Club Necaxa

What Club Necaxa does

Club Necaxa (legal entity: Impulsora del Deportivo Necaxa, S.A. de C.V.) is a private professional football club founded in 1923 in Mexico City as the team of the Compañía Eléctrica de Aguascalientes workers, originally known as 'Electricistas.' The club reestablished itself in Aguascalientes in 2003 after a nomadic period, and operates the men's first team (Rayos) in Liga MX and the women's first team (Centellas) in Liga MX Femenil, along with a youth academy (Fuerzas Básicas / Rayitos) and a network of Escuelas de Futbol and Escuelas Filiales extending the club's methodology across Mexico. Revenue is generated through four primary streams: matchday ticketing via the Boleto Movil platform, official merchandise through the Tiendanecaxa.mx online store and physical Tienda Necaxa locations, Liga MX broadcast rights (shared collectively), and a sponsorship portfolio of 18+ corporate partners including Carls Jr, Coca Cola, Corona, Volvo, Mobil, Voit, and the state and municipal governments of Aguascalientes.

The club's digital infrastructure consists of a website (clubnecaxa.mx), social media channels (Facebook, Instagram, X, YouTube), an in-house media brand (Necaxa TV), and an editorial column (Alan Amper), supporting marketing, content distribution, and direct fan engagement. Beyond sporting operations, the club runs the Rayos de Luz social responsibility platform, which delivers measurable community impact including more than 4,000 pairs of glasses distributed through the 'Ver Mejor' program (since 2017) and over 10 hearing aids per victory through 'Victorias que se Escuchan,' alongside environmental partnerships with INAGUA and SEMADESU and inclusion programming with ACNUR (UNHCR). In 2021 the club received a foreign investment stake from a group led by Albert Tylis and Sam Porter (also owners of DC United and Swansea City), backed by celebrity investors including Eva Longoria, Mesut Özil, and Justin Verlander, while Mexican management continues to administer the club from its Aguascalientes headquarters.

Name

Club Necaxa

Legal name

Impulsora del Deportivo Necaxa, S.A. de C.V.

Website

https://clubnecaxa.mx

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Necaxa is a private Mexican professional football club founded in 1923, based in Aguascalientes, competing in Liga MX (men's team Rayos) and Liga MX Femenil (women's team Centellas), generating revenue from ticketing, merchandise, broadcasting rights, and corporate sponsorships, and operating a nationwide network of youth football schools and social responsibility programs.

Ownership category

akta.pro rank

Product category

Professional Sports / Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Professional football club
• Liga MX team
• Football academy
• Official merchandise store
• Community social programs

Headquarters

HQ city

Aguascalientes

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket sales: Matchday ticket sales through Boleto Movil platform for Liga MX, Copa MX, and Liga MX Femenil matches at Estadio Victoria and away games
2. Merchandise and apparel sales: Sale of official Club Necaxa merchandise including jerseys, apparel, and accessories through online store Tiendanecaxa.mx and physical retail stores
3. Broadcasting rights: Revenue from television and media broadcasting rights for Liga MX and Liga MX Femenil league matches
4. Sponsorship and commercial partnerships: Commercial partnerships and sponsorship agreements with brands including Carls Jr, Brandme, Gobierno del Estado de Aguascalientes, CrediFacilSofom, Perdura, Playdoit, ETN, GAS NOEL, Mobil, Municipio de Aguascalientes, Coca Cola, Salsa Huichol, Corona, Voit, La Salud, Ciudad Maderas, Limsa, and Volvo

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

Club Necaxa is a professional football club competing in Mexico's Liga MX (men's first team 'Rayos') and Liga MX Femenil (women's team 'Centellas'). Its core offerings include professional football entertainment through matchday ticket sales at Estadio Victoria, official merchandise and apparel sales via its online store Tiendanecaxa.mx, youth football development through Escuelas de Futbol Necaxa and filial academies across Mexico, and community social responsibility programs under the Rayos de Luz initiative.

Product overview

Club Necaxa is a professional football club operating primarily in Mexico's Liga MX. The organization offers a unified product portfolio centered on its men's team (Rayos) and women's team (Centellas), supported by football academies, community programs (Rayos de Luz), merchandise sales through its online store, and match-day experiences at Estadio Victoria. The club's core offering is professional football competition, complemented by youth development through its football schools and social responsibility initiatives including health programs and environmental activities.

Differentiator

Problem solved

Functional benefit

Brands

• Rayos: Nickname and mascot name for the Club Necaxa men's first team, derived from the club's original identity as the electricity company team.
• Centellas
• Rayitos
• Rayos de Luz

Products and services

• Tienda Necaxa (Official Online Store)

