Horton Group
The Horton Group is a Midwest-based full-service insurance brokerage and risk advisory firm serving businesses, employers, and individuals with commercial P&C, employee benefits, personal lines, and safety consulting; founded in 1971 and now operating as a Marsh & McLennan Agency LLC subsidiary following its August 2024 acquisition.
- Company typePrivate
- Founded1971
- HeadquartersOrland Park, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Horton Group does
The Horton Group is a full-service insurance brokerage and risk advisory firm founded in 1971 and headquartered in Orland Park, Illinois, operating as a wholly-owned subsidiary of Marsh McLennan Agency LLC following its August 2024 acquisition. The company serves businesses, employers, and individuals across six office locations spanning Illinois, Indiana, Minnesota, Wisconsin, and Florida, with concentrated Midwest density supplemented by national reach through the Marsh & McLennan network. Its core offerings span commercial property and casualty insurance, workers compensation, cyber liability, professional liability, employee benefits consulting, personal lines, and personal high-net-worth coverage, paired with risk advisory services including claims advocacy, surety bonding, captive insurance, and safety consulting.
The technology stack combines a proprietary Predictive Safety Analytics platform (claimed 87% accuracy for workplace injury prediction based on compiled safety observations) with the SAFE Assessment framework, HortonConnect certificate management portal, and integrations with TrustLayer, ThinkHR/Mineral, MyWave, Employee Navigator, CSR24, ePayPolicy, and the Succeed risk management platform. Go-to-market is enterprise field sales with a consultative, relationship-driven approach led by dedicated account executives and risk advisors; revenue is generated primarily through carrier commissions on placed commercial and personal policies, supplemented by fee-based risk management and safety consulting engagements. The firm differentiates on industry specialization (construction, manufacturing, healthcare, trucking, wood products) and an award-winning workplace culture that has supported broker retention over five decades.
Horton Group firmographics
Firmographics- Name
- Horton Group
- Legal name
- The Horton Group, Inc.
- Website
- https://thehortongroup.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Horton Group is a Midwest-based full-service insurance brokerage and risk advisory firm serving businesses, employers, and individuals with commercial P&C, employee benefits, personal lines, and safety consulting; founded in 1971 and now operating as a Marsh & McLennan Agency LLC subsidiary following its August 2024 acquisition.
- Ownership category
- akta.pro rank
Horton Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industries
- Captive Insurance Advisory & Management (FSAEADAF), Workers’ Compensation for High-Hazard & Specialty Trades (FSAJAEAF)
Keywords
Where Horton Group is headquartered
LocationHeadquarters
- HQ city
- Orland Park
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Horton Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Business Insurance Brokerage: Commission-based insurance brokerage services for commercial clients including property & casualty, cyber liability, workers compensation, professional liability, and other business insurance products. Revenue generated through insurance carrier commissions on placed policies.
- Employee Benefits Consulting: Advisory and brokerage services for employee benefits including group medical, dental, voluntary benefits, retirement plans, and wellness solutions. Revenue through consulting fees and carrier commissions.
- Personal Insurance Products: Individual and family insurance products including auto, home, life, disability, long-term care, and high net worth specialty coverage.
- Risk Advisory & Safety Consulting: Fee-based risk management consulting services including safety training, OSHA compliance assistance, predictive analytics, claims advocacy, and risk assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business Insurance - Customized commercial coverage quotes |
| Subscription | Annual | Employee Benefits - Group insurance and consulting services |
| Subscription | Monthly | Personal Insurance - Individual coverage products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Horton Group product offering
Product offeringCore offering
The Horton Group is a full-service insurance brokerage and risk advisory firm that places commercial insurance, employee benefits, and personal insurance policies on behalf of clients. It bundles these placements with fee-based risk advisory and safety consulting services, including a proprietary predictive analytics platform that forecasts workplace injuries. Operations now extend across six Midwest offices under the Marsh & McLennan Agency LLC umbrella.
Product overview
The Horton Group is a full-service insurance brokerage firm operating as a Marsh & McLennan Agency LLC company, offering an integrated portfolio of business insurance, employee benefits, and personal insurance products. The core offering consists of Business Insurance Products (Property & Casualty, Cyber Liability, Professional Liability, Workers Compensation) paired with Risk Advisory Solutions including Safety Consulting Services featuring Predictive Safety Analytics, Claims Advocacy, Surety Bond Services, and Captives Insurance. Employee Benefits encompasses both insurance products (Group Medical, Dental, Voluntary Benefits) and strategic consulting services including Wellness Solutions, Alternative Funding options (PEO Services, Level Funded Health Plans, Self-Funded Medical Insurance), and Multiemployer Consulting Solutions. Personal Insurance covers Individual Health Protection, Personal Liability Protection, and High Net Worth Insurance offerings. The company also provides industry-specific specializations across Construction, Manufacturing, Healthcare, Trucking, and Wood Products sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Products Commercial insurance placement including Property & Casualty, Cyber Liability, Commercial Automobile, Workers Compensation, Professional Liability, Errors & Omissions, and Fiduciary Liability coverage for mid-market and enterprise businesses.
