Wavelength Marketing
Wavelength Marketing is a UK-based boutique brand marketing agency that helps services brands retain relevance through brand experiences, using its proprietary Brand Experience Blueprint across consulting, training, e-learning and thought leadership.
- Company typePrivate
- Founded2011
- HeadquartersBirmingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wavelength Marketing does
Wavelength Marketing is a UK-based boutique brand marketing agency founded by Dr. Darren Coleman, headquartered at 10 Hylton Street, Birmingham. The firm operates in a defined niche: helping services brands retain relevance by building emotionally-charged brand experiences. Its service portfolio spans four pillars - Brand Advice (strategic consulting on positioning, brand-driven growth and digital integration), Brand Insight (qualitative and statistical research including mobile video diaries, ethnography and projective techniques), Brand Education (structured training from Strategic Brand Planning Masterclass through Advanced Marketing Programme, endorsed by the CIM), and Brand Design (websites, identity, social, apps and service design). The team is small (1-10 employees) and built around senior specialists covering strategy, creative, verbal identity, digital experiences, design and social media.
The firm's intellectual property is anchored in the proprietary Brand Experience Blueprint framework, codified in the 2018 Kogan Page book 'Building Brand Experiences: A Practical Guide to Retaining Brand Relevance'. This methodology has been productised into a bootcamp ladder (Baseline 1-day, Intermediate 3-day, Advanced 2-day, Leadership 5-day, plus bespoke), a suite of online brand education programmes (15 minutes to five hours of instructor-led content), and translated editions in Korean and Turkish. Distribution is multi-channel: direct consulting engagement, speaking bureaus (A-Speakers, Thinking Heads), e-learning partners (Core Learning Services, Aristo/Kotler Impact), certification partners (AIPMM, Informa Connect Academy) and global book retail.
Wavelength generates revenue across five streams: professional-services consulting fees, bootcamp and bespoke training fees, e-learning licensing, book royalties, and keynote speaking fees. Pricing is bespoke and quote-based across services, while book pricing is set per retailer. Clients span financial services (Maybank, Petronas), healthcare (Bupa Arabia, Roche, UK Sepsis Trust, FUJIFILM Healthcare Europe), higher education (UCL, Imperial College London), real estate (Dubai Properties), leisure (Yas Island), government and economic development (Enterprise Lithuania), technology (AGACAD) and membership clubs (Edgbaston Priory Club), with active geographies in the UK, Europe, the Middle East and South East Asia. The company excludes tobacco, gambling and defence sectors.
Wavelength Marketing firmographics
Firmographics- Name
- Wavelength Marketing
- Legal name
- Wavelength Marketing Ltd.
- Website
- https://wavelengthmarketing.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wavelength Marketing is a UK-based boutique brand marketing agency that helps services brands retain relevance through brand experiences, using its proprietary Brand Experience Blueprint across consulting, training, e-learning and thought leadership.
- Ownership category
- akta.pro rank
Wavelength Marketing industry classification
Industry- Product category
- Brand Marketing Consulting
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industry
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
Keywords
Where Wavelength Marketing is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wavelength Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Brand Strategy Consulting: Advisory services where clients seek solutions to complex branding problems including brand positioning, brand experience building, and brand-driven growth strategies
- Brand Experience Bootcamps: Training programs ranging from one-day Baseline through five-day Leadership bootcamps, plus bespoke in-house programs tailored to specific client requirements
- E-learning Programs: Online brand education programs distributed through partnerships with Core Learning Services and Aristo (Kotler Impact joint venture), with programs ranging from 15 minutes to five hours of instructor-led content
- Book Publishing: Building Brand Experiences book published by Kogan Page with global distribution through major retailers; also licensed for translation into Turkish, Korean, and potentially other languages
- Keynote Speaking: Keynote talks at conferences and corporate events delivered by Dr. Darren Coleman, booked through speaking bureaus like A-Speakers and Thinking Heads
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Building Brand Experiences book available through multiple retailers globally |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Wavelength Marketing product offering
Product offeringCore offering
Wavelength Marketing is a UK-based brand marketing consultancy that helps services brands retain relevance through the brand experiences they build. The firm delivers four core service lines: Brand Advice (strategic consulting), Brand Insight (research), Brand Education (training programmes and bootcamps), and Brand Design (creative and digital execution), all anchored on the proprietary Brand Experience Blueprint framework documented in the published book 'Building Brand Experiences'.
