What Casar does

CASAR is a German manufacturer of high-performance steel wire ropes, legally organized as WIRECO Germany GmbH and headquartered in Kirkel, Saarland. The company operates as a premium brand within WireCo WorldGroup, a global wire and synthetic rope manufacturing and distribution conglomerate with approximately 4,000 employees worldwide. CASAR's product portfolio is organized into two primary categories — Crane Ropes (rotation-resistant and non-rotation-resistant constructions for tower, mobile, harbor, factory, and ship/offshore cranes) and Mining Ropes (specialized constructions for drum winders, Koepe friction winders, shaft sinking, and slope hoisting) — with named products including Lazerlift, Starlift Plus, Starlift Xtra, Eurolift, Powerplast, Stratoplast, Turboplast, Paraplast, Turbolite M, Starplast M, and Duroplast M, among others.

The company's core technology centers on proprietary rope construction methods, including Computer Aided Rope Design (CARD), compacted strand technology that increases breaking loads while preserving flexibility, rotation-resistant designs with up to 16-18 outer strands for high lifting heights, parallel lay constructions, plastic layer damping for dynamic loads, and advanced in-process lubrication. CASAR holds ISO 9001:2015 (quality management), ISO 50001:2018 (energy management), and sector-specific certifications including API 9A-0087, Lloyd's Register, Bureau Veritas, DNV, Korean Register, PCT, and Republic of Zambia Mines Safety Department recognition — collectively forming the regulatory prerequisites for supplying critical-application markets such as oil and gas, marine and offshore, and regulated mining jurisdictions.

CASAR's go-to-market is exclusively indirect: products are sold through an authorized distribution partner network spanning more than 40 countries, with named distributors including Nobles (Australia, mining), Corderie Dor (France, specialty), and consortium partners such as NKMNOELL-REEL (ITER crane supply). Pricing is not publicly disclosed; transactions are inquiry-based. End customers are concentrated in industrial and infrastructure segments — construction and tower cranes, mining (Telfer, Northparkes), marine and offshore, heavy industrial, harbor and container handling, factory cranes, mobile cranes, and special applications including ship lifts (Three Gorges Dam), movable bridges (Pont Jacques Chaban-Delmas), stadium roofs (Singapore National Stadium), and scientific facilities (ITER Tokamak, FAST Radio Telescope). The company was founded in 1950 and has operated for over 75 years; Pedro Pinho serves as Managing Director of the operating entity.

Name

Casar

Legal name

WIRECO Germany GmbH

Website

https://casar.de

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

CASAR (WIRECO Germany GmbH) is a German manufacturer of premium high-performance steel wire ropes for crane and mining applications, operating as a brand within WireCo WorldGroup and selling through authorized distributors in over 40 countries worldwide.

Ownership category

akta.pro rank

Product category

Industrial Steel Wire Rope Manufacturing

NAICS

Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK)

akta.pro secondary industries

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI), Deck Machinery & Mooring Systems (Winches, Windlasses, Capstans) (IMAJAIAA)

Keywords

• Steel wire rope manufacturing
• Crane rope solutions
• Mining wire rope
• Rotation-resistant ropes
• Industrial lifting ropes

Headquarters

HQ city

Kirkel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Steel Wire Rope Products: CASAR manufactures and sells high-performance steel wire rope solutions including crane ropes, mining ropes, and specialty ropes. Products are sold directly to industrial customers through distribution partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

CASAR designs and manufactures high-performance steel wire ropes for crane, mining, marine, heavy industrial, harbor, and special applications. Its product range covers rotation-resistant and non-rotation-resistant crane ropes plus mining ropes for drum winders, Koepe friction winders, shaft sinking, and slope hoisting. The company leverages its proprietary Computer Aided Rope Design (CARD) system and 75+ years of rope engineering experience to deliver custom-engineered rope solutions specified for landmark projects (ITER, Three Gorges Dam, FAST telescope).

