast, enzyme package, and microbial cultures for gut health and feed efficiency.
- Select BioCycle Showcase Formulated for high genetic value calves and show animals. Contains proprietary beneficial bacteria, yeast culture, and enzyme package with emphasis on supporting show ring conformation and hair quality.
Quantifiable outcome
- 28.6% improved AI pregnancy rates (36.7% control to 47.2% DTX)
- +11 more outcomes
Companies that use Agrarian Solutions
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Agrarian Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Agrarian Solutions partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- Grand Valley FortifierscoreCanadian distributor specializing in livestock nutrition. Founded in 1960, they formulate, manufacture, and sell high-quality mineral premixes for swine, dairy, beef, and poultry producers. Located in Cambridge, Ontario.
- Select Sires Canada Inc.coreCanadian company providing high-quality bovine genetics and feed additives. Offers access to Holstein, high-components breeds, and beef sires along with feed supplements. Located in Kemptville, Ontario.
- Select Sires Member CooperativecoreFarmer-owned cooperative serving 27 US states and Mexico. Provides cattle genetics, products, and services including Select DTX, Select BioCycle, Select BioCycle Plus, and calf health products. Main office Columbus, OH; West office North Logan, UT.
- Premier Select SirescoreUS distributor serving Eastern US states from Maine to Florida plus Kansas. Provides on-farm feed additives and calf health products. Offices in Tunkhannock, PA and Spring Hill, TN.
- CentralStar Cooperative, Inc.coreUS distributor serving WI, IN, MI. Offers on-farm feed additives including Select DTX, Select BioCycle, Select BioCycle Plus, and calf/conversion products. Offices in Lansing, MI and Waupun, WI.
- Premium Tech-Solutions SA de CVcoreMexico distributor providing DTX and CONVERT products. Located in Querétaro, México.
- IFT Animal Health LLCcoreUAE distributor as division of IFT Corporation. Provides Nutri-Tox mycotoxin protection and Syner-Tox liquid poultry products. Located in Business Bay, Dubai, UAE.
- International Free Trade CompanycoreEgypt, Middle East, North Africa distributor. Leading animal health company established in 1989, expanded in 1994 to include animal health operations partnering with global leaders.
- Sinotrade Technology Co.secondaryThailand distributor for Agrarian Solutions products. Located at 88/83 Moo 8, Om Noi, Krathum Bean, Samut Sakhgon.
- JING-YU International Co.,Ltd.secondaryTaiwan distributor for Agrarian Solutions products. Located at 157 Darong W. Street, Xitun District, Taichung.
- Pahang Pharmacy Sdn. Bhd.secondaryMalaysia distributor for Agrarian Solutions products. Located at Lot 5979 Jalan Teratai, Klang, Selangor.
- Flavor Corporation of KoreasecondarySouth Korea distributor for Agrarian Solutions products. Located at Junggok-dong, Seoul.
- Dairyland Laboratories, Inc.coreGlobal leader in analytical lab services providing independent mycotoxin testing results for Agrarian Solutions mycotoxin reports. Provides TMR and corn silage assay data across US regions.
- Activation LaboratoriescoreGlobal leader in analytical lab services providing independent mycotoxin testing results for Agrarian Solutions mycotoxin reports.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Agrarian Solutions competitors and assessment
Company assessmentDirect peers
- Diamond V: Produces natural microbials and postbiotic feed additives targeting dairy gut health, immune function, and mycotoxin challenges. Directly comparable to Agrarian's DTX and BioCycle portfolio.
- Lallemand Animal Nutrition: Global leader in yeast and bacteria-based probiotics for livestock, including direct-fed microbials for dairy and beef cattle. Closest direct competitor to Agrarian's DFM-based gut health and reproduction product lines.
- Bio-Vet: US-based animal nutrition company selling direct-fed microbials, probiotics, and bolus products for dairy cattle, including transition cow and calf health products comparable to BioFresh and CONVERT.
