Andreas Wenzlau

What Andreas Wenzlau does

Andreas Wenzlau – Beratung · Coaching · Seminare is a founder-owned sole proprietorship registered in Emmendingen, Germany (Baden-Württemberg), operating as a boutique consulting and coaching practice serving the German-speaking region (Germany, Austria, Switzerland). The firm was founded in 1996 by Andreas Wenzlau, a former Sales Director at an IT company and Managing Director of an economic development corporation, and is built around a hand-selected team of approximately six certified coaches including Ute Höfer, Peter Flume, Sabine Wohlrab, Werner Englert, and Katharina Pleuler. The firm does not operate a proprietary technology platform; service delivery is entirely human-led and is now offered in hybrid analog/digital formats across multiple platforms.

The service portfolio is organized into three pillars: Beratung (Consulting – management consulting, strategy consulting, and corporate health management / BGM), Coaching (individual coaching for executives and specialists, plus management and strategy coaching), and Ressourcenmanagement (seminars and impulse lectures on time management, stress intervention, delegation, leadership, and health promotion). The firm also offers a proprietary conceptual tool called the 'Führungsradar' (Leadership Radar) and bundled seminar modules on demand. As of 2017 the firm holds BSA-Akademie certification in BGM, BGF, prevention and health, supporting a corporate health management product line.

The business model is sales-led professional services: revenue is generated through individual coaching engagements, inhouse workshops/seminars at client sites, and public impulse lectures. Pricing is not publicly disclosed, and bookings are taken via the company website's appointment system. Demand generation is driven primarily through the website and referrals, with no social media presence. Primary customer segments are mid-level German-speaking executives and mid-sized companies (Mittelstand), with cumulative reported delivery of 1,500+ seminars and 15,000+ participants over 25+ years. No external investment, parent company, or M&A activity is present.

Name

Andreas Wenzlau

Legal name

Andreas Wenzlau – Beratung · Coaching · Seminare

Website

https://wenzlau.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Andreas Wenzlau is a founder-owned, Germany-based boutique consultancy founded in 1996, offering executive coaching, management and strategy consulting, and corporate health management (BGM) workshops to executives and mid-sized companies across the German-speaking region (DACH), delivered via a hybrid analog/digital model by a six-person team.

Ownership category

akta.pro rank

Product category

Executive Coaching and Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Coaching, Mentoring & Facilitation Services (BPACANAI)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Executive Presence & Communication Coaching (EDABANAE), Corporate Leadership & Management (EDAGANAA)

Keywords

• Executive coaching
• Management consulting
• Strategy consulting
• Corporate health management
• Leadership development

Headquarters

HQ city

Emmendingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Coaching & Consulting: Revenue generated through individual coaching sessions, management and strategy consulting engagements, and seminar/workshop deliveries. Services offered as inhouse workshops for corporate clients and public seminars.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Andreas Wenzlau is a boutique consulting and executive coaching practice offering individual coaching for specialists and executives, management and strategy consulting, and corporate health management (BGM) services in the German-speaking region. The portfolio is organized into three pillars — Beratung (Consulting), Coaching (including Individualcoaching), and Ressourcenmanagement (Resource Management through seminars and lectures) — delivered via inhouse workshops, seminars, impulse lectures, and one-on-one coaching in hybrid analog/digital formats.