Product overview
Wavelength Marketing is a UK-based brand marketing consultancy that helps services brands retain relevance through brand experiences. The company operates as a professional services firm offering strategic consulting, research and insight services, training programmes, and design services. Their core intellectual property centres on the Brand Experience Blueprint framework, documented in their published book 'Building Brand Experiences'. Their primary service offerings include Brand Advice (consulting), Brand Insight (research), Brand Education (training programmes), and Brand Design services. Training is delivered through a structured bootcamp hierarchy (Baseline 1-day through to Leadership 5-day programmes) and bespoke formats. The company also offers e-learning programmes distributed through partner networks. All services focus on helping organisations build emotionally-charged brand experiences that drive brand relevance and performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Building Brand Experiences (Book) A comprehensive book by Dr. Darren Coleman on building brand experiences, published by Kogan Page. Structured around the Brand Experience Blueprint, it provides practical guidance on helping brands retain relevance through experiences.
- Brand Advice Services Strategic consulting services to solve complex branding problems including brand-driven growth, building brand experiences, brand positioning, digital integration, and employee engagement.
- Brand Insight Services Advanced research methods including statistical models, qualitative techniques (mobile phone video diaries, focus groups, projective techniques, ethnography) to identify insights that inform brand strategy.
- Brand Education Programmes Comprehensive suite of brand-related training programmes including Strategic Brand Planning Masterclass, Executive Brand Strategy Programme, Digital Brand Strategy, B2B Service Brand Planning Masterclass, Employer Branding, and Advanced Marketing Programme (endorsed by CIM).
- Brand Design Services Brand expression services covering websites, experiential events, social media, apps, logos/visual identity, brochures, annual reports, offices, exhibitions and other brand marketing assets, including service design tools like customer journey mapping.
- Baseline Brand Experience Bootcamp One-day introductory bootcamp designed for entry-level and junior employees to acquire foundational brand experience knowledge and familiarise themselves with key brand experience terminology.
- Intermediate Brand Experience Bootcamp Three-day intensive programme for middle and senior management focusing on the mechanics of building brand experiences and incorporating them into operational marketing activity.
- Advanced Brand Experience Bootcamp Two-day intensive programme for executives, senior executives, VPs, directors and leadership teams providing robust understanding of building brand experiences and translating
Companies that use Wavelength Marketing
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Wavelength Marketing technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wavelength Marketing partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AIPMM / Informa Connect AcademycoreWavelength's Dr. Coleman delivers the Certified Brand Manager Course in partnership with Informa Connect Academy. This partnership leverages Wavelength's brand expertise with AIPMM's certification framework.
- Aristo (TalentQuest and Kotler Impact joint venture)coreWavelength Marketing signed deal to distribute e-learning brand marketing courses with Aristo. Aristo is a joint venture between TalentQuest and Kotler Impact, the brainchild of Professor Philip Kotler. Wavelength's online brand education programs will be distributed globally through Aristo's network.
- WARCcoreWavelength's Dr. Darren Coleman co-authored an article with Dr. Erich Joachimsthaler for WARC outlining steps required to build a platform brand.
- Core Learning ServicescoreDeal signed with Core Learning Services to distribute Wavelength's online brand education programs via Core Learning's catalogue (Course-Source) and its established network of distribution partners around the globe.
- BEEAH GroupminorWavelength delivered custom online branding course for BEEAH Group, a diverse group of companies with ambitions to grow beyond origins in waste management.
- Thinking HeadscoreSpeaking bureau representing Dr. Darren Coleman for keynote bookings at events such as IBTM World.
- Kapital MediaminorBuilding Brand Experiences licensed for translation into Turkish by Kapital Medya for a summer 2022 launch.
