EasyPark Innovation AB
EasyPark Innovation AB operates a European mobile parking platform across 20+ countries and 4,400+ cities, enabling drivers to find, pay for, and manage parking and EV charging through a single app, while serving business fleets with digital expense administration.
- Company typePrivate
- Founded2017
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What EasyPark Innovation AB does
EasyPark Innovation AB (operating as EasyPark Group) is a Stockholm-headquartered mobile parking technology company that operates a consumer and business parking platform across more than 20 European countries and 4,400+ cities. The core product is a mobile application that enables drivers to locate, start, stop, extend, and pay for parking sessions, with integrated EV charging activation through the same app. The underlying platform combines geolocation, real-time pricing, and a predictive availability feature ("FIND") that estimates the probability of finding a free space at a given destination, drawing on historical usage patterns aggregated across the user base.
The company monetizes through three streams: a per-transaction take rate (15% service fee with a 4.95 SEK minimum under the "EasyPark Small" tier), a recurring monthly subscription ("EasyPark Go" at 49 SEK/month for unlimited parking and charging without per-transaction fees), and enterprise fleet management ("EasyPark Business") with digital expense reporting and flexible billing. Distribution is product-led via app store downloads, with a dedicated B2B sales motion for fleet customers and OEM integration partnerships (Volvo, Polestar) for native in-car parking activation. Additional capabilities include CameraPark (camera-based automatic entry/exit recognition) and Parkimeter (pre-booking), which together with the 2021 acquisition of Flowbird Group, extend the platform into urban mobility infrastructure and operator-side digital services.
EasyPark Innovation AB firmographics
Firmographics- Name
- EasyPark Innovation AB
- Legal name
- EasyPark AB
- Website
- https://easypark.se
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EasyPark Innovation AB operates a European mobile parking platform across 20+ countries and 4,400+ cities, enabling drivers to find, pay for, and manage parking and EV charging through a single app, while serving business fleets with digital expense administration.
- Ownership category
- akta.pro rank
EasyPark Innovation AB industry classification
Industry- Product category
- Smart Parking Software
- NAICS
- Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), EV Charging in Parking Facilities (Charging Operations, Billing, Load Mgmt) (TLAJAIAF), Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH)
Keywords
Where EasyPark Innovation AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
EasyPark Innovation AB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain
Revenue model
- Transaction-based Parking Fees: EasyPark charges a 15% service fee on parking and charging costs for pay-per-use customers (EasyPark Small tier). This is a per-transaction fee added to the total parking price, with a minimum fee of 4.95 SEK per parking session.
- Monthly Subscription: EasyPark Go subscription at 49 SEK/month provides unlimited parking and charging without transaction fees. This recurring subscription model provides predictable revenue from frequent users.
- Business Solutions: Enterprise and business parking management solutions allowing companies to manage employee parking expenses, guest parking, and flexible billing/payment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | EasyPark Small - Pay per parking session with 15% service fee |
| Subscription | Monthly | EasyPark Go - Monthly subscription at 49 SEK/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
EasyPark Innovation AB product offering
Product offeringCore offering
EasyPark operates a mobile parking discovery, payment, and session-management platform available across 20+ countries and 4,400+ cities. The app allows drivers to start, stop, and extend parking sessions remotely, pay only for time used, and access integrated EV charging. The company also offers a separate business/fleet management solution for company parking expense administration and operator-side services for cities and parking operators.
Product overview
EasyPark offers a unified mobile parking platform with multiple service tiers and specialized features. The core EasyPark app enables parking discovery, payment, and session management across 20+ countries. Subscription tiers include EasyPark Small (pay-per-use with 15% service fee) and EasyPark Go (49 SEK/month unlimited). Vertical extensions include EasyPark Business for fleet administration, EasyPark FIND for predictive availability, CameraPark for automated camera-based parking, and Parkimeter for pre-booking. The platform also integrates EV charging and in-vehicle parking controls. EasyPark Group acquired Flowbird Group to expand urban mobility digitization globally.
Differentiator
Problem solved
Functional benefit
Brands
- Parkimeter: Pre-booking parking service available across thousands of locations in Europe, operated as an EasyPark Group company.
- Flowbird Group
Products and services
- EasyPark App Mobile application for individual drivers that enables parking discovery, session start/stop, remote extension, and payment across 20+ countries and 4,400+ cities, with integrated EV charging and in-car integration.
- EasyPark Business Fleet and parking expense management solution for companies that provides digital administration of employee parking costs, automatic reporting to administrators, guest parking, and flexible billing/invoicing options.
- Parkimeter Pre-booking parking platform allowing users to reserve parking at thousands of locations across Europe; operated as a wholly owned sub-brand of EasyPark Group.
- Cities & Parking Operators Solution Operator and city-side digital parking management solution that supports digital transformation of urban mobility, traffic flow optimization, parking enforcement integration, and citizen parking services for municipalities and parking operators.
