Crosswind Media & Public Relations
Crosswind Media & Public Relations is a senior-counselor public relations and corporate affairs firm headquartered in Austin, Texas, serving Fortune 500 companies, major institutions, and government entities with PR, crisis communications, public affairs, investor relations, and events services across six U.S. offices.
- Company typePrivate
- Founded2003
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Crosswind Media & Public Relations does
Crosswind Media & Public Relations is a U.S.-based professional services firm founded in 2003 by Thomas Graham and headquartered in Austin, Texas, operating additional offices in Dallas, Houston, Amarillo, Los Angeles, and Washington D.C. The firm delivers a senior-counselor model of public relations, corporate and crisis communications, public affairs and government relations, investor and financial relations, media relations, digital/video services, executive voice coaching, and events production to Fortune 500 companies, major institutions, and government entities. Its revenue model is professional services, with quote-based, tailored engagements; the firm does not operate a software platform and has no disclosed productized pricing. Named clients span banking (MasterCard, Bank of America), healthcare (Kaiser Permanente, Methodist Hospital, Boston Scientific), energy (Fluor, NRG Energy, Atmos Energy), retail (Wal-Mart), aerospace (Vought Aircraft), and public sector (Port of Corpus Christi AOR). The firm has been recognized by O'Dwyer's as one of the Nation's Top Public Relations Agencies, ranking in the top 100 nationally. Supporting service lines include sub-brands CPR+ (crisis), Events+Experiences (crosswindexperiences.com), Texas Pulse consumer/electoral research, and the Branding Texas publication. The firm is privately held, founder-led, and has not raised disclosed outside capital.
Crosswind Media & Public Relations firmographics
Firmographics- Name
- Crosswind Media & Public Relations
- Legal name
- Crosswind Media & Public Relations
- Website
- https://crosswindpr.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crosswind Media & Public Relations is a senior-counselor public relations and corporate affairs firm headquartered in Austin, Texas, serving Fortune 500 companies, major institutions, and government entities with PR, crisis communications, public affairs, investor relations, and events services across six U.S. offices.
- Ownership category
- akta.pro rank
Crosswind Media & Public Relations industry classification
Industry- Product category
- Public Relations and Communications Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industries
- Thought Leadership & Executive Visibility (BPAFADAG), Event PR & Communications Support (BPAFADAO)
Keywords
Where Crosswind Media & Public Relations is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Crosswind Media & Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - PR and Communications Consulting: The firm generates revenue through professional services including media relations, crisis communications, corporate communications, public affairs, government relations, digital services, investor relations, and events management. Services are delivered through senior counselors and experienced professionals to business leaders and Fortune 500 companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Crosswind Media & Public Relations product offering
Product offeringCore offering
Crosswind Media & Public Relations is a U.S. public relations and corporate communications consultancy delivering media relations, crisis communications, issues management, public affairs and government relations, digital and video production, investor and financial relations, and event creation for business leaders and Fortune 500 companies. The firm also provides executive media and presentation training (Executive Voice Coaching) and proprietary consumer research through its Texas Pulse product. Services are delivered by senior counselors across Texas, Washington D.C., Los Angeles, Houston, Dallas, and Amarillo.
Product overview
Crosswind Media & Public Relations is a professional services firm offering a unified portfolio of public relations, communications, and marketing services. The core offerings include Media Relations, Corporate & Crisis Communications, Issues Management, Public Affairs & Government Relations, Digital & Website Services, Investor & Financial Relations, and Events & Brands. These services are delivered through a combination of strategic counsel, tactical execution, and specialized training (Executive Voice Coaching). The firm also produces proprietary research (Texas Pulse) and publishes content (Crosswinds Newsletter, Branding Texas) as thought leadership vehicles. The firm operates as a traditional PR agency rather than a software platform, with no modular product architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Crosswind Media & PR: Primary brand name for the company's public relations and communications services.
- CPR+
- Events+Experiences
- Texas Pulse
- Branding Texas
- Crosswinds
Products and services
- Media Relations
Quantifiable outcome
- Helped Texas win the largest federal medical research contract in the state's history
- +1 more outcomes
Companies that use Crosswind Media & Public Relations
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles3 records
Crosswind Media & Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crosswind Media & Public Relations partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Central Texas Regional Mobility AuthorityminorSupporting a multi-million dollar effort to radically transform and modernize mobility across Central Texas.
