Lincoln Loop
Lincoln Loop is a Chicago-based Django and Wagtail CMS consultancy founded in 2007, serving Fortune 500s, universities, non-profits, and government agencies with custom web application development, CMS replatforming, DevOps, and AI/data systems services.
- Company typePrivate
- Founded2007
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lincoln Loop does
Lincoln Loop is a privately-held, full-service web development consultancy founded in 2007 and headquartered in Chicago, specializing in the Django web framework and Wagtail CMS. The firm operates four core service lines: custom application development, data and AI systems, CMS replatforming, and DevOps and infrastructure support. Its client base spans Fortune 500 enterprises, world-class universities (Wharton Interactive, NOLS, University of Delaware, Drexel, IMD), international non-profits (Mozilla, Planned Parenthood, UNICEF), government agencies (NASA), and media organizations (PBS, Smithsonian Magazine, National Geographic). Beyond services, Lincoln Loop maintains two branded products: AppPack.io, a SaaS tool that automates AWS infrastructure, CI/CD, and deployment, and the freely distributed book "High Performance Django," co-authored by team members Yann Malet and Peter Baumgartner in 2015.
The firm's underlying technology stack is centered on Python, Django, Wagtail CMS, PostgreSQL, Elasticsearch, and AWS, with integrations into HubSpot and Salesforce for marketing workflows. Lincoln Loop monetizes primarily through project-based professional services engagements supplemented by subscription recurring revenue from AppPack.io; pricing is quote-based and not publicly disclosed. The company is a US LLC with 11-50 employees, no external funding rounds, no parent company, and no public listing. Distribution is direct, driven by content marketing (technical blog, case studies), prominent display of marquee client logos, and inbound enterprise inquiries through the website. The firm maintains a global operating footprint despite its Chicago base and continues to actively accept new clients.
Lincoln Loop firmographics
Firmographics- Name
- Lincoln Loop
- Legal name
- Lincoln Loop, LLC
- Website
- https://lincolnloop.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lincoln Loop is a Chicago-based Django and Wagtail CMS consultancy founded in 2007, serving Fortune 500s, universities, non-profits, and government agencies with custom web application development, CMS replatforming, DevOps, and AI/data systems services.
- Ownership category
- akta.pro rank
Lincoln Loop industry classification
Industry- Product category
- Custom Software Development Services
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Infrastructure as Code (IaC) & Configuration Management (BPAEAKAF)
- akta.pro secondary industry
- GitOps & Continuous Delivery Operations (BPAEAKAN)
Keywords
Where Lincoln Loop is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Lincoln Loop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development Services: Professional services revenue from building custom web applications, CMS platforms, DevOps solutions, and data/AI systems for enterprise clients. Work is project-based and typically involves long-term partnerships with clients.
- AppPack.io SaaS: Revenue from AppPack.io product, a SaaS tool that simplifies AWS infrastructure, CI, and deployment for developers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Lincoln Loop product offering
Product offeringCore offering
Lincoln Loop is a full-service web studio that builds custom web applications, CMS platforms, DevOps infrastructure, and data/AI systems for enterprise clients using the Django web framework and Wagtail CMS. Beyond professional services, they maintain AppPack.io, a SaaS tool that automates AWS infrastructure, CI/CD, and deployments, and have authored the book "High Performance Django."
Product overview
Lincoln Loop is a custom software consultancy offering a portfolio of services and branded products. Its core service offerings include Custom Application Development (end-to-end web/mobile app development), Data and AI Systems (AI-powered applications and data engineering), CMS Replatforming (Wagtail-based content platform migrations), and DevOps and Support (CI/CD, cloud infrastructure, and monitoring). Alongside its consultancy services, Lincoln Loop maintains two branded products: AppPack.io (an AWS deployment automation platform) and High Performance Django (a freely available book on Django performance). The company specializes in the Django and Wagtail ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- AppPack.io: A platform that simplifies AWS infrastructure, CI, and deployment, letting developers focus on shipping code.
Products and services
- Custom Application Development End-to-end custom web and mobile application development service covering concept through deployment, with expertise in scalable architectures, API development, integrations, and legacy system modernization. Targeted at enterprise clients needing perfect-fit applications.
- Data and AI Systems Design and build AI-powered applications and data systems at scale, including conversational AI, data pipelines, ETL workflows, generative AI tools, knowledge assistants, summarization engines, and secure data architecture for enterprise clients.
- CMS Replatforming Migration to modern CMS platforms (particularly Wagtail) with content strategy, UX design, multi-site and multilingual support, performance optimization, and integrations with HubSpot and Salesforce. Specializes in multilingual CMS builds and component-based architectures.
