Bourke Street Bakery

What Bourke Street Bakery does

Bourke Street Bakery is a privately held artisan bakery and cafe business founded in 2004 in Surry Hills, Sydney, and operating under the legal entity BSBNB Pty Ltd. The company produces handcrafted baked goods using traditional methods, anchored by a 25-year-old proprietary sourdough starter, and operates 15 bakery cafe locations across the Sydney metropolitan area plus instore distribution through Harris Farm. Its product portfolio spans artisan breads, pies, sausage rolls, pastries, cakes, tarts, sandwiches, toasties, salads, coffee, and the Bourke St. At Home packaged range of frozen foods, sauces, condiments and pantry items.

The business generates revenue through four streams: direct retail bakery cafe sales, an online catering service (via the Flex Catering platform, pick-up only) for events and corporate functions, the Bourke St. At Home retail range sold in-store and online, and hands-on sourdough baking classes led by the Head Baker. Wholesale distribution through Harris Farm instores supplements retail reach. Customer segments are predominantly individual consumers seeking quality artisan baked goods, with secondary catering and at-home use cases. Pricing is unit-based, with catering packs ranging from A$55 to A$80 and at-home products between A$5.50 and A$16.

Founders Paul Allam and David McGuinness remain actively involved and also established The Bread and Butter Project in 2013, a separate social enterprise bakery that channels 100% of profits into refugee training. The company maintains long-tenured supplier relationships (notably a 20-year partnership with Wholegrain Milling and a 6-year partnership with Rooftop Bees), pursues content-driven marketing through a journal, recipes and social media, and has begun exploratory activity toward a New York presence via a dedicated contact channel.

Name

Bourke Street Bakery

Legal name

BSBNB Pty Ltd

Website

https://bourkestreetbakery.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Bourke Street Bakery is a privately held Sydney-based artisan bakery operating 15 bakery cafes across Sydney plus Harris Farm wholesale distribution, serving handcrafted breads, pies, pastries, cakes and an At Home packaged range, with catering, baking classes and online ordering for pickup.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Baked Goods Retailers (445291), Commercial Bakeries (311812), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

In-Store / Supermarket Bakeries (THAFAFAE), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Artisan bakery products
• Sourdough bread baking
• Catering services events
• Bakery cafe retail
• Baking classes workshops

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail Bakery Sales: In-store sales of fresh-baked goods including bread, pastries, pies, sausage rolls, tarts, and cakes at 15 Sydney bakery cafe locations
2. Catering Orders: Online catering platform offering mini pies, sausage rolls, sliders, pastries, cakes, salads, and artisan breads for events and gatherings
3. At Home Products: Frozen foods, sauces, condiments, pantry items, and merchandise available both in-store and online including muesli, jam, pasta, breadcrumbs, honey, BBQ sauce, pickles, and demi-glace
4. Baking Classes: Hands-on sourdough baking classes taught by Head Baker using 25-year-old starter and artisan shaping methods
5. Wholesale Distribution: Products distributed through Harris Farm in-store locations across Sydney

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bourke Street Bakery is an artisan bakery that manufactures and sells handcrafted sourdough breads, pies, sausage rolls, pastries, cakes, tarts, sandwiches, salads, and coffee. It operates 15 bakery cafes across Sydney, offers catering packages for events through an online platform, runs sourdough baking classes taught by the Head Baker, and retails a packaged 'Bourke St. At Home' range of frozen foods, sauces, condiments, and pantry items.