- Risk Advisory Solutions Risk advisory and consulting services including Risk Control & Transfer, Claims Advocacy, Safety Consulting, Surety Bond Services, Captives Insurance, Certificate Control, and Management Liability Insurance for commercial clients.
- Safety Consulting Services Comprehensive workplace safety consulting covering Safety Observations & Audits, OSHA Compliance Assistance, Safety Training, Safety Program Development, Industrial Hygiene, Transportation Safety, and Pre-Employment Testing for commercial clients.
- Predictive Safety Analytics Proprietary predictive analytics platform that compiles safety observations and audit data to forecast workplace injuries with 87% accuracy and provide actionable risk indicators for commercial clients.
- Claims Advocacy Claims management and advocacy service providing oversight to ensure claims are investigated and benefits paid timely, including carrier coordination and claims file reviews.
- Surety Bond Services Bonding services including Surety Bond Kits and Solar Surety Bonds for contractors and businesses requiring performance bonds.
- Cyber Risk Advisory Solutions Three-tiered cyber risk management approach offering strategies to avoid, control, or transfer cyber risks for commercial clients without disrupting innovation and growth.
- Captives Insurance Alternative risk financing through captive insurance arrangements for businesses seeking more control over their insurance programs.
- Employee Benefits Insurance Group benefits coverage including Group Medical, Dental, Voluntary Benefits, Key Person Life Insurance, Executive Benefits, International Benefits, COBRA Continuation, and FSA/HSA accounts for employer clients.
- Employee Benefits Strategies Strategic benefits consulting including Benefits Planning, Benefits Administration Technology, Pharmacy Benefits Management, Compliance, Employee Benefits Analytics, Claims Administration, Retirement Plans, Wellness Solutions, Group Purchasing, and Alternative Funding for employer clients.
- Multiemployer Consulting Solutions Specialized Taft-Hartley health, retirement, and insurance consulting for multiemployer plans.
- Wellness Solutions Employee wellness services including Population Health Management and Near Site/Onsite Clinic arrangements for employer clients.
- Alternative Funding Self-funded insurance options including Employee Benefits Captives, PEO Services, Level Funded Health Plans, Self-Funded Medical Insurance with Direct Contracting, and Stop Loss Insurance.
- Personal Insurance Products Individual and family insurance products covering Individual Health, Medicare Supplement, Life, Disability, Long Term Care, Auto, Home, Umbrella, Flood, and Recreation coverage for consumers.
- High Net Worth Insurance Comprehensive coverage for affluent individuals including Directors & Officers Liability, Domestic Employees, Buy-Sell Agreements, Valuables, Personal Equine, Wine and Whiskey Collections, Aircraft Liability, and Classic Car Insurance.
- Construction Insurance Specialized coverage for the construction industry including Steel Erectors, Solar Contractors, Concrete Contractors, Horizontal Drilling, Underground Utility, Utility Contractors, and Telecommunication Companies.
- Manufacturing Insurance Coverage for manufacturing operations including Manufacturing & Distribution, Food Processing, Pet Food, Beverage, Bakery, Tortilla, Grain and Oilseed, Sugar, Meat, Chemical, Metal, and Plastic Goods Manufacturing.
- Healthcare Insurance Specialized health and human services coverage including Hospice/Palliative Care and Senior Living Community insurance programs.
- Trucking Insurance Commercial trucking coverage including Tow Truck Insurance for towing businesses.
- Wood Products Insurance Specialized coverage for wood products businesses including Lumber Insurance Program and Sawmill Insurance.
Quantifiable outcome
- Predictive safety analytics platform predicts workplace injuries with 87% accuracy
- +1 more outcomes
Companies that use Horton Group
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Horton Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature4 records
Horton Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Marsh McLennan AgencycoreMarsh McLennan Agency, a subsidiary of Marsh, completed acquisition of The Horton Group in August 2024. Horton Group is now a Marsh & McLennan Agency LLC Company, providing access to global insurance markets and resources while maintaining local Midwest service delivery and brand presence.
- TrustLayersupportingTrustLayer compliance platform is integrated into Horton Group's certificate control and process solutions, enabling automated insurance certificate verification and compliance management for clients.