- DevOps and Support Enterprise DevOps solutions covering CI/CD pipeline automation, cloud infrastructure management, 24/7 monitoring, incident response, security and compliance auditing, and disaster recovery planning. Includes infrastructure as code with Terraform and AWS cloud migrations.
- AppPack.io A SaaS platform that simplifies AWS infrastructure, continuous integration, and deployment, letting developers focus on shipping code. Automates container-based deployments with self-healing and auto-scaling capabilities.
Quantifiable outcome
- 99.99%+ uptime with proactive monitoring and incident response
- +4 more outcomes
Companies that use Lincoln Loop
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Lincoln Loop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature3 records
Lincoln Loop partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Django Software FoundationminorLincoln Loop supports the Django community through book authorship, open source contributions, and financial donations. They authored 'High Performance Django' and have been ongoing supporters of Django-related initiatives.
- Wagtail CMScoreLincoln Loop is an expert in Wagtail CMS, using it as their primary CMS platform for enterprise clients. They have built multilingual platforms and component-based architectures using Wagtail.
- AWScoreAmazon Web Services is the primary cloud platform for Lincoln Loop\'s infrastructure and DevOps work. They have deep AWS expertise including VPC connectivity, cloud migration, and infrastructure as code using Terraform.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Lincoln Loop competitors and assessment
Company assessmentDirect peers
- Caktus Group: Durham, NC-based Django/Python web consultancy offering custom development and CMS builds for enterprise and nonprofit clients. Closest comparable in size, tech stack, and customer profile to Lincoln Loop.
- REVSYS: Kansas City-based Python/Django consultancy providing custom application development, performance optimization, and DevOps. Comparable in scale and senior-engineer-only delivery model.
- Six Feet Up: Indianapolis-based Python consultancy specializing in Django, AI/ML, and cloud infrastructure for enterprise clients. Direct overlap on Python-first custom development and DevOps services.
- Torchbox: UK-based digital agency and a leading Wagtail CMS partner serving enterprise, nonprofit, and publishing clients. Comparable Wagtail CMS expertise and high-profile nonprofit/mission-driven customer base.
- Imaginary Landscape: Toronto-based Python/Django consultancy providing custom web development and CMS solutions. Similar boutique scale, Python-first stack, and focus on quality over volume.
- DockYard: Boston-based custom software consultancy delivering web and mobile apps with senior engineers. Comparable boutique consultancy model and enterprise client focus, though Elixir-leaning rather than Django.
- Table XI: Chicago-based custom software consultancy serving enterprise and high-growth clients with web and app development. Geographic and scale peer to Lincoln Loop.
- Hashrocket: Boutique web consultancy historically focused on Ruby on Rails, now broader. Similar small-team senior-engineer model and enterprise project delivery style.
- Mutually Human: Michigan-based software consultancy providing custom development, design, and strategy for enterprise clients. Similar boutique consultancy structure and custom-application focus.
Broad incumbents
- Thoughtbot: Larger, established design and development consultancy offering Rails/web/mobile services across a broader stack. Same enterprise-project DNA but at significantly greater scale and stack breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lincoln Loop social profiles
Digital presenceLincoln Loop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lincoln Loop leadership team
Management profileNumber of profiles
Profiles2 records
Lincoln Loop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lincoln Loop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lincoln Loop
What does Lincoln Loop do?
Lincoln Loop is a full-service web studio that builds custom web applications, CMS platforms, DevOps infrastructure, and data/AI systems for enterprise clients using the Django web framework and Wagtail CMS. Beyond professional services, they maintain AppPack.io, a SaaS tool that automates AWS infrastructure, CI/CD, and deployments, and have authored the book "High Performance Django."
Is Lincoln Loop a public or private company?
Lincoln Loop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lincoln Loop founded?
Lincoln Loop was founded in 2007. It employs 11 to 50 people.
Where is Lincoln Loop based?
Lincoln Loop is headquartered in Chicago, United States, in the North America region.
How does Lincoln Loop make money?
Two revenue lines are on record. Custom Software Development Services are the primary driver. The others are appPack.io SaaS.
Who are Lincoln Loop's main competitors?
Direct peers on record are Caktus Group, REVSYS, Six Feet Up, Torchbox, Imaginary Landscape, DockYard, Table XI, Hashrocket and Mutually Human. Thoughtbot is listed as a broad incumbent.
Does Lincoln Loop have an API?
No public API is recorded for Lincoln Loop.
What industry is Lincoln Loop in?
Lincoln Loop's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAKAF, Infrastructure as Code (IaC) & Configuration Management, with a secondary code of BPAEAKAN, GitOps & Continuous Delivery Operations. Its SIC code is 7371.