- QuadrigaminorDr. Coleman delivered keynote at Quadriga's Internal Communications Conference in Berlin, a respected event for senior management with interest in internal communications.
- A-SpeakerscoreA-Speakers, one of the world's leading public speaking bureaus, agreed to represent Dr. Darren Coleman for keynote talks on brand experiences, employee engagement, c-suite influence, and crafting relevant brand values.
- UX ReviewminorBuilding Brand Experiences licensed for translation into Korean by UX Review, a leading UX Design/Graphic Design/Branding/Management agency in Korea.
- Kogan PagecoreBuilding Brand Experiences book published by Kogan Page with global distribution through major retailers including Amazon, Waterstones, Blackwell's, Foyles, WHSmith, Barnes & Noble, Target.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wavelength Marketing competitors and assessment
Company assessmentBroad incumbents
- Interbrand: Global brand strategy and brand experience consultancy with deep enterprise reach. Directly comparable to Wavelength in brand strategy and brand experience building, but operates at significantly larger scale across multiple categories.
- Landor & Fitch: Major global brand consulting and design firm offering brand strategy, experience design and verbal identity services — overlapping with Wavelength's Brand Advice, Brand Design and verbal identity capabilities.
- Siegel+Gale: Global brand strategy, naming and customer experience consultancy. Comparable to Wavelength in emphasising simplicity and brand experience design for services-oriented clients.
- Lippincott: Established brand strategy and design consultancy with a strong brand experience practice, comparable to Wavelength's positioning around emotionally-charged brand experiences for services brands.
- Wolff Olins: Global brand consultancy delivering brand strategy and experience work for large enterprises — directly comparable in offering though at materially greater scale.
- FutureBrand: International brand strategy and experience consultancy competing in the same brand experience and brand strategy space as Wavelength.
- R/GA: Global brand and experience design agency combining brand strategy with digital experience work — overlaps with Wavelength's Brand Experience and digital experience offerings.
- Superunion: Brand-led creative agency part of the WPP network, providing brand strategy and brand experience services to enterprise clients across multiple sectors — comparable in scope though much larger.
Direct peers
- Elmwood: Design-led brand strategy consultancy with strong UK presence; comparable mid-sized player focused on brand strategy, experience and design for ambitious clients.
- Moving Brands: Independent global brand and experience consultancy with comparable size and specialisation in brand strategy and experience design across financial services and tech.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wavelength Marketing social profiles
Digital presenceWavelength Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wavelength Marketing leadership team
Management profileNumber of profiles
Profiles6 records
Wavelength Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wavelength Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wavelength Marketing
What does Wavelength Marketing do?
Wavelength Marketing is a UK-based brand marketing consultancy that helps services brands retain relevance through the brand experiences they build. The firm delivers four core service lines: Brand Advice (strategic consulting), Brand Insight (research), Brand Education (training programmes and bootcamps), and Brand Design (creative and digital execution), all anchored on the proprietary Brand Experience Blueprint framework documented in the published book 'Building Brand Experiences'.
Is Wavelength Marketing a public or private company?
Wavelength Marketing is a private company. It is currently operating.
When was Wavelength Marketing founded?
Wavelength Marketing was founded in 2011. It employs 1 to 10 people.
Where is Wavelength Marketing based?
Wavelength Marketing is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Wavelength Marketing make money?
Five revenue lines are on record. Brand Strategy Consulting is the primary driver. The others are brand Experience Bootcamps, E-learning Programs, book Publishing and keynote Speaking.
Who are Wavelength Marketing's main competitors?
Broad incumbents on record are Interbrand, Landor & Fitch, Siegel+Gale, Lippincott, Wolff Olins, FutureBrand, R/GA and Superunion. Direct peers are Elmwood and Moving Brands.
Does Wavelength Marketing have an API?
No public API is recorded for Wavelength Marketing.
What industry is Wavelength Marketing in?
Wavelength Marketing's product category is Brand Marketing Consulting. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive). Its NAICS code is 541613 and its SIC code is 7311.