Brasserie Bread
Brasserie Bread is an Australian wholesale artisan bakery that supplies sourdough, rolls, pastries and cakes to cafes, restaurants, hotels and airlines across NSW, ACT, Victoria and Queensland, with retail through its Sydney storefront and Woolworths Metro.
- Company typePrivate
- Founded1995
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Brasserie Bread does
Brasserie Bread (legal entity Brasserie Bread Operations Pty Ltd) is an Australian wholesale artisan bakery founded in 1995 and headquartered at 1737 Botany Road, Banksmeadow, Sydney. It supplies award-winning bread, buns and rolls, pastries and cakes to cafes, restaurants, hotels and airlines across New South Wales, the Australian Capital Territory, Victoria and Queensland, baking and delivering 365 days a year, with retail reach through a Woolworths Metro arrangement and the company's own Sydney bakery storefront and cafe.
Its core technical foundation is a 27-year-old natural yeast starter, long fermentation processes, hand-shaping and hearth-baking with steam injection, combined with single-origin grain sourcing from named Australian regenerative-agriculture farmers (Flinders Ranges Premium Grain, Provenance Flour & Malt, Buckwheat Enterprises, Kialla Organic Flour). The product range spans sourdough loaves, specialty breads, buns and rolls, pastries, cakes, a gluten-free line baked in a dedicated 2023 gluten-free facility, and limited-edition items such as a Burnt Basque Cheesecake.
Revenue is generated through three channels: (1) B2B wholesale to foodservice operators on transaction-based, recurring daily orders, with pricing only disclosed via direct contact to the customer service team; (2) retail and cafe sales at the Banksmeadow storefront, including online click-and-collect with a $20 minimum order; and (3) retail supply to Woolworths Metro. The company is privately held and founder-owned (co-founder Michael Klausen remains actively involved), with 101-250 employees, no external funding rounds disclosed, and operating exclusively within Australia.
Brasserie Bread firmographics
Firmographics- Name
- Brasserie Bread
- Legal name
- Brasserie Bread Operations Pty Ltd
- Website
- https://brasseriebread.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Brasserie Bread is an Australian wholesale artisan bakery that supplies sourdough, rolls, pastries and cakes to cafes, restaurants, hotels and airlines across NSW, ACT, Victoria and Queensland, with retail through its Sydney storefront and Woolworths Metro.
- Ownership category
- akta.pro rank
Brasserie Bread industry classification
Industry- Product category
- Artisan Bakery Products
- NAICS
- Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Bread & Rolls Manufacturing (AFAKAAAA)
- akta.pro secondary industries
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Premium/Artisanal Bakery Wholesale (AFAIAFAG), Bread & Rolls Wholesale (AFAIAFAA), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
Keywords
Where Brasserie Bread is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Brasserie Bread business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Bakery Supply: Supplying award-winning bread, pastries and menu solutions to cafes, restaurants, hotels and airlines. Core B2B revenue stream delivered 365 days per year.
- Retail Online Store: Direct-to-consumer online sales via click & collect from Sydney bakery storefront. Minimum $20 order requirement.
- Cafe at Bakery Retail: On-site cafe sales at Banksmeadow bakery location, offering full product range plus food service items.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Brasserie Bread product offering
Product offeringCore offering
Brasserie Bread is an artisan wholesale bakery that produces and delivers handcrafted sourdough bread, buns, rolls, pastries, and cakes daily to foodservice operators including cafes, restaurants, hotels, and airlines across NSW, ACT, Victoria, and Queensland. The company supplements its wholesale business with direct-to-consumer retail through its Sydney bakery cafe and an online click & collect store, baking and delivering 365 days per year.
Differentiator
Problem solved
Functional benefit
Products and services
- Artisan Sourdough Bread
Quantifiable outcome
- 27-year-old natural yeast starter maintained and propagated
- +1 more outcomes
Companies that use Brasserie Bread
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Brasserie Bread technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brasserie Bread partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Young Henrys, Newstead Brewery, Two Birds BrewingminorOktoberfest partnership creating exclusive Brewers Loaf using spent grain from craft breweries. Featured at foodservice events with industry partners.
- Provenance Flour & MaltcoreSingle origin flour wholesaler fundamental to ongoing development of Single Origin grain supply. Founder John Campbell facilitates direct relationships between farmers, bakers, brewers and customers through their 'supply circle' concept.
- Flinders Ranges Premium GraincorePartnership with farmers from Southern Flinders Ranges for single origin wheat sourcing. Enables traceable single origin sourdough production using sustainable farming methods.