Product overview

Bourke Street Bakery is a traditional artisan bakery offering handcrafted food products across multiple channels. The core product portfolio includes artisan sourdough breads, pies, sausage rolls, pastries, cakes, tarts, sandwiches, toasties, salads, and coffee. The business operates as a unified offering through physical bakery cafe locations throughout Sydney, an online catering service for events, and a 'Bourke St. At Home' retail line for pantry and frozen products. Seasonal product lines include Christmas and Easter ranges, while services encompass catering packages and sourdough baking classes taught by the Head Baker.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Breads Handcrafted sourdough and specialty breads produced using traditional natural fermentation methods and a 25-year-old sourdough starter, including sourdough loaves, ciabatta, malt miche sourdough, and seasonal varieties. Sold to individual consumers in bakery cafes and through catering.
• Pies Handcrafted savory pies filled with chicken, beef, lamb, pork, and seasonal vegetable curry fillings, made with Haverick Meats protein. Sold individually in bakery cafes and in bulk via catering.
• Sausage Rolls Signature handcrafted sausage rolls in multiple varieties including classic beef, chicken bacon and corn, spicy chicken, and chorizo, using Haverick Meats protein. Sold individually and in catering packs.
• Pastries French-inspired handmade pastries including croissants, mini croissants, pain au chocolat, danishes, and seasonal varieties, made with CopperTree Farms specialty butter. Sold individually in cafes and as catering packs.
• Cakes Handcrafted cakes including flourless chocolate cake, flourless lemon cake, flourless orange and cardamom cake with hibiscus icing and pistachio crumbs, and passionfruit and raspberry sponge with white chocolate ganache. Available in mini, small, and large sizes for in-store purchase and catering.
• Tarts Handcrafted sweet tarts including ricotta tart, custard tart, raspberry tart, and seasonal strawberry matcha meringue tart. Sold individually in cafes and as catering items.
• Sandwiches and Toasties Handcrafted sandwiches and toasties featuring fillings such as smoked beef brisket with fennel slaw, chicken and corn, broccoli and cheese, and homemade bolognese with cheese. Sold at bakery cafes.
• Salads Fresh salads including Caesar salad, leafy green salad, and corn slaw with housemade dressings. Available in-store and via catering packs from $80.
• Coffee Coffee beverages including espresso, iced oat latte featuring BDR Espresso Blend, and Colombian single origin cold brew. Made with Sunny Coffee Roasters beans and available at all bakery locations, with batch taps at select locations.
• Bourke St. At Home Range Packaged handcrafted food products for home cooking and pantry stocking, including housemade muesli, mixed berry jam, casarecce pasta, sourdough breadcrumbs, raw honey, housemade BBQ sauce, bread and butter pickles, frozen items, Italian sauces, and merchandise. Sold in-store and via online ordering.
• Catering Service Pre-packaged catering bundles for events and gatherings, including Supreme Packs (from $75), Salads (from $80), Mini Croissant Packs (from $55), Wagyu sliders ($65), and flourless chocolate cake ($30). Ordered online via Flex Catering with in-store pick-up only, no delivery.
• Baking Classes Hands-on sourdough baking classes taught by the Head Baker using the bakery's 25-year-old starter and artisan shaping methods. Marketed as a weekend activity or gift for individuals interested in learning artisan baking.
• Seasonal Christmas Range Seasonal holiday products released during the Christmas period, including Fruit Mince Pies, Gingerbread People, Macadamia Shortbread, and Panforte. Sold in bakery cafes.
• Seasonal Easter Range Seasonal Easter products including Hot Cross Buns, Chocolate Rocky Road, Chocolate Amaretti Biscuits, and Rum Butter collaboration with Brix Distillery. Sold in bakery cafes during the Easter season.
• Winter Seasonal Products Winter seasonal items including Malt Miche Sourdough and rotating weekly soups (Ribollita, Spiced Carrot, Chicken and Chorizo, Pea and Ham). Sold in bakery cafes during the winter season.

