Izzo Marriage & Family Therapy P.C.

What Izzo Marriage & Family Therapy P.C. does

Izzo Marriage & Family Therapy, P.C. is a privately held, founder-led group therapy practice headquartered in San Mateo, California, with a second clinical office in San Carlos and telehealth coverage statewide across California. Founded by Anna Izzo, LMFT, in 2020 during the COVID-19 pandemic, the practice delivers individual, teen, couples, family, and child therapy using evidence-based modalities including CBT, DBT, the Gottman Method, EMDR, TF-CBT, Somatic Therapy, mindfulness, and specialized play therapy and art therapy interventions. The practice employs 35 staff including licensed Psychologists, LMFTs, LCSWs, associates, and bilingual Spanish-speaking clinicians, and reports serving more than 850 clients per week with 135,000+ pediatric therapy sessions delivered cumulatively.

The company's product surface spans core clinical services — Individual Therapy ($165-$250/session by clinician level), Couples Therapy ($215-$250/session), Family Therapy, Teen Therapy, Play Therapy, Art Therapy, ADHD and Anxiety Therapy, Trauma Therapy, and Parent Coaching — alongside digital resources such as the 'Now Serving A Side of Therapy' podcast and a downloadable Grief Support Workbook. The technology layer is intentionally light: a secure telehealth video platform for California-wide remote sessions, a Spruce.care chat widget for client intake, and referral automation (e.g., QR codes) for school and EOPS partner channels. There is no proprietary software, app, or AI capability disclosed.

Revenue is generated primarily through per-session fees billed to clients or reimbursed through third-party payers, including Aetna (in-network), Health Plan of San Mateo via Medi-Cal, and PPO plans via superbill out-of-network reimbursement. The go-to-market motion combines direct inbound intake (phone, web forms, Psychology Today listings), county-managed-care referrals through HPSM, school/EOPS partnerships, and content-led brand building through the CEO blog, podcast, and organic social media. Customer segments are weighted toward children/adolescents, families, and couples, with deliberate focus on underserved Spanish-speaking, BIPOC, LGBTQIA+, and Medi-Cal populations. The company is entirely founder-controlled with no disclosed external equity, debt, or institutional capital.

Name

Izzo Marriage & Family Therapy P.C.

Legal name

Izzo Marriage & Family Therapy, P.C.

Website

https://izzotherapy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Izzo Marriage & Family Therapy P.C. is a San Mateo County-based group therapy practice delivering individual, couples, family, teen, and child therapy in person and via statewide California telehealth, accepting Aetna, HPSM/Medi-Cal, PPO, and private pay.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Mental Health Counseling & Therapy Services (K–12) (EDAJALAG)

Keywords

• Marriage and family therapy
• Mental health services
• Telehealth therapy
• Couples counseling
• Child therapy

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Therapy Sessions: Per-session fees for individual therapy provided by associates ($165-$175) and licensed therapists ($200-$250). Revenue generated through direct client payments, insurance reimbursements (Aetna, PPO plans), and Medi-Cal (HPSM).
2. Couples and Family Therapy Sessions: Per-session fees for couples and family therapy sessions ($215-$250) with various payment options including insurance reimbursement and private pay.
3. Insurance Reimbursement: Superbill generation for out-of-network PPO insurance reimbursement. Accepts Aetna in-network and Health Plan of San Mateo through Medi-Cal.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Izzo Marriage & Family Therapy, P.C. operates a group mental health practice delivering individual, teen, couples, family, child, and play therapy services through licensed clinicians (LMFTs, LCSWs, Psychologists) in San Mateo and San Carlos, California, complemented by secure telehealth across California. Services include specialized modalities such as CBT, DBT, EMDR, TF-CBT, Gottman Method, Somatic Therapy, Play Therapy, Art Therapy, and bilingual Spanish-language therapy, with payment via private pay, Aetna, PPO out-of-network superbills, and Health Plan of San Mateo Medi-Cal.

