Victory+

What Victory+ does

Victory+ is a free ad-supported streaming television (FAST) platform focused exclusively on live and on-demand sports, operated by Dallas-based Victory Plus, Inc., a wholly owned subsidiary of Calgary-based A Parent Media Co. Inc. The service distributes across web browsers, iOS, Android, Roku, Amazon Fire TV, Apple TV, Google TV, Samsung, LG, Vizio, and Hisense smart TVs, plus an automotive bundle via 3SS 3Ready, and is pre-loaded on certain Vizio SmartCast sets. Its core technical features include geolocation-based regional content filtering, multi-device account pairing, and live event delivery with first-party audience data capture.

The platform's content portfolio spans NHL (Dallas Stars, Anaheim Ducks), MLB (Texas Rangers), the Western Hockey League (750+ regular-season games plus playoffs and Memorial Cup outside Canada), NWSL (all 16 teams, 99 matches in 2026), WNBA (Minnesota Lynx, Atlanta Dream), League One Volleyball (20+ matches/season), Major Arena Soccer League, Texas high school football, Major League Volleyball's Dallas Pulse, and original Dallas Cowboys programming. Differentiated features include branded NWSL Sunday Night Soccer, creator-led alternate broadcasts, team-specific Content Hubs, the IMAX Enhanced live MLB format, and gamified engagement (Battle of the Rinks fan competition, $10M Streak Contest).

Victory+ monetizes primarily through advertising across its free tier and a single paid subscription add-on — the Texas Rangers Monthly Pass at $25 per month — for MLB regular-season games within the team's four-state-plus territory. Promotion and acquisition are driven by team partnership channels, app store distribution, organic social, in-venue activations, and fan rewards programs. The company employs 51-100 people, was founded in 2024/2025, and is in a heavy growth-investment phase expanding from a regional four-state footprint toward national distribution, with women's sports, WNBA, and a pending NBA rights pursuit as the principal expansion vectors.

Name

Victory+

Legal name

Victory Plus, Inc.

Website

https://victoryplus.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Victory+ is a free ad-supported sports streaming platform delivering live and on-demand NHL, MLB, NWSL, WNBA, WHL, and LOVB content across web, mobile, CTV, and automotive, with a single $25/month Texas Rangers subscription, serving cord-cutting regional sports fans and team content partners.

Ownership category

akta.pro rank

Product category

Free Ad-Supported Streaming Television (Sports Streaming)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

akta.pro secondary industries

Sports OTT & League Pass Streaming Channels (MPABAHAJ), Sports Streaming Platforms (MPACAAAE)

Keywords

• Free ad-supported streaming
• Live sports streaming
• Regional sports broadcasting
• Local team streaming
• Women's sports streaming

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Advertising (Ad-Supported Free Tier): The primary revenue driver is advertising from the free content tier. All free content is ad-supported, with Victory+ selling display ads, pre-roll, and mid-roll inventory to brand advertisers. The platform leverages first-party audience data from regional sports streaming to offer targeted advertising. The platform has been described as ad-supported with no option to skip ads on live broadcasts or replays.
2. Texas Rangers Season/Monthly Pass Subscription: A paid subscription add-on ($25/month) for Texas Rangers MLB games, available in the team's designated regional territory (Texas, Oklahoma, Louisiana, Arkansas, and selected New Mexico counties). Season Pass is available annually with auto-renewal. This is the primary paid product, bundling game access with the free ad-supported platform.
3. Fan Rewards and Promotional Programs: Platform awards fan rewards (over $100,000 awarded during the 2025-26 NHL season) and ran a $10 million streak contest, driving user engagement and retention. These promotional programs serve as both marketing investment and subscriber acquisition incentive.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Victory+ operates a free ad-supported sports streaming platform delivering live and on-demand coverage of NHL, MLB (Texas Rangers), WHL, NWSL, WNBA, LOVB, MASL, and Texas high school football across web, mobile, smart TV, and streaming devices. The platform monetizes primarily through advertising on free content, with a paid $25/month Texas Rangers Monthly Pass subscription as the primary paid offering. It also distributes Dallas Cowboys original content and creator-led alternate broadcasts.

Product overview

Victory+ is a free ad-supported sports streaming platform owned and operated by A Parent Media Co. Inc. (APMC). The platform delivers live and on-demand sports content across web browsers, iOS, Android, Roku, Amazon Fire TV, Apple TV, Google TV, Samsung Smart TV, LG Smart TV, Vizio Smart TV, and Hisense Vidaa Smart TV. The core platform offers free streaming of NHL (Dallas Stars, Anaheim Ducks), WHL, NWSL, WNBA (Minnesota Lynx, Atlanta Dream), League One Volleyball (LOVB), Major League Volleyball (Dallas Pulse), and Texas High School Football. A paid add-on, the Texas Rangers Monthly Pass ($25/month), provides subscription access to Rangers MLB regular-season games. The platform has expanded into women's sports content through NWSL Sunday Night Soccer, team-specific content hubs (Bay FC, NWSL Content Hub), creator-led alternate broadcasts (Kelley O'Hara, Coach Jackie J), and original content partnerships (Dallas Cowboys). Notable interactive features include the Battle of the Rinks fan competition and a $10 million Streak Contest. Technical integrations include Stripe for payment processing and Samsung Checkout for Samsung Smart TV subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• Victory+: Free ad-supported sports streaming service featuring live and on-demand sports content including NHL, MLB, NWSL, WNBA, LOVB, MASL, and high school football.