Product overview

Andreas Wenzlau is a consulting and coaching company offering a portfolio of professional development services in the German-speaking region. The offering is organized into three main pillars: (1) Beratung (Consulting) including management consulting, strategy consulting, and corporate health management (BGM); (2) Coaching including individual coaching for executives and specialists; and (3) Ressourcenmanagement (Resource Management) encompassing seminars and lectures. The core services are supplemented by specific workshops on time management, stress intervention, delegation, health promotion, and leadership development using the proprietary 'Führungsradar' (Leadership Radar) tool. Services are delivered through individualized, hybrid formats combining analog (in-person) and digital (online) approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung (Consulting) Professional consulting services including management consulting, strategy consulting, and occupational health management (BGM), forming the foundational offering that helps organizations develop strategies and improve management practices.
• Individualcoaching Personalized one-on-one coaching for executives and team members emphasizing sustainable change culture, resource and time management, stress reduction, and goal clarity, delivered through hybrid analog/digital formats.
• Managementberatung (Management Consulting) Management consulting that analyzes current states, defines target goals, and develops leadership qualities through reflection and spontaneous impulses, helping executives develop effective decision-making skills.
• Strategieberatung (Strategy Consulting) Strategy consulting that examines management factors across all organizational levels, identifies organizational weaknesses, and develops process-oriented pathways to the future.
• BGM – Betriebliches Gesundheitsmanagement (Corporate Health Management) Occupational health management consulting and workshops covering absence management, demographic management, occupational integration management, and work-life balance, including external professional support for installation, integration, and moderation of corporate health management programs.
• Ressourcenmanagement (Resource Management Seminars and Lectures) Seminars and lectures focused on resource management for executives, covering time management, stress intervention, delegation, and health promotion.
• Seminare (Inhouse Workshops) In-house workshops and seminars covering time management, stress intervention, delegation, leading with the Leadership Radar, and health promotion, delivered at client locations or in hybrid formats.
• Vorträge (Impulse Lectures) Impulse lectures and presentations on topics such as time management, stress intervention, and leadership, typically lasting 45-60 minutes.
• Gesundheitsförderung (Health Promotion Workshop) 2-day workshop on personal health management covering self-analysis, stress reduction techniques, movement, sleep, nutrition, relaxation methods, and personal health action plans.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• BSA-Akademie (BSA academy)coreStrategic or Co-development PartnerAndreas Wenzlau, Ute Höfer and Sabine Wohlrab are excellently trained and certified coaches and moderators in BGM, BGF, prevention and health through the BSA-Akademie. They provide external professional support for the installation, integration and moderation of corporate health management.
• Gesundheitsresort (Health Resort)minorOthersPartnership with Gesundheitsresort for health promotion services. Collaborates on 2-day individualized workshops for personal health management.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Friedhelm Hossbach: A Germany-based executive coaching and consulting boutique focused on top-management coaching. Closely comparable as a small DACH specialist in executive coaching and leadership development.

Broad incumbents

• Simon-Kucher & Partners: Global consulting firm headquartered in Germany with strong DACH presence. Compares on the strategy and management consulting axis, though it specializes in pricing and growth rather than executive coaching or BGM.
• Haufe Group: A major German provider of HR, training, and compliance content and services. Comparable as a German-speaking provider of corporate training, leadership development content, and HR-related advisory services.
• Roland Berger: A major European-origin strategy and management consultancy. Overlaps with Andreas Wenzlau's strategy and management consulting offerings at the enterprise level, though at vastly greater scale and breadth.
• Deloitte Germany: The German practice of a Big Four professional services firm offering management consulting, HR transformation, and organizational change services. Comparable on the management consulting axis but with vastly broader capabilities.
• Zeb.rolfes.schierenbeck.associates (zeb consulting): A European strategy and management consultancy with strong DACH roots serving financial services and beyond. Comparable on the management and strategy consulting axis, but at much larger scale.

Emerging players

• BetterUp: Global digital coaching and mental wellness platform expanding in Europe. Comparable in providing executive and leadership coaching to enterprises, though through a tech-driven subscription model rather than boutique in-person delivery.
• CoachHub: A digital coaching platform serving enterprises globally with significant DACH presence, offering scalable executive and leadership coaching. Directly comparable in the executive coaching niche but competing via a tech-enabled, lower-touch model.

Direct peers

• Kienbaum: A German consulting firm specializing in leadership, HR, executive coaching and organizational development for mid-market and enterprise clients. One of the most directly comparable DACH peers for executive coaching and management consulting.
• Oswald & Martin: A DACH-based boutique management consultancy focused on leadership development, executive coaching, and organizational change. Directly comparable to Andreas Wenzlau as a German boutique with similar service mix and target customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aw-management-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andreas Wenzlau