Lotrek

What Lotrek does

Lotrek Società Cooperativa is an independent Italian digital agency founded in 2015 in Pistoia, operating as a cooperative with three named founders: Filippo Gruni (CEO), Marco Bellomo, and Stefano Bizzari. The firm reported €5.5 million in revenue for 2024/2025 with 45% year-over-year growth and approximately 90 employees across offices in Pistoia (headquarters, Via Galvani 15) and Milan (Piazzale di Porta Lodovica 6). Its core offering is the proprietary BXO (Brand Experience Optimization) methodology, a four-pillar framework spanning Discovery (user research, SXO audit, customer intelligence, co-design workshops, tech audit, AI and data), Strategy (brand design, SEO, media activation, social media, e-commerce, integrated campaigns), Experiences (UX, UI, content, video, website development, marketing automation, AI production, PPC, SXO), and Measurement (attribution modeling, dashboards, KPI framework, data tracking). Lotrek Health, formalized as a dedicated business unit in 2025, serves the pharmaceutical and healthcare vertical with regulatory-aware services covering AIFA and MDR compliance, HCP engagement, scientific communication, and HealthTech go-to-market.

The agency operates a sales-led, project-and-retainer model targeting enterprise and mid-market clients in Italy, with documented logos spanning pharma and healthcare (Johnson & Johnson, Angelini Pharma, Chiesi, Aboca, Alfasigma, IBSA, Kedrion, Redcare, Aurora Biofarma, Tachipirina), personal care and beauty (Alfaparf Milano, Cera di Cupra, MaxMeyer, Perlana, Sixtus), banking and financial services (Sella Personal Credit, Allianz Trade), energy (Edison, Beyfin), food and beverage (Bonomelli, Pasta del Capitano, Cannamela, Chef Express), and industrial and media (Deutz-Fahr, Saipem, Signify, Oknoplast, Sky, Spreaker). The go-to-market combines inbound content marketing through the 'Idee' blog, LinkedIn and Instagram presence, the annual Connettivo Day recruiting and brand event, and direct outreach managed by Client Managers and Project Managers. Partner credentials include Google Partner Premier, Meta Business Partner, Salesforce Partner, and Semrush Partner, and the firm holds ISO 9001, ISO/IEC 27001, and UNI/PdR 125 certifications, reinforcing enterprise and regulated-sector procurement readiness.

Name

Lotrek

Legal name

Lotrek Società Cooperativa

Website

https://lotrek.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Lotrek is an Italian cooperative digital agency founded in 2015, operating a proprietary BXO (Brand Experience Optimization) methodology to deliver strategy, creative, technology, and performance services to enterprise clients across pharma, beauty, banking, energy, automotive, F&B, and media, with a dedicated Lotrek Health unit for the regulated healthcare vertical.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Digital marketing services
• Brand experience optimization
• Website development services
• UX/UI design services
• Healthcare digital marketing

Headquarters

HQ city

Pistoia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Lotrek operates as a full-service digital agency offering strategy, creative, technology, and performance services to enterprise and mid-market clients. Revenue is generated through project-based fees, retainer engagements, and integrated digital campaigns. The agency also has a dedicated health business unit (Lotrek Health) focused on the pharmaceutical and healthcare sector.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lotrek is a full-service independent digital agency that delivers strategy, creative, technology, and performance services to enterprise and mid-market clients primarily in Italy. It applies a proprietary four-stage methodology called BXO (Brand Experience Optimization) covering discovery, strategy, experience design, and measurement, and operates a dedicated Lotrek Health business unit for pharmaceutical and healthcare clients.

Product overview

Lotrek is an independent cooperative digital company operating as a digital agency with a specialized healthcare division. The core offering is the BXO (Brand Experience Optimization) methodology, which integrates services across the digital marketing spectrum including brand strategy, UX/UI design, website development, video production, SEO/GEO, media activation, content production, marketing automation, and AI production. The company also operates Lotrek Health as a dedicated business unit for healthcare sector clients, offering specialized services for pharma, medical devices, OTC, nutraceuticals, and health tech companies. The portfolio includes case studies for major clients like Aboca, Sella Personal Credit, Aurora Biofarma, and Onligol/Alfasigma.