Products and services

• Victory+ Streaming Platform Free ad-supported streaming service operated by A Parent Media Co. Inc., delivering live and on-demand sports content spanning NHL (Dallas Stars, Anaheim Ducks), WHL, NWSL, WNBA (Minnesota Lynx, Atlanta Dream), LOVB, MASL, Dallas Cowboys original content, and Texas High School Football across web, iOS, Android, Roku, Amazon Fire TV, Apple TV, Google TV, Samsung Smart TV, LG Smart TV, Vizio SmartCast, and Hisense Vidaa Smart TV.
• Texas Rangers Monthly Pass Paid subscription priced at $25 per month plus sales tax granting fans access to Texas Rangers MLB regular-season games streamed on Victory+; auto-renews monthly until cancelled, available through the end of the MLB regular season with no refunds.
• Texas Rangers Season Pass Annual subscription pass for Texas Rangers MLB regular-season games, available February 1 through April 30 each year with auto-renewal; includes ticket vouchers redeemable until October 2026 for the 2026 Season Pass; no refunds.
• IMAX Enhanced Live MLB Broadcast First-ever live MLB game broadcast in IMAX Enhanced format, delivered through partnership between Victory+ and IMAX and targeting ultra-high-definition (UHD) devices for premium immersive viewing.
• $10 Million Streak Contest Prediction streak contest offering a $10 million prize for correctly predicting outcomes across a series of 10 games, designed to drive user engagement, retention, and subscriber acquisition on the Victory+ platform.

