Little Flower Yoga

What Little Flower Yoga does

Little Flower Yoga (LFY) is a New York City-based for-profit founded in 2006 by Jennifer Cohen Harper that delivers trauma-informed, research-validated yoga and mindfulness programming to children and teens (ages 3-18), educators, and allied health professionals. The company's core offering is a proprietary Children's Yoga and Mindfulness Teacher Training and Certification program built around a 5-element framework (Connect, Breathe, Move, Focus, Relax), delivered through a multi-step curriculum culminating in a 95-hour Registered Children's Yoga Teacher (RCYT) designation via Yoga Alliance, with optional graduate credit through University of the Pacific. The School Wellness Project provides direct in-person yoga and mindfulness services to PK-12 schools across all five NYC boroughs and the broader Northeast, complemented by an online continuing education catalog and a portfolio of published books and card decks distributed via the LFY storefront, Amazon, PESI, and Bookshop.org.

LFY's technology stack centers on a proprietary learning community platform (community.littlefloweryoga.com) hosting self-paced courses, cohort-based certification, mentorship circles, and discussion forums. The curriculum is secular and CASEL-aligned, having been independently validated through SEL theory coding analysis against the five core CASEL competencies. Distribution spans enterprise field sales for NYC-area schools, self-serve online enrollment globally, e-commerce, and channel partnerships (GoNoodle for consumer reach, PESI for clinician CE).

The business model is multi-stream and largely bootstrapped with no disclosed funding rounds: certification tuition ($995 Step 1; $2,495 Step 2), annual mentorship circle subscriptions, à la carte CE courses ($60-$160), quote-based direct-service contracts with schools, and D2C product sales. The company employs 30+ staff, has reached 130,000+ students and 7,000+ classroom teachers across 600+ schools since founding, and maintains 1,000+ certification graduates worldwide. Strategic moats include the proprietary 5-element framework, accumulated outcome data, MWBE/NYC DOE vendor status, and Yoga Alliance / University of the Pacific accreditation pathways that create switching costs for credentialed educators.

Name

Little Flower Yoga

Legal name

Little Flower Yoga

Website

https://littlefloweryoga.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Little Flower Yoga is a New York City-based education company founded in 2006 that delivers trauma-informed yoga and mindfulness training, certification, and direct school programming to K-12 students, educators, and clinicians through a proprietary 5-element framework.

Ownership category

akta.pro rank

Product category

Children's Yoga and Mindfulness Education

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Kids & Family Yoga (HSADACAK)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Children's yoga programs
• Mindfulness teacher training
• School wellness programs
• SEL education services
• Youth mindfulness curriculum

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Teacher Certification Programs: Multi-level certification for educators and clinicians to become certified children's yoga and mindfulness teachers. Step 1 (Foundations, 12 weeks) at $995; Step 2 (Advanced Certification/RCYT, 9 months) at $2,495. Total certification bundled access available. Revenue is cohort-based, recurring with annual renewal options for mentorship community.
2. Continuing Education Courses and Webinars: Individual self-paced courses (e.g., 8-hour course at $160), 90-minute webinars, and 2-hour workshops sold à la carte. Group licenses available for schools (10+ teachers). Optional mentorship circle membership with monthly coaching calls for ongoing professional development.
3. School Wellness Project Direct Service: In-person yoga and mindfulness programming delivered in NYC-area schools (Manhattan, Brooklyn, Queens, Bronx, Westchester, parts of NJ, Long Island, CT, Rockland, Putnam, Dutchess). Billed by session cycles (10-week cycles, minimum 2-hour bookings) through school budgets, PTA funding, or grants.
4. Books, Card Decks, and Activity Books: Published books and card decks sold through the LFY e-commerce store, Amazon, PESI, and Bookshop.org. Includes titles like 'Little Flower Yoga for Kids', 'Thank You Mind', 'Thank You Body Thank You Heart', Yoga and Mindfulness Card Deck, Teen Card Deck, Mindful Chair Yoga Card Deck, and Activity/Coloring Book. Bulk orders (20+) for schools available via purchase order.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Little Flower Yoga is a children's yoga and mindfulness education organization founded in 2006 that provides teacher training and certification, direct school wellness programming, educational products (books and card decks), and online learning courses for K-12 schools, individual educators, clinicians, and families. The company delivers its curriculum through its proprietary 5-Element Framework (Connect, Breathe, Move, Focus, Relax) aligned with CASEL social-emotional learning standards.