- ALTO Olive OilcoreSupplier of olive oil for Italian bread range including Rustic Loaf, Ciabatta, Schiacciata. Located 3 hours southwest of Sydney near Crookwell with 15,000 olive trees.
- Buckwheat Enterprises (Geoff Brown)minorSupplier of ancient grains including Emmer wheat from Parkes, central west NSW. Member of Sustainable Farmers of Australia with no-till farming practices.
- Kialla Organic FlourminorSupplier of organic flour for artisan bread production including Potato Schiacciata recipe.
- Pepe Saya ButterminorSupplier of cultured butter for cafe and tasting sessions. Partnered for Gourmet Safari French Food Safari event.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Brasserie Bread competitors and assessment
Company assessmentDirect peers
- La Tartine: Australian artisan French-style bakery producing sourdough, viennoiserie, and specialty loaves for retail and wholesale. Comparable on craft/artisan positioning and product range, though smaller scale.
- St Pierre Group: UK-based international B2B bakery company focused on wholesale bakery supply and licensed brands. Comparable on B2B wholesale bakery model and foodservice customer mix, though geographically distant.
- Sonoma Bakery: Sydney-based artisan bakery with strong wholesale-to-cafes distribution and a parallel gluten-free product line. Most directly comparable to Brasserie Bread on artisan positioning, wholesale go-to-market, gluten-free adjacency, and Sydney HQ.
- Bourke Street Bakery: Iconic Sydney/Melbourne artisan bakery producing sourdough, pastries, and viennoiserie with both retail storefronts and B2B supply to cafes. Comparable on product mix, premium positioning, and chef-founder heritage.
- Brickfields Bakery: Sydney artisan bakery with a wholesale B2B arm supplying Sydney cafes and restaurants alongside a retail cafe. Directly comparable on product category, customer base, and channel mix.
- Cobb Lane Bakery: Melbourne-based artisan wholesale bakery supplying cafes and restaurants with sourdough and pastries. Comparable on wholesale artisan positioning and foodservice customer mix.
Broad incumbents
- Bakers Delight: Australia's largest bakery franchise with 700+ stores nationally. Overlaps on product category and broad Australian footprint but operates via retail franchise model rather than wholesale foodservice.
- Tip Top Bakeries (Goodman Fielder): Australia and New Zealand's largest commercial bakery brand under Goodman Fielder. Mass-market bread, rolls, and bakery supply; overlaps on product category and grocery channel but is the dominant low-cost incumbent.
- Country Style Bakeries: Commercial bakery brand in Australian supermarkets and convenience channels. Comparable product line but operates at mass-market price points and scale.
- Allied Pinnacle (AP Bakery): One of Australia's largest commercial bread manufacturers, supplying private-label and branded bakery products nationally. Overlaps on B2B bakery supply but at mass-market scale with focus on supermarket private label.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Brasserie Bread social profiles
Digital presenceBrasserie Bread financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brasserie Bread leadership team
Management profileNumber of profiles
Profiles3 records
Brasserie Bread funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brasserie Bread M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brasserie Bread
What does Brasserie Bread do?
Brasserie Bread is an artisan wholesale bakery that produces and delivers handcrafted sourdough bread, buns, rolls, pastries, and cakes daily to foodservice operators including cafes, restaurants, hotels, and airlines across NSW, ACT, Victoria, and Queensland. The company supplements its wholesale business with direct-to-consumer retail through its Sydney bakery cafe and an online click & collect store, baking and delivering 365 days per year.
Is Brasserie Bread a public or private company?
Brasserie Bread is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brasserie Bread founded?
Brasserie Bread was founded in 1995. It employs 101 to 250 people.
Where is Brasserie Bread based?
Brasserie Bread is headquartered in Sydney, Australia, in the Oceania region.
How does Brasserie Bread make money?
Three revenue lines are on record. Wholesale Bakery Supply is the primary driver. The others are retail Online Store and cafe at Bakery Retail.
Who are Brasserie Bread's main competitors?
Direct peers on record are La Tartine, St Pierre Group, Sonoma Bakery, Bourke Street Bakery, Brickfields Bakery and Cobb Lane Bakery. Broad incumbents are Bakers Delight, Tip Top Bakeries (Goodman Fielder), Country Style Bakeries and Allied Pinnacle (AP Bakery).
Does Brasserie Bread have an API?
No public API is recorded for Brasserie Bread.
What industry is Brasserie Bread in?
Brasserie Bread's product category is Artisan Bakery Products. Its primary akta.pro industry code is AFAKAAAA, Bread & Rolls Manufacturing, with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 31181 and its SIC code is 2050.