- Events & Experiences (CrosswindExperiences.com)coreRelated entity for events and experiences services, creating events and connecting brands with world-class talent in music, sports, broadcast and fashion industries from Austin to Nashville, Hollywood to Manhattan.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Crosswind Media & Public Relations competitors and assessment
Company assessmentDirect peers
- 5W Public Relations: Mid-size U.S. independent PR firm (similar headcount band to Crosswind) offering media relations, crisis, and digital services to consumer and B2B enterprise clients - directly comparable scale peer.
- Pierpont Communications: Texas-headquartered independent PR and public affairs firm serving Fortune 500 and energy clients with a comparable service portfolio (media relations, crisis, public affairs). Closest like-for-like regional peer with similar size and Texas-centric identity.
- Standing Partnership: Mid-size U.S. B2B-focused PR and corporate communications firm of comparable size, serving enterprise clients with media relations, employee communications, and brand strategy - a like-for-like independent peer.
Broad incumbents
- FleishmanHillard: Omnicom-owned global PR firm with deep corporate communications, public affairs, and crisis practices; senior Crosswind advisors are former FleishmanHillard senior partners, and the firm competes for the same Fortune 500 retainers.
- Publicis Groupe (MSL/Publicis Communications): Global holding company with MSL and other PR brands competing for the same Fortune 500 integrated communications budgets; Crosswind's former senior advisors include alumni of Edelman and Porter Novelli (both Publicis-affiliated).
- Edelman: World's largest independent PR firm offering the full media relations, crisis, public affairs, and digital services stack Crosswind provides, but at global scale across 60+ offices. Crosswind competes for the same Fortune 500 budgets.
- Hill+Knowlton Strategies: Global public affairs and corporate communications network competing for the same Fortune 500 and government affairs mandates Crosswind pursues, with stronger international reach.
- Weber Shandwick: Global IPG-owned PR network and Crosswind founder Thomas Graham's prior employer; competes directly for the same Fortune 500 corporate communications, crisis, and public affairs mandates at significantly greater scale.
Emerging players
- Brunswick Group: Specialist financial and corporate communications advisory with strong investor relations capabilities - directly comparable for Crosswind's Investor & Financial Relations practice and billion-dollar transaction communications work.
- W2O Group: Data-driven healthcare and technology PR specialist; directly comparable for Crosswind's Healthcare & Life Sciences vertical where W2O brings analytics-led capabilities Crosswind lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Crosswind Media & Public Relations social profiles
Digital presenceCrosswind Media & Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crosswind Media & Public Relations leadership team
Management profileNumber of profiles
Profiles20 records
Crosswind Media & Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crosswind Media & Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crosswind Media & Public Relations
What does Crosswind Media & Public Relations do?
Crosswind Media & Public Relations is a U.S. public relations and corporate communications consultancy delivering media relations, crisis communications, issues management, public affairs and government relations, digital and video production, investor and financial relations, and event creation for business leaders and Fortune 500 companies. The firm also provides executive media and presentation training (Executive Voice Coaching) and proprietary consumer research through its Texas Pulse product. Services are delivered by senior counselors across Texas, Washington D.C., Los Angeles, Houston, Dallas, and Amarillo.
Is Crosswind Media & Public Relations a public or private company?
Crosswind Media & Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crosswind Media & Public Relations founded?
Crosswind Media & Public Relations was founded in 2003. It employs 11 to 50 people.
Where is Crosswind Media & Public Relations based?
Crosswind Media & Public Relations is headquartered in Austin, United States, in the North America region.
How does Crosswind Media & Public Relations make money?
One revenue line is on record: professional Services - PR and Communications Consulting.
Who are Crosswind Media & Public Relations's main competitors?
Direct peers on record are 5W Public Relations, Pierpont Communications and Standing Partnership. Broad incumbents are FleishmanHillard, Publicis Groupe (MSL/Publicis Communications), Edelman, Hill+Knowlton Strategies and Weber Shandwick. Emerging players are Brunswick Group and W2O Group.
Does Crosswind Media & Public Relations have an API?
No public API is recorded for Crosswind Media & Public Relations.
What industry is Crosswind Media & Public Relations in?
Crosswind Media & Public Relations's product category is Public Relations and Communications Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of BPAFADAG, Thought Leadership & Executive Visibility. Its NAICS code is 54182 and its SIC code is 7311.