Destinations

What Destinations does

Destinations Inc. is a privately held, family-owned corporate travel and event management company headquartered in South Jordan, Utah, founded by Dick and Chris Lambert and now operated by second-generation leaders Rick and Kip Lambert. The company serves enterprise and mid-market clients with end-to-end planning and execution of corporate incentive travel programs, group travel, meetings and conferences, hotel sourcing, and personalized leisure travel concierge services across North America, the Caribbean, Europe, Asia, Africa, South America, and the South Pacific.

The company's service offering consists of five core professional service lines — Incentive Travel, Group Travel, Meetings and Conferences, Leisure Travel Concierge, and Hotel Sourcing — supplemented by a Familiarization (FAM) Trip program that hosts 3-4 invitation-only retreats per year for qualified incentive travel buyers. Its technology layer is limited to a proprietary Trip Budget Calculator, a rule-based online configurator that allows prospects to select destination, accommodation style, number of nights, hotel star rating, included meals, activities, and award dinner tiers to generate ballpark pricing. The company operates no public API, no software platform, no mobile application, and no developer-facing tooling.

Destinations generates revenue through professional services fees, typically billed as a percentage of program cost or as a flat project fee embedded within client program budgets. Per-person pricing on sample itineraries ranges from approximately $2,200 to $10,000+, and the company targets clients with $200,000+ annual incentive travel spend. Go-to-market is sales-led and event-driven, combining direct enterprise field sales, website lead capture, and FAM trip relationship-building, supported by content marketing, email, social media, and the annual Golf & Give charity event. The company maintains a curated supplier network with luxury hotel and resort brands including Four Seasons, Hilton, Marriott, Hyatt, Waldorf Astoria, Belmond, Nobu, Conrad, and AMR Collection, with no external investors, venture capital, or private equity ownership disclosed.

Name

Destinations

Legal name

Destinations Inc.

Website

https://destinationsinc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Destinations Inc. is a privately held, family-owned corporate travel management firm based in Utah that plans and executes incentive travel programs, group retreats, meetings, conferences, and hotel sourcing for enterprise clients globally.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520)

akta.pro primary industry

SME/Regional Corporate Travel Agencies (THAKACAC)

akta.pro secondary industry

Leisure & Generalist Retail Travel Agencies (THAKABAA)

Keywords

• Incentive travel services
• Group travel management
• Corporate meeting planning
• Hotel sourcing services
• Leisure travel concierge

Headquarters

HQ city

Utah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Incentive Travel Planning & Management: Destinations earns revenue by managing and executing corporate incentive travel programs, group retreats, meetings, and conferences for business clients. Services include destination selection, venue sourcing, contract negotiation, itinerary design, logistics coordination, on-site hosting, and post-event reporting. Revenue is generated as fees for comprehensive event management services, typically billed as a percentage of program cost or as a flat project fee embedded in the overall program cost structure. Clients are typically companies with $200,000+ annual spend on incentive travel and corporate events.
2. Hotel & Venue Sourcing Services: Destinations offers dedicated hotel sourcing for corporate events—from location scouting to rate negotiation—helping clients save time and reduce lodging costs. This may be sold as a standalone service or bundled within a full program management engagement.
3. Leisure Travel Concierge: Personalized travel concierge services for individuals and families, providing a professional, passionate service for crafting bespoke travel experiences. Revenue is generated through service fees or commissions from partner hotels and travel suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Destinations is a third-generation, family-owned travel services firm headquartered in South Jordan, Utah that plans and books corporate incentive trips, group travel, meetings and conferences, and leisure travel concierge experiences. The company also runs hotel sourcing and host-agency familiarization (FAM) trips, serving both corporate buyers and individual travelers through a dedicated team of travel advisors.