Product overview

Little Flower Yoga offers a unified children-focused yoga and mindfulness education platform centered around its Children's Yoga and Mindfulness Teacher Training and Certification program (a Yoga Alliance registered 95-hour RCYT program), complemented by The School Wellness Project providing in-person school programming in NYC and online worldwide, and a portfolio of published books and card decks (including Yoga and Mindfulness for Children Card Deck, Coloring and Activity Book, Teen Card Deck, Mindful Chair Yoga Card Deck, and authored books like Thank You Mind, Thank You Body Thank You Heart, and Little Flower Yoga for Kids). Online learning is delivered through webinars and self-paced courses covering trauma, neurodiversity, and classroom management, with ongoing community support through the LFY Learning Community.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Yoga and Mindfulness Teacher Training and Certification
• School Wellness Project
• Online Learning Courses and Community
• Little Flower Yoga Books and Card Decks
• Professional Development Workshops and Custom Programs

Quantifiable outcome

• 600+ schools served since 2006 in NYC area
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Yoga Service CouncilcoreStrategic or Co-development Partner · 1 January 2006Jennifer Cohen Harper is past president of the Yoga Service Council, a non-profit working to maximize the effectiveness and sustainability of yoga service organizations. She co-authored the 'What Is Yoga Service' white paper that has served as an anchor for the field, originated the annual Yoga Service Conference at Omega Institute, and was a developer of the Best Practices in Yoga Service Project, including editor of Best Practices for Yoga in Schools.
• University of the PacificcoreStrategic or Co-development PartnerLFY is accredited through University of the Pacific (WASC accredited) for graduate-level professional development credits. Each L1-L3 course is eligible for 1 credit; full certification eligible for 6 credits. Credits are designed for educator salary advancement and recertification, accepted by school districts nationwide.
• Yoga AlliancecoreStrategic or Co-development PartnerLFY is a Yoga Alliance registered school (RYS). Yoga Alliance registration requires completion of all core curriculum including Level 1, Level 2, Level 3, three online courses (trauma, chair yoga, neurodiversity), and two integration/implementation programs with teaching practicum and mentorship.
• Omega InstitutecoreStrategic or Co-development PartnerPartner for the annual Yoga Service Conference and collaborative content creation. Jennifer Cohen Harper created video content (anxiety relief yoga practice) in partnership with Omega Institute and participated in community conversations series. Omega Institute co-published the Best Practices for Yoga in Schools guidebook.
• PESIsecondaryChannel Partner/ Reseller/ DistributorJennifer Cohen Harper speaks for PESI, a major continuing education provider, supporting the professional development of mental health care providers. LFY products are available for sale through the PESI store.
• International Association of Yoga Therapists (IAYT)secondaryOthersJennifer Cohen Harper is an active member of IAYT. LFY programming is aligned with therapeutic yoga standards for children and adolescents.
• WholeSchool MindfulnesssecondaryStrategic or Co-development PartnerArgos Gonzalez, LFY team member, serves as Director of Community Partnerships and Professional Development at WholeSchool Mindfulness, where he integrates mindfulness, SEL, and wellbeing practices into school communities.
• GoNoodle (Wellness Media)secondaryGTM or Marketing PartnerJennifer Cohen Harper created the popular Empower Tools video series featured on GoNoodle's family platform, extending LFY's reach to millions of children and families through digital media.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mindful Schools: Mindful Schools offers mindfulness curriculum, training, and direct service programming to K-12 schools, overlapping directly with LFY's teacher certification and School Wellness Project. It targets the same educator and clinician buyer with similar secular, SEL-aligned mindfulness instruction.
• Yoga Ed: Yoga Ed provides standards-based children's yoga curricula and teacher training for schools, directly comparable to LFY's certification program and in-school programming. Both serve the same K-12 buyer with classroom-ready yoga content.
• ChildLight Yoga: ChildLight Yoga runs children's yoga teacher training programs and school-based programming, mirroring LFY's certification and direct-service model. Comparable audience of educators, parents, and clinicians seeking pediatric yoga instruction.
• WholeSchool Mindfulness: WholeSchool Mindfulness integrates SEL, mindfulness, and wellbeing practices into K-12 school communities through PD and direct service. An LFY team member serves as Director there, and the organizations share target buyer and curriculum approach.
• Move with Me: Move with Me produces action-based learning videos and resources used in elementary classrooms to support self-regulation and SEL, comparable to LFY's school programming and product line. Targets the same K-5 SEL curriculum buyer.

Broad incumbents

• GoNoodle: GoNoodle is a larger, broadly used movement and mindfulness video platform for K-8 classrooms and families, with whom LFY already has a content partnership (Empower Tools). It competes for the same SEL/mindfulness curriculum minutes in schools at much greater scale.
• Calm: Calm is a scaled consumer mindfulness and meditation platform with a kids/family product that competes for the same family-facing mindfulness wallet share. While broader in scope, it pressures LFY's consumer card-deck and book revenue through brand and distribution scale.
• Headspace: Headspace offers consumer and employer-facing mindfulness content with a kids and family track, comparable to LFY's family/parent segment. Significantly larger scale and brand, with potential overlap in school SEL procurement.
• PESI: PESI is a major continuing education provider for mental health clinicians and a distribution partner for LFY products and founder talks. As a broad incumbent in clinical CE, it is partly channel and partly adjacent incumbent competing for the same clinician CE wallet.

Others

• Omega Institute: Omega Institute is a longstanding LFY partner that co-publishes 'Best Practices for Yoga in Schools' and hosts the Yoga Service Conference. As a broader adult wellness education provider, it is an ecosystem/strategic partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/littleflwryoga
• Facebookfacebook.com/LittleFlowerYoga
• LinkedInlinkedin.com/company/little-flower-yoga

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Flower Yoga