Charlotte Products

What Charlotte Products does

Charlotte Products Limited is a privately held Canadian manufacturer of commercial and industrial cleaning chemistry, headquartered in Peterborough, Ontario, with a secondary manufacturing facility in the United States. The firm formulates and produces proprietary cleaning products across four core branded lines—Connect & Go™ (a simplified dispensing program), Enviro-Solutions® (UL EcoLogo-certified green cleaning chemistry), ServClean® (food service and commercial kitchen solutions with distinct USA and Canada variants), and Custom Solutions (bespoke formulations)—supplemented by the PCS (Professional Cleaning Solutions) line of oxidizing disinfectant cleaners for healthcare and institutional use, and Hey, Walter™, a mobile-first AI knowledge assistant trained on internal SOPs and product data. Underlying technology centers on proprietary chemistry formulations, buffered pH bleach technology, bio-enzymatic cleaners, and precision dilution-control dispensing hardware, all backed by DIN, EPA, and Health Canada regulatory registrations.

The company operates a distributor-led B2B go-to-market model, partnering with regional janitorial/sanitation distributors across North America to reach nine end-market segments: Building Service Contractors, Education, Healthcare, Food Service, Retail, Hospitality, Recreation, Industrial, and Transportation. Revenue is generated through three streams: sale of branded cleaning products, sale of proprietary dispensing equipment, and private label/OEM contract manufacturing for partners. Pricing is quote-based for registered B2B accounts with net-30 billing terms, and direct e-commerce is available through the company's website. Named distributor relationships span 13 to 20+ years, with documented end-customer retention rates of 90% after switching to Enviro-Solutions and partner-reported 30%+ annual sales growth on hydrogen peroxide product lines, evidencing durable channel economics.

Name

Charlotte Products

Legal name

Charlotte Products Limited

Website

https://charlotteproducts.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Charlotte Products Limited is a privately held Canadian manufacturer of commercial cleaning chemistry operating four product lines—Connect & Go, Enviro-Solutions, ServClean, and Custom Solutions—plus PCS healthcare disinfectants and the Hey, Walter AI assistant, distributed through regional partners across North America.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

Keywords

• Commercial cleaning chemicals
• Green cleaning products
• Disinfectants and sanitizers
• Floor care products
• Cleaning dispensers equipment

Headquarters

HQ city

Peterborough

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cleaning Product Sales: Charlotte Products generates revenue through manufacturing and selling proprietary cleaning product formulations including disinfectants, degreasers, sanitizers, floor care products, hand soaps, and specialized cleaning solutions to distributors and end customers.
2. Dispensing Equipment: Sale of proprietary dispensing systems and equipment for chemical dilution and application in commercial facilities.
3. Private Label Manufacturing: Custom formulation and private label manufacturing services for distributors and partners under their own brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Charlotte Products Limited is a Canadian manufacturer of proprietary cleaning chemistry and dispensing equipment. The company formulates and produces commercial cleaning products including disinfectants, degreasers, sanitizers, floor care, hand hygiene, and food service solutions under four product lines (Connect & Go, Enviro-Solutions, ServClean, Custom Solutions), plus an AI-powered facility assistant (Hey Walter). Products are sold primarily through distributor partners serving building service contractors, healthcare, education, food service, and industrial customers in North America.

Product overview

Charlotte Products Ltd. is a Performance Formulator and Manufacturer of innovative award-winning cleaning products with manufacturing facilities in Canada and the United States. The company operates four distinct product lines: Connect & Go™ (a simplified dispensing program), Enviro-Solutions® (UL EcoLogo-certified green cleaning products), ServClean® (food service and commercial laundry solutions), and Custom Solutions (bespoke formulations). Supporting product lines include PCS (Professional Cleaning Solutions) for healthcare disinfectants and Hey, Walter™ (an AI-powered knowledge assistant). The company also manufactures proprietary dispensing equipment and operates the Charlotte Cares community engagement program. Products are distributed through distributor partnerships across multiple market segments including Building Service Contractors, Education, Healthcare, Food Service, Retail, Hospitality, Recreation, Industrial, and Transportation.

