Atlético de San Luis

What Atlético de San Luis does

Atlético de San Luis is a professional Mexican football club legally organized as Club Atlético de Madrid Potosí S.A.P.I. de C.V. and based in San Luis Potosí, Mexico. The men's first team competes in Liga MX, with a women's team (Femenil) active since 2019 and youth sides fielded in Sub-19 and Sub-21 categories. The club was formed in 2013 through a merger of Club San Luis with Spanish La Liga side Atlético de Madrid, which retains a significant ownership stake; the affiliation provides player loan and talent-exchange channels (e.g., Rafael Llorente from Atlético Madrid, Ronaldo Nájera to Atlético Madrileño) and shared methodology, while sister-club ties extend to Atlético Ottawa.

The club operates a layered product ecosystem around the core football product. Matchday revenue flows through ticket sales at Estadio Libertad Financiera (including Abono season tickets and premium Palcos/Lounge Ron Potosí SKUs), supplemented by Liga MX and Leagues Cup broadcasting rights. A second revenue pillar is the commercial portfolio — ~20+ named sponsors across categories including Caliente, Daikin, HEB, Tecate, Canel's, Red Cola Centro, ESPN Mexico, and TUDN — alongside official e-commerce at adsltienda.mx. A third pillar is youth development, anchored by the 2022-launched Escuela ADSL and expanded via 22+ franchised schools across at least 12 Mexican states, charging $1,600 MXN inscription and $889 MXN monthly tuition, and unified by the recurring Copa Franquicias ADSL tournament.

Customer engagement is built primarily through community channels: a Plan de Lealtad Atleti loyalty program for season-ticket holders, mobile apps on iOS and Android, broad social media presence (Facebook, Instagram, X, TikTok, YouTube), and Fundación Atleti social/environmental initiatives such as the Carrera Atleti race (2,000+ participants in 2026) and Bonoaventura fan-travel packages. Headcount is 101–250, consistent with a mid-tier Liga MX operation, and there is no public ownership or external venture backing disclosed. The competitive set is other Liga MX franchises plus 18 MLS clubs via the Leagues Cup, with the brand-equity halo from Atlético de Madrid as the principal differentiator.

Name

Atlético de San Luis

Legal name

Club Atlético de Madrid Potosí S.A.P.I. de C.V.

Website

https://atleticodesanluis.mx

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Atlético de San Luis is a professional Mexican football club based in San Luis Potosí that competes in Liga MX (men's, women's, and youth teams) and operates a national network of 22+ franchised youth soccer schools plus matchday, broadcast, sponsorship, and merchandise revenue streams.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Championship & Cup Organizers (MPAKADAB), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional football club
• Liga MX operations
• Football match tickets
• Official merchandise sales
• Soccer school franchises

Headquarters

HQ city

San Luis Potosí

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Broadcasting Rights: Revenue from Liga MX and Leagues Cup broadcasting rights and media deals
2. Matchday Revenue: Ticket sales for home matches, season tickets (abonados), and individual match tickets for both first team and feminine team
3. Merchandise and Apparel: Official merchandise store (adsltienda.mx) selling jerseys, apparel, and accessories
4. Sponsorships and Commercial Partnerships: Commercial partnerships with multiple sponsors including Caliente, Canel's, Daikin, HEB, Tecate, and 20+ other brands across various categories
5. School and Franchise Fees: Monthly tuition fees for official football schools ($889 MXN monthly) and franchise network operations

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Atlético de San Luis is a professional Mexican football club that fields men's (Liga MX), women's (Liga MX Femenil), and youth (Sub-21/Sub-19) teams based in San Luis Potosí. The club monetizes its on-pitch product through match tickets, season tickets (Abonos), corporate hospitality, official merchandise, broadcasting rights, and commercial sponsorships, while running a national franchise network of official youth soccer schools (Escuela ADSL) across 11+ Mexican states.

