What Brandwise Group does

Brandwise Group (legal entity Brandwise B.V.) is a Dutch field marketing and sales specialist headquartered in Ede, Netherlands, operating since 2012 with claimed operational history exceeding 30 years. The firm serves two primary customer segments: premium A-brand multinationals seeking field sales, merchandising, retail activation, and sensory marketing support across the offline consumer journey, and retailers seeking in-store activation, technical merchandising, and price measurement/auditing services. Named enterprise clients include Nestlé (Dolce Gusto), Napoleon, Jumbo, Unox, and IBC, indicating a presence across food & beverage, retail, and events.

The company's product portfolio is organized around three core offerings — Sales & Merchandising, Retail Activation, and Sensory Marketing — supplemented by dedicated retailer services. Its stated technology layer consists of a data-driven approach that generates actionable insights from consumer mobility and shopper behavior data, layered onto 30+ years of accumulated field practices. Operations are supported by a community of in-house field employees and a network of business partners, with cross-border European execution enabled through the SSI Network, a partnership of independent field marketing agencies.

Brandwise generates revenue through professional services engagements billed on a quote-based model (pricing not publicly disclosed). Distribution is direct to enterprise clients in the Netherlands, supplemented by SSI Network coordination for international mandates. The company operates a 501–1000 employee organization with a headquarters and distribution center in Ede, maintains active social presence across Facebook, Instagram, LinkedIn, and YouTube, and has no disclosed external investors, parent company, or public funding events.

Name

Brandwise Group

Legal name

Brandwise B.V.

Website

https://brandwise.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Brandwise Group is a Dutch field marketing and sales specialist serving premium multinational brands and retailers with Sales & Merchandising, Retail Activation, and Sensory Marketing services across the offline consumer journey. The firm operates from Ede, Netherlands, and extends coverage across Europe via the SSI Network.

Ownership category

akta.pro rank

Product category

Field Marketing Services

SIC

Services-Advertising (7310)

akta.pro primary industry

Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

akta.pro secondary industries

Field Sales & Brand Ambassador Programs (MPAAAJAG), Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

• Field marketing services
• Retail activation
• Sales merchandising
• Sensory marketing
• In-store activation

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Field Marketing & Sales Services: Provides field marketing and sales services including Sales & Merchandising, Retail Activation, and Sensory Marketing. Operates as a full-service field partner taking complete operational responsibility for clients' offline consumer journey.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Brandwise Group provides outsourced field marketing and sales services to premium multinational brands and retailers in the Netherlands and across Europe. Its portfolio covers Sales & Merchandising, Retail Activation, and Sensory Marketing, complemented by retailer-specific services such as in-store activation, technical merchandising, and price measurement & auditing. Operations are delivered through a community of field employees and business partners, guided by a data-driven approach that combines 30+ years of field-practice insights with external consumer mobility and shopper behavior data.

Product overview

Brandwise Group offers a unified suite of field marketing and sales services organized around three core offerings: Sales & Merchandising, Retail Activation, and Sensory Marketing. These three core products work together to deliver total solutions from strategy to execution, with a focus on human connection to connect brands, consumers, and retailers. The company also provides dedicated services for retailers including in-store activation, technical merchandising, and price measurement & auditing. The portfolio is supported by a data-driven approach using actionable insights generated from consumer mobility and shopper behavior data.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales & Merchandising Field sales and merchandising services for premium brands that maximize product availability and dominant visibility through actionable insights.
• Retail Activation Services for brands that stimulate purchase behavior and enhance the in-store experience through trial-oriented shopper engagement.
• Sensory Marketing Marketing services for brands that inspire consumer choice through personalized brand experiences engaging all senses.
• Winkelvloer Activatie (In-Store Activation) Retail activation services for retailers that surprise, inspire, or pamper shoppers to create extra experience on the shop floor.
• Technische Merchandising Technical merchandising support for retailers enabling complete shelf or store conversions in compact timeframes on large-scale merchandising assignments.
• Prijsmeting & Auditing Price measurement and auditing services for retailers providing insights into price data, assortment developments, and correct implementation of brand guidelines.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SSI NetworkcoreStrategic or Co-development PartnerBrandwise is part of SSI Network, a European collaboration of independent field marketing & sales agencies. SSI Network provides cross-border advisory services for international field marketing challenges and solutions across European markets. Partners share best practices and bundle resources for new service development, tools, and infrastructure. Guarantees consistent local execution with international coordination.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Advantage Solutions: US-headquartered leader in outsourced sales, merchandising, and marketing services to consumer goods manufacturers and retailers. Direct peer in field sales & merchandising execution, retail activation, and integrated brand services; larger scale and broader geographic reach.
• Crossmark: North American field marketing and retail services provider offering headquarter sales, in-store activation, and merchandising solutions. Highly comparable service portfolio (sales, merchandising, retail activation) targeting the same brand and retailer buyer profile.
• Acosta: Sales and marketing services company providing retail merchandising, field sales, and brand activation to CPG manufacturers and retailers. Closely aligned business model around outsourced field execution and shopper marketing.
• Boost Group: Dutch sales, merchandising, and retail activation agency operating in the same Benelux market with overlapping services (field sales, retail activation, brand activation). A direct domestic peer competing for similar A-brand and retailer budgets.
• CPM Group: International field marketing and sales activation agency offering retail experience, merchandising, and brand activation services. Comparable operating model, similar service lines, and overlap in European enterprise client base.
• Gekko Field Marketing: France-headquartered field marketing agency providing retail activation, merchandising, and shopper marketing for consumer brands. Direct comparable in service mix and category focus, with similar mid-market positioning.
• Satori Field Marketing: Netherlands-based field marketing and retail activation specialist serving FMCG brands and retailers. A close domestic peer with overlapping services (in-store activation, merchandising, brand experiences) and similar target customer profile.

Broad incumbents

• Smollan: Global field marketing, sales, and retail solutions group with strong presence in Europe and emerging markets. Comparable in offering (merchandising, sales, retail execution) but operates at significantly larger scale and geographic breadth.
• NielsenIQ: Global consumer intelligence and retail measurement company whose Activate services division delivers in-store execution and shopper insights to CPG brands. Adjacent through its data and retail-activation stack, though much larger and broader in scope.
• Kantar: Global marketing data and analytics consultancy that also provides shopper marketing and retail activation services through its Worldpanel and Insights divisions. Comparable at the data-and-activation intersection though materially larger and more diversified.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCn4sOR3ke88QF5XXPL9J6Ww
• Facebookfacebook.com/BrandwiseGroupBV
• LinkedInlinkedin.com/company/brandwise-group-b-v-
• Instagraminstagram.com/brandwisegroup
• Xx.com/brandwisegroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandwise Group