What Caffeinate Digital does

Caffeinate Digital is a privately-held Perth-based digital marketing agency operating under Caffeinate Digital Pty Ltd (ABN 34 612 460 358), founded in 2017 and led by two directors, Shaun de Burgh (Technical Director) and Ben Sporn (Sales Director). It sells performance marketing services (Google Ads, Meta and Facebook Ads, Microsoft Ads, SEO, AI Search Optimisation, Landing Pages and CRO) alongside custom WordPress and eCommerce web development to Australian businesses, with a primary vertical focus on automotive dealerships and additional work in trades and home services, professional services, and retail.

The company's strategic differentiator is its 'AI-first' operating model: its own AI agents run directly on the Google Ads API to execute campaign builds, perform nightly account audits, and surface optimisation opportunities, with senior humans reviewing every change before it ships. It also builds and sells proprietary software products including Odin Dealer (an Australian dealership CRM with inventory ingestion, lead management, AI calling, email and calendar sync, and dealer websites), ConversAI (an AI live chat that qualifies visitors and books appointments), and Odin CRM, plus an AI Solutions category covering voice agents, automation, and consulting.

Revenue is generated through a mix of professional services retainers (Google Ads management typically at 10-20% of ad spend or flat monthly retainer; SEO retainers of $1,000-$5,000/month), one-time web build fees ($5,000 to $40,000+ depending on complexity), and subscription or licence revenue from its software products. The company distributes directly via its website and outreach, with a director-level response promised within one business day, and serves a customer base that includes OEM brands such as Mazda, Subaru, Ford, Kia, Hyundai, Nissan, Mitsubishi, GWM, Honda, and Chery alongside named dealership and small-business accounts across Australia.

Name

Caffeinate Digital

Legal name

Caffeinate Digital Pty Ltd

Website

https://caffeinate.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Caffeinate Digital is a Perth-based, AI-first digital marketing agency that provides performance marketing (Google, Meta, Microsoft Ads, SEO), custom web development, and proprietary software including Odin Dealer CRM and ConversAI live chat, primarily serving Australian automotive dealerships alongside trades, professional services, and retail businesses.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industries

Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Digital marketing agency
• Performance marketing services
• Dealership CRM software
• AI marketing automation
• Search engine optimization

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Performance marketing services including Google Ads, Meta & Facebook Ads, Microsoft Ads, SEO, AI Search Optimisation, and Landing Pages & CRO. Revenue generated through management fees (percentage of ad spend or flat retainer) plus ad spend pass-through.
2. Web Design & Development: Custom WordPress and eCommerce website design and development services. One-time project fees ranging from $5,000-$40,000+ depending on complexity.
3. Odin Dealer CRM: Australian dealership CRM software with inventory ingestion, lead management, AI calling, email and calendar sync. Subscription or license model for car dealerships.
4. ConversAI Live Chat: AI live chat software that qualifies visitors and books appointments. Sold as a software subscription to businesses.
5. AI Solutions: AI Live Chat, AI Voice Agents, AI Automation, and AI Consulting services for businesses looking to implement AI solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Caffeinate Digital is an AI-first digital marketing agency that delivers performance marketing (Google Ads, Meta & Facebook Ads, Microsoft Ads, SEO, AI Search Optimisation), custom-coded web design and eCommerce development, and proprietary software products (Odin Dealer CRM for Australian car dealerships, ConversAI AI live chat, Odin CRM), supported by AI solutions including voice agents, automation and consulting. Its own AI agents operate on the Google Ads API to run campaign builds, nightly audits and optimisation, with human strategy and sign-off layered on top.

Product overview

Caffeinate Digital is an AI-first digital marketing agency that operates as a unified team combining marketing services, proprietary software products, and AI solutions. The core product portfolio includes two proprietary SaaS tools: Odin Dealer (Australian dealership CRM with inventory ingestion, lead management, AI calling, email/calendar sync, and dealer websites) and ConversAI (AI live chat for website visitor qualification and appointment booking). Supporting these are AI solutions including AI Voice Agents, AI Automation, and AI Consulting services. Marketing services span Google Ads, Meta Ads, Microsoft Ads, SEO, AI Search Optimisation, Web Design & Development, eCommerce, and Landing Pages & CRO. The agency runs its own internal operations on AI agents that manage campaigns via the Google Ads API, providing both client services and serving as proof of their AI-first approach.

Differentiator

Problem solved

Functional benefit

Brands

• Odin Dealer: Australian dealership CRM with inventory ingestion, lead management, AI calling, email and calendar sync, and dealer websites.
• ConversAI
• Odin CRM

Products and services

• Odin Dealer
• Odin Dealer CRM Proprietary Australian dealership CRM providing inventory ingestion, lead management, AI calling, email and calendar sync, and dealer websites, sold to Australian car dealerships as a software subscription.
• ConversAI
• ConversAI AI Live Chat AI live chat software that answers website visitors, qualifies them and books appointments 24/7, trained on the customer's business and sold as a software subscription.
• Odin CRM

Quantifiable outcome

• 14x more website traffic for Ford & Doonan
• +7 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yext: Enterprise search and AI-search optimisation platform that helps brands control how they appear across search engines and AI assistants. Directly relevant to Caffeinate's 'AI Search Optimisation' service as a broad incumbent alternative, but at enterprise scale rather than agency delivery.
• ActiveCampaign: Established marketing automation and CRM platform with AI-driven email, chat, and automation features for SMBs. Broader incumbent offering overlapping with Caffeinate's ConversAI and Odin CRM products, but at substantially larger scale and global footprint.
• HubSpot: Global CRM and marketing platform with built-in AI tools for content, SEO, and customer engagement. A broad incumbent whose AI content and SEO features increasingly overlap with Caffeinate's marketing services and ConversAI-style automation, but it is a platform rather than an agency.
• VinSolutions: Large US dealership CRM and marketing platform owned by Cox Automotive, covering inventory, leads, desking, and equity mining. Comparable in product scope to Odin Dealer, but operates at much larger scale and is part of a broader automotive ecosystem.

Direct peers

• Online Marketing Gurus: Australian performance marketing agency focused on Google Ads, SEO, and web design for SMB and enterprise clients. Directly comparable in service portfolio and target market, operating at a larger scale than Caffeinate.
• King Kong: Australian digital marketing agency offering Google Ads, SEO, social, and CRO services to SMB and mid-market clients. Closely comparable to Caffeinate in geography, business model, and service mix, though it is larger and more generalist across verticals.
• Web Profits: Australian full-service digital marketing agency offering paid media, SEO, and conversion rate optimisation. Similar agency model and SMB/mid-market focus, making it a natural Australian peer for Caffeinate's marketing services business.
• Dealer Center: US-based dealership CRM and digital marketing platform for car dealers, offering inventory, leads, and dealer websites. The most direct functional peer to Caffeinate's Odin Dealer product, though it serves the US rather than the Australian market.
• Soup Agency: Sydney-based digital marketing agency specialising in SEO, Google Ads, and content for SMBs. Comparable in core service offering and Australian mid-market positioning, but lacks Caffeinate's proprietary CRM and AI tooling.
• Reload Media: Australian digital agency offering performance marketing, SEO, content and web design. Compares to Caffeinate on service breadth and Australian SMB/mid-market focus, though without the proprietary SaaS product layer.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookcaffeinate.com.au/contact
• Xx.com/CaffeinatePerth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caffeinate Digital