Fonté Coffee Roaster
Fonté Coffee Roaster is a family-owned Seattle specialty coffee company founded in 1992, operating DTC e-commerce, eight-plus cafés in Seattle, Bellevue, and Dublin, plus wholesale and subscription channels, serving consumers and hospitality partners with roasted coffee, RTD cold brew, and merchandise.
- Company typePrivate
- Founded1992
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fonté Coffee Roaster does
Fonté Coffee Roaster is a family-owned specialty coffee company founded in 1992 in Seattle, Washington, that roasts and distributes coffee under the Fonté brand alongside several sub-brands including Fonté Café, The Fonté Bar, Uptown Espresso, White Label, and Portofino. The company operates across multiple channels: direct-to-consumer e-commerce, owned retail cafés and bars in Seattle and Bellevue with an additional international location in Dublin, Ireland, a B2B hospitality and wholesale program, a multi-cadence coffee subscription service (weekly, bi-weekly, monthly, and one-time), and merchandise and gear. Product range covers signature blends, single-origin coffees, decaffeinated options, ready-to-drink cold brew in 6-pack format, loose-leaf tea, and branded merchandise and equipment. The company is led by founder and president Paul Odom, employs between 51 and 100 people, and maintains an active content and brand presence including co-branded partnerships tied to regional events such as the FIFA 2026 Seattle Soccer activation.
The business model is vertically integrated within specialty coffee: green coffee sourcing and in-house roasting feed both retail and wholesale demand, with revenue generated through unit sales in cafés, recurring subscription orders, wholesale supply to hospitality partners, and direct online purchases. Pricing is positioned in the premium specialty segment, with the White Label limited-edition line functioning as a higher-tier brand extension and the RTD cold brew 6-pack extending the portfolio into the ready-to-drink beverage category typically associated with larger CPG operators. The company is privately held with no public funding rounds, M&A transactions, or financial disclosures beyond operational footprint, and has no disclosed AI, machine learning, or proprietary technology stack beyond a standard BigCommerce e-commerce platform.
Recent strategic activity indicates controlled, multi-vector growth: international retail entry into Dublin, the acquisition of three Seattle Uptown Espresso locations, formalization of a subscription program, launch of the White Label limited-edition line, introduction of RTD cold brew, and a co-branded partnership with Seattle Soccer for FIFA 2026. No external capital raises, leadership changes, or restructuring events are disclosed. The overall posture is steady-state specialty operator with incremental channel and product expansion rather than venture-backed scaling.
Fonté Coffee Roaster firmographics
Firmographics- Name
- Fonté Coffee Roaster
- Legal name
- Fonté Coffee Roaster
- Website
- https://fontecoffee.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fonté Coffee Roaster is a family-owned Seattle specialty coffee company founded in 1992, operating DTC e-commerce, eight-plus cafés in Seattle, Bellevue, and Dublin, plus wholesale and subscription channels, serving consumers and hospitality partners with roasted coffee, RTD cold brew, and merchandise.
- Ownership category
- akta.pro rank
Fonté Coffee Roaster industry classification
Industry- Product category
- Specialty Coffee Roastery
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121), Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Chains & Franchise Cafes (THAFADAB), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)
Keywords
Where Fonté Coffee Roaster is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Fonté Coffee Roaster business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Coffee & Tea Product Sales: Direct e-commerce sales of single bags, whole bean, ground coffee, decaf, pods/K-cups and teas priced roughly $19–$28 per 12oz bag; Decaf K-cups listed at $99–$200.
- Monthly Coffee Subscription: Recurring subscription program offering weekly, biweekly, monthly or bimonthly delivery of freshly roasted coffee selected from customer favorites, including access to limited-edition White Label releases.
- Hospitality & Wholesale: B2B wholesale program supplying restaurants, cafés, offices and hospitality operators with Fonté coffee (referenced via dedicated "Hospitality & Wholesale" / "Become a Wholesale Customer" page).
- Ready-to-Drink Cold Brew (6-pack): Sale of finished Fonté Cold Brew 6-pack (Classic and Nitro SKUs) at $27.90, monetizing cold-brew production capability as a packaged retail product rather than just beans.
- Brewing Gear & Merchandise: Sale of branded and third-party brewing gear (Toddy Cold Brew System $29.99, Abid Clever Coffee Dripper $34.95, Simple Modern Fonte Tumbler $16.00, Spirit Fonte Digital Scale $16.00, Zojirushi Thermos $29.95, Original Retro Brand T-shirts $39.95) and gift certificates.