Product overview

CASAR is a premium steel wire rope manufacturer specializing in high-performance steel rope solutions for industrial applications. The product portfolio consists of two main categories: Crane Ropes and Mining Ropes, organized by application type. Crane Ropes are divided into rotation-resistant ropes (CASAR Lazerlift, Starlift Plus, Starlift Xtra, Eurolift, Powerplast) designed for applications requiring torque compensation, and non-rotation-resistant ropes (CASAR Stratoplast, Turboplast, Paraplast, Superplast 8, Superplast 10 Mix, Parafit, Alphalift, Turbolift, Betalift, Technolift, Technolift Plus, Boomfit) for standard crane applications. Mining Ropes include specialized products for drum winders, Koepe friction winders, shaft sinking, and slope hoisting applications, featuring compacted strands, plastic coatings, and rotation-resistant constructions. The company emphasizes Computer Aided Rope Design (CARD) for optimizing rope structures, custom-engineered monitoring systems for quality control, and sustainability in manufacturing practices.

Differentiator

Problem solved

Functional benefit

Brands

• CASAR Ropes: Premium steel wire rope brand specializing in high-performance solutions for crane, mining, and industrial applications.

Products and services

• CASAR Lazerlift Rotation-resistant hoist rope designed for lattice boom crawler cranes and mobile cranes, featuring high breaking loads and excellent bending fatigue resistance.
• CASAR Starlift Plus Rotation-resistant hoist rope with compacted strands for superior performance in tower cranes and mobile crane applications.
• CASAR Starlift Xtra High-performance rotation-resistant rope for demanding crane applications requiring maximum lifting capacity.
• CASAR Eurolift Rotation-resistant hoist rope suitable for various crane types including lattice boom crawler cranes, with excellent spooling characteristics.
• CASAR Powerplast Rotation-resistant rope with plastic-coated core for enhanced structural stability and reduced internal wear.
• CASAR Stratoplast Non-rotation-resistant hoist rope with compacted strands and plastic layer for factory cranes and heavy-duty industrial applications.
• CASAR Turboplast Non-rotation-resistant hoist rope with high bending fatigue resistance and excellent spooling for multi-layer winding on drums.
• CASAR Paraplast Non-rotation-resistant rope with high breaking force and smooth compacted outer strands for factory crane applications.
• CASAR Superplast 8 Non-rotation-resistant hoist rope with 8 outer strands designed for boom hoist applications on mobile and lattice boom cranes.
• CASAR Superplast 10 Mix Non-rotation-resistant hoist rope with mixed strand construction for optimized flexibility and durability in crane applications.
• CASAR Parafit Adjusting rope for crane boom systems, designed for lattice boom and telescopic crane applications.
• CASAR Alphalift Non-rotation-resistant hoist rope designed for crane applications requiring high flexibility and reliability.
• CASAR Turbolift Guyless or stay rope for lattice boom cranes, designed for boom support applications.
• CASAR Betalift Telescoping rope for mobile cranes, designed for the extension and retraction of telescopic boom sections.
• CASAR Technolift Non-rotation-resistant hoist rope with advanced engineering for industrial crane applications.
• CASAR Technolift Plus Enhanced version of Technolift with additional features for demanding industrial crane applications.
• CASAR Boomfit Boom hoist rope designed for the lifting and positioning of crane boom assemblies.
• CASAR Turbolite M High-performance mining rope for Koepe friction winders, featuring reduced torque characteristics and excellent bending fatigue resistance.
• CASAR Stratoplast M Mining-specific version of Stratoplast for drum winders and Koepe friction winders with compacted strand construction.
• CASAR Turboplast M Mining rope with plastic-coated core for drum winders, providing excellent rope-to-drum ratio and bending fatigue resistance.
• CASAR Turbofit M Mining rope designed for Koepe friction winders, offering high breaking force and extended service life.
• CASAR Starplast VM Rotation-resistant mining rope with compacted strands for Koepe friction winders, suitable for depths exceeding 1000m.
• CASAR Starplast M Rotation-resistant mining rope for Koepe friction winders with excellent torque resistance and multi-layer spooling capability.
• CASAR Mineplast VM Mining rope with plastic-coated core for Koepe friction winders, designed for balance rope applications.
• CASAR Mineplast M Mining-specific rope with compacted strands for friction winder applications requiring high lateral pressure resistance.
• CASAR Duroplast M Durable mining rope with full plastic coating for slope hoisting applications, providing maximum resistance to abrasion and corrosion.
• CASAR Starlift Plus M Mining-specific rotation-resistant rope for shaft sinking applications with exceptional rotation resistance.
• CASAR Versaplast M

Quantifiable outcome

• 652,239 complete cycles over 46 months - world record at Northparkes Mine
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core, notable and minor.

