Select Sires Canada, Inc.
Select Sires Canada, Inc. is a private Canadian distributor, based in Kemptville, Ontario, that channels Select Sires Inc. bovine semen, sire directories, genetic designations, and reproductive management programs to dairy and beef producers across Canada.
- Company typePrivate
- Founded-
- HeadquartersKemptville, Canada
- Headcount—
- GTM typeB2B
- OfferingServices
What Select Sires Canada, Inc. does
Select Sires Canada, Inc. is a private Canadian corporation headquartered in Kemptville, Ontario, that distributes bovine semen and genetic services to dairy and beef producers across Canada. The company operates as the Canadian member of the Select Sires Inc. federation, a cooperative headquartered in Plain City, Ohio, and exclusively channels Select Sires Inc. sire genetics, sire directories, and breeding programs to Canadian cattle breeders via direct phone-based ordering. Its customer base is segmented into progressive Canadian dairy breeders (Holstein and High-Components breeds including Ayrshire, Brown Swiss, Guernsey, Jersey, and Milking Shorthorn) and progressive Canadian beef producers, with all sales conducted in a single-country domestic market.
The product portfolio spans sire search platforms, breed-specific sire directories, eight proprietary genetic designations (FeedPRO, HealthMark, Superior Settlers, Herd*life* Builder, DIAMOND SELECTion, Showcase Selections, Calving Ease, and *gender* SELECTed), and three service programs — Select Reproductive Solutions (SRS), Select Mating Service (SMS), and Program for Genetic Advancement (PGA). Genetic evaluation infrastructure is underpinned by a cooperative agreement with the Council on Dairy Cattle Breeding (which works with USDA on dairy cattle genetics evaluation). The company runs a digital-first commercial approach, publishing quarterly and seasonal directories as flip-books and maintaining social channels on Facebook, Instagram, Twitter, and YouTube alongside breed-specific email subscriptions.
The business model is distribution-led: Select Sires Canada earns revenue primarily through one-time per-unit sales of semen and genetic products sourced from the parent federation, with pricing not publicly disclosed and orders handled by phone. Previously operating as Select Sires GenerVations Inc., the company benefits from federation-level genetic R&D, sire procurement, and designation IP, while its own strategic activity is concentrated on releasing updated sire directories on a recurring quarterly and seasonal cadence (most recently the December 2025 Holstein and High-Components Sire Directories, the April 2025 proof sheets, and the 2026 Spring Beef Sire Directory).
Select Sires Canada, Inc. firmographics
Firmographics- Name
- Select Sires Canada, Inc.
- Legal name
- Select Sires Canada Inc.
- Website
- https://selectsirescanada.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Select Sires Canada, Inc. is a private Canadian distributor, based in Kemptville, Ontario, that channels Select Sires Inc. bovine semen, sire directories, genetic designations, and reproductive management programs to dairy and beef producers across Canada.
- Ownership category
- akta.pro rank
Select Sires Canada, Inc. industry classification
Industry- Product category
- Animal Breeding Services
- NAICS
- Other Animal Production (1129), Dairy Cattle and Milk Production (11212), Beef Cattle Ranching and Farming (112111)
- SIC
- Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)
- akta.pro secondary industries
- Seedstock/Purebred Beef Cattle Breeding (AFAEABAD), Sexed Semen & Sex Selection Services (AFAEAJAI), Stud Services & Managed Mating Programs (AFAEAJAG), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ)
Keywords
Where Select Sires Canada, Inc. is headquartered
LocationHeadquarters
- HQ city
- Kemptville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Select Sires Canada, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Bovine Semen Sales: Sale of dairy and beef bull semen for artificial insemination to Canadian cattle breeders. Products include Holstein, High-Component breeds (Ayrshire, Brown Swiss, Guernsey, Jersey, Milking Shorthorn), and beef sire semen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Direct sales pricing through phone ordering |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Select Sires Canada, Inc. product offering
Product offeringCore offering
Select Sires Canada, Inc. distributes Select Sires Inc. dairy and beef bovine semen to progressive Canadian cattle breeders and provides supporting genetic services, including sire directories, proof sheets, computerized mating recommendations, and herd reproductive management programs. Orders are placed via phone contact at the Kemptville, Ontario office, with offerings spanning Holstein, High-Components breeds (Ayrshire, Brown Swiss, Guernsey, Jersey, Milking Shorthorn), and Beef sire portfolios.
Product overview
Select Sires Canada is a progressive Canadian company providing Select Sires Inc. semen and genetic products to dairy and beef cattle producers. The core offering includes dairy and beef sire search platforms and quarterly sire directories for Holstein, High-Components breeds (Ayrshire, Brown Swiss, Guernsey, Jersey, Milking Shorthorn), and Beef cattle. The product portfolio includes eight genetic designation programs (FeedPRO, HealthMark, Superior Settlers, Herd*life* Builder, DIAMOND SELECTion, Showcase Selections, Calving Ease, and *gender* SELECTed) that identify sires with superior performance in specific trait categories. Service programs include Select Reproductive Solutions (SRS), Select Mating Service (SMS), and the Program for Genetic Advancement (PGA) for herd management and breeding strategy consultation. The company is headquartered in Kemptville, Ontario, and can be contacted at (613) 258-3800.
Differentiator
Problem solved
Functional benefit
Products and services
- Holstein Sire Directory Quarterly published directory providing complete genetic evaluations, performance indices, and selection information for Holstein dairy sires, distributed as a digital flip-book to Canadian producers.