- ThinkHR / MineralsupportingThinkHR (now Mineral) provides HR knowledge solutions integrated into Horton Group's employee benefits offerings, including ThinkHR Live (HR expert hotline), ThinkHR Comply (compliance resource center), and ThinkHR Learn (training solutions).
- MyWavesupportingMyWave Elements Portal is integrated into Horton Group's employee benefits administration services, providing clients with one-stop access to benefit plan information, legislative updates, and HR resources.
- CSR24supportingCSR24 platform enables personal insurance clients to view policies, print auto ID cards, process change requests, notify of claims, and request coverage changes through online portal.
- Employee NavigatorsupportingEmployee Navigator's benefits administration software is offered to employees of Horton Group's business clients for benefits enrollment, compliance document access, and PTO management.
- ePayPolicysupportingePayPolicy provides secure online bill payment processing for Horton Group clients, accepting credit card and e-check payments with PCI Level 1 compliance for payment security.
- Succeed Risk Management PlatformsupportingSucceed platform provides safety library, incident tracking, OSHA 300 log software, training tracking, and behavior-based safety tools for Wisconsin-based commercial clients.
Scale indicators3 records
Expansion highlights5 records
Horton Group competitors and assessment
Company assessmentDirect peers
- Hub International: Large North American insurance brokerage serving middle-market commercial, benefits, and personal lines clients across multiple verticals. Directly comparable to Horton in go-to-market (relationship-driven, regional offices) and product breadth.
- Leavitt Group: Privately held insurance brokerage with strong regional and middle-market focus, particularly across the Western U.S. Similar office-network model, vertical specialization, and benefits/employee benefits practice.
- Insurance Office of America: Privately held full-service insurance brokerage serving middle-market commercial clients across multiple U.S. regions. Comparable product breadth (P&C, benefits, personal lines) and regional office model.
- Lockton Companies: Largest independent insurance brokerage globally, with strong middle-market commercial and benefits practices. Comparable operating model to Horton, with similar emphasis on specialty industry expertise and producer-driven growth.
- Marsh McLennan Agency: Direct parent and operating peer; middle-market arm of Marsh McLennan serving commercial and benefits clients through regional offices. Most direct structural comparable to Horton post-acquisition.
- AssuredPartners: National middle-market insurance brokerage formed through acquisition-driven growth strategy. Directly comparable business model and customer segments to Horton, with similar vertical specialization.
Broad incumbents
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with deep middle-market and specialty practice. Broader scale than Horton but comparable in commercial brokerage model and vertical specialization approach.
- USI Insurance Services: Large middle-market insurance brokerage with deep specialty practice expertise and benefits consulting capabilities. Comparable in vertical specialization strategy and employee benefits practice depth.
- Brown & Brown, Inc. Publicly traded insurance brokerage operating through decentralized regional offices serving middle-market commercial clients. Highly comparable structure to Horton's regional office model with M&A-driven growth strategy.
Emerging players
- World Insurance Associates: Rapidly growing insurance brokerage focused on middle-market commercial and personal lines through acquisitions and organic growth. Comparable to Horton's regional office model and M&A-driven scaling approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Horton Group social profiles
Digital presenceHorton Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horton Group leadership team
Management profileNumber of profiles
Profiles20 records
Horton Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horton Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horton Group
What does Horton Group do?
The Horton Group is a full-service insurance brokerage and risk advisory firm that places commercial insurance, employee benefits, and personal insurance policies on behalf of clients. It bundles these placements with fee-based risk advisory and safety consulting services, including a proprietary predictive analytics platform that forecasts workplace injuries. Operations now extend across six Midwest offices under the Marsh & McLennan Agency LLC umbrella.
Is Horton Group a public or private company?
Horton Group is a private company. It is classified as corporate owned and is currently operating.
When was Horton Group founded?
Horton Group was founded in 1971. It employs 251 to 500 people.
Where is Horton Group based?
Horton Group is headquartered in Orland Park, United States, in the North America region.
How does Horton Group make money?
Four revenue lines are on record. Business Insurance Brokerage is the primary driver. The others are employee Benefits Consulting, personal Insurance Products and risk Advisory & Safety Consulting.
Who are Horton Group's main competitors?
Direct peers on record are Hub International, Leavitt Group, Insurance Office of America, Lockton Companies, Marsh McLennan Agency and AssuredPartners. Broad incumbents are Arthur J. Gallagher & Co., USI Insurance Services and Brown & Brown, Inc.. World Insurance Associates is listed as an emerging player.
Does Horton Group have an API?
No public API is recorded for Horton Group.
What industry is Horton Group in?
Horton Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of FSAEADAF, Captive Insurance Advisory & Management. Its NAICS code is 524210 and its SIC code is 6411.