Casablanca Paris
Casablanca Paris is a private Parisian luxury ready-to-wear house founded by Charaf Tajer, offering men's, women's, and kidswear collections sold through DTC e-commerce and 300+ wholesale stockists across 15+ countries.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Casablanca Paris does
Casablanca Paris is a private Parisian luxury ready-to-wear house founded by Charaf Tajer, operating across men's (Pour Homme), women's (Pour Femme), and kidswear categories. The company's product range centers on silk shirts, crochet pieces, coordinated sets, and resort-inspired apparel, with seasonal collections including the recent Pre-Fall 2026 and Spring-Summer 2026 drops. Pricing spans €90 to €895+, positioning the brand in the accessible-luxury segment below top-tier maisons.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (with digital gift cards and multi-currency support in EUR, USD, GBP, JPY, CNY, and KRW) and wholesale distribution through 300+ stockists across 15+ countries. The technology stack is conventional e-commerce infrastructure, with no disclosed proprietary platforms or AI capabilities. The brand extends into lifestyle adjacencies through collaborations, most notably a partnership with Ladurée, the French luxury patisserie house.
Revenue mechanics rely on full-price seasonal sell-through, periodic private sales for inventory monetization, wholesale margin to multi-brand retailers, and emerging lifestyle and gifting revenue streams. The customer base is diffuse global luxury consumers with no disclosed enterprise concentration; commercial leverage comes from brand recognition, design heritage, and curated prestige distribution rather than technology or scale advantages.
Casablanca Paris firmographics
Firmographics- Name
- Casablanca Paris
- Legal name
- Casablanca
- Website
- https://casablancaparis.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Casablanca Paris is a private Parisian luxury ready-to-wear house founded by Charaf Tajer, offering men's, women's, and kidswear collections sold through DTC e-commerce and 300+ wholesale stockists across 15+ countries.
- Ownership category
- akta.pro rank
Casablanca Paris industry classification
Industry- Product category
- Luxury Ready-to-Wear Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury & Designer Apparel Houses (CRAAAAAC)
- akta.pro secondary industries
- Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE), Luxury & Designer Apparel Retail (CRAAABAI), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Accessories (Scarves, Belts, Gloves, Hats) (CRAKAFAF)
Keywords
Where Casablanca Paris is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Casablanca Paris business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Direct Product Sales: Revenue generated through direct-to-consumer online sales of apparel, accessories, and footwear. Products sold at full retail price with seasonal private sales offering 50% discounts on past-season items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for new season collections |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Casablanca Paris product offering
Product offeringCore offering
Casablanca Paris is a Parisian luxury fashion house that designs, produces, and sells ready-to-wear apparel, footwear, bags, and accessories across men's (Pour Homme), women's (Pour Femme), and children's (Kidswear) collections. The brand is recognized for signature silk shirts, handcrafted crochet pieces, coordinated sets, and resort-inspired designs, sold via its own e-commerce platform and through 300+ global wholesale stockists.
Product overview
Casablanca Paris is a Parisian luxury fashion house offering a comprehensive ready-to-wear collection spanning men's (Pour Homme), women's (Pour Femme), and children's (Kidswear) categories. The brand's core offerings include signature silk shirts, coordinated sets (tracksuits, silk sets, knitted sets), crochet garments, knitwear, denim, tailoring, outerwear, swimwear, and an extensive accessories line including footwear, bags, and jewelry. The current Pre-Fall 2026 collection draws inspiration from Egypt, featuring artistic prints and house codes. The brand operates a direct-to-consumer e-commerce platform with complimentary delivery and maintains over 300 stockists globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Pour Homme (Men's Collection) Men's luxury ready-to-wear collection featuring silk shirts, coordinated sets, tracksuits, knitwear, outerwear, footwear, bags, and accessories. Targeted at affluent male consumers seeking resort-inspired and elevated everyday luxury apparel.
- Pour Femme (Women's Collection) Women's luxury ready-to-wear collection including dresses, skirts, swimwear, silk sets, tailored pieces, footwear, bags, and accessories. Targeted at affluent female consumers seeking resort and leisure luxury apparel.
- Kidswear Children's luxury fashion line offering mini versions of adult styles including shirts, shorts, sweatshirts, dresses, swimwear, and accessories for boys and girls in sizes 3-4 to 13-14 years. Targeted at affluent parents shopping luxury for their children.
- Signature Silk Shirts Signature men's silk shirts featuring artistic prints and patterns including Egyptian Rug, Phantasmagoria, and Ethereal designs, crafted from premium silk as a Casablanca Paris house signature.
- Coordinated Sets Matching outfit sets including tracksuits, silk sets, knitted sets, jersey sets, and athleisurewear sets for coordinated styling across men's and women's collections.
- Crochet Collection Handcrafted crochet garments and accessories including shirts, shorts, bags, and hats made with intricate detailing as part of Casablanca's signature craftsmanship offering.
- Footwear Luxury footwear including sneakers (Stade, Del Mar, Court), slides, mules, loafers, and heels for men and women.
- Bags & Luggage Leather and canvas bags including weekender bags, crossbody bags, small bags, travel bags, and crochet bags for men and women.
- Accessories Accessories including eyewear, jewellery, hats, socks, belts, silk scarves, scarves, beanies, gloves, lifestyle items, and charms for men and women.