Quantifiable outcome

• 342,000+ viewers for a single NHL game (Dallas Stars vs. Colorado Avalanche), demonstrating national-scale reach achievable through regional streaming alone
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SplashTents, Inc.coreStrategic or Co-development Partner · 19 May 2026SplashTents provides custom industrial-grade event infrastructure for Victory+ fan activations across major sports markets including Dallas-Fort Worth metroplex, Houston, Austin, and Anaheim. Deployment includes custom 10x10 activation booths, 9ft feather flag banners, and integrated step-and-repeat back walls at Dallas Stars and Texas Rangers home games. As Victory+ expands its digital audience, SplashTents serves as a key partner delivering physical brand experience infrastructure at live sports venues.
• Atlanta DreamcoreStrategic or Co-development Partner · 10 May 2026Partnership with Atlanta Dream WNBA team to stream all locally broadcast games live and on demand without requiring a cable subscription. Covers all non-nationally televised games, complementing the team's existing broadcast deal with Atlanta News First. Available on connected TV and mobile devices for fans in the Atlanta market. Victory+ is the second WNBA team to join the platform, following the Minnesota Lynx.
• Minnesota LynxcoreStrategic or Co-development Partner · 22 April 2026Multi-year agreement making Victory+ the exclusive local streaming home for the Minnesota Lynx WNBA team starting with the 2026 season. Fans in the Minneapolis/St. Paul region receive free access to at least 18 regular season games plus three pre-season matchups. This is Victory+'s first WNBA partnership, marking entry into professional basketball and expanding the platform's growing portfolio of women's sports content.
• Dallas CowboyscoreStrategic or Co-development Partner · 16 April 2026Multi-year content distribution partnership making Victory+ the first third-party streaming destination for Dallas Cowboys original content. The partnership streams exclusive programming including Draft Day Insider, Inside Training Camp, Game Night, and live Coach's Press Conferences to fans in the Cowboys' home market and Mexico, starting with the 2026 NFL Draft. Victory+ will also produce new collaborative content with the franchise using culturally relevant creators and social-first formats.
• NWSL (National Women's Soccer League)coreStrategic or Co-development Partner · 24 March 2026Victory+ launched its NWSL Sunday Night Soccer franchise, streaming 99 matches including 57 national broadcasts during the 2026 season, and partnered with various local teams to strengthen women's soccer coverage. Victory+ is the exclusive home of Sunday Night Women Soccer and the largest home for women's soccer in America, featuring all 16 NWSL teams.
• Bay FCcoreStrategic or Co-development Partner · 23 March 2026Multi-year partnership through the 2027 season making Victory+ the exclusive local streaming partner for 16 Bay FC matches per season, with six matches restricted to the Bay Area. Coverage began March 28 with Bay FC's road match against the North Carolina Courage. Victory+ launched a Bay FC Content Hub and features the team in three NWSL Sunday Night Soccer matchups as part of the league's exclusive home for those broadcasts.
• Washington SpiritcoreStrategic or Co-development Partner · 20 March 2026Regional broadcast partnership delivering live match coverage and exclusive club content to fans across the DMV area via the free streaming platform. Victory+ provides seven local Spirit broadcasts throughout the 2026 season, along with nine national match windows including four NWSL Sunday Night Soccer appearances.
• Omaha Productions and Mobile TV Group (MTVG)coreTechnology or Integration · 12 March 2026LOVB has partnered with Omaha Productions (led by Peyton Manning) and Mobile TV Group (MTVG) for broadcast production quality, with games airing on USA Network, ESPN, and Victory+. These production partnerships elevate broadcast quality for the volleyball league across all platforms including Victory+, helping position women's volleyball as a viable professional destination.
• League One Volleyball (LOVB)coreStrategic or Co-development Partner · 4 December 2025Multi-year media rights deal making over 20 regular-season matches per year plus select postseason matches available free through a dedicated content hub on Victory+. LOVB is the largest youth volleyball brand in the United States. The partnership aims to expand professional volleyball's visibility and accessibility while complementing Victory+'s existing NWSL and WNFC coverage. LOVB saw a 136% audience increase on Victory+ compared to ESPN+.
• MASL (Major Arena Soccer League)minorStrategic or Co-development Partner · 2 December 2025Partnership to broadcast the entire MASL 2025-26 indoor soccer season, expanding coverage and viewer interest for the indoor soccer league across Victory+'s streaming platform.
• IMAXminorStrategic or Co-development Partner · 22 October 2025Partnership to broadcast the first-ever live Major League Baseball game in IMAX Enhanced format, featuring a pilot between the Texas Rangers and Los Angeles Angels. The collaboration aims to deliver an immersive viewing experience on ultra-high-definition (UHD) devices.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DAZN: Global sports streaming platform and the only other bidder reportedly being considered alongside Victory+ for the local rights of 13 former Main Street Sports Group NBA teams and 7 NHL teams. DAZN is the closest direct competitor in DTC sports streaming, pursuing the same team-by-team rights vacuum left by RSN collapses.
• FuboTV: Sports-focused live TV streaming service that aggregates regional sports networks and live sports channels via subscription. Fubo targets the same cord-cutter audience seeking live sports without cable, competing for the same regional sports viewership that Victory+ targets through direct team partnerships.
• Tubi: Fox-owned free ad-supported streaming service carrying live sports content and sports-themed channels. Tubi is a direct FAST-channel competitor to Victory+ with greater scale and a similar ad-supported monetization model.
• Pluto TV: Paramount's free ad-supported streaming television (FAST) service that distributes sports-themed channels alongside general entertainment. Pluto TV is the closest model peer for Victory+'s FAST, ad-supported, multi-platform distribution strategy and competes for the same ad-supported sports audience.

Broad incumbents

• Amazon Prime Video: Amazon's Prime Video holds exclusive U.S. rights to Thursday Night Football and NBA, plus select Yankees and other team content. As a deep-pocketed entrant bidding for live sports rights and DTC distribution, Amazon represents a direct competitive threat to Victory+'s regional sports streaming thesis.
• Peacock: NBCUniversal's ad-supported and subscription streaming service carrying NFL Sunday Night Football, Premier League, NBA, and Big Ten sports rights. Peacock competes with Victory+ for ad-supported sports viewership and national rights inventory, though it does not pursue local-team DTC partnerships.
• ESPN+: Disney's subscription sports streaming service and the incumbent benchmark for DTC sports streaming in the U.S. ESPN+ competes with Victory+ for premium rights and was the prior distribution home for LOVB content (which moved to Victory+ and saw a 136% audience lift), demonstrating direct content competition.
• Apple TV+ (MLS Season Pass): Apple's MLS Season Pass is the highest-profile DTC league-rights streaming product in the U.S. market, demonstrating the league-pass DTC model that Victory+'s Texas Rangers Monthly Pass mirrors. Apple is also bidding for additional live sports rights and represents the well-capitalized tech incumbent competing for the same DTC sports rights pool.

Others

• DirecTV Stream: DirecTV's internet-delivered pay-TV service offering regional sports networks and national sports channels via subscription. DirecTV already integrates with Victory+ for Texas Rangers TV access, positioning it as both a partial distribution partner and a competitor for subscribers who want sports bundled with broader pay-TV content.

Emerging players

• The Roku Channel: Roku's owned-and-operated free ad-supported streaming service distributes sports channels and live content. While not exclusively sports-focused, Roku Channel shares Victory+'s FAST model, cross-device distribution footprint, and ad-supported revenue approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/victoryplustv
• Facebookfacebook.com/victoryplustv
• Instagraminstagram.com/victoryplustv
• LinkedInlinkedin.com/company/victoryplustv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victory+