Product overview

Atlético de San Luis is a professional Mexican football club offering a multi-tiered portfolio of products and services centered on its core football operations. The club operates three primary teams: the men's first team (Liga MX), women's team (Liga MX Femenil), and youth development teams (Sub-21/Sub-19). Supporting the core football product, the club provides an extensive ecosystem including the Escuela ADSL soccer academy network with franchise locations across Mexico, official merchandise through Tienda ADSL, season ticket packages (Abonos) with loyalty programs, individual match tickets, corporate experiences, and premium stadium zones. Additional offerings encompass a mobile application, social responsibility initiatives through Fundación Atleti, scouting programs (Visorías), the Copa Franquicias tournament, and travel experiences like Bonoaventura. The club's stadium serves as both a competition venue and event space.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Atlético de San Luis - Primer Equipo (Men's First Team) The men's professional football team that competes in Liga MX, Mexico's top football division, representing San Luis Potosí.
• Atlético de San Luis Femenil The women's professional football team competing in Liga MX Femenil.
• Juveniles (Sub-21 / Sub-19) Youth development teams competing in the Mexican youth league system (Sub-21 and Sub-19 categories).
• Escuela ADSL (Official Soccer School) Official soccer academy for children ages 6-16 offering formative training twice weekly at Ciudad Deportiva La Presa, with categories 2013-2017, 2012 projection/femenil, 2011-2012, and 2010-2009.
• Escuela ADSL Franquicias (Franchise Soccer Schools) Official franchise soccer schools operated across 11+ Mexican states, including Baja California, Ciudad de México, Coahuila, Durango, Estado de México, Guanajuato, Morelos, Nuevo León, San Luis Potosí, Sinaloa, Tabasco, and Yucatán.
• Tienda Oficial ADSL (Official Online Store) Official online merchandise store selling club apparel including t-shirts, hoodies, scarves, jerseys, and other branded items.
• Abonos (Season Tickets) Annual and semi-annual season ticket packages offering access to all home matches, subscriber kits, exclusive signatures, and loyalty points via the Plan de Lealtad Atleti program redeemable for meets & greets, personalized videos, and store discounts.
• Boletos (Individual Match Tickets) Individual match tickets available for purchase at stadium box offices or through the Boletomóvil platform for Liga MX and Liga MX Femenil matches.
• Experiencias Grupales y Abono Empresarial (Corporate Group Experiences) Corporate group experiences and business season tickets with options ranging from guided stadium tours to full first-team training experiences, sold to companies and groups.
• Zonas Premium (Palcos and Lounge Ron Potosí) Premium stadium areas including private boxes on the third floor and the Ron Potosí Lounge offering all-inclusive service for 96 people, with optional jerseys, welcome kit, internet, cleaning, and waiter service.
• Plan de Lealtad Atleti Loyalty program rewarding season ticket subscriber tenure with benefits including pre-sale priority, special discounts, and promotions with commercial partners; points redeemable for meets & greets, personalized videos, and store discounts.
• Fundación Atleti Social responsibility foundation operating environmental and community programs including waste collection and recycling, reforestation, water conservation, and animal rescue initiatives.
• Bonoaventura (Fan Travel Experiences) Travel experience program taking fans to watch the team in international competitions, such as the trip to Miami for Leagues Cup 2026 matches against Inter Miami.
• Estadio Libertad Financiera (Home Stadium) The club's home stadium located in San Luis Potosí (also known as Estadio Alfonso Lastras Ramírez), hosting Liga MX matches and serving as an event and hospitality venue.
• APP Atlético de San Luis (Official Mobile App) Official club mobile application available on Android (Google Play) and iOS (App Store), providing news, schedules, and fan engagement features.
• Visorías (Scouting Trials) Free scouting and trial sessions for prospective youth players, conducted by club scouts covering regions such as the western zone (Salvador Gamero Terán).
• Copa Franquicias ADSL Annual franchise tournament bringing together official ADSL schools from across Mexico in a competitive sports event, presented by sponsors such as Red Cola.