- Café & Bar Retail Sales: Revenue from in-person consumption and retail at owned-operated café and bar locations: Fonté Café Seattle 1st Ave, Bellevue Hyatt, Bellevue Civica, The Fonté Bar Rainier Square, Uptown Espresso (Belltown/Junction/Magnolia), and Dublin Ireland café.
- Gift Certificates: Sale of gift certificates redeemable across the e-commerce catalog and (likely) café locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee & Tea — 12oz bags typically $19–$28 (Cerrado $19, Sumatra $22, Fonte AA $23, El Salvador Quezaltepeque $24, Brasil Mantiqueira de Minas $27, Costa Rica Monte Brisas Danto $28). |
| Subscription | Multi-year contract | Recurring coffee subscription — weekly, biweekly, monthly or bimonthly delivery on Cerrado (and other SKUs). |
| Unit Pricing | Pay-as-you-go | Fonte Cold Brew 6-pack — $27.90, available in Classic and Nitro flavors. |
| Unit Pricing | Pay-as-you-go | Decaf K-cups — listed price range $99.00 – $200.00. |
| Unit Pricing | Pay-as-you-go | Brewing gear & merchandise — Toddy Cold Brew System $29.99, Abid Clever Immersion Coffee Dripper $34.95, Spirit Fonte Digital Scale $16.00, Simple Modern Fonte Tumbler (24 oz) $16.00, Zojirushi Thermos $29.95, Original Retro Brand Fonte Long Sleeve T-Shirt $39.95. |
| Other | Pay-as-you-go | Gift Certificates — face value configurable at purchase. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Fonté Coffee Roaster product offering
Product offeringCore offering
Fonté Coffee Roaster hand-sources, roasts daily, and sells specialty coffee (single origins, blends, decaf, White Label limited editions), tea, and ready-to-drink cold brew directly to consumers via its BigCommerce e-commerce storefront (fontecoffee.com) with nationwide US shipping, plus a B2B hospitality and wholesale program. The company also operates an integrated retail footprint of cafés, bars, and the Uptown Espresso banner in the Seattle/Bellevue metro and Dublin, Ireland, and offers a recurring monthly coffee subscription with multiple grind formats and delivery cadences.
Product overview
Fonté Coffee Roaster operates as a multi-product specialty coffee and tea retail portfolio (not a single unified software platform) anchored around freshly roasted coffee, sold via a BigCommerce storefront and supplemented by brick-and-mortar cafés. The product architecture spans several distinct modules: (1) coffee blends such as Cerrado, Portofino, F2, Fonte AA, and the limited-edition Seattle Soccer Uptown Blend; (2) single-origin coffees including Sumatra, Costa Rica Monte Brisas Danto, Brasil Mantiqueira de Minas, and El Salvador Quezaltepeque Finca La Esperanza; (3) decaffeinated offerings such as Decaf Fonte AA; (4) ready-to-drink cold brew via the Fonte Cold Brew, 6-pack; (5) black, green, and herbal teas; (6) brewing gear including the Abid Clever Immersion Coffee Dripper, the Toddy Home Cold Brew System, and the Fonte Digital Scale; (7) drinkware and merchandise including the 24 oz Fonte Tumbler, the Zojirushi 16 oz Vacuum Insulated Thermos, and the Fonte-branded T-shirts; and (8) recurring service programs including the Coffee Subscription Program and the limited-edition White Label program. The portfolio is unified by in-house roasting (roasted daily) at the Seattle roastery and is complemented by café locations, wholesale/hospitality partnerships, and gift certificates.
Differentiator
Problem solved
Functional benefit
Brands
- Fonté Café: Retail café brand operating locations in Seattle (1st Ave) and Bellevue (Hyatt, Civica); promoted in the site footer with direct links to fontecafe.com.
- The Fonté Bar
- Uptown Espresso
- White Label
- Portofino
Products and services
- Cerrado coffee blend
- Portofino coffee blend Full-bodied, lightly acidic Indonesian coffee blend with tasting notes of Herbal, Nutty, and Dark Chocolate; recommended for cold brew, French press, and drip brewing methods.
- F2 coffee blend Signature Fonté blend with tasting notes Bright, Creamy, and Untamed Earthy; listed as a best-seller on the homepage (MSRP $24.00).
- Fonte AA coffee blend Signature Fonté blend with tasting notes Bright, Chocolately, and Balanced; listed as a best-seller on the homepage (MSRP $23.00).