- High-Components Sire Directory Directory providing genetic evaluations for Ayrshire, Brown Swiss, Guernsey, Jersey, and Milking Shorthorn breeds with emphasis on component production, distributed as a digital flip-book to Canadian producers.
- Beef Sire Directory Seasonal directory providing genetic evaluations and selection tools for beef cattle producers using artificial insemination, distributed as a digital flip-book.
- April Proof Sheets Quarterly proof sheets providing genetic evaluations and performance data for Holstein, High-Components, and Conformation leaders, used by Canadian producers for sire selection.
- Dairy Sire Search / Bull Search
Companies that use Select Sires Canada, Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
Select Sires Canada, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Select Sires Canada, Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Select Sires Inc.coreSelect Sires Canada is a member of the Select Sires Inc. federation, distributing Select Sires Inc. semen products to progressive Canadian cattle breeders. Select Sires Inc. provides the genetic products, sire directories, and breeding programs that Select Sires Canada distributes domestically.
- Council on Dairy Cattle BreedingcoreThe Council on Dairy Cattle Breeding works with USDA on dairy cattle genetics evaluation. Select Sires Inc. has a cooperative agreement covering genetic evaluations and breeding standards.
Recent moves5 records
Expansion highlights4 records
Select Sires Canada, Inc. competitors and assessment
Company assessmentRegional players
- World Wide Sires: Global distributor of bovine genetics, with strong presence in select international markets outside North America. Operates in a similar product space (dairy/beef semen distribution) but serves different geographies than Select Sires Canada's Canadian focus.
- Masterrind: German bovine AI cooperative offering dairy and beef genetics and reproductive services. Comparable AI/genetics business model, but primarily serves European markets rather than competing directly in Canada.
- Livestock Improvement Corporation (LIC): New Zealand-based dairy genetics cooperative offering AI semen, mating services, and herd recording. Comparable product portfolio focused on pasture-based dairy systems, but primarily serves NZ and other markets outside Canada.
Direct peers
- STgenetics: Leading sexed semen and beef-on-dairy genetics provider, with proprietary Ultraplus and SexedULTRA technology. Comparable to Select Sires Canada's gender SELECTed offering and serves overlapping progressive Canadian and North American breeders.
- Semex (The Semex Alliance): Canadian-headquartered bovine genetics cooperative selling dairy and beef semen, plus reproductive services, to progressive producers across Canada and globally. Direct competitor in the same Holstein and high-components breed segments, with an overlapping Canadian customer base.
- Alta Genetics: Canadian-founded bovine AI company offering dairy and beef genetics, mating programs, and reproductive consulting. Direct peer to Select Sires Canada in the Canadian market with comparable service programs (e.g., AltaMating, AltaPRO).
- Genex Cooperative: US-based cooperative providing dairy and beef AI genetics, mating services, and reproductive management programs. Structurally similar to Select Sires Canada as a federation member distributing cooperative-evaluated genetics to North American breeders.
- ABS Global (Genus plc): One of the world's largest bovine AI companies, part of Genus plc, offering dairy and beef semen, sexed semen (Sexcel), and reproductive services. Directly competes with Select Sires Canada in Canada and globally through similar sire catalogs and breeding program offerings.
Broad incumbents
- CRV: Dutch cooperative offering global bovine AI services, dairy and beef genetics, and herd management software (CRV Insight). Competes in the same product category but is a broader, international incumbent rather than a Canada-only specialist.
- Cogent Breeding (Genus plc): UK-based bovine AI business also part of Genus plc, offering sexed semen and genomic mating services. Same parent as ABS Global and broadly comparable genetics portfolio, with primary UK/European footprint rather than Canadian.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Select Sires Canada, Inc. social profiles
Digital presenceSelect Sires Canada, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Sires Canada, Inc. leadership team
Management profileNumber of profiles
Select Sires Canada, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Sires Canada, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Sires Canada, Inc.
What does Select Sires Canada, Inc. do?
Select Sires Canada, Inc. distributes Select Sires Inc. dairy and beef bovine semen to progressive Canadian cattle breeders and provides supporting genetic services, including sire directories, proof sheets, computerized mating recommendations, and herd reproductive management programs. Orders are placed via phone contact at the Kemptville, Ontario office, with offerings spanning Holstein, High-Components breeds (Ayrshire, Brown Swiss, Guernsey, Jersey, Milking Shorthorn), and Beef sire portfolios.
Is Select Sires Canada, Inc. a public or private company?
Select Sires Canada, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Select Sires Canada, Inc. founded?
Select Sires Canada, Inc. was founded in -1.
Where is Select Sires Canada, Inc. based?
Select Sires Canada, Inc. is headquartered in Kemptville, Canada, in the North America region.
How does Select Sires Canada, Inc. make money?
One revenue line is on record: bovine Semen Sales.
Who are Select Sires Canada, Inc.'s main competitors?
Regional players on record are World Wide Sires, Masterrind and Livestock Improvement Corporation (LIC). Direct peers are STgenetics, Semex (The Semex Alliance), Alta Genetics, Genex Cooperative and ABS Global (Genus plc). Broad incumbents are CRV and Cogent Breeding (Genus plc).
Does Select Sires Canada, Inc. have an API?
No public API is recorded for Select Sires Canada, Inc..
What industry is Select Sires Canada, Inc. in?
Select Sires Canada, Inc.'s product category is Animal Breeding Services. Its primary akta.pro industry code is AFAEACAD, Dairy Breeding & Genetics (AI, Embryo Transfer), with a secondary code of AFAEABAD, Seedstock/Purebred Beef Cattle Breeding. Its NAICS code is 1129 and its SIC code is 700.