Companies that use EasyPark Innovation AB
Customer profileSegments3 records
Ideal customer profiles3 records
EasyPark Innovation AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
EasyPark Innovation AB partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VolvocoreVolvo is listed as a collaboration partner, enabling in-car parking integration with EasyPark. This allows Volvo vehicle owners to activate parking directly through the vehicle's built-in screen using the EasyPark app.
- PolestarcorePolestar is listed as a collaboration partner, enabling in-car parking integration with EasyPark. This allows Polestar vehicle owners to activate parking directly through the vehicle's built-in screen using the EasyPark app.
- Flowbird GroupcoreEasyPark Group acquired Flowbird Group, a strategic acquisition aimed at taking greater responsibility for the digitization of urban mobility globally and expanding into new markets. Flowbird is a key player in urban mobility and parking technology.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
EasyPark Innovation AB competitors and assessment
Company assessmentDirect peers
- Flowbird Group: Flowbird is now part of EasyPark Group, but historically operated as a leading European parking and urban mobility hardware/software provider. It is a direct peer in PARCS, ticketing, and municipal parking management.
- SpotHero: SpotHero operates a parking reservation and pre-booking marketplace, comparable to EasyPark's Parkimeter sub-brand. It pursues a similar B2B and consumer pre-booking model in North America, making it a direct marketplace peer.
- ParkMobile: ParkMobile is a leading mobile parking payment app in North America and parts of Europe, offering the same core find/pay/extend functionality as EasyPark. It is the most direct head-to-head competitor in the consumer pay-by-phone parking category.
- JustPark: JustPark is a UK-based parking marketplace that allows drivers to pre-book spaces from private and commercial operators. It is closely comparable to EasyPark's Parkimeter pre-booking sub-brand and competes for the same UK and European customers.
- PayByPhone: PayByPhone provides mobile parking payments across Europe, North America, and Australia with a similar pay-per-use model. It directly competes with EasyPark in shared European markets such as the UK, France, and Germany.
- Parclick: Parclick is a European online parking reservation platform operating in Spain, Italy, France, and other markets. It competes directly with EasyPark's Parkimeter on pre-booked parking across southern Europe.
Broad incumbents
- T2 Systems: T2 Systems is a North American provider of parking management software, hardware, and services for universities, municipalities, and operators. It is a broader incumbent that overlaps with EasyPark's enterprise/operator-side business after the Flowbird acquisition.
- WPS Parking Solutions: WPS (Worldwide Parking Solutions) is a Dutch parking technology provider offering PARCS, payments, and cloud-based management software. It is a broad European incumbent comparable to Flowbird's operator-facing portfolio within EasyPark Group.
- Cale Group: Cale Group is a Swedish parking technology company providing pay stations, enforcement, and back-office systems. It is a broad Nordic incumbent that overlaps with EasyPark's operator integrations and competes for the same municipal contracts.
Emerging players
- Park+: Park+ is an Indian smart-parking and EV charging platform offering find, pay, and charge functionality similar to EasyPark. It is an emerging peer in a different geography, useful as a comparable business model in a high-growth EV market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyPark Innovation AB social profiles
Digital presenceEasyPark Innovation AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyPark Innovation AB leadership team
Management profileNumber of profiles
EasyPark Innovation AB subsidiaries and ownership
Company hierarchySubsidiaries2 records
EasyPark Innovation AB funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyPark Innovation AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyPark Innovation AB
What does EasyPark Innovation AB do?
EasyPark operates a mobile parking discovery, payment, and session-management platform available across 20+ countries and 4,400+ cities. The app allows drivers to start, stop, and extend parking sessions remotely, pay only for time used, and access integrated EV charging. The company also offers a separate business/fleet management solution for company parking expense administration and operator-side services for cities and parking operators.
Is EasyPark Innovation AB a public or private company?
EasyPark Innovation AB is a private company. It is classified as venture growth investor backed and is currently operating.
When was EasyPark Innovation AB founded?
EasyPark Innovation AB was founded in 2017. It employs 1 to 10 people.
Where is EasyPark Innovation AB based?
EasyPark Innovation AB is headquartered in Stockholm, Sweden, in the Europe region.
How does EasyPark Innovation AB make money?
Three revenue lines are on record. Transaction-based Parking Fees are the primary driver. The others are monthly Subscription and business Solutions.
Who are EasyPark Innovation AB's main competitors?
Direct peers on record are Flowbird Group, SpotHero, ParkMobile, JustPark, PayByPhone and Parclick. Broad incumbents are T2 Systems, WPS Parking Solutions and Cale Group. Park+ is listed as an emerging player.
Does EasyPark Innovation AB have an API?
No public API is recorded for EasyPark Innovation AB.
What industry is EasyPark Innovation AB in?
EasyPark Innovation AB's product category is Smart Parking Software. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones). Its NAICS code is 812930 and its SIC code is 7500.