Differentiator

Problem solved

Functional benefit

Brands

• Enviro-Solutions®: Certified green cleaning product line with UL EcoLogo certifications, including bio-enzymatic cleaners, carpet care, disinfectants, floor care, general purpose, and washroom care products.
• Connect & Go™
• ServClean®
• Custom Solutions
• Charlotte Cares
• PCS (Professional Cleaning Science)
• Hey, Walter™

Products and services

• Connect & Go Connect & Go is a streamlined cleaning program offering accessories, disinfectants, floor care, food service, general purpose, and washroom care products with easy dispensing solutions, designed to simplify product selection and reduce SKUs for facility teams.
• Enviro-Solutions Enviro-Solutions is a UL EcoLogo-certified line of environmentally responsible green cleaning products including bio-enzymatic cleaners, carpet care, disinfectants and sanitizers, floor care programs (LVT, wood, terrazzo/concrete, industrial), general purpose cleaners, and washroom care and odor control products, targeted at commercial distributors and end-use facilities seeking certified green chemistry.
• ServClean ServClean is a professional cleaning line specifically formulated for commercial kitchens, food processing, and laundry operations, delivering food-safe results backed by 30+ years of proven science, with separate USA and Canada variants and specialized dispensers.
• Custom Solutions Custom Solutions is Charlotte Products' custom-formulated cleaning product service for distributors and partners, including carpet care, cleaners and degreasers, disinfectants, floor care, industrial degreasers, and restroom care solutions designed to specific customer requirements.
• PCS (Professional Cleaning Solutions) PCS (Professional Cleaning Solutions) is a professional cleaning solutions line featuring oxidizing disinfectant cleaners with sodium hypochlorite formulations for healthcare and institutional use, including PCS 1000 Plus, PCS 5000, and PCS Buffered pH Bleach products that kill 99.99% of bacteria and viruses including C. difficile spores.
• Hey, Walter Hey, Walter is a mobile-first specialized intelligence assistant trained on Charlotte Products' SOPs and product data, providing real-time answers to facility teams to cut re-dos, speed up training, and lower chemical spend.
• SC-HHD-BLK Touchless Hand Soap Dispenser The SC-HHD-BLK is an ADA-compliant touchless hand soap dispenser with LED indicator lights, 80,000 activations per battery life, and 50 bottles dispensed between battery changes, designed to lower risk of cross-contamination in commercial facilities.
• ServClean Food Service Dispensers Proprietary ServClean food service dispensers including SP9221-AIR, DSP-1P-SINK-AG, DSP-2P-SINK-AG, DSP-SC-730AG, DSP-SC-730AG2, SP9220-EGAP, and DSP-CS-730EG models designed for accurate dilution control in commercial food service settings.
• SC-MHHD-BLK Manual Hand Soap Dispenser The SC-MHHD-BLK manual hand soap dispenser offers adhesive backing and hardware mounting options for commercial washroom applications.
• ServClean Private Label / OEM Manufacturing Private label and OEM manufacturing service offering custom formulation and ServClean products under distributor and partner brand names, leveraging Charlotte Products' chemistry expertise, manufacturing capabilities, and regulatory certifications.