• WireCo WorldGroupcoreOthersParent company of CASAR brand; WireCo WorldGroup is a global manufacturing and distribution leader for wire rope and synthetic rope products with nearly 4,000 employees worldwide. CASAR operates as a premium brand within the WireCo portfolio.
• Nobles (Mining Equipment Specialists)coreChannel Partner/ Reseller/ DistributorNobles is the authorized distributor for CASAR mining ropes in Australia, serving major mining operations including Telfer Mine and Northparkes Mine. Long-standing partnership since 2009 for underground and surface mining applications.
• Corderie DorcoreChannel Partner/ Reseller/ DistributorFrench distributor for CASAR specialty wire ropes; supplied CASAR Paraplast products for ITER Tokamak Cryostat project in France.
• NKMNOELL-REEL ConsortiumnotableImplementation/ SI/ Consulting PartnerConsortium consisting of NKMNoell Special Cranes GmbH (Germany) and REEL S.A.S. (France) responsible for designing and building massive bridge cranes for ITER project. CASAR ropes specified as part of their crane solutions.
• Kirow (Leipzig)notableTechnology or IntegrationGerman railway crane manufacturer with 80 years of experience developing multi-task cranes for railway maintenance and accident recovery. CASAR provides specialized ropes for railway crane applications.
• WireCo Family Brands (Camesa, Drumet, Euronete, Lankhorst, etc.)minorOthersCASAR is part of the WireCo WorldGroup brand family alongside other wire rope and synthetic rope manufacturers including Camesa, Drumet, Euronete, Lankhorst Engineered Products, Le Drezen, Oliveira, Phillystran, Union, and U.S. Reel.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teufelberger: Austrian rope and strapping manufacturer with steel wire rope and synthetic rope offerings for crane, mining, and industrial lifting applications. Competes with CASAR in premium industrial segments and is a key reference for synthetic alternatives.
• Gustav Wolf GmbH: German specialty wire rope manufacturer producing high-performance steel wire ropes for cranes, mining, elevators, and offshore applications. Headquartered nearby and serving overlapping customers in Europe with comparable technology focus.
• Kiswire Ltd. South Korean global manufacturer of wire rope, steel cord, and spring wire. Direct competitor to CASAR in mining and crane ropes with a strong Asia-Pacific manufacturing footprint.
• Jiangsu Juli Rope Co. One of China's largest wire rope manufacturers serving mining, crane, elevator, and marine applications. Competes with CASAR globally on price in commodity and mid-tier crane/mining rope segments.
• Usha Martin: Indian-headquartered global wire rope manufacturer serving crane, mining, elevator, and oil & gas applications. Comparable in scale and product range, and competes directly with CASAR on cost-sensitive bids in mining and infrastructure.
• Verope AG: Specialty manufacturer of high-performance wire ropes for crane, mining, offshore, and industrial applications. Comparable in technology positioning (rotation-resistant, compacted constructions) and premium go-to-market to CASAR.
• Bridon-Bekaert (The Steel Wire Rope Company): One of the world's largest manufacturers of steel wire rope, formed from the merger of Bridon and Bekaert's rope business. Direct competitor to CASAR in crane, mining, marine, and industrial rope applications, with comparable global distribution and product breadth.

Broad incumbents

• Liebherr (Rope and Crane Components): Global manufacturer of mobile, crawler, and tower cranes that internally sources and specifies wire ropes. While not a pure-play rope competitor, Liebherr's vertical integration into rope specification for its own cranes creates indirect competitive pressure on independent rope suppliers like CASAR.

Regional players

• PFEIFER Seil- und Hebetechnik GmbH: German-based manufacturer of wire ropes, lifting equipment, and structural systems. Strong in DACH-region construction and crane applications, partially overlapping with CASAR's heavy-duty industrial and tower crane segments.

Emerging players

• Samson Rope Technologies: Leading North American manufacturer of synthetic rope (Dyneema, polyester, nylon) for marine, industrial, and crane applications. Increasingly competes with steel wire rope suppliers like CASAR in marine and lifting applications where weight and corrosion resistance matter.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wireco
• Facebookfacebook.com/WireCoWorldGroup
• LinkedInlinkedin.com/company/casar-drahtseilwerk-saar-gmbh

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casar