Differentiator

Problem solved

Functional benefit

Brands

• Lotrek Health: A dedicated business unit serving pharmaceutical companies, healthcare providers, medical device manufacturers, and health tech companies with digital transformation services including omnichannel strategies, HCP engagement, patient journey optimization, and regulatory compliance.

Products and services

• Lotrek Health Dedicated business unit offering digital services for pharmaceutical companies, medical device manufacturers, OTC & consumer health brands, nutraceuticals, cosmeceuticals, pet care/veterinary, healthcare providers, and HealthTech firms. Includes omnichannel strategies, HCP engagement, patient journey optimization, AIFA and MDR compliance marketing, and digital transformation for the healthcare ecosystem.
• Digital Marketing Services Integrated digital marketing services for enterprise and mid-market clients including brand strategy, SEO & GEO, media activation, social media marketing, integrated campaigns, e-commerce management, content strategy, and PPC advertising.
• UX/UI Design User experience and interface design services for websites, applications, and digital products, delivered as part of Lotrek's BXO Experiences stage.
• Website Development Full-stack web development services including website redesign, modular site architectures, and digital platform construction for enterprise clients across industries.
• Video Production Video content creation including CTV campaigns, integrated video content, and multimedia productions for cross-media campaigns.
• Marketing Automation

Quantifiable outcome

• +119% keyword rankings for Aboca; +594% first-page Google presence for pathology content; +52% user engagement; +59% Store Locator usage
• +2 more outcomes

Named customers30 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner with Premier Badge status. The partnership certifies Lotrek's expertise in Google advertising platforms, SEO, and digital marketing technology. The badge is displayed on the website footer as a mark of certified capability.
• MetacoreTechnology or IntegrationMeta Business Partner designation indicating certified capabilities in Meta advertising and marketing technology across Facebook, Instagram, and other Meta platforms.
• SalesforcecoreTechnology or IntegrationSalesforce Partner status, indicating certified capabilities in Salesforce CRM implementation, marketing automation, and related consulting services.
• SerenisminorStrategic or Co-development PartnerWellness partnership activated in 2025 as part of Lotrek's commitment to employee well-being. Serenis provides mental health and wellness services to support the Lotrek team's holistic well-being, aligning with the 'Human before digital' philosophy.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Conversion Srl: Italian performance-oriented digital agency serving enterprise clients with CRO, SEO, advertising and UX. Overlaps directly with Lotrek's strategy, performance and measurement pillars of BXO.
• Connexia: Milan-based integrated marketing and communication agency with pharma/healthcare expertise. Closely comparable given Lotrek Health's vertical and Italian-headquartered delivery model.
• Caffeina: Italian independent creative and digital agency of similar scale serving mid-market and enterprise. Competes for the same Italian brand and digital mandates as Lotrek.
• AQuest: Independent Italian digital agency focused on brand strategy, design and digital transformation for enterprise. Comparable size, ownership independence, and service breadth.
• Telepathy Group: Italian digital agency with comparable service offerings in digital strategy, branding, and content for enterprise. Similar size and geography make it a meaningful head-to-head competitor in Italian enterprise pitches.
• TSW (Trentino Sviluppo Web / Trentedesignworks): Italian independent digital agency of similar scale offering brand strategy, UX/UI, content and web development for enterprise clients. Directly comparable on size, geography, and service mix.

Broad incumbents

• Publicis Italy: Italian arm of Publicis Groupe offering integrated communications, digital, and media across categories including healthcare. Provides global delivery optionality but with larger overhead and slower customization.
• Accenture Song Italy: Italian operations of Accenture's experience design and marketing arm; competes for large transformation mandates that include brand experience, content, and commerce.
• Wunderman Thompson Italy (VML Italy): Global network agency with Italian operations providing brand, experience, and commerce services at enterprise scale. Competes for the same Italian enterprise RFPs as Lotrek but with multinational reach Lotrek lacks.

Emerging players

• H-Farm: Italy-based innovation and digital services platform combining venture incubation with agency services. Comparable on digital transformation offerings for enterprises, with a different economic model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/lotrekagency
• LinkedInlinkedin.com/company/lotrek
• Instagraminstagram.com/lotrek_digital
• Facebookfacebook.com/LotrekAgency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotrek