What Events.com does

Events.com is an end-to-end event management platform that enables event organizers to sell tickets, promote events, engage sponsors, execute on-site operations, and analyze performance through an integrated suite of SaaS products. The platform spans the full event lifecycle across eight core product surfaces: Events.com Sell (ticketing and registration with branded checkout, QR-coded mobile tickets, merchandise upsells, and split payments), Promote (multi-channel digital marketing automation across Facebook, Instagram, Google, X, LinkedIn, Pinterest, and the Events.com Network), Sponsor (sponsorship sales automation acquired from HelpGetSponsors.com), Execute (mobile check-in app, QR scanning, POS hardware), Insights (real-time analytics dashboards), Virtual (immersive virtual event platform acquired from Remo), Calendar (white-label embeddable event calendar widget), and Events.com Live (full-service event production division serving Fortune 500 clients). The company also owns and operates three signature live events — Wonderfront Music & Arts Festival, Temecula Valley Balloon & Wine Festival, and La Jolla Concours d'Elegance — using them as showcase use cases for the platform. Underlying capabilities include AI/ML features such as AI Event Name/Idea/Icebreaker/Agenda Generators, AI-powered networking recommendations in virtual events, and AI-powered event discovery inherited from the Evensi acquisition.

Events.com generates revenue through a diversified model spanning transaction fees, subscriptions, listings, professional services, and owned event operations. Primary monetization comes from per-ticket transaction fees of $1.95 (capped at $14.95 for tickets over $700) on the Sell platform, plus Stripe processing fees. Subscription revenue is generated by Events.com Sponsor (tiered by event attendance) and Events.com Virtual (with a 14-day free trial). Listing and promotional fees come from boosted ($5/day) and premier ($25-$100/day) event placements on the Promote network. Professional services revenue is generated through Events.com Live, the full-service event production division that serves enterprise clients including Pepsi, Hewlett Packard, AMD, TEDx, The Nature Conservancy, The Red Cross, LAFC, MotoGP, X Games, iHeartMedia, Adult Swim, and Univision. Additional revenue is generated from owned festival operations (Wonderfront drew nearly 42,000 attendees in 2024) and ancillary products such as the Sponsor Genius Bar training program (up to $3,999/year).

The company pursues a multi-motion go-to-market combining product-led growth (free event creation, free 14-day virtual trial, Referral Partner Program) and enterprise field sales (Get a Demo CTAs, Events.com Live white-glove service). Distribution includes a two-sided marketplace via the Events.com Discover consumer site, a Calendar Network distributing events to media partners such as New Hampshire Union Leader, Pittsburgh Post Gazette, and San Francisco Travel Association, and mobile apps for organizers and attendees on iOS and Android. The customer base spans millions of event creators worldwide, with named enterprise logos across corporate, sports, music, nonprofit, and motorsport verticals. As of August 2025, Events.com announced a pending SPAC business combination with Concord Acquisition Corp. II (ticker RSVP) that would take the company public on NYSE, though regulatory approvals remained pending. CEO Mitch Thrower previously co-founded Active.com, which was taken public on NYSE and sold to Vista for $1.05 billion.

Name

Events.com

Legal name

Events.com, Inc.

Website

https://events.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Events.com is an integrated event management platform that helps organizers sell tickets, promote events, engage sponsors, and manage on-site execution across the full event lifecycle, while also owning signature festivals and operating a full-service production division for Fortune 500 clients.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

akta.pro secondary industries

Event Marketing & Audience Development Services (MPAGAJAD), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK)

Keywords

• Event management software
• Online ticketing platform
• Virtual event hosting
• Event sponsorship management
• Event marketing automation

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Ticketing Transaction Fees: Events.com charges a per-ticket fee on paid event registrations ($1.95 per ticket, capped at $14.95 for tickets over $700). Free events are free for organizers. Additional Stripe processing fees of 2.9% + $0.30 per transaction apply. This is the primary revenue stream from event organizers using the Sell platform.
2. Event Listing & Promotional Fees: Revenue from tiered event listing services: free chronological listings, featured/boosted listings at $5/day per city per event, and premier ad placements at $25-$100/day. Digital marketing campaigns are sold as managed services where organizers set budgets and Events.com handles ad creation and optimization.
3. Sponsorship Software Subscription: Events.com Sponsor provides sponsorship management tools via monthly subscription. The platform includes sponsor database, proposal and agreement generation, and activation calendar management. Pricing is tiered based on event attendance (1-100 through 10,000+). Monthly and annual billing options available.
4. Virtual Event Platform Subscription: Events.com Virtual (formerly Remo) offers subscription plans for virtual and hybrid event hosting. Includes a 14-day free trial for up to 20 attendees. Pricing scales based on event size, duration, and subscription tier. Virtual events can host up to 1,000 attendees per space.
5. Professional Event Services (Events.com Live): Full-service event production division providing end-to-end services including marketing, talent acquisition, event planning, production, brand activations, and corporate/fundraising events for enterprise clients. Revenue generated through service contracts with major brands and corporations.
6. Festival Ownership & Operations: Events.com owns and operates live events including Wonderfront Music & Arts Festival, Temecula Valley Balloon & Wine Festival, and La Jolla Concours d'Elegance, generating revenue through ticket sales, sponsorships, food/beverage, and merchandise at these owned events.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Events.com operates an AI and machine learning-powered event management platform that enables event organizers to sell tickets, promote events through multi-channel digital marketing, manage sponsorships, execute on-site operations with mobile check-in and POS, and analyze performance through real-time reporting. The platform spans seven product modules (Sell, Promote, Sponsor, Execute, Insights, Virtual, Calendar) and is complemented by Events.com Live, a full-service event production division, and a portfolio of owned signature live events including Wonderfront Music & Arts Festival, Temecula Valley Balloon & Wine Festival, and La Jolla Concours d'Elegance.