Product overview

Izzo Marriage & Family Therapy, P.C. is a group practice offering comprehensive mental health services in San Mateo and San Carlos, California, with telehealth available across the state. The practice provides a unified portfolio of therapy services including Individual Therapy, Teen Therapy, Couples Therapy, Family Therapy, and Play Therapy for children. Specialized offerings include Art Therapy, ADHD Therapy, Anxiety Therapy, Grief Support, and Spanish/Bilingual Therapy Services. The practice also offers content resources including the 'Now Serving A Side of Therapy' podcast and a downloadable Grief Support Workbook. Additional services include Parent Coaching, Co-Parenting Counseling, and insurance/billing support for Aetna, HPSM, and PPO plans. Therapy modalities offered span CBT, DBT, Gottman Method, EMDR, Somatic Therapy, Play Therapy, and other evidence-based approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Sessions One-on-one therapy sessions for individuals addressing stress, anxiety, depression, ADHD, trauma, and personal growth, delivered by licensed clinicians and supervised associates.
• Teen Therapy Therapy services for adolescents addressing anxiety, depression, ADHD, identity exploration, family conflict, and developmental challenges.
• Couples Therapy Relationship counseling using Gottman Method and other evidence-based approaches to improve communication, rebuild trust, and strengthen partnerships ($215-$250/session).
• Family Therapy Family counseling using Family Systems, Emotion-Focused, and Solution-Focused approaches to improve communication, resolve conflicts, and create healthier home environments ($215-$250/session).
• Play Therapy Developmentally appropriate play-based interventions to help children express emotions, process experiences, and build emotional resilience through toys, games, art, and storytelling.
• Art Therapy Art-based therapeutic approach that leverages brain hemisphere differences to help clients externalize and transform emotions, creating images that represent emotions and allow for articulation and healing.
• Telehealth Therapy Secure video therapy sessions available across California, providing flexibility for families and individuals with busy schedules or remote locations.
• ADHD Therapy Specialized therapy for children, teens, and adults with ADHD using CBT, mindfulness, and executive function coaching to manage symptoms and leverage strengths.
• Anxiety Therapy Treatment for anxiety, worry, and stress using cognitive-behavioral therapy, mindfulness, and acceptance-based techniques for long-term relief.
• Trauma Therapy Treatment for trauma including EMDR, TF-CBT, Cognitive Processing Therapy, and Narrative Exposure Therapy for children, adolescents, and adults.
• Spanish/Bilingual Therapy Services Mental health services provided in Spanish by bilingual therapists including EMDR and DBT in Spanish, serving children, teens, adults, couples, and families.
• Parent Coaching Sessions focused on parental needs including navigating behavioral challenges, co-parenting stress, and building confidence in parenting role.
• Co-Parenting Counseling Support for parents after divorce or separation to create healthy communication, reduce conflict, and develop consistent strategies for children's wellbeing.
• Insurance Billing and Superbill Services Handles Aetna in-network billing, Health Plan of San Mateo (HPSM) Medi-Cal claims, and generates superbills for out-of-network PPO insurance reimbursement.
• Grief Support Workbook A guided downloadable resource to support individuals through grief and loss at their own pace, created by Lindsey Smith AMFT.

Quantifiable outcome

• 135,000+ pediatric therapy sessions delivered
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Health Plan of San Mateo (HPSM)coreChannel Partner/ Reseller/ DistributorIzzo Therapy is a contracted provider for Health Plan of San Mateo's Medi-Cal mental health services. Clients access services through the ACCESS line (800-686-0101) and are referred to Izzo Therapy for treatment.
• AetnacoreChannel Partner/ Reseller/ DistributorIzzo Marriage & Family Therapy is now an in-network provider accepting Aetna insurance for therapy services including individual therapy, teen therapy, family therapy, couples counseling, and telehealth.
• San Mateo County Behavioral Health ServicesflagshipStrategic or Co-development PartnerTrusted provider by one of California's largest county behavioral health systems. Serves as a key mental health resource for county residents, particularly underserved populations.
• EOPS Programs and School DistrictscoreStrategic or Co-development PartnerPartnership with Extended Opportunity Programs and Services (EOPS) and school counseling departments to provide fast student therapy referrals. Offers QR codes and simplified intake for school staff.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: BetterHelp operates the largest online therapy marketplace, offering individual, couples, and teen therapy nationwide. Comparable to Izzo in couples and teen therapy offerings, but delivers through a marketplace model rather than employed clinicians.
• Talkspace: Talkspace is a national online therapy and psychiatry platform with insurance and B2B contracts. Comparable to Izzo in telehealth therapy, in-network insurance acceptance, and couples/teen offerings, but at national scale.
• Cerebral: Cerebral provides online mental health care including therapy and medication management, with a focus on anxiety, depression, and ADHD. Comparable to Izzo's adult anxiety, depression, and ADHD therapy offerings, though Cerebral also prescribes.
• Lyra Health: Lyra Health is an enterprise mental health benefits platform offering therapy, coaching, and medication management to employer clients. Comparable to Izzo in therapeutic modality stack but serves a much broader, B2B-driven population at national scale.
• Brightside Health: Brightside Health is a telehealth mental health provider combining therapy and medication management for anxiety and depression. Comparable to Izzo's anxiety and depression therapy stack, with the addition of a national online prescription channel.

Direct peers

• Alma: Alma is a mental health practice platform that supports independent therapists and small group practices with insurance credentialing, marketing, and operations. Comparable to Izzo as it represents the platform/enablement model that group practices like Izzo increasingly rely on.
• Two Chairs: Two Chairs operates a group therapy practice model with multiple physical locations across California, focusing on high-quality outpatient mental health care with licensed therapists. Comparable to Izzo in modality, client matching, and California-centric footprint.
• Charlie Health: Charlie Health delivers intensive outpatient and family-based mental health programs for adolescents and young adults. Overlaps with Izzo's teen and family therapy focus and its evidence-based modality stack (DBT, EMDR, family systems).
• Hazel Health: Hazel Health provides school-based and pediatric mental health services, including telehealth for K-12 students. Comparable to Izzo's school/EOPS referral model and pediatric therapy specialization, but at greater scale across districts.
• Octave: Octave is a mental health practice operating group clinics that deliver therapy and psychiatry across multiple U.S. markets. Similar to Izzo in serving multiple populations with evidence-based modalities and in-network insurance partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@izzotherapy
• Facebookfacebook.com/izzotherapy
• LinkedInlinkedin.com/company/izzo-marriage-family-therapy-p-c
• Instagraminstagram.com/izzotherapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Izzo Marriage & Family Therapy P.C.