Times Ascent

What Times Ascent does

Times Ascent is the recruitment-focused media property of Bennett Coleman & Co. Ltd. (BCCL), the publisher of The Times of India and The Economic Times. Per the firmographic record, it operates as a weekly recruitment-based segment appearing on Wednesdays in The Times of India. The supporting source material is dominated by ETHRWorld, the digital HR vertical of The Economic Times Group, which is operated alongside Times Ascent under the same parent; the aggregated inputs therefore describe the broader BCCL HR media portfolio rather than Times Ascent in isolation.

The combined property offers a B2B HR media platform covering news, exclusive interviews, leaders-speak features, industry awards, webinars, events, and brand solutions targeting HR professionals and enterprise employers in India, with regional extensions into SouthEast Asia and EMEA. The product surface spans a web platform, mobile app, social media profiles (X, YouTube, Facebook, LinkedIn, Instagram), and a multi-format brand solutions stack including integrated campaigns, bespoke events, advertorials, virtual engagement, video series, and digital branding/lead generation programs. Content topics span HR Tech, Talent Acquisition, Automation, People Analytics, Workplace 4.0, Payroll & Benefits, Learning & Development, Diversity & Inclusion, and Employee Engagement.

The business model is media-advertising driven. Revenue is generated through (i) print recruitment classifieds via the Times Ascent weekly insertion, (ii) digital display and branded content on the ETHRWorld site, (iii) sponsored content series, events and awards, (iv) webinars and lead-generation programs, and (v) bespoke enterprise campaigns executed via the Brand Solutions vertical. Customers are enterprise HR and employer-branding buyers; specific customer logos, pricing, and standalone revenue figures are not disclosed in the provided source material.

Name

Times Ascent

Website

https://timesascent.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Times Ascent is a BCCL-owned recruitment media property appearing as a weekly segment in The Times of India, operated alongside the ETHRWorld digital HR media platform serving enterprise HR professionals and employer-brand advertisers across India, SouthEast Asia, and EMEA.

Ownership category

akta.pro rank

Product category

Recruitment Advertising and HR Media

NAICS

Advertising Agencies (54181), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Advertising Agencies (7311), Services-Employment Agencies (7361)

akta.pro primary industry

Training, Enablement & Talent Development Summits (THAHAMAH)

akta.pro secondary industries

Lead Qualification, Enrichment & Data Append Services (THAHAGAL), Participant Qualification, Enrollment & Sales Performance Tracking (THAHANAB)

Keywords

• Recruitment advertising
• Job classifieds
• HR media
• Employer branding
• Talent acquisition content

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Times Ascent is a recruitment-focused advertising and content property operating as a Wednesday segment in The Times of India, complemented by the ETHRWorld digital platform that publishes HR news, exclusives, leader interviews, events, awards, webinars, and brand solutions. It delivers recruitment classifieds, employer branding campaigns, and integrated marketing services to organizations hiring professional talent and to HR service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Times Ascent Recruitment Advertising Segment Weekly recruitment-focused advertising segment appearing on Wednesdays in The Times of India, providing employers with a trusted print channel to advertise professional and managerial job openings to a national readership.
• ETHRWorld Digital HR Media Platform Web and mobile platform delivering HR news, exclusives, leader interviews, videos, and topic coverage across HR Tech, talent acquisition, payroll, learning, performance, and diversity for HR professionals in India, Southeast Asia, and EMEA.
• Brand Solutions (Integrated Campaigns, Bespoke Events, Advertorial, Virtual Engagement, Videos, Digital Branding) Suite of paid marketing offerings for HR and recruitment advertisers, including integrated campaigns, roundtables, experiential events, roadshows, IP events and awards, advertorials, webinars, virtual conferences, podcasts, leadership interviews, video case studies, banner promotions, mailers, newsletters, and lead-generation programs.
• HR Events, Awards and Webinars Industry events, recognition awards programs, and webinar series for the HR community, including branded IP events, hackathons, and partner-led programs.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• LinkedIn: Global professional network with Talent Solutions, content publishing, and events. Competes with ETHRWorld's HR media and lead-gen offering and with Times Ascent's recruitment-adjacent value to employers.
• Glassdoor: Global recruitment and employer-branding platform. Competes with Times Ascent's employer recruitment advertising and increasingly with ETHRWorld's content on workplace, culture, and employer brand.
• SHRM (Society for Human Resource Management): Global HR professional membership organization producing HR content, certifications, conferences, and research. Comparable to ETHRWorld's HR professional audience and events business model.
• Indeed: Global job search and recruitment advertising platform. Competes directly with Times Ascent for employer recruitment ad spend and increasingly for HR-tech content and employer branding.

Direct peers

• TimesJobs: India-focused online recruitment platform also operating under the Times Group umbrella. Closest direct competitor in recruitment classifieds and an internal benchmark for digital recruitment monetization.
• Naukri.com (InfoEdge): India's dominant online recruitment platform. Directly competes with Times Ascent's recruitment advertising value proposition by monetizing recruiter job postings and job-seeker traffic at scale.
• HRKatha: India-focused HR industry magazine and digital media platform covering HR news, trends, and events. Comparable in audience (HR leaders) and B2B HR media monetization model.
• Monster.com: Global online recruitment and talent acquisition platform with employer branding solutions. Direct competitor in the recruitment-advertising category that Times Ascent has historically served.
• People Matters: India-focused B2B HR media platform covering HR news, events, awards, and thought leadership. Direct competitor to ETHRWorld in the HR content, events, and awards category.

Others

• Unilever (as illustrative enterprise HR advertiser): Large enterprise employer that buys recruitment advertising across print and digital channels; relevant as a customer archetype for Times Ascent's enterprise recruitment-advertising business rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ethrworld
• YouTubeyoutube.com/c/ETHRWorld
• Facebookfacebook.com/ETHRWorld-103936844611325
• LinkedInlinkedin.com/company/times-ascent
• Instagraminstagram.com/ethrworld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Times Ascent