- Swimwear Luxury swimwear for men and women including swim shorts, swimsuits, and bikini sets.
- Knitwear Knitted garments including jumpers, cardigans, polo shirts, and scarves made from cotton, mohair, merino, and cashmere blends.
- Tailoring Tailored pieces including suits, jackets, trousers, and shorts for formal occasions.
- Outerwear Outerwear including coats, bomber jackets, down jackets, leather jackets, and windbreakers.
- Digital Gift Cards Electronic gift cards available for purchase to give as gifts to friends and family for use on the Casablanca Paris e-commerce platform.
Companies that use Casablanca Paris
Customer profileSegments3 records
Ideal customer profiles1 record
Casablanca Paris technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Casablanca Paris partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LaduréeminorCollaborative collection featuring luxury silk shirts, t-shirts, hooded sweatshirts, silk scarves, and crochet bags in a pastel Ladurée-inspired aesthetic with macaron-themed prints. The Ladurée x Casablanca collection spans women's and unisex pieces with items including silk shirts, accessories, and embroidered apparel.
Scale indicators1 record
Recent moves5 records
Expansion highlights6 records
Casablanca Paris competitors and assessment
Company assessmentDirect peers
- Jacquemus: French contemporary luxury designer brand offering ready-to-wear, accessories, and bags with a distinctive aesthetic. Comparable to Casablanca as an independent French luxury house building global brand equity through distinctive design and DTC plus wholesale distribution.
- Ami Paris: Parisian luxury label offering men's and women's ready-to-wear with a Parisian casual-chic sensibility. Direct comparison: similar Paris-based positioning, multi-category offering, DTC e-commerce, and wholesale to global stockists.
- Orlebar Brown: British luxury resort and swimwear brand. Comparable to Casablanca for its resort-leisurewear positioning, premium price points, and overlap in swimwear/coordinated sets for the luxury travel consumer.
- Palm Angels: Italian-American luxury streetwear label offering menswear and womenswear with bold aesthetics. Comparable to Casablanca as an independent designer brand with distinctive visual DNA, premium pricing, and global stockist distribution.
- Fear of God: American luxury fashion label known for elevated essentials and sportswear-influenced luxury. Comparable to Casablanca for its luxury-casualwear positioning, multi-tier product lines, and founder-led brand identity in the contemporary luxury segment.
- Zadig & Voltaire: Parisian contemporary luxury brand offering men's and women's ready-to-wear with rock-chic aesthetic. Comparable to Casablanca for its Paris-based positioning, accessible luxury price points, and global DTC plus wholesale distribution.
- Amiri: Los Angeles-based luxury fashion brand offering menswear and womenswear with rock-luxury aesthetic. Comparable to Casablanca as an independent designer brand with celebrity-driven positioning, premium price points, and global department store presence.
Broad incumbents
- Loewe: Spanish luxury maison owned by LVMH, known for ready-to-wear and leather goods. Comparable to Casablanca as a luxury fashion house with strong craft heritage, though Loewe operates at significantly larger scale and broader category scope.
- Stone Island: Italian luxury sportswear and outerwear brand with strong technical-craft positioning. Comparable to Casablanca for its appeal to the same luxury casualwear consumer and overlapping category presence in outerwear, knitwear, and men's coordinated sets.
Emerging players
- Alanui: Italian luxury brand specializing in iconic cardigans and resortwear. Comparable to Casablanca as an emerging independent luxury house with strong knitwear/craftsmanship DNA and a resort-leisurewear brand identity targeting the same luxury travel consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Casablanca Paris social profiles
Digital presenceCasablanca Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casablanca Paris leadership team
Management profileNumber of profiles
Casablanca Paris funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casablanca Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casablanca Paris
What does Casablanca Paris do?
Casablanca Paris is a Parisian luxury fashion house that designs, produces, and sells ready-to-wear apparel, footwear, bags, and accessories across men's (Pour Homme), women's (Pour Femme), and children's (Kidswear) collections. The brand is recognized for signature silk shirts, handcrafted crochet pieces, coordinated sets, and resort-inspired designs, sold via its own e-commerce platform and through 300+ global wholesale stockists.
Is Casablanca Paris a public or private company?
Casablanca Paris is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casablanca Paris founded?
Casablanca Paris was founded in 2018. It employs 51 to 100 people.
Where is Casablanca Paris based?
Casablanca Paris is headquartered in London, United Kingdom, in the Europe region.
How does Casablanca Paris make money?
One revenue line is on record: direct Product Sales.
Who are Casablanca Paris's main competitors?
Direct peers on record are Jacquemus, Ami Paris, Orlebar Brown, Palm Angels, Fear of God, Zadig & Voltaire and Amiri. Broad incumbents are Loewe and Stone Island. Alanui is listed as an emerging player.
Does Casablanca Paris have an API?
No public API is recorded for Casablanca Paris.
What industry is Casablanca Paris in?
Casablanca Paris's product category is Luxury Ready-to-Wear Fashion. Its primary akta.pro industry code is CRAAAAAC, Luxury & Designer Apparel Houses, with a secondary code of CRAKAFAE, Luxury Fashion (Ready-to-Wear & Couture). Its NAICS code is 458110 and its SIC code is 5600.