- Arm & Hammer Animal Nutrition (Church & Dwight): Supplies proprietary microbial and nutritional feed additives for dairy transition cows, calves, and reproduction, including direct-fed microbials and egg-based antibody products that overlap with Agrarian's CONVERT and BioFresh lines.
- Chr. Hansen (Novonesis) Animal Health: Major direct-fed microbial and probiotic supplier for dairy and beef cattle, with bovine-specific probiotic strains and gut health solutions that compete head-to-head with Agrarian's BioCycle and DTX offerings.
Broad incumbents
- Alltech: Global animal nutrition company with broad portfolio including mycotoxin binders (Mycosorb), DFM, and yeast-based products serving dairy and beef operations. Overlaps with Agrarian on multiple product lines but at much larger scale.
- Phibro Animal Health: Public animal health and nutrition company offering feed additives, mycotoxin binders, and nutritional specialty products for cattle producers. Comparable end-customers and ingredient categories.
- Kemin Industries (Animal Nutrition): Manufactures feed additives, mycotoxin binders, and gut health solutions for dairy and beef cattle. A broader incumbent with overlapping technology platforms.
- ADM Animal Nutrition: Global feed manufacturer and nutrition specialist selling premixes, concentrates, and feed additives to dairy and beef producers. Adjacent competitor in feed-milled concentrate distribution channel.
Emerging players
- ImmuCell Corporation: Develops and markets animal health products including calf scours preventatives and feed additives for dairy producers. Comparable niche overlap with Agrarian's calf health CONVERT line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Agrarian Solutions social profiles
Digital presenceAgrarian Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrarian Solutions leadership team
Management profileNumber of profiles
Profiles18 records
Agrarian Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrarian Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrarian Solutions
What does Agrarian Solutions do?
Agrarian Solutions manufactures and sells proprietary Direct Fed Microbial (DFM) livestock feed additives built around unique L-form (cell wall-deficient) bacteria technology. The product portfolio addresses mycotoxin mitigation (Select DTX, DTX Concentrate, BioCycle Plus), calf health support (CONVERT Day-One Calf Gel, Big Calf Powder, Day-One Bolus), calving and transition cow support (Ca3 BioFresh Bolus, BioFresh Microbial Gel/Bolus, Cow Start Complete Bolus), and gut health and immunity (Select BioCycle, BioCycle Concentrate, BioCycle Showcase) for dairy and beef cattle operations. Products are distributed as on-farm gels, boluses, and powders or as feed mill concentrates through a network of regional livestock cooperatives, genetics distributors, and international channel partners across the US, Canada, Mexico, UAE, Egypt, Thailand, Taiwan, Malaysia, and South Korea.
Is Agrarian Solutions a public or private company?
Agrarian Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agrarian Solutions founded?
Agrarian Solutions was founded in 1996. It employs 11 to 50 people.
Where is Agrarian Solutions based?
Agrarian Solutions is headquartered in Nappanee, United States, in the North America region.
How does Agrarian Solutions make money?
One revenue line is on record: livestock Feed Additive Products.
Who are Agrarian Solutions's main competitors?
Direct peers on record are Diamond V, Lallemand Animal Nutrition, Bio-Vet, Arm & Hammer Animal Nutrition (Church & Dwight) and Chr. Hansen (Novonesis) Animal Health. Broad incumbents are Alltech, Phibro Animal Health, Kemin Industries (Animal Nutrition) and ADM Animal Nutrition. ImmuCell Corporation is listed as an emerging player.
Does Agrarian Solutions have an API?
No public API is recorded for Agrarian Solutions.
What industry is Agrarian Solutions in?
Agrarian Solutions's product category is Animal Feed Additives. Its primary akta.pro industry code is HLAMAHAD, Livestock & Poultry Nutrition (Feed & Premixes), with a secondary code of AFADAKAG, Mycotoxin Risk Management (Binders, Deactivators). Its NAICS code is 3111 and its SIC code is 5150.