Differentiator

Problem solved

Functional benefit

Brands

• Events.com Sell: Sales management tools for selling tickets and managing registrations
• Events.com Promote
• Events.com Sponsor
• Events.com Execute
• Events.com Insights
• Events.com Virtual
• Events.com Calendar
• Events.com Live
• Summit

Products and services

• Events.com Sell Full-featured ticketing and registration platform enabling event organizers to sell tickets with branded checkout pages, manage multiple ticket types and inventory, distribute QR-coded mobile tickets, and offer merchandise upsells and ticket insurance.
• Events.com Promote Digital marketing platform enabling event organizers to create and run multi-channel ad campaigns across Facebook, Instagram, Google, X, LinkedIn, Pinterest, and the Events.com Network to drive ticket sales and event awareness.
• Events.com Sponsor Sponsorship management software providing automated sponsorship sales, sponsor database management, proposal and agreement generation, and activation calendar creation with a proprietary pricing calculator for event organizers.
• Events.com Execute
• Events.com Insights Real-time analytics dashboard providing custom reports, revenue tracking over time, ticket summary data, promo code tracking, and demographic insights, included at no additional cost for data access.
• Events.com Virtual Immersive virtual event platform supporting up to 1,000 attendees per space with interactive floor plans, free-movement networking, AI-powered networking recommendations, breakout rooms, polls, quizzes, Q&A, chat, and RTMP livestreaming in networking and webinar modes.
• Events.com Calendar White-label event calendar widget embeddable on partner websites with customizable categories, responsive design, revenue-share program for calendar operators, and automatic event distribution across a network of partner media sites.
• Events.com Live Full-service event production division providing end-to-end services including marketing, talent acquisition, event planning, production, brand activations, and corporate/fundraising events for Fortune 500 clients such as Pepsi, Hewlett Packard, AMD, and The Red Cross.