Quantifiable outcome

• Distributors maintain 90% of customers when switching to Enviro-Solutions products
• +4 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Comet ChemicalminorOthersSponsor of the Charlotte Cares community program supporting safe, healthy spaces for future generations.
• DemaminorOthersSponsor of the Charlotte Cares community program.
• Dempsey CorporationminorOthersSponsor of the Charlotte Cares community program.
• Hydro SystemsminorOthersSponsor of the Charlotte Cares community program.
• J Tech SalesminorOthersSponsor of the Charlotte Cares community program.
• Multi Mold PlasticsminorOthersSponsor of the Charlotte Cares community program.
• PerflexminorOthersSponsor of the Charlotte Cares community program.
• Commercial PressminorOthersSponsor of the Charlotte Cares community program.
• Win ChemicalsminorOthersSponsor of the Charlotte Cares community program.
• Vitech InternationalminorOthersSponsor of the Charlotte Cares community program.
• ISSAcoreStrategic or Co-development PartnerISSA membership and award recognition. Charlotte Products participates in ISSA industry events and has received ISSA Innovation Award and ISSA Excellence Award recognition.
• UL Environment (EcoLogo)coreTechnology or IntegrationThird-party certification partnership for Enviro-Solutions product line. UL EcoLogo certification provides independent verification of environmental claims for green cleaning products.
• Habitat for Humanity Peterborough & Kawartha RegionminorOthersCharitable partnership through Charlotte Cares program, donating time and products to clean local Habitat homes before new homeowners move in.
• Dumouchel Paper CompanycoreChannel Partner/ Reseller/ DistributorLong-term distribution partnership spanning over 13 years. Distributor maintains 90% of customers introduced to Enviro-Solutions products.
• Boreal SolutionscoreChannel Partner/ Reseller/ DistributorDistribution partner providing Charlotte Products cleaning solutions with excellent service and top quality products.
• Kemsol Products Ltd.coreChannel Partner/ Reseller/ DistributorDistribution partner carrying Enviro-Solutions green products since 2006 with steady 30%+ annual growth in hydrogen peroxide-based cleaners.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Betco Corporation: Privately held US manufacturer of cleaning products, floor care, and dispensing equipment serving janitorial distributors and facility managers. Comparable because Betco manufactures proprietary chemistries, sells dilution-control hardware, and competes head-to-head with Charlotte in BSC, education, and healthcare verticals.
• GOJO Industries (Purell): Privately held manufacturer of hand hygiene products (Purell hand sanitizers, soap dispensers) serving healthcare, education, food service, and industrial customers. Comparable because Charlotte's ServClean hand sanitizer and soap dispenser programs directly compete with GOJO in commercial hand hygiene channels.
• Spartan Chemical Company: US-based, privately held manufacturer of institutional and industrial cleaning products including disinfectants, degreasers, floor care, and hand hygiene sold through janitorial distributors. Directly comparable as a privately held, mid-sized chemistry manufacturer with overlapping product categories and the same distributor-led go-to-market motion.

Broad incumbents

• Diversey (Solenis): Major global provider of hygiene, cleaning, and infection-prevention products for food service, healthcare, hospitality, and building care. Comparable to Charlotte Products because it manufactures commercial cleaning chemistries, owns proprietary dispensing hardware, and serves overlapping verticals with both branded and private-label offerings.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving healthcare, food service, hospitality, and industrial customers. Directly comparable because Ecolab's institutional division sells cleaning and sanitizing chemistries plus dispensing systems through distributor and direct channels — the same model Charlotte Products operates, just at vastly larger scale.
• Clorox Professional Products: Commercial arm of The Clorox Company selling disinfectants, sanitizers, and cleaning products to healthcare, food service, and facility customers. Comparable to Charlotte Products because it offers branded disinfectants and cleaners (including bleach-based sporicidal products) sold through distributors into the same institutional end markets.
• SC Johnson Professional: Commercial division of SC Johnson offering cleaning, hygiene, and disinfectant chemistries plus dispensing systems to institutional customers. Comparable because it targets the same Building Service Contractor, healthcare, food service, and education verticals through a distributor-led model.
• 3M Commercial Solutions Division: Broader 3M commercial cleaning and facility safety portfolio including cleaners, disinfectants, and floor care products. Comparable to Charlotte Products because it competes in healthcare and institutional disinfection chemistries, although at much larger scale and through different sales channels.

Regional players

• Waxie Sanitary Supply: Large US janitorial and sanitary supply distributor (one of the largest in North America) that also carries its own and third-party cleaning chemistry lines. Comparable because it sits between Charlotte Products and its end users, and competes in similar verticals with chemistries that overlap Enviro-Solutions and ServClean.

Emerging players

• Roberts Consolidated Industries: Manufacturer of floor care products including finishes, sealers, and cleaners targeting commercial facilities. Comparable because it competes specifically with Charlotte's floor care subcategory (LVT, wood, terrazzo, concrete, industrial floor programs) within the same distributor network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXGVhQa49ka3w7mPA4IQNwA
• Instagraminstagram.com/charlottecaresprogram
• Xx.com/charlotteprdts
• Facebookfacebook.com/CharlotteProducts
• LinkedInlinkedin.com/company/charlotte-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlotte Products