Paperboys
- Company typePrivate
- Founded2009
- HeadquartersLyons, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
Paperboys firmographics
Firmographics- Name
- Paperboys
- Legal name
- PAPERBOYS
- Website
- https://paperboys.fr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Paperboys is headquartered
LocationHeadquarters
- HQ city
- Lyons
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Paperboys business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Street marketing and distribution: Physical distribution of marketing materials including flyer distribution and outdoor poster campaigns (flyers deposited in venues, posters pasted on outdoor panels). Services include photo documentation of all operations to attest work quality.
- MyProg monthly cultural guide: Monthly illustrated brochure covering cultural events to attend, produced by Paperboys and distributed to venues. Features independent illustrators each month. Serves as both a product offering and a marketing vehicle.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Paperboys product offering
Product offeringCore offering
Paperboys is a Lyon-based cultural communication agency that provides physical distribution of promotional materials (flyers and outdoor posters) for cultural venues, festivals, and event organizers, complemented by editorial content through its monthly MyProg illustrated brochure, online Webzine, and searchable Agenda Events calendar. The company operates as the final execution step in the communication chain, delivering materials using electric bikes and electric utility vehicles with photographic quality reporting.
Product overview
Paperboys is a Lyon-based cultural communication and diffusion agency that operates across four interconnected offerings: MyProg (a monthly illustrated event leaflet with independent artist covers), the Webzine (online music journalism featuring playlists, interviews, and reviews), an Agenda Events platform (filterable event calendar), and physical diffusion services (flyer distribution and outdoor poster advertising with quality reporting and eco-friendly delivery using electric bikes). The portfolio is unified under the 'Diffuseurs de créativité' (Creativity Diffusers) brand identity.
Differentiator
Problem solved
Functional benefit
Brands
- MyProg: A monthly flyer produced by Paperboys featuring cultural event agendas and illustrated covers by independent artists.
Products and services
- Diffusion de supports de communication (Flyering & Affichage) Physical distribution service for promotional materials, including flyer distribution to cultural venues (bars, clubs, concert halls) and poster pasting on outdoor advertising panels throughout Lyon, with photographic reporting and high-frequency recurring passes to maximize client visibility.
- MyProg Monthly illustrated leaflet produced by Paperboys featuring a curated agenda of cultural events to attend, with covers designed by independent artists. Distributed physically to venues and available digitally on the website.
- Webzine Online editorial magazine covering music journalism, artist interviews (Rencontres avec), concert reviews, monthly playlists (BO du QG), micro-playlists (Cartes Sonores), and scene reports centered on Lyon and broader French cultural life.
- Agenda Events Searchable online calendar of cultural events (concerts, festivals, electronic, pop, rock, hip hop, reggae, spectacle) covering Lyon and surrounding areas, filterable by music genre.
Quantifiable outcome
- 85% reduction in CO2 emissions
- +3 more outcomes
Companies that use Paperboys
Customer profileSegments3 records
Ideal customer profiles3 records
Paperboys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paperboys partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PapreccorePaprec is Paperboys' recycling partner for collecting and recycling obsolete promotional materials. Paperboys collects leftover promotional materials from deposit points and outdoor panels, then sends approximately twenty tonnes of paper annually to Paprec for recycling. This partnership is integral to Paperboys' eco-responsible distribution approach.
Scale indicators5 records
Recent moves5 records
Expansion highlights2 records
Paperboys competitors and assessment
Company assessmentBroad incumbents
- Clear Channel Outdoor: Global outdoor advertising incumbent operating billboard, transit, and street-furniture networks. Comparable to Paperboys in the outdoor-poster portion of the offering but addresses large national advertisers rather than the SMB cultural-vertical segment and does not specialize in Lyon-local cultural diffusion.
- JCDecaux: Global leader in outdoor advertising and street furniture media. Overlaps with Paperboys in outdoor poster campaigns and urban proximity communication, but operates at vastly larger scale across multiple countries and focuses on standardized street furniture networks rather than cultural-vertical, high-frequency grassroots distribution.
- Mediapost: French direct-mail and addressed-distribution marketing services subsidiary of La Poste. Comparable to Paperboys in physical advertising-material distribution to homes and businesses, but operates at national scale through postal infrastructure rather than bike-based cultural-venue diffusion.
Regional players
- Hopscotch Groupe: French-headquartered PR and communications group serving consumer, lifestyle, and cultural brands. Comparable to Paperboys in servicing cultural-sector clients and producing branded communications, but focused on strategic PR and digital influence rather than physical distribution and field execution.
Direct peers
- Adrexo: Major French door-to-door advertising distribution and street marketing company. Directly comparable to Paperboys in core activity — physical flyer and printed-media distribution to households, businesses, and venues — but operating nationally at much larger scale and lacking Paperboys' cultural-vertical specialization and eco-delivery positioning.
- City One: French event staffing, hosting, and street-marketing services firm. Comparable to Paperboys in providing field-based promotional execution for cultural, sporting, and corporate events, with similar reliance on local urban deployment teams and short-notice campaign fulfillment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Paperboys social profiles
Digital presencePaperboys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paperboys leadership team
Management profileNumber of profiles
Profiles1 record
Paperboys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paperboys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paperboys
What does Paperboys do?
Paperboys is a Lyon-based cultural communication agency that provides physical distribution of promotional materials (flyers and outdoor posters) for cultural venues, festivals, and event organizers, complemented by editorial content through its monthly MyProg illustrated brochure, online Webzine, and searchable Agenda Events calendar. The company operates as the final execution step in the communication chain, delivering materials using electric bikes and electric utility vehicles with photographic quality reporting.
Is Paperboys a public or private company?
Paperboys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paperboys founded?
Paperboys was founded in 2009. It employs 1 to 10 people.
Where is Paperboys based?
Paperboys is headquartered in Lyons, France, in the Europe region.
How does Paperboys make money?
Two revenue lines are on record. Street marketing and distribution is the primary driver. The others are myProg monthly cultural guide.
Who are Paperboys's main competitors?
Broad incumbents on record are Clear Channel Outdoor, JCDecaux and Mediapost. Hopscotch Groupe is listed as a regional player. Direct peers are Adrexo and City One.
Does Paperboys have an API?
No public API is recorded for Paperboys.