Quantifiable outcome

• Events.com Virtual can host up to 1,000 attendees per space, with multiple spaces linkable for larger conferences
• +4 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• SummitcoreStrategic or Co-development Partner · 6 August 2025Events.com merged with Summit, an invitation-only membership community and events platform operating for 17 years, integrating Summit into the Events.com ecosystem. The merger expands Events.com's global reach, resources, and programming offerings. Summit's founding team including Global Director and CEO Jody Levy will remain involved as creative and strategic directors following the merger.
• Warner Bros. Discovery SportsflagshipGTM or Marketing Partner · 20 May 2025Events.com was named Global Partner of Warner Bros. Discovery Sports' Events Division, becoming a Main Partner for three global competitions promoted by the Events Division: the WHOOP UCI Mountain Bike World Tour, the Crankworx World Tour, and the Eni Veloce Championship. This partnership enhances Events.com's visibility in global sports events.
• FIM (Fédération Internationale de Motocyclisme)flagshipGTM or Marketing Partner · 12 May 2025Events.com became Title Sponsor and Official Ticketing Partner of the FIM Speedway Grand Prix in Gorzów, Poland. This expands Events.com's footprint into global motorsports and European stadium events, marking its entry as a title sponsor for international motorsport competitions.
• HelpGetSponsors.com (HGS)coreStrategic or Co-development Partner · 13 October 2022Events.com acquired HelpGetSponsors.com, an event sponsorship technology company, to expand its sponsorship management capabilities. HGS's SaaS tools for automated sponsorship sales, matching, and management were integrated into Events.com's existing event management suite. HGS founder Tom Crichton, with over 25 years of sponsorship experience, joined Events.com's Advisory Board to assist with continued development. HelpGetSponsors branding transitioned to Events.com Sponsor.
• EvensicoreStrategic or Co-development Partner · 30 August 2022Events.com acquired Evensi, an AI-powered event discovery and marketing platform founded in 2016 in San Francisco and Modena, Italy. The acquisition enhanced Events.com's global event management offerings and introduced AI-powered event discovery capabilities to the platform. New features from this acquisition were expected to roll out in 2023.
• RemocoreStrategic or Co-development PartnerEvents.com acquired key assets of Remo, a virtual event platform, expanding into the virtual events and meetings market estimated at $98 billion. The Remo platform provides immersive, interactive virtual event experiences with free-movement networking and was rebranded as Events.com Virtual.
• Brown Paper TicketsminorGTM or Marketing PartnerBrown Paper Tickets retired its service in October 2022 and directed its users to migrate to Events.com. Brown Paper Tickets is listed as a trusted partner/vendor on Events.com's Trusted Partners page, providing event ticketing and registration services with features like assigned seating and ticket printing.
• New Hampshire Union LeaderminorGTM or Marketing PartnerNew Hampshire Union Leader is a media partner embedding Events.com's event calendar widget on its website, reaching local audiences with event discovery content. Part of the Events.com Calendar Network partner program.
• Pittsburgh Post GazetteminorGTM or Marketing PartnerPittsburgh Post Gazette is a media partner embedding Events.com's event calendar widget on its events page, providing local event discovery for Pittsburgh-area readers. Part of the Events.com Calendar Network.
• San Francisco Travel AssociationminorGTM or Marketing PartnerSan Francisco Travel Association embeds Events.com's event calendar widget on its events section (sftravel.com/things-to-do/events), providing visitors with local event discovery. Part of the Events.com Calendar Network.
• BerkeleysideminorGTM or Marketing PartnerBerkeleyside embeds Events.com's event calendar widget on its events page, serving the Berkeley community with local event discovery. Part of the Events.com Calendar Network.
• Temecula Valley Balloon & Wine FestivalflagshipStrategic or Co-development PartnerEvents.com acquired and now owns and operates the Temecula Valley Balloon & Wine Festival, a nearly 40-year Inland Empire tradition dating to 1983. Events.com invested $3.4 million to stabilize the festival and plans to continue the event at Lake Skinner. The festival combines hot air balloons, live music, and local wines in Southern California's wine country.
• Wonderfront Music & Arts FestivalflagshipStrategic or Co-development PartnerEvents.com acquired Wonderfront Music & Arts Festival, a San Diego Bay festival operating since 2019 that drew nearly 42,000 attendees in 2024 with 80+ artists. The acquisition integrates Events.com's event management technology into the festival's operations including ticketing, real-time updates, and guest engagement tools. CEO Mitch Thrower was an early financial backer of the festival. The 2025 edition is scheduled for May 16-18.
• La Jolla Concours d'EleganceflagshipStrategic or Co-development PartnerEvents.com acquired and now owns and operates the La Jolla Concours d'Elegance, showcasing rare and historic cars along La Jolla's coast. Events.com manages everything from production to operations, creating a luxury experience celebrating automotive craftsmanship and community.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Active Network: Long-established event registration and activity management platform, previously co-founded by Events.com CEO Mitch Thrower. Comparable on endurance sports registration and large-scale event management at incumbent scale.
• Ticketmaster: Dominant large-venue ticketing incumbent owned by Live Nation. Comparable on ticketing infrastructure for major live events and festivals, though Events.com competes more on organizer tooling than primary ticketing at scale.

Direct peers

• Whova: Event management app and community platform used by conferences, festivals, and trade shows for attendee engagement and networking. Comparable on mobile check-in, agenda, and networking features.
• Eventbrite: Publicly traded ticketing and event marketplace platform serving SMBs and consumers. Directly comparable on self-serve ticketing, event discovery, and marketplace dynamics, though lighter on enterprise production services.
• Hopin: Virtual and hybrid event platform with networking, streaming, and community capabilities. Most comparable on the Events.com Virtual side following the Remo acquisition.
• Cvent: Enterprise event management platform owned by Blackstone, with deep presence in corporate meetings, conferences, and trade shows. Comparable on end-to-end event lifecycle tooling and enterprise-grade customer base.
• Rainfocus: Enterprise event management platform focused on large-scale conferences, trade shows, and corporate events. Directly comparable on registration, sponsorship, and analytics tooling for high-end enterprise customers.
• Swapcard: AI-powered event platform for virtual, hybrid, and in-person events with networking and matchmaking. Comparable on virtual event capabilities and AI-driven attendee recommendations.
• Bizzabo: Event Experience Operating System covering in-person, virtual, and hybrid events for mid-market and enterprise organizers. Directly comparable on full-lifecycle platform positioning and integrations.

Emerging players

• Splash: Event marketing platform focused on branded event experiences for marketers, with design-driven microsites, registration, and analytics. Comparable on the Events.com Promote / event marketing layer.

Market position

Strengths2 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eventsdotcom
• Facebookfacebook.com/Events.com.Do.More
• LinkedInlinkedin.com/company/events
• Instagraminstagram.com/eventsdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds13 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A15 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Events.com