Quantifiable outcome

• Over 4,000 pairs of glasses delivered to children through the 'Ver Mejor' program since 2017
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Grupo C&HcoreStrategic or Co-development Partner · 23 June 2026Strategic social responsibility partner collaborating with Club Necaxa on the 'Ver Mejor' program, which provides free prescription glasses to children in Aguascalientes. The partnership has delivered over 4,000 pairs of glasses since its inception in Clausura 2017. Joint efforts include school visits, community events, and the Gigante Fan Zone initiative.
• Grupo Médico CasillascoreStrategic or Co-development Partner · 21 March 2026Partner in the 'Victorias que se Escuchan' program which provides hearing aids to people with hearing loss. One hearing aid is obtained for each Necaxa victory (home or away), with over 10 hearing aids delivered as of March 2026. Program renewed for 2026 season. Partners include Dime Centro Auditivo.
• INAGUA (Instituto del Agua del Estado de Aguascalientes)coreStrategic or Co-development Partner · 17 February 2026Environmental sustainability partnership focused on water conservation at Estadio Victoria. Initiatives include installation of ecological urinals, water-saving faucets, water-efficient shower heads, rainwater harvesting systems, and automatic irrigation for football pitches. Program renewed for 2026.
• ACNUR (UNHCR - UN Refugee Agency)minorStrategic or Co-development Partner · 27 January 2026Inclusion initiative partnership through the 'Cumpliendo Sueños' program. An ACNUR ambassador participated in the pre-match protocol of a Centellas match at Estadio Victoria to promote refugee visibility and values of respect and integration within a professional sports environment.
• SEMADESU (Secretaría de Medio Ambiente y Desarrollo Sustentable de Aguascalientes)coreStrategic or Co-development Partner · 23 January 2026Environmental sustainability partnership conducting environmental workshops with children in Aguascalientes schools, reforestation activities, and awareness programs. Multiple joint initiatives including tree planting, environmental education workshops, and community environmental events.
• Carls JrminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. Carls Jr brand logo appears on the club's official website as a listed sponsor, indicating a commercial marketing partnership.
• BrandmeminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. Brandme logo appears on the club's official website as a listed sponsor.
• Gobierno del Estado de AguascalientescoreGTM or Marketing PartnerState government of Aguascalientes is a key sponsor and partner of Club Necaxa. The government sponsors the club and collaborates on community events such as Gigante Fan Zone and various social programs. Club Necaxa is known as 'El Equipo de Aguascalientes' (The Team of Aguascalientes).
• CrediFacilSofomminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. CrediFacilSofom logo appears on the club's official website as a listed sponsor.
• PerduraminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. Perdura logo appears on the club's official website as a listed sponsor.
• PlaydoitminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. Playdoit logo appears on the club's official website as a listed sponsor.
• ETNminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. ETN (transportation company) logo appears on the club's official website as a listed sponsor.
• GAS NOELminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. GAS NOEL logo appears on the club's official website as a listed sponsor.
• MobilminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. Mobil (ExxonMobil) logo appears on the club's official website as a listed sponsor.
• Municipio de AguascalientescoreGTM or Marketing PartnerMunicipal government of Aguascalientes is a sponsor of Club Necaxa, supporting the club as 'El Equipo de Aguascalientes' and collaborating on community initiatives.
• Coca ColaminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. Coca Cola logo appears on the club's official website as a listed sponsor.
• Salsa HuicholminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. Salsa Huichol logo appears on the club's official website as a listed sponsor.
• CoronaminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. Corona beer logo appears on the club's official website as a listed sponsor.
• VoitminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. Voit logo appears on the club's official website as a listed sponsor.
• La SaludminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. La Salud (healthcare/medical services) logo appears on the club's official website as a listed sponsor.
• Ciudad MaderasminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. Ciudad Maderas (real estate development) logo appears on the club's official website as a listed sponsor.
• LimsaminorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. Limsa logo appears on the club's official website as a listed sponsor.
• VolvominorGTM or Marketing PartnerOfficial sponsor of Club Necaxa. Volvo logo appears on the club's official website as a listed sponsor.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DC United: MLS club co-owned by the same Tylis/Porter investment group. Relevant as a structural and operational peer given shared ownership, though operating in a different league and market.

Direct peers

• Cruz Azul: Liga MX club with similarly diversified revenue model and national following. Direct competitor in Liga MX with comparable commercial and community positioning.
• Club Puebla: Liga MX club with similar mid-tier positioning and a strong regional identity. Closely comparable to Necaxa in market size, fan base concentration, and historical on-pitch performance.
• Club América: Liga MX powerhouse and Mexico's most successful club. Direct competitor in the same league with similar business model (ticketing, merchandise, broadcasting, sponsorships), but at vastly larger scale in the Mexico City market.
• Club Pachuca: Mid-tier Liga MX club known for its youth academy model. Highly comparable to Necaxa in operating a strong football school network and competing in Liga MX at a similar scale.
• Chivas de Guadalajara: One of Mexico's most popular Liga MX clubs. Direct competitor in the same league with comparable revenue streams and a strong national fan base, though operating in a larger market (Guadalajara).
• Atlético de San Luis: Liga MX club with similar geographic and competitive positioning. Most directly comparable in scale and operational structure to Club Necaxa as a Mexican regional club.
• Club León: Liga MX club with recent competitive success and similar mid-tier commercial structure. Direct competitor in the same league with comparable ticketing, merchandise, and sponsorship revenue mix.
• Mazatlán FC: Liga MX club operating outside of Mexico's traditional big markets. Comparable to Necaxa in being a non-Mexico City franchise with regional fan base and similar mid-tier commercial profile.
• Club Tijuana (Xolos): Liga MX club with comparable mid-tier commercial scale and similar operational model. Direct competitor with overlapping business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/clubnecaxa
• YouTubeyoutube.com/c/ClubNecaxaoficial
• Facebookfacebook.com/ClubNecaxa
• Instagraminstagram.com/clubnecaxa
• LinkedInlinkedin.com/company/club-de-futbol-rayos-del-necaxa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Necaxa