Product overview

Destinations is a travel services company specializing in corporate incentive travel, group travel, meetings and conferences, and hotel sourcing. The company operates as a single unified service offering rather than a software platform. Its core products include Incentive Travel programs, Group Travel planning, Leisure Travel Concierge services, Meetings and Conferences management, Hotel Sourcing, and Familiarization Trips (FAM) programs. Additionally, Destinations offers a proprietary Trip Budget Calculator tool. The company helps businesses plan corporate retreats and incentive travel events designed to motivate teams and improve employee retention, morale, and sales performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Incentive Travel Programs

Quantifiable outcome

• Companies report lower cost and better experience compared to self-coordinating events (Amgen testimonial)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Experience MoroccominorImplementation/ SI/ Consulting Partner · 1 January 2025Experience Morocco is a local destination management partner that assisted in organizing Destinations' Morocco familiarization retreat in 2025. They helped coordinate logistics, venues, activities, and local experiences across Marrakech and the surrounding region.
• Make-A-Wish UtahcoreStrategic or Co-development Partner · 1 January 2024Destinations has an ongoing charitable partnership with Make-A-Wish Utah, supporting critically ill children by helping make wishes come true. The company hosts an annual 'Golf & Give' charity event, with Hilton as title sponsor. In 2024, the event raised over $28,000 for Make-A-Wish Utah, exceeding the $25,000 goal by 125%. A 2026 Golf & Give event at Topgolf Salt Lake City is being planned.
• Hilton (Golf & Give Title Sponsor)minorGTM or Marketing Partner · 1 January 2024Hilton served as the title sponsor of the 2024 Golf & Give event benefiting Make-A-Wish Utah. This marketing partnership provides visibility for both brands among Destinations' corporate client base.
• Maui JimminorGTM or Marketing PartnerMaui Jim provides branded sunglass gifting experiences for Destinations' incentive travel programs, including fittings at events. Mentioned in sample itineraries (Big Island, Hilton Waikoloa) as a gifting partner for incentive groups.
• Various Hotel & Resort PartnerscoreChannel Partner/ Reseller/ DistributorDestinations maintains relationships with a wide network of luxury hotel and resort partners including: Four Seasons, InterContinental, Waldorf Astoria, Hilton, Marriott, Hyatt, Hard Rock, Nobu, Conrad, AMR Collection, Belmond, Anantara, and many others. These partners provide accommodation, venues, and experiences for client programs, with Destinations acting as an intermediary that directs client group bookings to these properties in exchange for commissions or service fees.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Banks Sadler: Banks Sadler is a corporate event and meeting management company serving primarily UK and European enterprise clients. Comparable service offering (meetings, conferences, incentives) but with a UK/Europe geographic focus versus Destinations' US-anchored operation.

Direct peers

• HelmsBriscoe: HelmsBriscoe is the largest venue sourcing and meeting management firm globally, specializing in hotel sourcing for corporate meetings and events. Directly comparable to Destinations' Hotel Sourcing service offering.
• ITA Group: ITA Group is a major corporate incentive travel, engagement, and loyalty solutions provider. Direct competitor serving enterprise clients with global incentive travel programs, recognition solutions, and event management—comparable in target market and core offering to Destinations.
• ConferenceDirect: ConferenceDirect is a global meeting and event management company providing venue sourcing, site selection, and event planning for corporate meetings and conferences. Comparable overlap with Destinations' Meetings & Conferences and Hotel Sourcing service lines.
• One10 (formerly Meetings & Incentives): One10 is a meetings, incentives, and events management company specializing in corporate incentive travel and recognition programs. Comparable in business model (full-service agency), customer segment (enterprise), and service delivery (program design through on-site execution).
• BI WORLDWIDE: BI WORLDWIDE is a global incentive travel, engagement, and loyalty company offering sales incentive programs, employee recognition, and event management. Direct peer with similar enterprise target buyers and global program execution capabilities.
• McVeigh Global Meetings and Events: McVeigh Global is a corporate meeting and incentive travel management company serving enterprise clients with strategic meetings management, incentive programs, and event production. Comparable service portfolio and target buyer segment.

Broad incumbents

• Maritz Global Events (Maritz Travel): Maritz is one of the largest corporate incentive travel and meeting management companies, serving Fortune 500 incentive programs globally. Broad incumbent with overlapping enterprise buyer base, though much larger scale and broader portfolio of services than Destinations.
• Questex (Incentive Travel division): Questex operates a portfolio of travel, hospitality, and events businesses including the Incentive Travel trade show and media properties. Adjacent incumbent in the corporate incentive travel ecosystem—provides media, events, and lead generation rather than direct program execution.
• Aimia (formerly Carlson Marketing Group): Aimia owns the legacy Carlson Marketing/Insight Group enterprise incentive and loyalty travel business. Broad incumbent with global scale in enterprise incentive travel, loyalty programs, and event management—larger and more diversified than Destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/destinationsGI

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destinations