- Sumatra single-origin coffee Single-origin Sumatran coffee with tasting notes Earthy, Herbal, Chocolate (MSRP $22.00).
- Costa Rica Monte Brisas Danto single-origin coffee Featured single-origin coffee from Costa Rica with tasting notes cashew, lemon drop, buttercream (MSRP $28.00).
- Brasil Mantiqueira de Minas single-origin coffee Featured single-origin coffee from the Mantiqueira de Minas region of Brazil with tasting notes graham cracker, pepper soda, creamy milk chocolate (MSRP $27.00).
- El Salvador Quezaltepeque Finca La Esperanza single-origin coffee Featured single-origin coffee from El Salvador with tasting notes strawberry-rhubarb, rose petal, hard candy (MSRP $24.00).
- Decaf Fonte AA A decaffeinated blend of Latin American coffee beans offering balanced acidity, bittersweet chocolate notes, and a hint of spice; tasting notes Spicy, Balanced, Chocolate. Suggested brew methods: Drip, French Press, Pour Over.
- Fonte Cold Brew, 6-pack Canned cold-brew coffee available in a 6-pack with two flavor options: Classic and Nitro. Tasting notes: Earthy, citrus notes, herbal aromas, dark chocolate. The proprietary cold-brewing process produces a lower-acid, creamy, and smooth beverage with subtle peat aromas, cocoa, and milk chocolate throughout (MSRP $27.90).
- Seattle Soccer Uptown Blend (limited-edition co-branded coffee) Featured limited-edition co-branded coffee blend tied to the Seattle soccer / FIFA 2026 promotion; tasting notes Citrus, Earthy, Chocolate (MSRP $21.00).
- White Label Limited-Edition Coffee Program Limited-edition monthly White Label coffee program featuring rotating 8 oz specialty offerings (e.g., Green Apple Tartness with Sweet Plum and Black Cherry, Milk Chocolate; Cinnamon, Pink Grapefruit, Tamarind; Complex, Juicy Peach, Dry Spice, Bittersweet Chocolate) with curated flavor profiles such as Citrus, Ginger, Vanilla-Toned Caramel.
- Coffee Subscription Program Monthly subscription program allowing customers to select favorite coffees and receive freshly roasted coffee on a recurring schedule (weekly, biweekly, monthly, or bimonthly) with flexible grind options including Whole Bean, French Press, Drip, Melitta, Home Espresso, Commercial Espresso, and Turkish.
- Fonté Tea line (black, green, herbal) Hand-sourced tea portfolio sold via fontecoffee.com, organized into Black Tea, Green Tea, and Herbal Tea subcategories.
- Toddy Home Cold Brew System Toddy Cold Brew System (48 oz) for home or office use. Brew once and enjoy cold coffee that stays fresh for up to two weeks, using a plastic brewing container, rubber stopper, glass decanter, and reusable felt filter. Recommended pairing: Portofino blend (French Press grind) (MSRP $29.99). Brand: Toddy.
- Abid "Clever" Immersion Coffee Dripper Abid's Clever 18 oz full-immersion style coffee dripper made of BPA-free plastic, with an added stopper in the filter cone that helps maintain control without over-steeping; compatible with standard #4 coffee filters (MSRP $34.95). Brand: Clever.
- Fonte Tumbler, 24 oz, Black 24 oz stainless steel Simple Modern tumbler with SlickSteel corrosion-resistant and stain-repellent finish interior, wide mouth opening, leak and splash-proof, double wall insulation, BPA-free plastic and 18/8 stainless steel; dishwasher safe. Brand: Simple Modern.
- Black Fonte Logo Vacuum Insulated Stainless Steel 16 oz Thermos Vacuum insulated stainless steel 16 oz thermos featuring a one-touch button with safety lock, SlickSteel finish interior, leak- and spill-resistant performance; brand Zojirushi (MSRP $29.95).
- Fonte Digital Scale Compact digital scale that weighs in grams, ounces, pounds, and milliliters; opens and closes flawlessly to accommodate any cup or bowl size (MSRP $16.00). Brand: Spirit.
- Fonte Soccer Short Sleeve T-Shirt Limited-edition co-branded short-sleeve t-shirt tied to the Seattle soccer / FIFA 2026 promotion (MSRP $30.00). Brand: DISTRICT.
- Fonte Long Sleeve T-Shirt Long-sleeve Fonte-branded t-shirt (MSRP $39.95). Brand: Original Retro Brand.