Quantifiable outcome

• 35,000 single-use cups saved through sustainability initiatives
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• The Bread and Butter ProjectcoreStrategic or Co-development Partner · 1 January 2013Australia's first social enterprise bakery, founded in 2013 by Paul Allam and David McGuinness of Bourke Street Bakery. Channels 100% of profits into providing training and employment pathways for refugees and asylum seekers. Offers 6-8 month traineeships with on-the-job training, TAFE accreditation, English tutoring, and job readiness support. Bourke Street Bakery donated recipes and expert support to establish the project.
• OzHarvestcoreStrategic or Co-development PartnerFood rescue organization founded in 2004 by Ronni Kahn AO. Collects quality surplus food from donors and delivers to local charities. Every dollar donated enables delivery of two meals. Bourke Street Bakery contributes to reducing food waste and providing food to those in need.
• Cafe SmartminorStrategic or Co-development PartnerAnnual coffee-led campaign run by StreetSmart uniting roasters, cafes and coffee enthusiasts to fight homelessness and support those at risk in local areas.
• OranaminorStrategic or Co-development PartnerRegistered charity and community organisation based in Sutherland Shire. Mission to empower individuals to have a voice and foster inclusion. Bourke Street Bakery supports Orana's efforts to create a more inclusive community.
• Good In The HoodminorStrategic or Co-development PartnerInitiative in partnership with The Salvation Army, Vinnies Rozelle, and Rozelle Neighbourhood Centre. Provides nourishing food to those in need. Delivers over 280 meals each week along with hampers and snacks to those in need in Balmain, Birchgrove, Rozelle, and Lilyfield areas.
• Holy Trinity ChurchminorStrategic or Co-development PartnerChristian church in Sydney's Inner-West. Bourke Street Bakery donates unsold bakery goods since the Marrickville location opened, supporting those in need.
• Sunny CoffeecoreTechnology or IntegrationLocal coffee roaster partnership providing coffee for all bakery locations. Embodies same values as Bourke Street Bakery with tailored approach to each origin. Collaboration on exclusive Iced Oat Latte featuring BDR Espresso Blend and Colombian single origin Cold Brew. Joint competitions offering years supply of Sunny Coffee as prizes.
• Wholegrain MillingcoreTechnology or IntegrationFlour and grains supplier since 2004 - a 20 year relationship. Shared commitment to quality and sustainability. Primary supplier for all bread and pastry flour needs.
• CopperTree FarmscoreTechnology or IntegrationSpecialty butter supplier using traditional French techniques. Butter enriches entire range from pastries and cakes to pies and sausage rolls. Used exclusively in croissants and Christmas range.
• Haverick MeatscoreTechnology or IntegrationHigh-quality beef, lamb, and pork supplier with over 30 years in foodservice industry, located near Banksmeadow facility. Primary supplier for all pies and sausage rolls.
• Harris FarmminorChannel Partner/ Reseller/ DistributorSupermarket chain distributing Bourke Street Bakery products through in-store locations across Sydney.
• Brix DistilleryminorStrategic or Co-development PartnerCollaboration to bring Rum Butter product for Easter 2025. Surry Hills local distillery producing artisanal spirits.
• Red MillminorStrategic or Co-development PartnerSydney neighbour collaboration for Spiced Rum Butter launched for hot cross bun season 2026.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bakers Delight: Australia's largest specialty bakery franchise chain with hundreds of locations nationwide. Directly comparable as a multi-site retail bakery operator selling bread, pastries, and sandwiches to Australian consumers, though operating at much greater scale and a more value-oriented positioning.
• BreadTop: Asian-inspired bakery chain with stores across Australia and Asia offering breads, pastries, and cakes. Comparable as a multi-site retail bakery operator targeting similar everyday bakery occasions, though with a different cultural product mix.
• Brasserie Bread: Sydney-based artisan bakery producing handcrafted sourdough, breads, and viennoiserie for retail and wholesale. Comparable as a premium artisan bakery in Australia with overlapping craft credentials, sourdough focus, and B2B/B2C distribution.
• Sonoma Bakery: Australian artisan sourdough and gluten-free bakery with cafes across Sydney and Melbourne. Comparable as a craft bakery operator with strong bread credentials, multiple cafe locations, and overlapping health/dietary positioning.
• Black Star Pastry: Iconic Sydney patisserie known for cakes, pastries, and desserts with multiple Sydney locations. Comparable as a Sydney-based premium pastry/cake brand with strong cafe retail and a celebrated product lineup (e.g., Strawberry Watermelon Cake).
• Lune Croissanterie: Melbourne-born specialist croissant and viennoiserie bakery with multiple Australian locations. Comparable as a premium artisan bakery brand that has scaled a single-category craft specialty into a multi-store retail concept.

Regional players

• BreadTalk: Singapore-headquartered bakery chain operating across Asia and other markets. Comparable as a global multi-site artisan-styled bakery brand, but does not directly compete in Sydney; relevant as a benchmark for international bakery chain scaling.

Others

• Harris Farm: Australian premium supermarket chain that distributes Bourke Street Bakery products across its stores. Comparable as the principal wholesale distribution partner and as an adjacent premium food retail brand serving overlapping Sydney customers.
• The Bread and Butter Project: Social enterprise bakery founded by Bourke Street Bakery's co-founders in 2013, training refugees in baking. Comparable as a sister enterprise sharing the same artisan bread DNA and supplier relationships, and is directly relevant to the parent brand's social impact positioning.

Broad incumbents

• Costco Bakeries: In-store bakery departments within Costco's warehouse club retail model. Comparable as a large-scale in-store bakery operation producing breads, pastries, and cakes for high-volume retail, though serving a fundamentally different value/channel context.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bourkestbakes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bourke Street Bakery