Rasch
Gebr. Rasch is a family-owned German wallpaper manufacturer founded in 1861, producing wallpapers, self-adhesive coverings, and custom wall murals across 50+ design collections, sold directly to consumers via e-commerce and through a European retailer network.
- Company typePrivate
- Founded1861
- HeadquartersBramsche, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rasch does
Rasch, legally "Gebr. Rasch," is a family-owned German wallpaper manufacturer founded in 1861 and headquartered in Bramsche, Germany. The company produces wallpapers, wall murals, and self-adhesive wall coverings, organised into more than 50 named design collections spanning over 100 style variants across categories such as retro, floral, industrial, vintage, marble, wood look, and children's themes. Manufacturing covers multiple substrates including non-woven, vinyl, paper, paintable, and self-adhesive wallpaper types, with custom digital printing capabilities that support the magicwalls custom photo wallpaper service and made-to-measure wall murals sized to customer specifications.
The business operates a dual-channel go-to-market model. Direct-to-consumer sales run through the rasch.de/eu/ e-commerce platform, supported by social media presence on Facebook, YouTube, and Pinterest, newsletter registration, SEO-driven style/colour/room categorisation, and a content-marketing "Inspirations" section. B2B distribution runs through a physical retailer and dealer network accessed via a dedicated retailer portal (eb.rasch.de), complemented by a Wallpaper Outlet section for discounted inventory. A notable strategic partnership with tesa underwrites the self-adhesive product line, and the SCHÖNER WOHNEN collection represents a co-branded collaboration with the German shelter magazine brand.
Revenue is generated primarily through one-time sales of wallpaper rolls, wall murals, and self-adhesive products to residential consumers and to retailers/interior designers. Pricing is not publicly disclosed on the website and is only available after product selection. The company is privately held with no disclosed parent, subsidiaries, funding rounds, M&A activity, or leadership roster.
Rasch firmographics
Firmographics- Name
- Rasch
- Legal name
- Gebr. Rasch
- Website
- https://rasch-tapeten.de
- Company type
- Private
- Founded year
- 1861
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Gebr. Rasch is a family-owned German wallpaper manufacturer founded in 1861, producing wallpapers, self-adhesive coverings, and custom wall murals across 50+ design collections, sold directly to consumers via e-commerce and through a European retailer network.
- Ownership category
- akta.pro rank
Rasch industry classification
Industry- Product category
- Wallpaper Manufacturing
- NAICS
- Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
- akta.pro secondary industry
- Texture, Skim Coating & Decorative Finishes (Popcorn Removal, Knockdown, Venetian) (HSAPAHAF)
Keywords
Where Rasch is headquartered
LocationHeadquarters
- HQ city
- Bramsche
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Rasch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wallpaper Sales: One-time sales of wallpaper products including standard rolls, non-woven wallpapers, vinyl wallpapers, and specialty wallpapers. Revenue generated through direct consumer purchases via e-commerce and through retailer/distributor network.
- Wall Mural Sales: Sale of custom and pre-designed wall murals, including the magicwalls custom photo wallpaper line and made-to-measure products.
- Self-adhesive Wallpaper: Sales of self-adhesive wallpaper product line offered under the tesa brand partnership for easy application.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Wallpaper Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rasch product offering
Product offeringCore offering
Rasch manufactures and sells wallpaper products for residential interior decoration, including standard wallpapers (non-woven, vinyl, paintable, paper), wall murals, and self-adhesive wallpapers. The company offers over 50 design collections covering diverse styles (Baroque, retro, floral, industrial, marble, wood look, etc.) and provides custom photo wallpaper services (magicwalls) where customers can upload personal images for made-to-measure wall murals. Products are sold directly to consumers via e-commerce and through a network of physical retailers.