- Fonté Gift Certificates Gift certificates redeemable across the e-commerce catalog and (likely) café locations; face value configurable at purchase.
- Fonté Café and Bar Locations (retail café operations) Multi-location café and bar channel for Fonté Coffee Roaster, including Fonté Café - Seattle 1st Ave, The Fonté Bar - Rainier Square, Fonté Café - Bellevue Hyatt, Fonté Café - Bellevue Civica, Uptown Espresso (Belltown, Junction, Magnolia), and Dublin, Ireland Café; also serves as a wholesale/hospitality channel.
- Hospitality & Wholesale (B2B coffee supply program) B2B wholesale program supplying restaurants, cafés, hotels, and offices with Fonté coffee, accessed through a dedicated "Hospitality & Wholesale" / "Become a Wholesale Customer" page.
Quantifiable outcome
- Family-owned and continuously operating since 1992 (~30+ years).
- +2 more outcomes
Companies that use Fonté Coffee Roaster
Customer profileSegments5 records
Ideal customer profiles3 records
Fonté Coffee Roaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fonté Coffee Roaster partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- ToddycoreFonté resells the Toddy Cold Brew System ($29.99) on its gear page and recommends it alongside its Portofino blend in a dedicated blog post and recipe. The product is positioned as a complementary brewing method for cold brew, with Fonté publishing step-by-step usage guidance.
- Abid / Clever (Clever Coffee Dripper)coreFonté resells the Abid "Clever" Full-Immersion Coffee Dripper ($34.95) as a featured brewing accessory and publishes a brew method guide recommending Bin 16, F2 or any single origin for use with it.
- BaratzaminorBaratza appears as a listed brand on the Fonté sitemap/brands page, indicating Fonté resells Baratza grinders as part of its gear assortment.
- BodumminorBodum is listed as a brand carried by Fonté on its sitemap/brands page, indicating resale of Bodum brewing equipment.
- ChemexminorChemex is listed as a brand carried by Fonté on its sitemap/brands page, indicating resale of Chemex pour-over equipment.
- FaemaminorFaema is listed as a brand carried by Fonté on its sitemap/brands page, indicating resale of Faema espresso machines.
- IzzominorIzzo is listed as a brand carried by Fonté on its sitemap/brands page, indicating resale of Izzo espresso equipment.
- MazzerminorMazzer is listed as a brand carried by Fonté on its sitemap/brands page, indicating resale of Mazzer grinders.
- RanciliominorRancilio (and Rancilio Silvia) are listed as brands carried by Fonté on its sitemap/brands page, indicating resale of Rancilio espresso machines.
- ZojirushicoreZojirushi is carried by Fonté as a brand; specifically, the "Black Fonte Logo Vacuum Insulated Stainless Steel 16 oz Thermos" (Zojirushi) is sold at $29.95 as a co-branded piece of merchandise.
- Simple ModerncoreSimple Modern manufactures the co-branded "Fonte Tumbler, 24 oz" (and 16 oz) sold by Fonté, made of BPA-free plastic and 18/8 stainless steel. Fonté resells these tumblers under its own branding.
- SpiritminorSpirit supplies the "Fonte Digital Scale" sold by Fonté at $16.00, a compact digital scale weighing in grams, ounces, pounds and milliliters, co-branded under the Fonté label.
- Original Retro BrandminorOriginal Retro Brand supplies co-branded apparel (e.g., Fonte Long Sleeve T-Shirt at $39.95) sold through Fonté's merchandise/gear section.
- Uptown EspressocoreUptown Espresso is presented as an owned/sister banner ("Uptown Espresso By Fonté") with three Seattle-area locations (Belltown, Junction, Magnolia) listed on Fonté's sitemap and footer. Co-branded products such as the "Uptown Tumbler, 24 oz, Black" are sold on Fonte's site.
- Fonté Café (fontecafe.com)coreFonté Café locations (Seattle 1st Ave, Bellevue Hyatt, Bellevue Civica) are operated under the Fonte Café banner via fontecafe.com and linked from Fonté's main site locations/footer. The Fonte Bar at Rainier Square operates separately under thefontebar.com.
- Fonté Coffee IrelandcoreFonté Coffee Ireland (fontecoffeeireland.com) operates the Dublin, Ireland café listed in Fonté's footer under Locations, extending the brand into the EU/UK market.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Fonté Coffee Roaster competitors and assessment
Company assessmentDirect peers
- Caffe Vita Coffee Roasting: Seattle-based family-owned specialty coffee roaster with cafés, wholesale, and DTC; directly comparable to Fonté in roastery-café model, Seattle heritage, multi-channel distribution, and mid-scale specialty positioning.