Quantifiable outcome

• João Pedro scored 14 goals in Clausura 2026, becoming bicampeón de goleo and third all-time club top scorer with 28 total goals
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• Red ColamajorGTM or Marketing Partner · 7 August 2025Presentation sponsor of Copa Franquicias ADSL, first edition held August 7-10, 2025 with 40+ teams nationwide
• CalientemajorGTM or Marketing PartnerPrimary betting sponsor visible on website banner advertising and match coverage
• Canel'smajorGTM or Marketing PartnerLong-standing commercial partnership concluded on July 1, 2026 after years of collaboration
• DaikincoreGTM or Marketing PartnerTitle sponsor of Sala de Prensa Daikin at Estadio Libertad Financiera; official air conditioning partner
• HEBcoreGTM or Marketing PartnerGrocery retail partner with brand visibility at stadium and digital properties
• Red Cola CentromajorGTM or Marketing PartnerPresentation sponsor of Copa Franquicias ADSL tournament, supporting youth football development
• Atlético de MadridcoreStrategic or Co-development PartnerParent club affiliation enabling player loans, talent exchange, and shared methodology (e.g., Ronaldo Nájera's loan to Atlético Madrileño, Rafael Llorente's transfer from Atlético Madrid)
• Atlético OttawacoreStrategic or Co-development PartnerSister club within shared ownership structure; Diego Mejía appointed as director técnico after successful spell at Atlético Ottawa
• BH FitnessminorGTM or Marketing PartnerFitness equipment sponsor providing prizes for Carrera Atleti 2026 event
• Viajes LuchitominorGTM or Marketing PartnerTravel partner for fan experiences including trip to Miami for Leagues Cup 2026
• ESPN MexicomajorGTM or Marketing PartnerBroadcasting partner for Liga MX coverage
• TUDNmajorGTM or Marketing PartnerBroadcasting partner for Liga MX coverage

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Atlético de Madrid: Parent club and La Liga powerhouse; comparable as a top-flight football club whose brand, methodology and talent pipeline directly feed Atlético de San Luis operations.

Direct peers

• Chivas (Club Deportivo Guadalajara): One of Mexico's flagship Liga MX clubs; directly comparable as a top-flight football team with strong national brand, academy system, and similar broadcast/sponsorship economics.
• Tigres UANL: Liga MX contender based in Monterrey with comparable revenue mix (broadcasting, ticketing, sponsorships, merchandise); directly comparable as a first-division Mexican football club.
• Club América: Liga MX powerhouse and the most valuable club in Mexico; directly comparable as a first-division football club competing in the same league, sharing broadcast rights and sponsorship pools.
• Club Necaxa: Liga MX club of similar mid-market scale; directly comparable as a first-division Mexican football club with comparable ticketing, broadcast and sponsorship dynamics.
• Club León: Liga MX club of similar scale with comparable ticketing and broadcast dynamics; directly comparable as a first-division Mexican football club competing in the same competitions.
• Cruz Azul: Mexico City-based Liga MX club with similar full-stack operations (men's, women's, academy, retail); directly comparable as a top-flight Mexican football club.
• Mazatlán FC: Liga MX expansion club with similar newer-franchise profile; directly comparable as a first-division Mexican football club building brand and academy infrastructure.
• Atlético Ottawa: Sister club within the Atlético de Madrid ownership network; directly comparable as a football club sharing methodology, talent pipeline (Diego Mejía), and brand affiliation.
• Club Tijuana (Xolos): Liga MX club of comparable scale and regional footprint (Baja California); directly comparable as a first-division Mexican football club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AtletideSanLuis
• YouTubeyoutube.com/channel/UCF-kaaSSk9rBEHa9MsfsGjA
• Facebookfacebook.com/AtletideSanLuis
• Instagraminstagram.com/atletidesanluis
• TikTokvm.tiktok.com/ZMLhykVNU
• LinkedInlinkedin.com/company/atetico-de-san-luis

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlético de San Luis