Alliance Bank

What Alliance Bank does

Alliance Bank is a privately held, Texas-chartered community bank headquartered at 100 Jefferson St W in Sulphur Springs, operating 16 branches across 7 cities (Sulphur Springs, Greenville, Rockwall, Mount Vernon, Plano, Commerce, and Wolfe City) in 6 Northeast Texas counties. Originally chartered in 1927 as Sulphur Springs State Bank and rebranded in 1996, the bank serves individual consumers and small-to-mid-sized businesses (including agricultural operators) with personal and business deposit products (checking, savings, money market, CDs, IRAs), mortgage and consumer lending (conventional, FHA, VA, USDA, construction, home equity, auto, RV, personal term loans), commercial and agriculture credit, Mastercard debit and credit cards, and treasury management services (cash management, remote deposit capture, ACH/wire, merchant card services, Positive Pay, and Autobooks-integrated accounting).

The bank's technology stack is partner-led rather than in-house: digital and mobile banking, bill pay, mobile deposit, card controls, digital wallet (Apple/Google/Samsung Pay), and eSign are delivered through Kasasa's platform; credit card processing runs on TIB; accounting integration uses Autobooks; and accessibility compliance is maintained via AudioEye to the WCAG 2.2 Level AA standard. Distribution combines physical relationship banking (branches, drive-thrus, ATMs including a Brookshires grocery-store co-location) with self-service digital channels (web, iOS/Android apps, online account opening) and phone banking.

Alliance Bank makes money primarily through net interest income on its loan portfolio (mortgage, consumer, commercial, agriculture, and credit card balances), supplemented by transaction-based fees from deposit accounts, treasury and merchant services, credit card interchange, and referral revenue from affiliated entities — Galyean Insurance Agency (wholly owned, personal and commercial insurance) and Alliance Bank Financial Services (brokerage operated under a Raymond James partnership for wealth, retirement, and investment products). The model is a classic relationship-led community bank go-to-market, with growth pursued through incremental branch expansion (Plano, 2021; Fort Worth LPO, 2022) and selective M&A, most recently the 2019 acquisition of First National Bank of Mount Vernon. The bank holds no disclosed outside equity funding and is owned by local stakeholders, with leadership under CEO James M. Law (appointed 2023) and Chairman Thomas Sellers.

Name

Alliance Bank

Legal name

Alliance Bank

Website

https://alliancebank.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

251–500 employees

Short description

Alliance Bank is a privately held, Texas-chartered community bank operating 16 branches across 7 Northeast Texas cities, providing personal and business checking, savings, lending, mortgage, treasury, and digital banking services to individuals, small businesses, and agricultural customers.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Agricultural & Rural Development Banks (FSABAKAE)

Keywords

• Community banking services
• Commercial lending products
• Mortgage loan services
• Treasury management solutions
• Small business banking

Headquarters

HQ city

Sulphur Springs

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Lending: Revenue generated from interest on mortgage loans, personal loans, business loans, and credit facilities including construction loans, equipment loans, and lines of credit
2. Deposit Account Fees: Fees from checking accounts, savings accounts, money market accounts, and certificates of deposit
3. Credit Card Revenue: Transaction fees and interest from Mastercard credit card products
4. Treasury Services Fees: Cash management, merchant card services, ACH/wire transfer, and remote deposit capture fees for business customers
5. Insurance and Investment Services: Revenue from affiliated companies including Galyean Insurance Agency and Alliance Bank Financial Services through Raymond James partnership

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Alliance Bank is a regional community bank offering personal and business deposit accounts (checking, savings, money market, CDs, IRAs), residential and commercial lending products (home loans, personal loans, business loans, agriculture loans), Mastercard credit and debit cards, treasury and cash management services, and digital banking channels. It serves individuals, families, small businesses, commercial enterprises, and agricultural operators across Northeast Texas through 16 branches and digital platforms.

Product overview

Alliance Bank offers a comprehensive suite of traditional banking products organized across personal banking, business banking, lending, treasury services, and digital banking channels. The core product portfolio includes checking and savings accounts (personal and business variants), certificate of deposit accounts, individual retirement accounts, and credit products (credit cards, mortgage loans, personal loans, business loans, and agriculture loans). Treasury services include cash management, remote deposit capture, ACH and wire services, merchant card services, and Positive Pay fraud protection. Digital banking is delivered through online and mobile channels with digital wallet support, card controls, and eSign capabilities. The bank operates on a multi-channel distribution model with physical branches, ATMs, online banking, and mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• Alliance Bank Financial Services: The bank's brokerage company providing investment services.
• Galyean Insurance Agency