- Stumptown Coffee Roasters: Iconic third-wave specialty roaster with cafés, DTC subscriptions, and wholesale accounts; comparable to Fonté in single-origin focus, roastery-café operations, and B2B hospitality channel, though larger and now owned by Peet's/Starbucks.
- Blue Bottle Coffee: Specialty roaster and café operator with strong DTC subscription and retail footprint; comparable to Fonté in single-origin sourcing, freshness positioning, café-plus-DTC model, and ready-to-drink product extensions.
- Counter Culture Coffee: Specialty coffee roaster focused on sustainability, single-origins, and wholesale/training; comparable to Fonté in roasting craft, B2B wholesale emphasis, and educational content marketing.
- La Colombe Coffee Roasters: Specialty roaster with own cafés and a major RTD cold brew business; comparable to Fonté in roastery-café-plus-DTC model and especially in the cold-brew 6-pack retail category.
- Espresso Vivace: Seattle-based specialty roaster and café operator (Roasteria locations); comparable to Fonté in Seattle specialty heritage, roastery-café hybrid model, and emphasis on espresso craft.
- Victrola Coffee Roasters: Seattle specialty roaster with multiple cafés and wholesale accounts; comparable to Fonté in Pacific Northwest specialty positioning, multi-channel (DTC + cafés + wholesale) model, and roastery-café footprint.
- Intelligentsia Coffee: Pioneering third-wave specialty roaster with cafés and wholesale; comparable to Fonté in single-origin/direct-trade focus, café-plus-wholesale distribution, and subscription-style recurring ordering.
Broad incumbents
- Peet's Coffee: Large specialty coffee incumbent with nationwide café and grocery presence; comparable to Fonté as a broader specialty/café player but with substantially larger scale and capital base.
- Starbucks Reserve: Premium specialty arm of Starbucks operating roasteries and Reserve cafés; comparable to Fonté in roastery-café format and premium/specialty positioning, but with vastly greater scale and resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fonté Coffee Roaster social profiles
Digital presenceFonté Coffee Roaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fonté Coffee Roaster leadership team
Management profileNumber of profiles
Profiles1 record
Fonté Coffee Roaster subsidiaries and ownership
Company hierarchySubsidiaries6 records
Fonté Coffee Roaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fonté Coffee Roaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fonté Coffee Roaster
What does Fonté Coffee Roaster do?
Fonté Coffee Roaster hand-sources, roasts daily, and sells specialty coffee (single origins, blends, decaf, White Label limited editions), tea, and ready-to-drink cold brew directly to consumers via its BigCommerce e-commerce storefront (fontecoffee.com) with nationwide US shipping, plus a B2B hospitality and wholesale program. The company also operates an integrated retail footprint of cafés, bars, and the Uptown Espresso banner in the Seattle/Bellevue metro and Dublin, Ireland, and offers a recurring monthly coffee subscription with multiple grind formats and delivery cadences.
Is Fonté Coffee Roaster a public or private company?
Fonté Coffee Roaster is a private company. It is classified as family owned and is currently operating.
When was Fonté Coffee Roaster founded?
Fonté Coffee Roaster was founded in 1992. It employs 51 to 100 people.
Where is Fonté Coffee Roaster based?
Fonté Coffee Roaster is headquartered in Seattle, United States, in the North America region.
How does Fonté Coffee Roaster make money?
Seven revenue lines are on record. Coffee & Tea Product Sales are the primary driver. The others are monthly Coffee Subscription, hospitality & Wholesale, ready-to-Drink Cold Brew (6-pack), brewing Gear & Merchandise, café & Bar Retail Sales and gift Certificates.
Who are Fonté Coffee Roaster's main competitors?
Direct peers on record are Caffe Vita Coffee Roasting, Stumptown Coffee Roasters, Blue Bottle Coffee, Counter Culture Coffee, La Colombe Coffee Roasters, Espresso Vivace, Victrola Coffee Roasters and Intelligentsia Coffee. Broad incumbents are Peet's Coffee and Starbucks Reserve.
Does Fonté Coffee Roaster have an API?
No public API is recorded for Fonté Coffee Roaster.
What industry is Fonté Coffee Roaster in?
Fonté Coffee Roaster's product category is Specialty Coffee Roastery. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 311920 and its SIC code is 2080.