Product overview
Rasch is a German wallpaper manufacturer founded in 1861, producing wallpapers under the core product lines of Standard Wallpaper, Self-adhesive Wallpaper, and Wall Murals. The company organizes its portfolio through numerous design Collections (sub-brands) including Factory VI, Beachhouse, Noble Zen, Kids World II, Factory V, Amara, Roomblush, SCHÖNER WOHNEN collection, and Selection. Their products span various wallpaper types (Non-woven, Paper, Vinyl, Paintable, Washable) and wall mural categories with themes ranging from nature and landscape to industrial and children's designs. The magicwalls feature enables custom photo wallpapers. Products are categorized by style (Baroque, Retro, Vintage, etc.), color (Blue, Green, Gray, etc.), and room type (Living room, Kitchen, Bedroom, etc.). The company also offers retail and B2B channels through their Retailer Portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Wallpaper
Companies that use Rasch
Customer profileSegments2 records
Ideal customer profiles2 records
Rasch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rasch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- tesacoreRasch has developed a self-adhesive wallpaper product line in collaboration with tesa (a well-known adhesive products manufacturer). The tesa® quality is featured in Rasch self-adhesive wallpapers, which offer peel-off, press-on application without the need for traditional wallpaper paste. This partnership leverages tesa's adhesive expertise with Rasch's wallpaper manufacturing capabilities.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Rasch competitors and assessment
Company assessmentDirect peers
- AS Création Tapeten: German wallpaper manufacturer (creator of the 'Livingwalls' and 'Architects Paper' collections) with a comparable product portfolio of residential wallpapers and wall murals sold across Europe. Direct competitor on the same retail and DTC channels.
- Erismann & Cie. Long-established German wallpaper manufacturer producing residential wallpapers across similar styles and price points. Competes head-to-head with Rasch in German retail and project channels.
- Marburger Tapetenfabrik: German premium wallpaper manufacturer known for designer collaborations and photorealistic wall murals. Closely comparable on product type (wallpapers and murals) and into similar retail and project distribution.
- Graham & Brown: UK heritage wallpaper and wall art brand with strong DTC e-commerce and design-led collections. Comparable in combining heritage brand positioning with residential wallpaper and mural product lines.
- York Wallcoverings: US-based wallpaper manufacturer serving residential and hospitality channels with branded collections and licensed designs. Comparable in being a long-standing manufacturer offering broad design assortments and custom/contract capabilities.
- Grandeco Wall-fashion Group: Belgian wallpaper manufacturer with a wide collection portfolio and European retail distribution. Direct comparable in product breadth, substrate types (non-woven, vinyl), and target retail customers.
- Brewster Home Fashions: North American wallpaper manufacturer and distributor with broad residential assortments and licensed collections. Comparable in offering a wide design library across price points and selling to retail and decorating channels.
- A.S. Création (Architects Paper): Project-focused wallpaper brand under AS Création serving architects, designers, and commercial projects. Comparable in murals and high-end design collections, with overlapping brand stewardship.
Broad incumbents
- Sanderson Design Group: UK heritage home décor group (Sanderson, Morris & Co., Harlequin, Zoffany) offering wallpapers alongside fabrics and other soft furnishings. Comparable on heritage wallpaper position and premium design-led collections, broader portfolio.
Emerging players
- Mindthegap: Emerging designer wallpaper brand focused on bold, artistic wall murals and patterns sold primarily DTC online. Comparable in the wall mural category and overlapping consumer segment (design-led home décor buyers).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rasch social profiles
Digital presenceRasch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rasch leadership team
Management profileNumber of profiles
Rasch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rasch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rasch
What does Rasch do?
Rasch manufactures and sells wallpaper products for residential interior decoration, including standard wallpapers (non-woven, vinyl, paintable, paper), wall murals, and self-adhesive wallpapers. The company offers over 50 design collections covering diverse styles (Baroque, retro, floral, industrial, marble, wood look, etc.) and provides custom photo wallpaper services (magicwalls) where customers can upload personal images for made-to-measure wall murals. Products are sold directly to consumers via e-commerce and through a network of physical retailers.
Is Rasch a public or private company?
Rasch is a private company. It is classified as family owned and is currently operating.
When was Rasch founded?
Rasch was founded in 1861. It employs 501 to 1,000 people.
Where is Rasch based?
Rasch is headquartered in Bramsche, Germany, in the Europe region.
How does Rasch make money?
Three revenue lines are on record. Wallpaper Sales are the primary driver. The others are wall Mural Sales and self-adhesive Wallpaper.
Who are Rasch's main competitors?
Direct peers on record are AS Création Tapeten, Erismann & Cie., Marburger Tapetenfabrik, Graham & Brown, York Wallcoverings, Grandeco Wall-fashion Group, Brewster Home Fashions and A.S. Création (Architects Paper). Sanderson Design Group is listed as a broad incumbent. Mindthegap is listed as an emerging player.
Does Rasch have an API?
No public API is recorded for Rasch.
What industry is Rasch in?
Rasch's product category is Wallpaper Manufacturing. Its primary akta.pro industry code is CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings), with a secondary code of HSAPAHAF, Texture, Skim Coating & Decorative Finishes (Popcorn Removal, Knockdown, Venetian). Its NAICS code is 444120 and its SIC code is 5700.