Products and services

• Personal Checking Accounts Personal checking account options including Freedom Checking, Star Checking, Personal Checking, and Classic Checking with varying fee structures and feature sets for individual consumers.
• Personal Savings Products Personal savings products including Savings Accounts, Minor Savings Accounts for children, Money Market Accounts, Certificates of Deposit (CDs), and Individual Retirement Accounts (IRAs) for individual consumers.
• Business Checking Accounts Business checking account options including AB Small Business Checking, AB Business Checking Account, and AB Commercial Checking Analysis with treasury management capabilities for businesses of various sizes.
• Business Savings Products Business savings options including Business Savings Account, Business Money Market Account, and Business Certificates of Deposit for businesses.
• Treasury Services Comprehensive treasury and cash management services including Cash Management, Remote Deposit Capture, ACH and Wire Services, Merchant Card Services, Positive Pay fraud protection, and Autobooks automated accounting for business customers.
• Home Loans / Mortgage Products Residential mortgage lending products including conventional, FHA, VA, and USDA programs for primary homes, second homes, and investment properties, plus One-Time Close construction loans, lot loans, home equity loans, and home improvement loans.
• Personal Loans Personal loan products including Auto Loans, Recreational Vehicle (RV) Loans, and Personal Term Loans for various consumer financing needs.
• Business Loans

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and historic.

• Raymond JamescoreStrategic or Co-development PartnerRaymond James provides investment services to Alliance Bank customers through Alliance Bank Financial Services, offering wealth management, retirement planning, and investment products as part of comprehensive financial services under one banking relationship
• Galyean Insurance AgencycoreStrategic or Co-development PartnerAffiliated insurance agency owned by Alliance Bank providing personal and commercial insurance products including auto, home, and business coverage
• Carnation Milk PlanthistoricStrategic or Co-development PartnerHistorical partnership dating to 1937 when Carnation Milk Plant opened in Sulphur Springs; Alliance Bank (then Sulphur Springs State Bank) made loans to cotton farmers to convert land to dairy pasture for Carnation contracts, establishing the bank's strong agricultural lending heritage

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Cadence Bank: Houston-headquartered regional bank providing consumer, business, and treasury banking across the South including significant Texas operations — a peer competitor in commercial banking, treasury management, and consumer lending.
• Texas Capital Bank: Texas-headquartered commercial bank serving businesses and entrepreneurs, providing commercial lending, treasury, and private banking — overlapping significantly with Alliance's business banking and treasury services segments but at greater scale.
• Independent Bank Group: McKinney, TX-based community/regional bank holding company with substantially larger DFW/North Texas footprint than Alliance Bank, competing directly in the same Plano/DFW Metroplex expansion market.
• Frost Bank: San Antonio-based regional bank with deep Texas retail, commercial, and treasury presence across major Texas metros including DFW — competes directly with Alliance in Plano and broader North Texas for consumer and small-business deposits.
• Woodforest National Bank: Houston-based community/regional bank with a large Texas branch network emphasizing retail and small-business banking — competes with Alliance on consumer deposits and small-business deposits across Texas markets.

Direct peers

• Happy State Bank (a division of FirstBank): Texas Panhandle/South Plains community bank (operating as part of FirstBank) offering community commercial and consumer banking, mortgage, and agricultural lending — closely comparable community banking franchise in Texas with overlapping ag lending and small-business focus.
• VeraBank: Texas-based independent community bank ($2.4B+ assets) operating across Central and East Texas with a similar mix of personal banking, business lending, mortgage, and agricultural/land loans — directly competing for the same Texas rural and small-metro deposit and loan customers.
• Origin Bank: Texas-origin community/regional bank headquartered in Ruston, LA with significant DFW and East Texas presence, offering comparable community banking, lending, mortgage, and treasury services to consumers and small businesses in overlapping Texas geographies.
• First United Bank: Oklahoma-headquartered community bank with Texas and Maryland operations offering community banking, mortgage, and small-business lending products — comparable in scale, product mix, and community-bank positioning to Alliance Bank.

Regional players

• Citizens Bank: Rhode Island-based regional bank offering community banking, mortgages, and small-business lending — comparable product mix and community-bank positioning to Alliance Bank but operating in the New England/Mid-Atlantic footprint rather than Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alliancebanktx
• YouTubeyoutube.com/channel/UCewZgZczo7C4ZA7ucFmDaSA
• Facebookfacebook.com/Alliance-Bank-Financial-Services-258886004158983
• LinkedInlinkedin.com/company/alliancebanktexas
• Instagraminstagram.com/alliancebanktx

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Bank