Southern Properties Agency

Name

Southern Properties Agency

Legal name

Southern Properties Agency Inc

Website

https://southernpropertiesagency.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial real estate
• Property valuation
• Buyer representation

Headquarters

HQ city

Fort Payne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission on residential and commercial property transactions. Agents facilitate buying and selling of homes, land, and commercial properties with commissions typically paid by sellers upon successful closings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Southern Properties Agency is a full-service real estate brokerage providing buyer and seller representation for residential, commercial, and land properties in Fort Payne and surrounding DeKalb County in Northeast Alabama. Services include property search, listing management, Comparative Market Analysis, professional appraisals, transaction support, and educational guides for buyers and sellers, delivered by a team of 13 licensed agents.

Product overview

Southern Properties Agency operates as a traditional real estate brokerage offering a unified suite of services centered on residential, commercial, and land property transactions in Fort Payne and surrounding North Alabama counties. The core offering consists of buyer and seller representation services, supported by an online property search portal (with map and list views), home valuation tools (including instant estimates and agent-driven Comparative Market Analysis), mortgage calculation, and educational guides for both buyers and sellers. All services are delivered through a team of licensed real estate professionals with dedicated support staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Portal

Quantifiable outcome

• Over 30 years of continuous operation serving Fort Payne community

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

One partnership is on record.

• Valley MLScoreChannel Partner/ Reseller/ DistributorMultiple Listing Service partnership providing property visibility across the regional real estate market. Listings are distributed through Valley MLS as part of standard real estate listing services.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Berkshire Hathaway HomeServices: National real estate franchise network offering full-service residential and commercial brokerage with commission-based agent model. Highly comparable because it competes for the same local consumer by affiliating independent brokerages under a recognized brand, and is a likely acquisition/conversion target for Southern Properties' owner.
• RE/MAX: Global real estate franchise emphasizing agent-driven residential brokerage with commission-based compensation. Comparable to Southern Properties as both monetize through transaction commissions via independent contractor agents and would directly contest Fort Payne sellers/buyers.
• Coldwell Banker Real Estate: Established residential and commercial brokerage franchise brand with deep agent network. Comparable to Southern Properties given shared traditional full-service model, residential focus, and similar target buyer/seller profiles.
• Century 21 Real Estate: Long-running residential real estate franchise with global agent network and traditional commission economics. Directly comparable as a competing brand that could absorb regional independents like Southern Properties or expand into NE Alabama.
• Keller Williams Realty: Largest US residential brokerage by agent count, operating on a commission-based, agent-centric model with heavy training and technology investment. Comparable because it competes for agents (recruiting) and consumers (transactions) with the same core value proposition as Southern Properties' team approach.
• Better Homes and Gardens Real Estate: Real estate franchise focused on residential sales and lifestyle-marketed listings. Comparable to Southern Properties in serving mid-market residential buyers/sellers with local, agent-led representation.

Regional players

• RealtySouth (HomeSmart): Alabama-headquartered residential brokerage (now part of HomeSmart) with the largest agent footprint in the state. A direct Alabama competitor to Southern Properties for both consumers and agents, and a clear roll-up reference point for regional independents.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage with no physical office requirements and a revenue-share model disrupting traditional broker economics. Comparable as a competitive threat for agent recruitment in NE Alabama and as a benchmark for capital-efficient scaling alternative to brick-and-mortar brokerages.
• Redfin: Tech-enabled residential brokerage using salaried agents and lower commission rates in major US metros. Comparable as a model representing the structural threat to traditional full-commission brokerages like Southern Properties, particularly as digital buyer behavior shifts.

Broad incumbents

• Compass: Technology-forward national residential brokerage targeting luxury and high-value transactions with proprietary platform. Comparable as a model of the technology-augmented brokerage Southern Properties is approaching through AI tooling, and as a potential acquirer/strategic counterparty for an independent with similar market position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SouthrnProprty

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Properties Agency